Feature set
Valimail positions itself as a leader in automated DMARC enforcement, aiming for rapid policy implementation. Their core strength lies in its ability to automatically discover all sending sources, align SPF and DKIM, and move domains to a "reject" DMARC policy with minimal manual intervention. We've seen their platform effectively reduce spoofing and phishing risks by taking the guesswork out of DMARC configuration.
Beyond DMARC, Valimail offers features like unlimited SPF lookups (solving the pesky 10-lookup limit with SPF flattening), automated DKIM, and BIMI support. For larger organizations, the enterprise plans introduce advanced reporting, API access, and configurable alerts. While the focus is heavily on DMARC, it ensures a strong foundation for email authentication.
SendForensics extends beyond just DMARC reporting, offering a more comprehensive suite of email deliverability tools. While it provides solid DMARC analytics, its unique value proposition includes extensive spam testing, inbox placement testing, and client previews. This makes it a powerful tool for marketers and senders focused on optimizing their campaigns for maximum reach.
We've found SendForensics particularly useful for identifying issues like "spammy" keywords, coding errors, and poor link quality, which are often overlooked in DMARC-centric platforms. It includes integrations and advanced reporting, but its primary differentiator is the holistic view of email health, rather than just authentication. Non-sending domain protection is also a valuable inclusion for securing parked domains.