Valimail offers a comprehensive suite for DMARC management, extending beyond basic reporting to include automated enforcement. Their platform is built on a patented "Instant SPF" technology, which essentially flattens SPF records to resolve the 10-DNS-lookup limit. We found this to be a significant advantage, particularly for organizations with complex email ecosystems and numerous sending services.
Beyond SPF, Valimail provides deep visibility into email senders, identifying both authorized and unauthorized sources. They aim to automate the entire DMARC enforcement process, guiding users from a monitoring policy to a reject policy with less manual intervention. This includes automated DKIM management and various reporting dashboards, although some advanced features are reserved for higher tiers.
Report-URI focuses on providing DMARC reports and monitoring with a straightforward approach. While it primarily acts as a reporting aggregator, it does a good job of presenting DMARC, SPF, and DKIM data in an understandable format. We appreciate its no-frills, direct functionality that serves as a solid foundation for DMARC implementation.
The platform is particularly strong for those who prefer to manage their DMARC records directly, using the service to visualize the data rather than for automated enforcement. It provides the essential information needed to identify sending sources and authentication failures, allowing organizations to make informed decisions about their DMARC policies. Its feature set is more streamlined, catering to users who need reliable reporting without extensive automation.
How easy is each product to use
User experience
Valimail's user experience is generally smooth, especially once the initial setup is complete. Their dashboards are intuitive, providing clear visibility into email-sending activity and authentication status. We found the process of identifying senders and managing DMARC policies to be well-guided, which is beneficial for users who may not be deep DMARC experts.
However, some users have noted that the organization of features can feel a bit counter-intuitive at times, and more advanced troubleshooting might require reaching out to support. The platform excels in automating DMARC enforcement, which simplifies ongoing management but can lead to a sense of vendor lock-in, as managing DNS records outside Valimail becomes less common.
Report-URI offers a clean and functional interface that prioritizes clarity over complexity. We found it relatively easy to navigate and understand the DMARC reports it generates. For users who prefer a more hands-on approach to their email security, Report-URI provides the data without excessive abstraction, allowing for direct analysis.
The setup involves configuring your DMARC record to send reports to Report-URI, which is a standard process. While it doesn't offer the same level of automated enforcement as Valimail, its simplicity in reporting ensures that users can quickly grasp the authentication status of their emails. The experience is more developer-centric, appealing to those who appreciate direct access to information.
Which product has the best support
Support
Valimail generally receives high marks for its customer support. Many users highlight the responsiveness and helpfulness of their team, particularly during onboarding. We experienced friendly, approachable, and prompt responses when we had questions about configurations or reporting anomalies. The availability of onboarding assistance and dedicated account managers (in higher tiers) is a significant plus.
However, some regional differences in support availability have been noted, with Australian customers, for example, sometimes experiencing delays due to time zone differences. While the knowledge base is comprehensive, the human touch point for complex issues is where Valimail truly shines, making the often-complicated DMARC journey less intimidating.
Report-URI's support is primarily community-driven and documentation-based. Given its more focused feature set, the need for extensive hands-on support is often less critical. We found the documentation to be clear and sufficient for most standard DMARC reporting needs, allowing users to self-serve effectively.
For advanced or unique scenarios, direct support might be more limited compared to Valimail's enterprise-level offerings. However, for its target audience—users who prefer a lean, efficient reporting tool—the existing support model is generally adequate. It's a pragmatic approach that aligns with its product philosophy of providing essential functionality without unnecessary overhead.
Who should use each product
Suitability
Valimail is an excellent choice for enterprises and larger mid-market organizations that require robust, automated DMARC enforcement. Its ability to manage complex email ecosystems, flatten SPF records, and provide continuous protection makes it ideal for companies with numerous sending services and a strong need for brand protection against phishing and spoofing. For MSPs, Valimail's portfolio features and role-based access control offer strong multi-tenancy capabilities.
While Valimail does offer a free monitoring tier, its advanced features and pricing structure are best suited for organizations ready to invest significantly in a fully managed DMARC solution. SMBs with simpler needs might find the comprehensive offering more than they require, or the cost prohibitive for full enforcement capabilities.
Report-URI is well-suited for developers, smaller businesses (SMBs), or organizations that prefer a more technical, hands-on approach to DMARC. It provides critical reporting data in an accessible format, allowing users to interpret and act on the information themselves. For MSPs, it could serve as a solid, cost-effective reporting backend, especially if they have their own management overlays.
