Managing SFMC email delivery issues in Yahoo with delays and no bounces requires a multi-faceted approach. Experts and marketers emphasize factors such as sender reputation, authentication (SPF, DKIM, DMARC), content quality, and subscriber engagement. Yahoo's engagement-based filtering means subscriber interaction directly impacts deliverability. Troubleshooting involves checking SMTP settings, IP reputation (using tools like AboutMyEmail), reviewing Yahoo's postmaster resources, and verifying compliance with Yahoo's bulk email policies. Techniques like list segmentation, IP warming, compelling preview text, and participation in feedback loops can also improve deliverability. If emails are neither bouncing nor in the inbox or spam folder, SFMC may have declined to send them. RFC documentation highlights the importance of correct SPF configuration, while Salesforce documentation details bounce management, SAP implementation, and DMARC setup.
10 marketer opinions
Several factors contribute to SFMC email delivery issues in Yahoo, even without bounces. These include Yahoo's filtering mechanisms, which consider sender reputation, content quality, and subscriber engagement. Troubleshooting involves checking SMTP settings, IP reputation, and compliance with Yahoo's bulk email policies. Optimizing content, segmenting lists, warming up IPs, and participating in feedback loops can improve deliverability.
Marketer view
Email marketer from Email Provider Community recommends warming up new IPs or domains by gradually increasing sending volume over time. Warming up allows you to build a positive reputation with ISPs and mailbox providers like Yahoo.
2 Oct 2022 - Email Provider Community
Marketer view
Email marketer from Reddit suggests checking your IP reputation using online tools. They advise that a poor IP reputation can cause significant delivery delays, especially with larger providers like Yahoo. If your IP has been blacklisted, remediation steps may be necessary.
29 Dec 2024 - Reddit
5 expert opinions
Addressing SFMC email delivery delays to Yahoo, even without bounces, requires examining various factors. Key areas to investigate include Yahoo's handling of accepted mail (potential queueing), sender reputation (using tools like AboutMyEmail), compliance with Yahoo's bulk email policies, and subscriber engagement. If the bounce data view doesn't show bounces and the email isn't in the inbox or spam folder, SFMC may have declined to send the email. Addressing issues such as poor authentication, list management, or content relevance can improve deliverability. Yahoo's engagement-based filtering means subscriber interaction heavily influences inbox placement, encouraging targeted content and suppression of inactive users.
Expert view
Expert from Email Geeks suggests using AboutMyEmail to see what's happening. He says that if there are no bounces and delays impact sends and tests, this suggests Yahoo doesn't think highly of the email so you need to ensure everything is configured correctly.
5 Jan 2024 - Email Geeks
Expert view
Expert from Word to the Wise advises to check Yahoo's bulk email policies and ensure compliance. Specifically, Yahoo emphasizes the importance of authentication (SPF, DKIM, DMARC), list management, and subscriber engagement. Non-compliance can lead to delays or filtering.
17 Aug 2021 - Word to the Wise
5 technical articles
Managing SFMC email delivery issues in Yahoo requires careful attention to several factors, primarily centered around authentication and sender reputation. Salesforce documentation emphasizes that deliverability relies on sender reputation, authentication (SPF, DKIM, DMARC), content quality, and subscriber engagement. Proper implementation of Sender Authentication Packages (SAP) and DMARC enhances deliverability by branding emails and ensuring authentication. Regularly cleaning subscriber lists, monitoring bounce rates, and effectively managing bounce data are also important. RFC documentation highlights the technical specifications of SPF records, stressing the need for correct configuration to authorize sending IPs and domains.
Technical article
Documentation from RFC explains the technical specifications of SPF records. It emphasizes ensuring the SPF record is correctly configured to authorize SFMC sending IP addresses and domains. Incorrect SPF records can lead to authentication failures, resulting in delays or rejection by receiving mail servers.
7 Sep 2024 - RFC-Editor
Technical article
Documentation from Salesforce Help explains about setting up DMARC (Domain-based Message Authentication, Reporting & Conformance). Correct DMARC policies dictate what happens when an email fails SPF or DKIM checks, improving security and indicating your trustworthiness to receiving mail servers like Yahoo.
16 Sep 2023 - Salesforce Help
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