Valimail offers a robust suite of tools primarily focused on automated DMARC enforcement, SPF flattening, and DKIM management. We found its "Monitor" product provides excellent visibility for free, and their "Enforce" and "Align" products delve into more advanced automation, often allowing you to reach a reject policy quicker than manual efforts. Their system is designed to handle complex ecosystems efficiently.
The platform emphasizes precision sender intelligence, automatically identifying third-party senders, and offering continuous protection. Features like subdomain management, API access (for higher tiers), and advanced reporting capabilities are well-integrated, reducing the manual burden of DMARC configuration and maintenance. We also appreciate their focus on specific compliance rules from major mailbox providers.
GoDMARC provides a comprehensive set of features for DMARC reporting and email security, including IP reputation monitoring, blacklist (or blocklist) checks, and domain DNS history. Its free plan is quite generous, offering significant RUA report volume and active domains. The platform also includes a focus on forensic reports (RUF) in its paid tiers, which is crucial for detailed threat analysis.
We observed that GoDMARC integrates features like IP threat intelligence, look-alike domain alerts, and an instant email analyzer, particularly in its Go-Pro and Enterprise plans. While it offers essential DMARC components like SPF and DKIM pre-validation (in Enterprise), its strength often lies in providing a broad security overview alongside DMARC, making it a holistic solution for email domain protection.
How easy is each product to use
User experience
Valimail generally offers an intuitive and streamlined user interface. We found the setup process to be straightforward, especially with the guided workflows for DMARC, SPF, and DKIM configurations. The dashboards provide clear visibility into email-sending activities, translating complex XML reports into easily digestible information, which is a major time-saver.
However, some users might find certain advanced features or the organization of the app a bit counter-intuitive initially. While it excels at presenting "what" is happening, some reviews suggest it could do more to explain the "why" and "how" for troubleshooting. The cost structure of premium features can also be a point of frustration for users evaluating upgrades.
GoDMARC's user interface is also generally praised for its user-friendliness and clear dashboards. We noted that the wizard-based setups for generating SPF, DKIM, and DMARC records are particularly helpful, making implementation relatively easy, even for those with some technical knowledge. It aggregates all domain email-related privacy solutions into a central hub.
While the GUI is quite effective for gaining visibility, some users mention that setting up and maintaining DMARC development still requires a degree of technical expertise. The platform's overall experience is positive, but there's a suggestion that adding more business use cases could enhance its utility and appeal, broadening its application beyond core DMARC management.
Which product has the best support
Support
Valimail consistently receives high marks for its customer support, with users frequently mentioning the helpfulness, responsiveness, and approachability of their team. We found their onboarding assistance particularly strong, guiding users through the initial setup and configuration, which can often be the most challenging part of DMARC implementation. They are known for providing expert advisory services.
While overall support is excellent, some users have noted that response times can be slow, especially for customers in different time zones, such as Australia, potentially leading to delays for specific requests. Dedicated account managers and technical account managers are available in higher-tier plans, offering more personalized and proactive assistance.
GoDMARC offers chat support for its free plan, escalating to email and chat support for paid tiers, with an option for dedicated support. We've seen positive feedback regarding their support team's experience, often highlighted as knowledgeable and very helpful, especially during implementation. They pride themselves on having an experienced tech team, some with 20+ years in the email industry.
Users consistently praise the team's guidance and training, and their availability is often cited as 24/7 for higher tiers. While the general consensus is positive, the dedicated support is an add-on or exclusive to the Enterprise plan, meaning smaller businesses might rely more on the email and chat options, which could impact the immediacy of complex issue resolution.
Who should use each product
Suitability
Valimail is an excellent fit for organizations seeking highly automated DMARC enforcement and advanced SPF management, particularly those with complex email ecosystems. Its ability to flatten SPF records and automate DKIM alignment makes it highly suitable for large enterprises and organizations that prioritize a hands-off, secure approach to email authentication. For MSPs, the platform's robust automation can simplify managing numerous client domains.
While its free Monitor plan offers visibility for SMBs, the full benefits of Valimail, especially the Enforce and Align products, are best realized by mid-market to enterprise-level businesses that can justify the investment for comprehensive, continuous protection. It's less ideal for SMBs looking for a budget-friendly, basic DMARC monitoring solution without advanced automation.
