Valimail offers a comprehensive suite of DMARC enforcement features, heavily leaning into automation. Their core offering, Enforce, aims to get organizations to DMARC p=reject within 60 days using automated SPF and DKIM alignment, a significant benefit for reducing manual effort. They provide detailed sender intelligence, allowing us to identify all sending sources accurately.
Beyond the basics, Valimail includes features like subdomain management and reporting in higher tiers, which is crucial for larger organizations with complex DNS structures. We found the platform's ability to offer customizable metadata and downloadable reports quite useful, providing deeper insights for security analysis. The introduction of features like Privacy-safe RUF+ and AI-driven detection showcases their focus on advanced email security mechanisms.
ProDMARC provides robust DMARC management with a strong emphasis on clear, actionable reporting. Their platform excels at transforming complex DMARC aggregate data into an easily digestible format, helping us quickly understand our email authentication status. The daily reports, often highlighted by users, ensure we stay informed about our domain's email health and any potential threats.
The tool's core functionality includes effective DMARC, SPF, and DKIM management, designed to block unauthorized senders and mitigate phishing attacks. While perhaps not as overtly automated in every aspect as Valimail, ProDMARC's strength lies in its intuitive presentation of data and its capacity to identify fraudulent activity, helping organizations maintain a strong email security posture.
User experience
How easy is each product to use
User experience
Valimail often receives praise for its intuitive interface and straightforward setup, particularly for basic DMARC monitoring. We found that the main dashboard offers clear visibility into email traffic, helping to identify authorized and unauthorized senders. The automation of DMARC, SPF, and DKIM management can significantly reduce the technical burden, especially for teams new to DMARC enforcement.
However, some users report that the feature organization can be a bit confusing, and more advanced troubleshooting features are not always as developed as some competitors. There can be a learning curve for fully understanding all reports and navigating deeper insights, particularly when moving beyond the free tier's basic functionality. We also experienced some limitations in manual DKIM key management, which can impact flexibility for certain configurations.
ProDMARC is consistently lauded for its highly user-friendly console and intuitive dashboard. We found it makes navigation efficient and easy to grasp, even for first-time users. The platform simplifies DMARC data, presenting it in a clear and actionable manner, which is a major benefit for quick analysis and decision-making.
The design focuses on ease of use, ensuring that users can monitor DMARC compliance and identify threats without requiring deep technical expertise. While some advanced users might desire more granular customization options, the overall feedback points to a product that effectively balances robust functionality with a smooth user experience, streamlining daily operations for email security.
Support
Which product has the best support
Support
Valimail's support is generally well-regarded, particularly for its onboarding assistance, which we found to be professional and proactive. They offer a knowledge base and dedicated account managers in their paid tiers, which is helpful for ongoing guidance. Several users praise the responsiveness and helpfulness of their support team for initial setups and issue resolution.
However, we've noted some reviews indicating that response times might vary, especially outside US hours, which could be a consideration for global teams or those in different time zones. Some features, such as Valicare and Valicare+, are add-ons for higher tiers, meaning comprehensive technical account management might come at an additional cost.
ProDMARC stands out for its exceptional customer support. We consistently observed prompt responses, clear communication, and a proactive approach to issue resolution. Users frequently highlight the team's accessibility and willingness to provide immediate assistance, making the overall experience significantly smoother.
The support team's dedication is a major asset, often described as skilled and knowledgeable, helping users navigate DMARC alignment and BIMI implementation effectively. This strong support network is a key differentiator, ensuring that organizations can protect their domains from spoofing and maintain secure email communication with minimal hassle. This is particularly beneficial for those who may not have extensive in-house DMARC expertise.
Suitability
Who should use each product
Suitability
Valimail is particularly well-suited for larger enterprises and organizations with complex email ecosystems, given its advanced automation for DMARC enforcement and robust features like subdomain management and API access in higher tiers. Its focus on reducing manual effort and achieving enforcement quickly makes it attractive for businesses prioritizing streamlined security operations.
