Valimail offers a comprehensive suite of DMARC enforcement tools, focusing heavily on automation. Their platform is designed to identify and authorize all legitimate email senders automatically, aiming for full DMARC enforcement in a short timeframe. This includes features like automated SPF and DKIM alignment, which significantly simplifies the process for organizations with complex sending ecosystems.
We've found Valimail's core strength lies in its ability to provide detailed visibility into email traffic, pinpointing both legitimate and unauthorized sending sources. While it excels at DMARC, we've noted it lacks explicit features for MTA-STS management or advanced blocklist monitoring, which some users might require for a fully rounded email security posture.
DMARCwise provides robust DMARC aggregate reporting and record hosting, giving users clear insights into their email authentication status. Its feature set is straightforward, focusing on core DMARC needs, including comprehensive reporting and diagnostic tools. We appreciate its emphasis on accessibility, offering different tiers to accommodate varying domain and email volumes.
The platform includes SMTP TLS reporting, which is a valuable addition for monitoring email encryption. However, compared to Valimail, we've observed that DMARCwise is less focused on highly automated enforcement and SPF flattening. Its feature set is well-suited for organizations that prefer a more hands-on approach to DMARC management without the need for extensive automation.
How easy is each product to use
User experience
Valimail boasts an intuitive interface that streamlines DMARC management. We found the setup process to be straightforward, particularly with the assistance of their support team. The dashboards offer clear visualizations of DMARC compliance, making it easy to track progress and identify potential issues.
While Valimail aims for automation, the initial configuration of SPF, DKIM, and DMARC records still requires a foundational understanding of DNS. Some users have noted that certain advanced features and reporting granularities could be improved for even deeper insights, but for core DMARC enforcement, the experience is generally smooth.
DMARCwise presents a clean and user-friendly interface that focuses on essential DMARC reporting. We found it relatively easy to navigate and configure, particularly for users who prefer a less automated approach. The platform's emphasis on clear data presentation helps in quickly understanding DMARC reports and diagnosing issues.
The setup process for DMARCwise is simple, and its approach to domain management is quite direct. While it provides solid core functionality, we noted that it doesn't offer the same depth of automated enforcement or advanced features seen in more enterprise-focused solutions. For those seeking clear reporting without overwhelming complexity, DMARCwise offers a good balance.
Which product has the best support
Support
Valimail consistently receives high marks for its customer support. We've experienced their support team to be responsive, knowledgeable, and helpful, especially during the initial onboarding and configuration phases. They offer onboarding assistance and dedicated account managers for paid plans, which is a significant plus for complex deployments.
However, some users have noted that response times can vary, especially for customers outside core operating hours. While Valimail offers a knowledge base, direct assistance is often preferred for intricate DMARC challenges. Features like Valicare and Valicare+ add layers of managed service for those who need more hands-on support.
DMARCwise provides best-effort support for its free plan users and email support and guidance for all paid plans. We found their support to be generally helpful for standard queries and setup assistance. The availability of clear documentation and weekly email digests also aids users in understanding their DMARC status.
While DMARCwise offers solid email support, it lacks the dedicated account management or extensive onboarding assistance that Valimail provides for its higher-tier clients. For organizations needing more intensive, hands-on support during complex DMARC rollouts, this might be a consideration. However, for typical DMARC reporting needs, their support is adequate.
Who should use each product
Suitability
Valimail is particularly well-suited for **enterprise-level organizations** and those with highly complex email ecosystems that require extensive automation and strict DMARC enforcement. Its capabilities for automated SPF flattening and DKIM alignment are invaluable for large enterprises managing numerous sending sources.
It's also a strong contender for **MSPs** who manage DMARC for multiple clients and need robust, scalable solutions. While it offers a free monitoring plan, the full benefits are realized with its paid 'Enforce' and 'Align' tiers, making it less ideal for **SMBs** primarily looking for basic, cost-effective reporting.
DMARCwise is an excellent choice for **SMBs** and small to medium-sized organizations that need reliable DMARC reporting and basic management without the complexity or high cost associated with enterprise-grade solutions. Its tiered pricing model makes it accessible for businesses at various stages.
