Summary
Accessing Verizon Media Group (VMG) Postmaster tools involves a multi-faceted approach. Documentation suggests visiting the Verizon Media Postmaster website for verification and setup, providing insights into Yahoo domain deliverability. A basic, free version exists upon domain verification, while enhanced data may require a paid subscription through Validity's Everest platform, potentially at a high cost. There is no public API, necessitating dashboard login. VMG Postmaster data is useful for BIMI compliance and improving email strategies, though specific access and cost details are often lacking. Alternatives like SendGrid and Mailjet offer similar insights. Verizon/AOL's postmaster site offers debugging tools.
Key findings
- Website Access: VMG Postmaster tools are accessed through the Verizon Media Postmaster website.
- Verification Required: Domain verification is required for basic access.
- Paid Options: Enhanced data may require a paid subscription, potentially through Validity's Everest platform.
- No Public API: There is no public API; access requires dashboard login.
- BIMI & Deliverability: VMG Postmaster data aids in BIMI compliance and improving email strategies.
- Alternative Platforms: Alternatives like SendGrid and Mailjet provide similar insights.
- Debugging Tools: Verizon/AOL's postmaster site offers debugging tools.
Key considerations
- Start with Website: Begin by visiting the Verizon Media Postmaster website.
- Verify Domain: Ensure domain verification for basic access.
- Evaluate Paid Options: Assess the need for enhanced data and consider the costs of Validity's Everest platform.
- Dashboard Usage: Plan to use the dashboard for access due to the lack of a public API.
- Optimize Deliverability: Use VMG Postmaster data to optimize deliverability and BIMI compliance.
- Explore Alternatives: Explore alternative platforms like SendGrid and Mailjet.
- Use Debugging Tools: Utilize Verizon/AOL's postmaster site for debugging email delivery issues.
What email marketers say
8 marketer opinions
Accessing Verizon Media Group (VMG) Postmaster tools typically involves visiting the Verizon Media Postmaster website. Basic access is often free after domain verification, providing visibility into deliverability metrics. However, enhanced data and reporting may require a paid subscription or using third-party deliverability platforms like Validity's Everest. There is no publicly available API, requiring a dashboard login for access. Alternative services like SendGrid and Mailjet offer similar insights, potentially at varying costs. Using VMG postmaster tools helps monitor sender reputation and improve deliverability.
Key opinions
- Basic Access: Basic access to VMG Postmaster tools is generally free after domain verification.
- Enhanced Data Costs: Enhanced data and reporting likely require a paid subscription or using a third-party platform.
- No Public API: There is no publicly available API for VMG Postmaster tools; dashboard login is necessary.
- Third-Party Alternatives: Services like Validity, SendGrid, and Mailjet provide alternative ways to access deliverability insights.
Key considerations
- Domain Verification: Ensure you verify your domain to access the basic VMG Postmaster tools.
- Budget for Data: Consider the budget for advanced deliverability data, either through VMG subscriptions or third-party services.
- API Limitations: Be aware that there is no direct API access, so you'll need to use the dashboard.
- Alternative Services: Evaluate alternative deliverability services based on cost and feature set.
- Reputation Monitoring: Regularly monitor sender reputation with Yahoo to ensure optimal email deliverability.
Marketer view
Email marketer from StackOverflow mentions that there is not a publicly available API for the VMG postmaster tools. You would need to log in to the dashboard to access the data.
14 Mar 2024 - StackOverflow
Marketer view
Email marketer from Email On Acid indicates that monitoring your sender reputation with Yahoo is essential and that using the tools provided by VMG can help improve deliverability rates. Exact costs not mentioned, but suggest using their platform for testing.
25 Apr 2025 - Email On Acid
What the experts say
4 expert opinions
Accessing Verizon Media Group (VMG) Postmaster involves a potentially costly paid service exclusively through Validity, rumored to be extremely expensive. A free component exists, but its features and access methods are unclear, suggesting direct contact via the postmaster page. Verizon/AOL's postmaster site offers tools for debugging email delivery, but lacks cost information.
Key opinions
- Paid Service: The paid service is available exclusively through Validity.
- High Cost: The paid service is rumored to be prohibitively expensive, potentially costing 7 figures a year.
- Free Component: A free component exists, but its details are unclear.
- Debugging Tools: Verizon/AOL's postmaster site (<https://postmaster.aol.com/>) provides tools for debugging email delivery issues.
Key considerations
- Validity Contact: Reach out to Validity for information about the paid service.
- Cost Assessment: Evaluate whether the potential cost of the paid service aligns with your budget and needs.
- Direct Inquiry: Contact the postmaster page directly for information about the free component.
- Debugging Resources: Utilize Verizon/AOL's postmaster site for troubleshooting delivery problems, recognizing it won't address cost concerns.
Expert view
Expert from Word to the Wise explains that Verizon/AOL's postmaster site is <https://postmaster.aol.com/> and details a range of tools to help debug email delivery issues. It does not, however, talk about costs.
2 May 2025 - Word to the Wise
Expert view
Expert from Email Geeks explains there is a free component but it’s unclear what they offer or how you get to them. For that you’d probably need to email the address on the postmaster page.
8 Apr 2023 - Email Geeks
What the documentation says
3 technical articles
Accessing VMG Postmaster tools involves visiting the Verizon Media Postmaster website and completing verification and setup. These tools offer insights into email deliverability within Yahoo domains. While the VMG Postmaster data aids in monitoring deliverability for BIMI compliance, and Yahoo Postmaster provides email policies, neither explicitly details access procedures nor costs for advanced tools.
Key findings
- Access via Website: VMG Postmaster tools are accessed through the Verizon Media Postmaster website.
- Verification Required: Verification and setup are necessary to utilize the tools.
- Deliverability Insights: The tools offer insights into email deliverability performance within Yahoo domains.
- BIMI Relevance: VMG Postmaster data is useful for monitoring deliverability, crucial for BIMI compliance.
- Policy Information: Yahoo Postmaster provides resources for understanding Yahoo's email policies and best practices.
- Cost Omission: Access details and costs for advanced deliverability features are not specified in provided documentation.
Key considerations
- Website Visit: Visit the Verizon Media Postmaster website to initiate the access process.
- Verification Completion: Ensure you complete the necessary verification and setup steps.
- Yahoo Focus: Understand that the insights primarily pertain to deliverability within Yahoo domains.
- BIMI Strategy: Utilize VMG Postmaster data to monitor and improve deliverability for BIMI implementation.
- Policy Review: Consult Yahoo Postmaster resources to align with Yahoo's email policies.
- Further Inquiry: Recognize that costs and detailed access for advanced features may require further inquiry beyond the provided documentation.
Technical article
Documentation from Yahoo Help explains that Yahoo Postmaster provides resources for senders to understand Yahoo's email policies and best practices. However, it does not detail the specific access or costs associated with more advanced deliverability tools.
9 Dec 2023 - Yahoo Help
Technical article
Documentation from Verizon Media Postmaster explains that to access the VMG Postmaster tools, you need to visit the Verizon Media Postmaster website and follow the instructions for verification and setup. The tools provide insights into your email deliverability performance with Yahoo domains.
3 Oct 2023 - Verizon Media Postmaster
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