For MSPs (managed service providers), Valimail's ability to simplify DMARC for numerous domains and its SPF flattening capabilities are significant advantages, although the cost structure might require careful consideration for smaller clients. SMBs might find the free Monitor plan valuable for basic visibility, but the jump to paid enforcement tiers, especially the $5,000/year Starter plan, could be a barrier unless they require the full automation and advanced features.
ProDMARC is an excellent choice for organizations of all sizes looking for a reliable DMARC reporting solution with strong, accessible support and clear insights. Its user-friendly interface makes it particularly appealing to SMBs and mid-market companies that might have less in-house DMARC expertise but still require robust email security.
While it also serves enterprise clients, its emphasis on proactive support and simplified dashboards ensures effective management without overwhelming users. MSPs could find ProDMARC beneficial due to its ease of use and dedicated support, which can help them efficiently manage DMARC for multiple clients. It's ideal for those who value intuitive reporting and responsive assistance to combat email fraud and improve deliverability.
How does Valimail compare with ProDMARC?
DMARC report analysis
Aggregates and interprets DMARC reports for actionable insights.
Provides comprehensive dashboards for DMARC, SPF, and DKIM data.
Offers an intuitive dashboard with clear DMARC data interpretation.
Source detection
Identifies all legitimate and unauthorized senders using your domain.
Precision sender intelligence and automated sender discovery.
Provides visibility into all email sending sources.
Forward detection
Helps distinguish legitimate forwards from spoofing attempts.
Integrated into continuous protection reports.
Aids in identifying legitimate forwarded mail.
Spoof detection
Identifies and helps block emails impersonating your domain.
Uses machine learning to detect and block impersonation attacks.
Enforces policies to reject spoofed emails effectively.
Notifications and alerts
Automated alerts for DMARC failures or suspicious activity.
Notification center, smart alerts, and configurable alerts (Enterprise).
Provides fraudulent alerts and real-time updates.
Reporting
Generates various reports on email authentication and security.
Downloadable, subdomain, and executive reports available (paid tiers).
Offers daily, compliance, and forensic reports.
API
Provides programmatic access for integration with other systems.
Available as an add-on for Starter/Premium, included in Enterprise.
Not explicitly highlighted as a feature.
Multi-tenancy
Supports managing multiple client domains from a single interface.
Features like portfolios and group-based SSO authorization for complex setups.
Suitable for managing multiple domains and client needs.
SPF flattening
Manages SPF records to prevent exceeding the 10-lookup limit.
Automated and unlimited SPF in paid plans; uses macros.
Not explicitly mentioned as a feature.
Hosted DMARC
Manages DMARC records on behalf of the user.
Fully automated DMARC setup and enforcement.
Supports DMARC policy enforcement.
BIMI
Supports Brand Indicators for Message Identification (BIMI).
Available across all plans; Amplify is an add-on for fast-tracking BIMI.
Provides valuable support for BIMI implementation.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Users report lack of MTA-STS management and TLS reporting.
No explicit mention in available information.
Blocklists and reputation
Monitors blocklists (or blacklists) and sender reputation.
Protects from brand abusing, helps with email deliverability.
AI copilot
Utilizes Artificial Intelligence for enhanced functionality.
New AI-driven detection feature for unauthorized senders.
Not explicitly mentioned as a feature.
DNS monitoring
Monitors DNS records relevant to email authentication.
Monitors SPF, DKIM, and DMARC records.
Monitors DMARC, DKIM, SPF records.
Self hostable
Option to host the software on your own servers.
Cloud-based SaaS solution.
Cloud-based SaaS solution.
Free trial/free tier
Availability of a free version or trial period.
Valimail Monitor is a free service.
Offers a 15-day risk-free trial.
