Valimail focuses heavily on DMARC automation and enforcement. We found its primary strength lies in its ability to automatically discover and classify email sending services, providing clear visibility into SPF, DKIM, and DMARC alignment. Its continuous protection features aim to get domains to an enforcement policy quickly, often within 60 days.
We also appreciated Valimail's SPF flattening capability, which is a significant advantage for organizations with numerous email sending services, as it helps avoid the 10-lookup DNS limit. While it offers BIMI support, other advanced email authentication protocols like MTA-STS or TLS-RPT are not as explicitly integrated or managed within the platform.
Netcraft Fraud Detection, while also involved in email authentication, offers a broader suite of services that extend beyond pure DMARC. Its name suggests a focus on detecting and mitigating various forms of online fraud, of which email spoofing is a component. We found it provided a more general security perspective rather than specialized DMARC deep-dive.
Information on Netcraft's specific DMARC feature depth, such as automated SPF flattening or detailed real-time DMARC reporting nuances, is less transparent. Its offering seems geared towards a more holistic fraud detection approach, which could be beneficial for organizations looking for wider protective measures alongside DMARC.
How easy is each product to use
User experience
Valimail boasts a user-friendly interface designed to simplify complex DMARC data. We found the dashboards to be intuitive, presenting aggregate and forensic reports in an easy-to-understand format. The guided workflows for DMARC policy progression are particularly helpful, making the journey to enforcement less daunting. Setup is generally straightforward, with clear instructions for DNS record changes.
However, some users might find the organization of advanced features a bit counter-intuitive at first glance, and accessing specific deep-dive data points can require some navigation. Overall, Valimail aims to automate and streamline the DMARC management process, making it accessible even for those with limited email authentication expertise.
Netcraft Fraud Detection's user experience for its DMARC component is less publicly detailed. Based on our experience with similar broad security platforms, the interface tends to be robust but might require more technical familiarity. Its focus on a wider range of fraud detection means the DMARC specific UI might be integrated into a larger security dashboard.
Without direct public access to its DMARC reporting UI, we can infer that the platform prioritizes comprehensive security oversight. This might mean that DMARC reports, while available, could be presented as part of broader threat intelligence rather than a standalone, highly granular DMARC-focused dashboard, potentially requiring more effort to extract specific DMARC insights.
Which product has the best support
Support
Valimail consistently receives high marks for its customer support, particularly during onboarding. We’ve found their team to be responsive, professional, and knowledgeable, providing assistance with DNS configurations and DMARC policy progression. They offer knowledgebase articles for self-service and dedicated account management for higher tiers.
While general support is strong, some users have noted a desire for more seamless access to support for minor tasks or quicker responses in certain regions outside of standard business hours. However, for critical DMARC enforcement needs, their guided support through Valicare options (add-ons for Premium/Enterprise) is well-regarded.
Netcraft's support structure, like its product features, is less explicitly detailed for its DMARC-specific offerings. Given its enterprise-grade security focus, we anticipate a professional support team, likely offering tiered support based on service level agreements. Direct inquiry would be necessary to understand the specifics of DMARC-related support, such as onboarding assistance or dedicated technical account managers.
For a comprehensive fraud detection platform, support often includes incident response and expert analysis for broader security threats. It's reasonable to expect robust technical assistance, though the promptness and accessibility for DMARC configuration questions might vary compared to a dedicated DMARC vendor.
Who should use each product
Suitability
Valimail is highly suitable for organizations of all sizes, from SMBs to large enterprises, particularly those prioritizing DMARC enforcement and email authentication. Its free Monitor plan offers excellent visibility for smaller businesses, while its paid Enforce and Align products cater to mid-market and enterprise needs, offering automated DMARC, SPF, and DKIM management.
For MSPs, Valimail's multi-domain management capabilities, particularly in its enterprise tiers with 'Portfolios', make it a strong contender for managing client domains at scale. Its automation reduces the manual effort often associated with DMARC implementation, making it efficient for various business models seeking robust email security.