GoDMARC caters well to a broad audience, from small businesses to enterprises, with its tiered pricing structure including a generous free plan. SMBs can benefit significantly from the free or Go-Basic plans for essential DMARC monitoring and phishing protection. Its focus on detailed visibility, including IP reputation and blacklisting, makes it suitable for companies concerned with comprehensive email security.
For MSPs, GoDMARC's features like multi-user access (in higher tiers) and threat intelligence can support managing client domains, although active domain limits in lower paid tiers might require careful planning. Enterprises can leverage the Go-Enterprise plan for unlimited active domains and advanced features like MTA-STS reporting and Google Postmaster Tools integration, making it a strong contender for those needing extensive security and reporting capabilities.
How does Valimail compare with GoDMARC?
DMARC report analysis
Translates complex DMARC XML data into human-readable reports.
Clear, intuitive dashboards provide actionable insights.
Aggregates reports with user-friendly dashboards.
Source detection
Identifies legitimate and unauthorized email sending sources.
Automated sender identification and discovery.
Visibility into who is sending emails from your domain.
SPF pre-validation (Enterprise), but not explicit flattening.
Hosted DMARC
Manages DMARC records externally.
Automated DMARC (limited in Free, full in paid plans).
Managed DMARC services provided by their team.
BIMI
Supports Brand Indicators for Message Identification.
Available across all plans, Amplify add-on for fast-tracking.
Supported as part of overall email authentication.
MTA-STS/TLS-RPT
Supports MTA-STS and TLS-RPT for secure transport.
Not explicitly listed as a core feature.
MTA-TLS reports available (Go-Pro+).
Blocklists and reputation
Monitors email sender IP blocklists (or blacklists) and reputation.
Focuses more on DMARC compliance, less on direct blocklist monitoring.
IP reputation/blacklist/whois included (all plans).
AI copilot
Uses AI for assisted DMARC management.
Machine learning for detection, but not an explicit 'AI copilot'.
Mentions plans to be fully AI-based, but not current copilot.
DNS monitoring
Monitors DNS records for changes or issues.
DNS management is central to their automation.
Domain DNS history included (all plans).
Self hostable
Option to host the software on private infrastructure.
Cloud-based solution, no on-premise option.
SaaS-based software, no self-hosting available.
Free trial/free tier
Offers a free trial or a permanently free tier.
Valimail Monitor is a free service.
Free Plan available, no credit card required.
Drawbacks and what to watch out for
Valimail's primary drawbacks revolve around its pricing structure, with many advanced features behind enterprise-tier gates or requiring direct contact for quotes, which can be a hurdle for smaller teams. There are also mentions of vendor lock-in concerns due to their comprehensive DNS management. GoDMARC, while highly rated, is noted for its lack of discounts on upfront payments and its relatively fewer features compared to some competitors, with some suggesting more business use cases could be added.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4.9 / 5(13)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
A Good Domain Email Phishing Blocker
4.0 / 5
What do you like best about GoDMARC?
Its user interface provides easy integration of privacy records, easy to sign up, and serves as the central hub for all domain email-related privacy solutions.
It blocks phishing emails in real time, so businesses don't have to worry about them through DMARC, DKIM, SPF, and BIMI records.
What do you dislike about GoDMARC?
The product has potential for further improvement with the addition of more business use cases, which could expand its usefulness and appeal to a wider range of users.
What problems is GoDMARC solving and how is that benefiting you?
It addresses all phishing-related issues and enhances our brand reputation by providing a comprehensive solution.
Satyam V.
Founder Small-Business (50 or fewer emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Pricing
Valimail's pricing is structured across multiple products with a significant enterprise focus, often requiring custom quotes, while GoDMARC offers clear tiered plans, including a strong free option and predictable monthly/annual pricing.
Small
Up to 10k emails / month
Monitor (Free), Enforce Starter (Starts $5k/year)
Free Plan ($0, 700k reports/year)
Medium
Up to 100k emails / month
Align Bronze ($19/month for 500k emails), Enforce Starter (Starts $5k/year)
Free Plan ($0), Go-Basic ($60/month or $599/year)
Large
Up to 1 million emails / month
Align Bronze ($19/month for 500k emails, contact for more), Enforce Starter (Starts $5k/year)
4.6 / 5(421)
