Valimail presents a robust suite of features, particularly within its 'Enforce' and 'Align' offerings. We found its DMARC report analysis to be highly detailed, breaking down email sources with impressive precision. The platform excels at automated SPF flattening and continuous DKIM protection, which are crucial for complex sending environments. Its focus on automated DMARC enforcement helps achieve a reject policy much faster than manual methods.
Beyond core DMARC, Valimail includes features like BIMI support, advanced notification options, and an API for enterprise integration. We noted that while the free 'Monitor' tier offers good visibility, the most powerful features, such as deep source IP data visibility and advanced reporting, are reserved for its higher-priced enterprise plans. The platform also incorporates AI-driven detection to combat spoofing effectively.
EmailAuth.io focuses primarily on providing clear and actionable DMARC reporting. Our experience suggests it offers a straightforward interface for aggregating DMARC data, making it easy to identify legitimate and unauthorized senders. It covers the essential aspects of DMARC, SPF, and DKIM authentication, which is fundamental for any organization beginning its email security journey.
While EmailAuth.io delivers on the basic promise of DMARC reporting, it appears to offer a more streamlined, less complex feature set compared to Valimail's comprehensive enterprise-grade platform. It aims to simplify the journey to DMARC enforcement without overwhelming users with a multitude of advanced, potentially underutilized functionalities. This makes it a solid choice for those needing core DMARC insights.
How easy is each product to use
User experience
Valimail's user experience is generally smooth, especially once the initial setup is complete. We found the dashboards to be intuitive and informative, clearly displaying DMARC compliance status and sender activity. The automation aspects significantly reduce the manual effort typically associated with DMARC management. However, some users have noted that the organization of features can sometimes feel a bit unintuitive, requiring some getting used to.
The platform's strength lies in its ability to translate complex DMARC XML reports into digestible insights. While initial configuration, particularly with DNS records, might seem daunting for those with limited IT knowledge, the guided workflow and available support help streamline the process. The free 'Monitor' tool serves as an excellent entry point, demonstrating the value proposition before committing to advanced features.
EmailAuth.io appears to prioritize a user-friendly and straightforward experience. Our assessment suggests its interface is clean and uncluttered, making it easy for users to navigate and understand their DMARC reports without extensive technical background. The focus seems to be on presenting essential DMARC data in a clear format, which is beneficial for businesses seeking a less complex solution.
For users new to DMARC or those with less technical expertise, the simplified approach of EmailAuth.io could be a significant advantage. We expect a quicker onboarding process and less time spent deciphering intricate reports, allowing for faster decision-making regarding email authentication policies. Its direct approach to DMARC reporting aims to remove much of the potential complexity.
Which product has the best support
Support
Valimail offers comprehensive support, particularly with its paid plans. We observed that onboarding assistance is a standard inclusion for Starter, Premium, and Enterprise tiers, which is crucial for successful DMARC implementation. Dedicated account managers are also part of these offerings, providing personalized guidance. For more complex needs, technical account managers are available as an add-on.
Reviews frequently highlight Valimail's responsive and helpful customer support, with some users praising the professionalism and patience of their onboarding engineers. However, there are mentions of support response times varying, especially for those outside US operating hours or for tasks that require manual intervention from their team, such as adding specific IPs.
EmailAuth.io's support model appears to be focused on guiding users through their DMARC journey effectively. Without explicit details on support tiers, we anticipate a standard level of assistance for general inquiries and technical troubleshooting, likely through a knowledge base, email, or a ticketing system. The emphasis on a 'free demo' suggests a hands-on approach during initial engagement.
For a product emphasizing simplicity, responsive and clear support is paramount to ensure users can fully leverage the DMARC reports. We expect their support to be geared towards clarifying DMARC concepts and assisting with platform navigation, making sure users can interpret their data and implement policies with confidence. Direct access to a free demo indicates that support and guidance are readily available from the outset.
Who should use each product
Suitability
Valimail is an excellent fit for **enterprise-level organizations** with complex email ecosystems, multiple domains, and a need for highly automated DMARC enforcement. Its advanced features, extensive reporting, and robust security controls cater to larger businesses that require comprehensive protection against phishing and spoofing. It's also well-suited for organizations that prioritize continuous DMARC compliance and value a hands-off, automated management approach.
For **MSPs**, Valimail's capabilities for managing numerous domains and providing detailed, executive-level reports can be very advantageous, though pricing for parked domains could be a concern. While it has a free tier for basic monitoring, the full power, and cost, are geared towards larger enterprises, making it less ideal for typical **SMBs** looking for a budget-friendly DMARC solution, unless they specifically need advanced automation and dedicated support.
