The consensus is that while Google's specific implementation isn't explicitly confirmed, applying SPF checks to EHLO values is a potential component of stricter email authentication. This is driven by a combination of factors including reported tightening of authentication requirements, the SPF specification recommending HELO checks, and the increasing importance of DMARC. Though MAIL FROM remains the primary focus for many ESPs, EHLO checks can serve as an early filter and are influenced by domain reputation. The use of proper PTR records, and generally, fully configuring the infrastructure correctly is emphasized. HELO checking's utilization varies from system to system.
13 marketer opinions
The question of whether Google is applying SPF checks to EHLO values for stricter email authentication is complex. While the RFC specification recommends HELO identity checks, implementations vary. Some email providers prioritize HELO checks, particularly for initial connections or when MAIL FROM records are absent. The growing importance of DMARC may indirectly increase the relevance of HELO checks. Some older systems strictly adhere to HELO checks, while many modern ESPs primarily focus on MAIL FROM. Not all ESPs implement HELO SPF checks, but those that do may use it as an early filter to reduce resource usage or improve domain reputation. Fixing PTR records remains a crucial step in improving email deliverability.
Marketer view
Marketer from Email Geeks confirms that checking HELO before MAIL FROM is recommended but doesn't imply priority if both have valid SPF records, quoting RFC7208.
11 Apr 2025 - Email Geeks
Marketer view
Email marketer from Litmus states SPF and other authentication methods are important for getting to the inbox. EmailOnAcid further suggests that stricter adherence might include HELO checks.
11 Jan 2025 - Litmus
5 expert opinions
The possibility of Google applying SPF checks to EHLO values for stricter email authentication is debated. There are reports of Google tightening authentication requirements, leading to speculation about increased scrutiny of EHLO values and FcrDNS. The SPF specification mandates checking EHLO before MAIL FROM, but implementations vary. An authentication issue to be aware of is the PTR record showing a hostname that results in NXDomain, potentially impacting deliverability. In the age of DMARC, SPF HELO checks are becoming more relevant due to domain alignment requirements. While MAIL FROM remains the primary focus, HELO/EHLO checks can still impact deliverability, and a valid, resolvable hostname in HELO is crucial.
Expert view
Expert from Email Geeks mentions that the SPF spec dictates checking EHLO before Mail From.
31 Jan 2024 - Email Geeks
Expert view
Expert from Word to the Wise indicates that while MAIL FROM is the primary focus, HELO/EHLO checks do happen, and a mismatch or failure can impact deliverability. Word to the Wise stresses the HELO must be a valid, resolvable hostname.
9 Mar 2024 - Word to the Wise
5 technical articles
Documentation from various sources outlines the use of SPF records in email authentication. The IETF recommends checking the HELO identity for consistency and resource efficiency. While Google, Microsoft, Dmarcian, and SparkPost emphasize the importance of SPF in preventing unauthorized messages and validating message origin, they do not explicitly confirm Google's use of SPF checks on EHLO values. These resources imply that stricter SPF adherence and comprehensive authentication setups, which *may* include HELO analysis, are increasingly important for deliverability.
Technical article
Documentation from SparkPost explains that SPF records validate the sending server's IP. While it doesn't explicitly mention HELO, their documentation encourages a thorough SPF setup which implies the possibility of stricter HELO checking.
3 May 2024 - SparkPost
Technical article
Documentation from Microsoft Learn details that SPF records help validate the origin of email messages. While it doesn’t explicitly mention HELO checks, it emphasizes the importance of SPF in general, hinting that stricter adherence might include HELO checks as part of overall authentication.
17 Aug 2021 - Microsoft Learn
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