Valimail excels in automated DMARC enforcement, SPF flattening through patented macros, and comprehensive visibility into email sending services. Their platform focuses on identifying all senders by name and guiding users to DMARC enforcement quickly, often within 60 days.
Key offerings include Valimail Monitor for free visibility, Valimail Enforce for automated DMARC protection, and Valimail Align for meeting mailbox provider sender requirements. They also support BIMI and offer API access for Enterprise plans, streamlining the path to full email authentication.
Fraudmarc, from our experience, offers detailed DMARC reporting with a strong emphasis on forensic data. While it might not have the same level of automated enforcement as Valimail, its strength lies in providing granular insights that are critical for in-depth analysis of email streams and identifying complex spoofing patterns.
It provides robust support for DMARC, SPF, and DKIM configuration, and is known for its reporting capabilities that help in accurately identifying and mitigating spoofing attempts. Fraudmarc focuses on giving email security professionals the precise data they need for manual policy refinement.
How easy is each product to use
User experience
Valimail boasts a user-friendly interface that simplifies complex DMARC data into digestible reports. Its dashboard provides clear visibility into email activity, making it relatively easy to identify authorized and unauthorized senders, which is a blessing when dealing with vast email ecosystems.
Onboarding is generally smooth, with many users praising the support team for guiding them through the initial setup of DNS records. While some advanced features might require a learning curve, the core functionality for DMARC monitoring and enforcement is straightforward.
Fraudmarc provides a functional interface for DMARC report analysis. It is designed for users who need to dive deep into forensic data and understand the nuances of email authentication. The platform prioritizes detailed data presentation over simplified automation, which can be a double-edged sword.
While not as heavily automated as Valimail, its clear presentation of raw data and aggregate reports allows for thorough investigation. Users with a solid grasp of DMARC and email protocols will find its detailed views very beneficial, allowing for precise control and troubleshooting.
Which product has the best support
Support
Valimail is well-regarded for its responsive and helpful customer support, especially during the crucial onboarding phase. They offer a comprehensive knowledge base, onboarding assistance, and dedicated account managers for higher-tier plans, which can make a significant difference for complex deployments.
While some users report needing to contact support for specific tasks or finding certain advanced features less developed, the general sentiment is positive regarding their ability to assist with DMARC implementation and configuration, acting as a reliable partner in the DMARC journey.
Fraudmarc provides support to assist users with their DMARC journey. Our experience indicates a solid, technical support team capable of guiding users through complex DMARC configurations and interpreting forensic reports. They appear to be adept at providing the in-depth assistance required for their more data-centric approach.
They offer resources to help understand the intricacies of email authentication, which is crucial given the product's focus on detailed data analysis. Users looking for hands-on guidance with complex DMARC scenarios will likely find their support beneficial.
Who should use each product
Suitability
Valimail's free Monitor plan offers excellent visibility for smaller businesses to start their DMARC journey without immediate financial commitment. The paid Align product is also accessible for businesses sending up to 500k emails, offering a good balance of features and cost.
For enterprise organizations with complex email ecosystems, Valimail's automated enforcement, extensive features like subdomain management, API access, and robust security integrations (SAML/SSO, FedRAMP) make it a highly suitable choice. MSPs might find its multi-domain management and SPF flattening beneficial, though per-domain pricing for advanced features warrants careful evaluation.
While some may perceive a potential for vendor lock-in due to Valimail managing DNS records, the benefit of automated DMARC enforcement and simplified management for large numbers of domains often outweighs this concern for bigger entities.
Fraudmarc's pricing and feature set, although not publicly detailed, are generally appealing for SMBs that require precise DMARC analysis without necessarily needing the fully automated enforcement of more expensive platforms. It provides necessary tools for maintaining email security at a foundational level.
Enterprise organizations with dedicated security teams who prioritize in-depth forensic analysis and desire fine-grained control over their DMARC policy will find Fraudmarc valuable. Its detailed reporting capabilities are excellent for large, complex environments where every email source needs scrutiny, allowing for very specific policy adjustments.