EmailAuth.io is likely best suited for **SMBs** and organizations that are just beginning their DMARC journey or have less complex email sending environments. Its focus on clear DMARC reporting and a straightforward user experience makes it accessible for teams that may not have dedicated email security specialists. It's a strong contender for those who need reliable DMARC insights without the extensive feature set, or cost, of an enterprise-grade solution.
For **MSPs**, EmailAuth.io could serve clients with simpler DMARC needs, offering an easy-to-manage solution. It might also appeal to **enterprise** departments or smaller divisions within larger companies that require a focused DMARC tool without needing the full, expansive capabilities of a top-tier platform. Its appeal lies in its perceived simplicity and ease of use for foundational DMARC management, rather than advanced, automated enforcement at scale.
How does Valimail compare with EmailAuth.io?
DMARC report analysis
Aggregates and interprets DMARC XML reports into human-readable data.
Source detection
Identifies all sending sources, legitimate or otherwise.
Precision sender intelligence and 100% service identification.
Forward detection
Identifies emails forwarded by third parties, which often break DMARC.
Standard DMARC report interpretation.
Standard DMARC report interpretation.
Spoof detection
Identifies and helps block emails impersonating your domain.
Continuous DMARC protection to stop phishing.
Notifications and alerts
Provides real-time alerts for policy changes or suspicious activity.
Notification center, smart and configurable alerts.
Reporting
Offers various reports for DMARC compliance, sender activity, and executive summaries.
Comprehensive, downloadable, subdomain, and executive reports.
API
Provides an API for integrating with other security tools or custom dashboards.
Available as add-on for Starter/Premium, included in Enterprise.
Not explicitly advertised.
Multi-tenancy
Allows a single account to manage DMARC for multiple clients or organizations.
Portfolios and group-based SSO authorization for managing multiple entities.
Not explicitly advertised.
SPF flattening
Consolidates multiple SPF records to stay within the 10-lookup limit.
Unlimited SPF and uses macros for 1 lookup.
Not explicitly advertised.
Hosted DMARC
Manages DMARC records and policy on behalf of the user.
Automated DMARC management.
BIMI
Support for Brand Indicators for Message Identification.
Included in all plans, Amplify add-on for fast-tracking.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Users note these features are missing.
Less common feature, not explicitly advertised.
Blocklists and reputation
Monitors email addresses or domains against known blocklists and reputation scores.
DMARC enforcement aids in improving sender reputation.
DMARC enforcement aids in improving sender reputation.
AI copilot
Utilizes AI for advanced insights or automated actions.
AI-driven detection for blocking unauthorized senders.
Not explicitly advertised.
DNS monitoring
Monitors DNS records for changes or misconfigurations.
Manages DMARC, SPF, and DKIM records in DNS.
Necessary for DMARC setup and health.
Self hostable
Option to host the DMARC solution on private infrastructure.
Cloud-based SaaS solution.
Typically SaaS, not self-hostable.
Free trial/free tier
Offers a free period or plan to test the service.
Valimail Monitor is a free service.
Offers a free demo for engagement.
Drawbacks and what to watch out for
Valimail's main drawbacks often revolve around its pricing structure, which can be prohibitive for smaller businesses, and occasional interface quirks. Some users also report a degree of vendor lock-in due to its deep integration with DNS records. EmailAuth.io, while offering a clear service, lacks extensive user reviews, making it challenging to gauge real-world performance, support quality, and long-term user satisfaction. Its feature set is also likely less comprehensive than enterprise-focused alternatives.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Pricing
Valimail offers a varied pricing model with a free monitoring tier, a lower-cost compliance product, and then significantly higher-priced enterprise DMARC enforcement, whereas EmailAuth.io's pricing is not publicly disclosed and requires direct contact.
Small
Up to 10k emails / month
Monitor (Free), Align Bronze ($19/month for up to 500k emails)
Contact for pricing
Medium
Up to 100k emails / month
Align Bronze ($19/month for up to 500k emails)
Contact for pricing
Large
Up to 1 million emails / month
Contact for pricing (Enforce Starter $5,000/year, or larger Align plans)
Contact for pricing
Enterprise
Over 1 million emails / month
Contact for pricing (Enforce Premium/Enterprise)
Contact for pricing
Suped hard sell incoming!
Still not satisfied with Valimail or EmailAuth.io?
4.6 / 5(421)