Drawbacks and what to watch out for
When considering drawbacks, Valimail's primary criticisms revolve around its cost, which can be perceived as high, especially for smaller businesses, and the fragmented nature of its free versus premium features. Some users also report a degree of vendor lock-in and occasional complexity in feature organization. For ProDMARC, while highly praised for support, some advanced users might find policy customization less flexible, and pricing competitiveness in certain regions has been raised as a point of concern. Initial configuration is also noted as potentially needing streamlining.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4.8 / 5(23)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Great Support and DMARC management
4.5 / 5
What do you like best about ProDMARC?
What I like best is its intuitive dashboard and automated reporting, which make it easy to monitor DMARC compliance across domains.
What do you dislike about ProDMARC?
Some advanced users may find the policy customization options less flexible compared to manual DMARC implementations.
What problems is ProDMARC solving and how is that benefiting you?
It simplifies policy enforcement and helps strengthen email security with minimal effort. A great tool for any organization looking to improve email trust and deliverability.
Rishabh S.
Analyst Enterprise (> 1000 emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Received very positive feedback from our end customers regarding the product and service quality.
4.5 / 5
What do you like best about ProDMARC?
Previous Response: The customer support team provides immediate responses, which I really appreciate.
What do you dislike about ProDMARC?
Previous Response: The pricing in this region is not competitive. As a result, customers and partners are considering alternative options to find more affordable solutions.
What problems is ProDMARC solving and how is that benefiting you?
Visibility and security of the Domain's
robin j.
Head of Sales & Partnership Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Excellent Customer Support
4.5 / 5
What do you like best about ProDMARC?
Consolidated ProDMARC Reports including Compliance and Weekly Failure Reports without
What do you dislike about ProDMARC?
Deep analysis of forensic report RUF is required.
What problems is ProDMARC solving and how is that benefiting you?
1. It enables DMARC enforcement and reject spoofed emails.
2. Helps in providing centralized dashboard.
3. Monitoring of emails on behalf of us.
4. Helps in compliance checks and notifying if mails are getting delivered/passed/failed through either SPF or DKIM.
Pranav K.
Senior Manager Information Security Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
ProDMARC DMARC and BIMI providing awesome support
4.5 / 5
What do you like best about ProDMARC?
ProDMARC and BIMI providing valuable support for Mail security
What do you dislike about ProDMARC?
Enchasing the Product Dashboard and Reporting Features
What problems is ProDMARC solving and how is that benefiting you?
Providing DMARC and SPF effective filtering based on Mail SPAM based filtering
Verified User in Insurance
Enterprise (> 1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Improved our email security posture with seamless implementation and reliable support
4.5 / 5
What do you like best about ProDMARC?
ProDMARC’s intuitive interface and proactive support make DMARC implementation and monitoring effortless and effective.
What do you dislike about ProDMARC?
While ProDMARC offers excellent functionality, the initial configuration process could be more streamlined for quicker onboarding
What problems is ProDMARC solving and how is that benefiting you?
ProDMARC helps us combat email spoofing and phishing by enforcing DMARC policies effectively. This has significantly improved our domain reputation, reduced fraudulent email risks, and enhanced overall email security
Verified User in Insurance
Enterprise (> 1000 emp.)
Pricing
Valimail offers a free monitoring tier and a specific Align product for 500k emails/month at $19/month (billed annually), but its main Enforce product starts at $5,000/year and requires contacting sales for most tiers, whereas ProDMARC primarily offers a 15-day free trial and requires contacting sales for all other pricing.
Small
Up to 10k emails / month
Monitor (free), Align Bronze $19/month (up to 500k emails), Enforce Starter from $5,000/year
Contact for pricing
Medium
Up to 100k emails / month
Align Bronze $19/month (up to 500k emails), Enforce Starter from $5,000/year
Contact for pricing
Large
Up to 1 million emails / month
Align Bronze $19/month (up to 500k emails), Enforce Premium/Enterprise: Contact for pricing
4.6 / 5(421)