Its developer-friendly nature and focus on essential reporting make it a good fit for those who are comfortable with DNS management and don't require extensive automation or managed services. Enterprises with highly complex environments might eventually seek a more automated solution like Valimail, but Report-URI remains a strong contender for its specialized and efficient reporting capabilities.
How does Valimail compare with Report-URI?
DMARC report analysis
Aggregating and interpreting DMARC aggregate (RUA) and forensic (RUF) reports.
Comprehensive dashboards and deep insights.
Clear, developer-friendly reporting views.
Source detection
Automatically identifying email sending services.
Precision sender intelligence and classification.
Identifies email sending sources reliably.
Forward detection
Ability to identify email forwarding in DMARC reports.
Robust logging and analysis of forwarded mail.
Standard DMARC report processing includes this.
Spoof detection
Identifying and mitigating email spoofing attempts.
Automated DMARC enforcement and AI-driven detection.
Core to DMARC report analysis and action.
Notifications and alerts
Receiving automated alerts for DMARC failures or policy changes.
Smart and configurable alerts available in higher tiers.
Provides essential alerts for DMARC activity.
Reporting
Various types of reports on DMARC compliance and email traffic.
Comprehensive, subdomain, and executive reports.
Delivers clear data visualizations and downloadable reports.
API
Programmatic access to DMARC data and management features.
Available as an add-on or included in enterprise plans.
Supports integration with other tools via API.
Multi-tenancy
Managing multiple domains or client accounts from a single interface.
Features portfolios and role-based access control.
Allows management of multiple domains.
SPF flattening
Resolving the SPF 10-lookup limit automatically.
Patented 'Instant SPF' for unlimited lookups.
Helps manage SPF records to stay within limits.
Hosted DMARC
Service manages DMARC records directly for the user.
Automated DMARC management and enforcement.
Primarily a reporting and monitoring tool.
BIMI
Brand Indicators for Message Identification (BIMI) support.
BIMI available across plans, Amplify add-on for fast-tracking.
Displays BIMI status in reports.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Less emphasis on direct MTA-STS management.
Not a primary feature of the platform.
Blocklists and reputation
Monitoring email blocklists and sender reputation scores.
Focuses on DMARC, indirectly impacts reputation.
Does not directly monitor blocklists.
AI copilot
Artificial intelligence assistance for DMARC management.
Utilizes AI-driven detection features.
No explicit AI features are advertised.
DNS monitoring
Monitoring broader DNS health and records beyond DMARC.
Integrated with automated SPF/DKIM/DMARC management.
Focused primarily on DMARC-related DNS records.
Self hostable
Option to host the DMARC solution on private infrastructure.
Cloud-based, not designed for self-hosting.
Cloud-based, not designed for self-hosting.
Free trial/free tier
Availability of a free version or trial period.
Offers a free 'Monitor' product.
Provides a free tier for up to 10,000 records/month.
Drawbacks and what to watch out for
Valimail, while powerful, can be expensive for smaller businesses, and some users note a potential for vendor lock-in due to its deep integration into DNS. Report-URI, on the other hand, is a solid reporting tool, but its feature set is more limited, lacking some of the advanced automation and direct enforcement capabilities found in more comprehensive platforms.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
5 / 5(1)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Monitoring for PROs
5.0 / 5
What I like the most about New Relic is how easy it is instal the trackers on the different well know servers and systems like Apache, AWS, S3 Object etc. The visualisation is the live data are great. Sometimes it is difficult to delete a tracker if it still detects trafic. You can't delete them if the tracker continues to receive records - something that happens regularly when we have used CDN networks. Use the correct version of the tracker for your specific system. It solved the live monitoring problem and extra expenses for monitoring softwares that monitor the health and the responsiveness of our services and platforms. It is also connected with Atlassian Statuspage which give a better performance view for our clients.
Vasilis Filippos S.
Web Developer Small-Business (50 or fewer emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Pricing
Valimail offers a range of free and paid tiers, with enterprise-level DMARC enforcement being significantly more expensive, while Report-URI provides a free tier and then requires contact for higher volume pricing.
Small
Up to 10k emails / month
Monitor (Free)
Free 10k
Medium
Up to 100k emails / month
Align Bronze ($19/month billed annually)
Contact for pricing
Large
Up to 1 million emails / month
Align Bronze ($19/month, for up to 500k emails); Enforce Starter ($5,000/year) for higher volume
4.6 / 5(421)