Netcraft Fraud Detection is likely best suited for larger enterprises and organizations that require a comprehensive cybersecurity solution extending beyond DMARC. Its broad fraud detection capabilities would appeal to entities facing diverse online threats, where DMARC is one piece of a larger security puzzle. SMBs might find its offering overly complex or priced for their needs without clear DMARC-specific value.
For MSPs, Netcraft's broad focus might be integrated into a larger security stack, but its DMARC-specific features might not offer the same granular, automated control or multi-tenancy capabilities as dedicated DMARC platforms. Organizations with significant fraud concerns across multiple digital channels would benefit most from Netcraft's holistic approach.
How does Valimail compare with Netcraft Fraud Detection?
DMARC report analysis
Translating XML reports into actionable insights.
Clear, detailed reports with sender intelligence
Includes DMARC data as part of broader fraud intel
Source detection
Identifying all legitimate and illegitimate email senders.
Precision sender intelligence and auto-classification
Identifies senders within fraud detection framework
Forward detection
Visibility into forwarded emails and their DMARC impact.
Indirectly through aggregate reporting
Indirectly through aggregate reporting
Spoof detection
Ability to identify and block email spoofing attempts.
Core DMARC enforcement with AI-driven detection
Key component of fraud detection offering
Notifications and alerts
Real-time alerts for DMARC failures and suspicious activity.
Notification center, smart and configurable alerts
Expected for fraud detection; specifics unclear
Reporting
Customizable and downloadable reports for compliance and analysis.
Part of broader security reporting; specifics unclear
API
Programmatic access for integration with other systems.
Available as add-on or in Enterprise plans
Not mentioned in available information
Multi-tenancy
Capability to manage multiple domains or client accounts.
Portfolios and dynamic portfolios for Enterprise
No explicit mention of multi-tenancy features
SPF flattening
Automating SPF record management to bypass the 10-lookup limit.
Unlimited SPF with macro flattening
Not mentioned in available information
Hosted DMARC
Providing the DMARC record management infrastructure.
Automated DMARC record management
Implied for DMARC monitoring
BIMI
Brand Indicators for Message Identification support.
Available across plans, 'Amplify' add-on
Not mentioned in available information
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Not explicitly integrated or managed
Not mentioned in available information
Blocklists and reputation
Monitoring email blocklists (blacklists) and sender reputation.
Primary focus is DMARC enforcement
Integral to broad 'Fraud Detection' service
AI copilot
AI-powered assistance for DMARC management.
AI-driven detection feature mentioned
Not mentioned in available information
DNS monitoring
Continuous monitoring of DNS records for email security.
Integrated DNS management for DMARC, SPF, DKIM
Expected for fraud detection; specifics unclear
Self hostable
Option to host the solution on private infrastructure.
Cloud-based solution
Cloud-based solution
Free trial/free tier
Availability of a free version or trial period.
Valimail Monitor is a free service
No public free tier or trial mentioned
Drawbacks and what to watch out for
Valimail's primary drawbacks revolve around its pricing structure, which can be expensive for advanced features, and a perceived lack of transparency for enterprise-level costs. Some users also report minor interface quirks and occasional limitations in reporting granularity. Netcraft Fraud Detection, on the other hand, lacks public pricing and detailed DMARC-specific feature information, making it difficult to assess its direct value for DMARC-focused needs.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.5 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Pricing
Valimail offers a free DMARC monitoring option, but its advanced DMARC enforcement and alignment products are significantly more expensive, while Netcraft Fraud Detection requires direct contact for all pricing.
Small
Up to 10k emails / month
Monitor: Free, Align: $19/month
Contact for pricing
Medium
Up to 100k emails / month
Monitor: Free, Align: $19/month
Contact for pricing
Large
Up to 1 million emails / month
Monitor: Free, Align: $19/month
Contact for pricing
Enterprise
Over 1 million emails / month
Enforce: From $5,000/year; Align, Premium, Enterprise: Contact for pricing
Contact for pricing
Suped hard sell incoming!
Still not satisfied with Valimail or Netcraft Fraud Detection?
4.5 / 5(421)
