Valimail distinguishes itself with robust DMARC automation. Its platform aims to take the guesswork out of DMARC enforcement by automatically discovering and classifying email senders. This means we spend less time manually configuring records and more time focusing on genuine email security threats.
The platform also offers comprehensive SPF flattening and automated DKIM management, critical for maintaining DMARC compliance, especially for organizations with numerous third-party senders. Features like BIMI support and an AI copilot for impersonation detection further enhance its advanced capabilities, ensuring a proactive stance against email fraud.
DMARCLytics provides a solid foundation for DMARC reporting and monitoring, offering detailed aggregate reports and configurable alerts. We found its service tracker feature useful for identifying senders, and the inclusion of inbox placement tests in higher tiers is a valuable addition for deliverability insights beyond just DMARC.
While it may not boast the same level of automation as Valimail for DMARC enforcement, DMARCLytics offers hosted DMARC and unlimited SPF in its Enterprise plan. The focus here is on clear data presentation and practical tools to help manage DMARC policies, suitable for businesses looking for a straightforward approach to email authentication.
How easy is each product to use
User experience
From our experience, Valimail offers a largely intuitive interface that simplifies complex DMARC data into actionable insights. Initial setup is generally straightforward, particularly with their guided workflows. However, some users have noted that the feature organization can sometimes feel a bit unconventional, requiring a period of adjustment to navigate efficiently.
While the dashboards provide clear visibility into email-sending activity, a few G2 reviewers mentioned that some reports might initially be confusing to interpret. Overall, once we became accustomed to its unique layout, managing DMARC, SPF, and DKIM felt efficient, reducing the manual effort typically associated with these tasks.
DMARCLytics presents a clean and functional user interface that focuses on delivering essential DMARC reporting without unnecessary complexities. The dashboards are designed for clear data presentation, allowing us to quickly assess DMARC compliance and identify potential issues. The platform's overall design prioritizes ease of access to aggregate reports and alerts.
Given the absence of public user reviews, we evaluate DMARCLytics based on direct interaction and common industry standards. We found the platform's workflow to be logical, making it easy to configure alerts and track domain performance. While it might not have the same breadth of automation as some competitors, its simplicity contributes to a generally positive user experience for core DMARC management.
Which product has the best support
Support
Valimail consistently receives high marks for its customer support. Many users, including ourselves, have found their team to be responsive, friendly, and knowledgeable. Onboarding assistance is a key component, with dedicated engineers helping guide the initial setup, which can be crucial for complex environments.
While most experiences highlight prompt and helpful responses, a few users noted that support can occasionally be slow. The platform also offers a comprehensive knowledge base, ensuring resources are available for self-service troubleshooting. Valimail also provides add-on technical account management for premium and enterprise tiers, offering a deeper level of expert guidance.
DMARCLytics offers email support across all its plans, providing a direct channel for assistance. For Enterprise clients, the platform provides access to a dedicated DMARC engineer, which suggests a higher level of personalized technical guidance for more complex setups or ongoing issues.
While we haven't seen public reviews detailing the quality or responsiveness of their support, the tiered approach, culminating in dedicated expert access, indicates a commitment to assisting users at different scales. This is a standard and effective model for ensuring customers receive the help they need for DMARC implementation and management.
Who should use each product
Suitability
Valimail is particularly well-suited for mid-market and enterprise organizations with complex email ecosystems, numerous domains, and a strong need for automated DMARC enforcement. Its advanced features, like SAML/SSO, FedRAMP deployment, and extensive visibility options (e.g., source IP data visibility), cater to large-scale, security-conscious environments.
MSPs would find Valimail's multi-domain management and portfolio features beneficial for managing multiple client accounts, though the pricing can be a factor for smaller clients. While it offers a free monitoring tier, SMBs might find the full suite of paid features more robust than their immediate needs, unless they anticipate rapid growth or have significant compliance requirements.
DMARCLytics offers a clear progression from Starter to Enterprise plans, making it a viable option for SMBs and growing businesses that prioritize transparent pricing and a solid DMARC reporting foundation. The Starter and Business plans provide essential features for organizations beginning their DMARC journey or those with moderate email volumes.
For larger organizations and MSPs, the Enterprise plan with unlimited domains and email volume, coupled with a dedicated DMARC engineer, offers comprehensive security. While it may not explicitly market multi-tenancy as a core feature like some competitors, its tiered domain and email volume capacities allow it to scale effectively for MSPs managing diverse client needs. It's a pragmatic choice for those seeking a balance of features and cost efficiency.
How does Valimail compare with DMARCLytics?
DMARC report analysis
Aggregating and interpreting DMARC data.
Source detection
Identifying all senders using your domain.
Included with 'Service Tracker'.
Forward detection
Pinpointing forwarded emails and their impact.
Not an explicit feature, inferred from reports.
Not an explicit feature, inferred from reports.
Spoof detection
Identifying and blocking impersonation attempts.
Notifications and alerts
Real-time alerts for policy failures or threats.
Reporting
Customizable and downloadable reports.
API
Programmatic access to DMARC data.
Enterprise only, add-on for others.
Not explicitly mentioned.
Multi-tenancy
Managing multiple client domains from one account.
Available via Portfolios (Enterprise).
Not explicitly offered for MSPs.
SPF flattening
Resolving SPF 10-lookup limit issues.
Via 'Unlimited SPF' and macros.
Enterprise plan only.
Hosted DMARC
DMARC record management hosted by the provider.
Automated DMARC management.
Business and Enterprise plans.
BIMI
Brand Indicators for Message Identification support.
Available, Amplify add-on.
Not explicitly mentioned.
MTA-STS/TLS-RPT
Support for secure email transport protocols.
Users noted as missing feature.
Not explicitly mentioned.
Blocklists and reputation
Monitoring domain presence on email blocklists.
Not explicitly a dedicated feature.
Not explicitly a dedicated feature.
AI copilot
AI-powered assistance for DMARC management.
Uses machine learning for detection.
Not explicitly mentioned.
DNS monitoring
Real-time monitoring of DNS records.
DMARC management implies DNS interaction, not separate monitoring.
Not explicitly a dedicated feature.
Self hostable
Option to host the software on private infrastructure.
Cloud-based SaaS solution.
Cloud-based SaaS solution.
Free trial/free tier
Availability of a free version or trial period.
Monitor is free, Enforce has trials.
14-day free trial.
Drawbacks and what to watch out for
Valimail's primary drawbacks revolve around its pricing structure, which can be perceived as high, especially for smaller businesses, and some reported inconsistencies in report clarity and feature organization. There are also notes about vendor lock-in due to their automated DNS management and a lack of direct dealings with UK suppliers. DMARCLytics, while offering transparent pricing for lower tiers, lacks public reviews, making it harder to assess real-world user experience and potential hidden issues. Its feature set is also less comprehensive than Valimail's, particularly in advanced automation and niche functionalities like BIMI support. We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Pricing
Valimail's DMARC enforcement plans generally start at a higher annual cost and require contacting them for tailored quotes, whereas DMARCLytics offers transparent monthly or annual pricing for its Starter and Business tiers.
4.6 / 5(421)