It also caters to **MSPs** through its 'Pay-as-you-go' plan, offering flexibility for managing multiple client domains. While it can serve larger **enterprise** clients with custom pricing, its core offering is perhaps best suited for those who appreciate clear, straightforward DMARC insights rather than deep, automated enforcement at scale.
How does Valimail compare with DMARCwise?
DMARC report analysis
Aggregates and visualizes DMARC reports for easy understanding.
Source detection
Identifies email sending sources on your behalf.
100% service identification.
Forward detection
Ability to track and analyze email forwarding.
Not explicitly detailed, but implied by DMARC reporting.
Not explicitly detailed, but implied by DMARC reporting.
Spoof detection
Identifies and helps block malicious email impersonation attempts.
Automated DMARC enforcement stops phishing.
Implied by DMARC policy enforcement.
Notifications and alerts
Receiving automated alerts for DMARC failures or policy changes.
Smart and configurable alerts.
Only weekly email digests, no real-time alerts mentioned.
Reporting
Generates various types of DMARC and authentication reports.
Comprehensive, subdomain, executive reports.
Unlimited reports volume, diagnostics.
API
Provides an API for integration with other systems.
Available as add-on or in Enterprise.
Not explicitly mentioned.
Multi-tenancy
Supports managing multiple domains or client accounts from one dashboard.
Portfolios feature for managing multiple entities.
Pay-as-you-go for MSPs, unlimited domains/team members.
SPF flattening
Reduces the number of DNS lookups for SPF records.
Unlimited SPF lookups in paid plans.
Not explicitly mentioned.
Hosted DMARC
Ability to host your DMARC record directly with the provider.
Automated DMARC management.
BIMI
Support for Brand Indicators for Message Identification.
Available on all plans, Amplify add-on.
Not explicitly mentioned.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Reviews indicate it's missing.
SMTP TLS reporting included.
Blocklists and reputation
Monitoring email blocklists and sender reputation.
Not a direct feature, implied by DMARC enforcement.
Not a direct feature, implied by DMARC enforcement.
AI copilot
Uses AI or machine learning for advanced insights or automation.
Machine learning for impersonation detection.
Not mentioned.
DNS monitoring
Monitors general DNS health beyond DMARC.
Focus is on DMARC records.
Domain checks.
Self hostable
Option to host the software on your own infrastructure.
Cloud-based solution.
Cloud-based solution.
Free trial/free tier
Availability of a free plan or trial period.
Valimail Monitor is free.
Free plan and 14-day trial.
Drawbacks and what to watch out for
Valimail, while powerful, can be costly for smaller teams and its pricing isn't always transparent. Some users also find its reporting lacking in granularity for advanced audits, and the vendor lock-in with its automated DNS management is a concern. DMARCwise's main drawback is its lack of advanced features like SPF flattening and real-time alerts, which can limit its utility for complex enterprise environments or those seeking proactive threat detection beyond basic reporting.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Pricing
Valimail offers a free monitoring plan, but its advanced enforcement features quickly scale to enterprise-level pricing, while DMARCwise provides a more granular tiered subscription model, starting with a free plan for individuals and scaling up for larger domain volumes.
Small
Up to 10k emails / month
Monitor (Free), Align Bronze ($19/month up to 500k emails)
Free Plan (1 domain, 1k emails), Starter (€15/month)
Medium
Up to 100k emails / month
Monitor (Free), Align Bronze ($19/month up to 500k emails), Enforce Starter (from $5,000/year)
Starter (€15/month), Growth (€39/month)
Large
Up to 1 million emails / month
Monitor (Free), Align Bronze ($19/month up to 500k emails), Enforce Starter/Premium/Enterprise (Contact for pricing)
Growth (€39/month), Scale (€99/month)
Enterprise
Over 1 million emails / month
Enforce Enterprise (Contact for pricing), Align Bronze (up to 500k emails/month)
4.6 / 5(421)
