Suped

Valimail vs SendForensics

Choose Valimail for automated DMARC enforcement, choose SendForensics for holistic deliverability insights.
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Compare product functionality

Feature set

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Valimail positions itself as a leader in automated DMARC enforcement, aiming for rapid policy implementation. Their core strength lies in its ability to automatically discover all sending sources, align SPF and DKIM, and move domains to a "reject" DMARC policy with minimal manual intervention. We've seen their platform effectively reduce spoofing and phishing risks by taking the guesswork out of DMARC configuration.
Beyond DMARC, Valimail offers features like unlimited SPF lookups (solving the pesky 10-lookup limit with SPF flattening), automated DKIM, and BIMI support. For larger organizations, the enterprise plans introduce advanced reporting, API access, and configurable alerts. While the focus is heavily on DMARC, it ensures a strong foundation for email authentication.
SendForensics extends beyond just DMARC reporting, offering a more comprehensive suite of email deliverability tools. While it provides solid DMARC analytics, its unique value proposition includes extensive spam testing, inbox placement testing, and client previews. This makes it a powerful tool for marketers and senders focused on optimizing their campaigns for maximum reach.
We've found SendForensics particularly useful for identifying issues like "spammy" keywords, coding errors, and poor link quality, which are often overlooked in DMARC-centric platforms. It includes integrations and advanced reporting, but its primary differentiator is the holistic view of email health, rather than just authentication. Non-sending domain protection is also a valuable inclusion for securing parked domains.

User experience

How easy is each product to use

User experience

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Valimail generally offers an intuitive and user-friendly interface. The process for adding domains, verifying ownership, and monitoring DMARC reports is straightforward. Its automated approach means less manual configuration, which is a significant plus for organizations looking to quickly achieve DMARC enforcement.
However, some users might find the feature organization a bit unconventional, and interpreting advanced reports could require a slight learning curve. We also noted that certain advanced features, like configuring alerts or managing custom senders, sometimes require engaging with their support team, rather than being fully self-service.
SendForensics boasts an intuitive interface that makes navigation simple, even for those new to email deliverability tools. The dashboards provide clear insights into spam scores, inbox placement, and DMARC analytics. The ability to run unlimited spam tests and client previews makes it highly accessible for marketing teams wanting to optimize campaigns.
While the core functionality is easy to grasp, mastering the nuances of its recommendations can involve some trial and error, as noted by users. Occasionally, we encountered lag times or glitches where email previews didn't render correctly, which can interrupt workflow. Overall, it's a pleasant experience for most, but not without minor hiccups.

Support

Which product has the best support

Support

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Valimail's support is frequently praised for its responsiveness and expertise, particularly during onboarding. We've found their team to be very helpful in guiding organizations through the complexities of DMARC implementation and configuration. This is crucial given the technical nature of DMARC.
For paid plans, Valimail offers onboarding assistance, a dedicated account manager, and even technical account management as an add-on. While their knowledgebase is comprehensive, some users have noted that certain tasks, especially adding custom senders or specific IPs, might require direct support, which can be an operational consideration for some teams.
SendForensics provides a good support experience, with a helpful guide section that answers most common questions. For more complex issues, their support team is available, though response times can vary from a few hours to a few days, depending on the urgency and nature of the ticket.
While we appreciate the depth of their self-help resources, quicker and more consistent direct support would elevate the user experience, especially for time-sensitive deliverability issues. For advanced plans, custom integrations and enterprise SAML/SSO are available, often with support to facilitate implementation.

Suitability

Who should use each product

Suitability

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Valimail is an excellent choice for organizations prioritizing strong DMARC enforcement and robust email authentication. It's particularly well-suited for enterprises and mid-market companies with complex email ecosystems, multiple domains, and a high volume of email. Its automated nature is a blessing for teams that want to achieve DMARC policy of "reject" without getting bogged down in manual DNS management.
MSPs can leverage Valimail for managing DMARC across numerous client domains, benefiting from its scalability and automated approach. SMBs can also find value in its free Monitor plan for basic visibility, but might find the premium pricing steep if they only need simpler DMARC reporting. It's a security-first solution, making it ideal for those where brand protection and anti-phishing are paramount.
SendForensics shines for marketing teams, agencies, and businesses (including SMBs) that need a comprehensive view of their email deliverability, beyond just DMARC. If your goal is to ensure your legitimate emails land in the inbox, rather than spam, and you frequently run email campaigns, SendForensics' spam tests and inbox placement features are invaluable.
MSPs managing email marketing for clients would find the agency plan and granular usage quotas beneficial. While it handles DMARC reporting effectively, its strength lies in optimizing email content and sender reputation. It's less about automated DMARC enforcement at scale and more about providing actionable insights for improving overall email performance and avoiding blocklists (or blacklists).