MSPs could leverage Fraudmarc's focus on detailed reporting and its potential for more flexible pricing models to provide tailored DMARC management services to their clients. Its ability to provide granular data could be a strong selling point for MSPs offering specialized email security services.
How does Valimail compare with Fraudmarc?
DMARC report analysis
Provides insights from aggregate DMARC reports.
Source detection
Identifies legitimate and illegitimate email sending sources.
Automatically identifies all sending services.
Provides detailed forensic data for identification.
Forward detection
Helps identify emails being forwarded.
Spoof detection
Detects unauthorized use of your domain.
AI-driven detection for impersonation.
Granular data for precise identification.
Notifications and alerts
Real-time alerts for DMARC failures or policy changes.
Smart alerts, configurable alerts in higher tiers.
Standard DMARC alerts.
Reporting
Provides various types of reports on email authentication.
Comprehensive, subdomain, executive reports.
Detailed forensic reports.
API
Allows programmatic access to DMARC data and management.
Included in Enterprise, add-on for others.
Assumed for advanced use cases.
Multi-tenancy
Supports managing multiple client domains from a single interface, useful for MSPs.
Portfolios feature for Enterprise plans.
Typically offered for managing multiple domains.
SPF flattening
Resolves the 10-lookup limit for SPF records.
Unlimited SPF lookups via macros.
Generally offered to ensure compliance.
Hosted DMARC
Manages DMARC records and policy on your behalf.
Automated DMARC enforcement.
Often a service component.
BIMI
Support for Brand Indicators for Message Identification.
Included in Enforce plans, Amplify add-on available.
Standard DMARC feature support.
MTA-STS/TLS-RPT
Supports email transport security protocols.
Some reviews cite lack of direct management.
Typically an advanced feature.
Blocklists and reputation
Monitoring and management of IP and domain reputation.
Not a primary focus of the DMARC product.
Common for email security tools focusing on fraud.
AI copilot
Uses artificial intelligence to assist with DMARC management.
AI-driven detection features mentioned.
Not specifically highlighted as a feature.
DNS monitoring
Monitors changes to DNS records relevant to email.
Integrates with DNS for DMARC, SPF, DKIM.
Essential for DMARC implementation.
Self hostable
Ability to host the software on your own infrastructure.
Cloud-based solution.
Cloud-based solution.
Free trial/free tier
Availability of a free version or trial period.
Offers a free Monitor plan.
No public mention of a free tier.
Drawbacks and what to watch out for
When considering the drawbacks, Valimail can be quite costly for its more advanced features, and some users express concern over potential vendor lock-in due to its deep integration with DNS management. There are also some reporting limitations, such as granularity and the noted absence of direct MTA-STS/TLS-RPT management. For the less technically inclined, the initial setup can feel a bit daunting. On the other hand, Fraudmarc's lack of publicly available pricing and limited G2 reviews make it challenging to fully assess. Its detailed forensic focus might also imply a steeper learning curve for those seeking a more hands-off, automated approach to DMARC.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.What do you dislike about Valimail?A few things I don't like:1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.What problems is Valimail solving and how is that benefiting you?We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?Good interface for viewing DMARC reporting information.What do you dislike about Valimail?Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.What problems is Valimail solving and how is that benefiting you?Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Pricing
Valimail offers a clear tiered pricing structure with a generous free plan for monitoring, while Fraudmarc's pricing details are not publicly disclosed, requiring direct contact for a quote.
Small
Up to 10k emails / month
Free (Monitor), $19/month (Align up to 500k), $5k/year (Enforce Starter)
Contact for pricing
Medium
Up to 100k emails / month
$19/month (Align up to 500k), $5k/year (Enforce Starter)
Contact for pricing
Large
Up to 1 million emails / month
$19/month (Align up to 500k), Contact for pricing (Enforce Premium)
4.6 / 5(421)
