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Summary
The term 'spam' is generally used as an uncountable noun to describe unsolicited electronic messages. However, several sources indicate that it can also function as a countable noun, especially when referring to specific instances, types, or categories of spam. Dictionaries like Merriam-Webster and Grammarly explicitly acknowledge both usages. Usage of the plural form 'spams' is more common in informal contexts or when distinguishing between different kinds of spam. Some languages or regions may not favor the plural form. Documentation from email providers and anti-spam organizations tends to treat 'spam' as uncountable. An expert source emphasizes that the crucial aspect is the unsolicited nature of the messages rather than its grammatical countability.

Key findings

  • Dominant Usage: 'Spam' is primarily used as an uncountable noun to refer to general unsolicited emails.
  • Countable Contexts: It can be used countably ('spams') when referring to specific instances, types, or categories of spam.
  • Linguistic Authority: Dictionaries and grammar resources recognize both countable and uncountable usages.
  • Regional Variance: The acceptability of 'spams' may vary depending on language or region.
  • Technical Usage: Technical documentation from email providers tends to use 'spam' as uncountable.
  • Core Meaning: The defining characteristic of 'spam' is its unsolicited nature, regardless of grammatical form.

Key considerations

  • Contextual Appropriateness: Choose between 'spam' and 'spams' based on the context and intended meaning.
  • Audience Awareness: Consider your audience and the formality of the communication.
  • Technical Accuracy: In technical descriptions, 'spam' as an uncountable noun is often more appropriate.
  • Focus on Definition: Ensure the primary focus is on the definition of spam as unsolicited communication.
What email marketers say
12 marketer opinions
The consensus is that 'spam' is primarily used as an uncountable noun when referring to unsolicited electronic messages in general. However, it can also function as a countable noun, particularly when referring to specific instances, types, or categories of spam. Usage of the plural form 'spams' is more common in informal contexts or when distinguishing between different kinds of spam. Native language speakers, such as those from German-speaking regions, often avoid using 'spams.' Dictionaries like Merriam-Webster and Grammarly explicitly recognize both countable and uncountable usages.

Key opinions

  • Primary Usage: 'Spam' is generally used as an uncountable noun.
  • Countable Exception: It can be countable ('spams') when referring to specific instances or types.
  • Regional Differences: Some languages/regions (e.g., German) may not use the plural form 'spams'.
  • Dictionary Support: Dictionaries recognize both countable and uncountable usages.

Key considerations

  • Context Matters: The choice between 'spam' and 'spams' depends on the context and intended meaning.
  • Formality: Use 'spam' (uncountable) in formal writing unless distinguishing types/instances.
  • Audience: Consider your audience; using 'spams' may be less common or acceptable for some.
  • Verb Usage: Remember 'spam' is also a verb (e.g., 'They spammed me!').
Marketer view
Email marketer from Collins Dictionary explains that 'spam' is generally uncountable when referring to unsolicited emails. However, it can be used countably, especially when specifying types or instances of spam.
16 Mar 2022 - Collins Dictionary
Marketer view
Email marketer from Email Geeks suggests not relying on French/German pages for proper English usage and notes that they have never heard "Spams" used in the plural in German.
8 Jan 2023 - Email Geeks
What the experts say
1 expert opinions
The expert from wordtothewise.com indicates that when discussing 'spam,' the crucial aspect is the unsolicited nature of the messages rather than whether 'spam' is countable or uncountable. The term carries a negative connotation and refers to unwanted communications.

Key opinions

  • Relevance of Definition: The core concept of 'spam' lies in its unsolicited nature, irrespective of grammatical countability.
  • Negative Connotation: 'Spam' inherently carries a negative meaning due to its association with unwanted communication.

Key considerations

  • Focus on Definition: When discussing 'spam,' prioritize understanding its meaning (unsolicited communication) over its grammatical properties.
  • Practical Application: In professional communication, focus on avoiding sending unsolicited messages rather than overanalyzing whether 'spam' should be pluralized.
Expert view
Expert from wordtothewise.com explains that whilst 'spam' as a term implies unsolicited emails, the countability is irrelevant. 'Spam' refers to messaging people did not ask for, and as a general term that has a negative connation.
11 Jan 2022 - wordtothewise.com
What the documentation says
3 technical articles
Documentation from Microsoft Support, Google Support, and Spamhaus generally treats 'spam' as an uncountable noun when referring to unsolicited bulk email. While individual spam messages are managed and tracked, the overarching concept of 'spam' is handled as a general category.

Key findings

  • Uncountable Usage: Major email platforms and anti-spam organizations primarily use 'spam' as an uncountable noun.
  • General Category: 'Spam' refers to a general category or class of unsolicited messages.
  • Individual Management: While 'spam' is treated as uncountable, individual spam messages are still tracked and managed.

Key considerations

  • Technical Context: In technical documentation and descriptions of email systems, it's appropriate to use 'spam' as an uncountable noun.
  • Operational Focus: The operational focus is on identifying, filtering, and managing spam as a whole, rather than individual instances.
Technical article
Documentation from Microsoft Support explains how to report spam or phishing emails in Outlook. It implicitly treats 'spam' as a general category (uncountable) while providing options to manage individual spam messages.
24 Apr 2024 - Microsoft Support
Technical article
Documentation from Google Support details how Gmail's spam filters work to identify and filter spam. It refers to 'spam' as a general category, using the uncountable form. It details how individual messages are assessed.
1 Dec 2021 - Google Support
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