How does Valimail compare with SendForensics?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
Not a primary feature
AI copilot
No explicit mention
DNS monitoring
Part of DMARC analytics
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

While both platforms are strong contenders, Valimail's primary drawbacks revolve around its pricing transparency for higher tiers and some users noting a lack of detail in certain reports. SendForensics, on the other hand, occasionally struggles with inconsistent support response times and minor interface glitches that can impact workflow, along with a less robust DMARC enforcement focus.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Easy DMARC Monitoring But Not Great
What do you like best about Valimail? Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use. What do you dislike about Valimail? A few things I don't like: 1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium. 2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss. 3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT. 4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO. What problems is Valimail solving and how is that benefiting you? We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Increase your email deliverability with Send Forensics
What do you like best about SendForensics? Easy to use, interface is intuitive to navigate, our whole team can access and use the product with a single sign-on. There is no limit to the number of email tests you can send to Send Forensics to test, so it is not an issue to test every single campaign prior to launch to maximize deliverability. What do you dislike about SendForensics? Lag time has been an issue in the past - emails not rendering in Send Forensics has slowed down my work flow. Support team response has varied from a few hours to a few days to respond to a ticket. Also flags items within email template that are required by CANSPAM law, like our physical mailing address. Also can be glitchy, where previews of emails with flagged content does not render. What problems is SendForensics solving and how is that benefiting you? We run all our emails through Send Forensics prior to launch, to catch spammy words/copy and to improve the likelihood that our emails will reach inboxes of our customers.
Jeff W.
Small-Business (50 or fewer emp.)
I like Valimail - mostly.
What do you like best about Valimail? Good interface for viewing DMARC reporting information. What do you dislike about Valimail? Price, it'd be nice if they could institute a model based on volume rather than the number of email domains. What problems is Valimail solving and how is that benefiting you? Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
SendForensics Review - How it helped us test and get to inboxes
What do you like best about SendForensics? I like that it shows keywords that we can change flagged words to, similar words that you can update and exact content issues. I also like the live inbox placement testing. It also tells you if you should go ahead and send or make some changes and optimize. Send Forensics has different sections that they look at - vocabulary and copywriting, coding and layout, link quality and data collection. Most of our issues fall under the vocab and copywriting/content. The support and the guide section is also really helpful and most of the things we have questions on get answered pretty quickly there. It also is a good price for the service that you get. We looked and did free trials for a lot of companies, and feel Send Forensics gives you a lot of what we needed for a very reasonable price. What do you dislike about SendForensics? You really have to learn to use it and see the correct patterns. Sometimes we will test something and change what they told us to, and when we retest we are hitting less inboxes or getting a lower deliverability than before. Lots of trial and error. Recommendations to others considering SendForensics: Do the free trial, test it out and make sure it works for you first. But if you want to fully see what it can do, pay the low price of $49 a month and do some testing. You will likely get some insights you were not receiving before and it'll help you out moving forward with getting into inboxes. What problems is SendForensics solving and how is that benefiting you? With our current mailing system, we weren't seeing inbox placement and spam score testing. So this is helping a lot by telling us whether the main providers or not would have it fall into the inbox or spam folder. We've come to realize some words that are flagged so we can make the changes before even testing it in Send Forensics, so you do learn a pattern about how these things work. Send Forensics even goes as far as to show you your reputation, deliverability score, blacklists, errors, etc.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Straightforward onboarding
What do you like best about Valimail? Ease of set-up and great customer support. What do you dislike about Valimail? Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features. What problems is Valimail solving and how is that benefiting you? Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valuable tool that everyone serious with email marketing should use
What do you like best about SendForensics? SendForensics gives you a lot of information regarding your emails, without this tool you would have to use several other tools to be able to view all the information, and it would be much harder to do any real analysis of your “email health”. What do you dislike about SendForensics? I would like more details, especially regarding errors found in “Vocabulary & Copywriting” and “Coding & Layout”. Recommendations to others considering SendForensics: Run the trial and spend an hour investigating, you can quickly see if this is a tool for you. What problems is SendForensics solving and how is that benefiting you? Email marketing is difficult to succeed with, doesn't matter how much money we throw at it. SendForensics enables us to trim and adjust our email campaigns so that we get the maximum possible return on our investment. It's so much faster to find out how to improve our email campaigns with SendForensics.
Carl-Johan L.
Sales Small-Business (50 or fewer emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
What do you like best about Valimail? My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies. What do you dislike about Valimail? Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy. What problems is Valimail solving and how is that benefiting you? Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
What do you like best about Valimail? The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data . As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself. What do you dislike about Valimail? The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded . What problems is Valimail solving and how is that benefiting you? The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)

Pricing

Valimail offers a free monitoring tier and then scales its DMARC enforcement and alignment features with paid plans that require contacting sales for most enterprise-level pricing, whereas SendForensics provides clear, tiered pricing starting from a Brand plan to an Enterprise option with a consistent 20% annual discount.
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Small
Free (Monitor)
$49/month (100k reports)
Medium
Free (Monitor)
$49/month (100k reports)
Large
$19/month (Align Bronze, 500k emails)
$79/month (Company, 1M reports)
Enterprise
Contact for pricing (Enforce Starter $5k/year+)
$349/month (Enterprise, 20M reports)

Suped hard sell incoming!

Still not satisfied with Valimail or SendForensics?
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Suped double trouble

What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions