Valimail distinguishes itself with a strong emphasis on automation and an extensive suite of DMARC enforcement capabilities. From our experience, its automated DMARC, SPF, and DKIM configuration simplifies the complex process of achieving full DMARC enforcement. We particularly appreciate its unique SPF flattening technology, which effectively circumvents the 10-lookup limit, a common headache for organizations with numerous email senders.
The platform provides comprehensive visibility into email sending services, offering precision sender intelligence and detailed reporting, including executive summaries and subdomain-specific data. Its AI-driven detection feature helps identify and block impersonation attacks, adding an extra layer of security. Features like BIMI support, user-level MFA, and role-based access control are standard, with advanced options like API access and configurable alerts available in higher tiers.
DMARCAnalyzer, now part of Mimecast, offers robust DMARC reporting and analysis, providing users with the data needed to understand their email ecosystem and move towards enforcement. Our hands-on usage shows it excels at translating raw DMARC XML reports into actionable insights, helping to identify legitimate and fraudulent email sources.
The platform includes essential tools for DMARC setup and monitoring, such as SPF, DKIM, DMARC, and BIMI record checks. While specific advanced features like AI-driven detection or automated SPF flattening are not prominently advertised as standalone services within their free tools or publicly available information, DMARCAnalyzer provides a solid foundation for DMARC management. Its integration with the broader Mimecast suite suggests a comprehensive security offering, though DMARC-specific features might be more focused on reporting and policy adjustment rather than deep automation.
How easy is each product to use
User experience
We found Valimail's interface to be intuitive and user-friendly, simplifying the often-complex world of DMARC management. The dashboard offers clear visibility into DMARC compliance status across all domains, with easy-to-understand insights. Setting up domains and configuring DMARC, SPF, and DKIM is straightforward, especially with the guided workflow that walks you through the process from a monitoring policy to full enforcement. We appreciate the clean presentation of data, which helps identify hundreds of third-party email sources sending on behalf of a domain, making issue resolution much faster.
While the initial setup of DNS records still requires some technical understanding, the platform's automation significantly reduces ongoing manual effort. Some users have noted that certain feature organizations can feel a bit counter-intuitive at first, but with a few months of use, the navigation becomes familiar. The ability to monitor unlimited domains on the free plan provides an excellent starting point for basic functionality before committing to premium features.
DMARCAnalyzer provides a clear and functional interface that effectively presents DMARC reporting information. Its dashboards are designed to give users a good overview of their email authentication status, helping us quickly identify passing and failing emails. The free tools, such as the SPF, DKIM, DMARC, and BIMI record checkers, are easily accessible and provide immediate value for initial setup and troubleshooting.
While the overall user experience is solid, the platform might not offer the same level of automated configuration and granular insights as Valimail. We found it requires a bit more hands-on interpretation of the reports, especially for those new to DMARC. However, for users who prefer more control and a direct view of the underlying data, DMARCAnalyzer's approach can be quite effective. The emphasis on a free trial also allows users to fully explore the platform before making a commitment.
Which product has the best support
Support
Valimail consistently receives high praise for its customer support. We experienced prompt responses and helpful guidance, particularly during the onboarding process. Many users highlight the professionalism and patience of their support engineers, who are instrumental in making the setup seamless and addressing questions with clarity. This level of dedicated assistance is crucial for navigating the complexities of DMARC implementation and enforcement, especially for larger organizations with intricate email ecosystems.
Support includes a knowledge base, onboarding assistance, and dedicated account managers in paid tiers. While some users mentioned a slight delay in response times for Australian customers due to time zone differences, the quality of support remains excellent. Options like Valicare and Valicare+ add further layers of expert advisory services for those needing enhanced assistance.
Given DMARCAnalyzer's integration with Mimecast, its support is generally comprehensive, leveraging Mimecast's broader customer service infrastructure. While specific DMARCAnalyzer reviews on support are limited, our general understanding of Mimecast's offerings suggests a robust support framework.
The platform encourages users to start with a free trial and then engage with their sales team for quotes, which would typically include discussions around support packages. For a free trial, users rely more on the provided documentation and free tools, but for paid services, dedicated assistance would be expected from Mimecast's support channels.
Who should use each product
Suitability
Valimail is exceptionally suitable for enterprise-level organizations and mid-market companies with complex email environments. Its automated DMARC enforcement and SPF flattening capabilities are invaluable for managing a large number of domains and third-party senders without exceeding DNS lookup limits. It's also a strong contender for MSPs (Managed Service Providers) looking for a streamlined solution to manage DMARC for multiple clients, particularly those focused on achieving fast and robust enforcement.
While Valimail offers a generous free tier for basic monitoring, its full suite of advanced features and enterprise-grade security tools are best leveraged by larger businesses prioritizing comprehensive email authentication, brand protection, and compliance with strict standards. SMBs might find the pricing for advanced features a bit steep, but the free monitor plan is a great starting point for any size business.
DMARCAnalyzer is a versatile tool suitable for SMBs, mid-market businesses, and enterprises that are looking for a clear, actionable DMARC reporting solution. Its free trial and various free tools make it highly accessible for organizations just starting their DMARC journey or those seeking to audit their current setup. As part of Mimecast, it integrates into a broader email security ecosystem, making it a natural fit for existing Mimecast customers.
MSPs would also find DMARCAnalyzer a valuable addition to their toolkit for providing DMARC monitoring services to their clients. Its emphasis on detailed reporting and clear data presentation allows for effective policy adjustments and continuous improvement of email deliverability. Organizations that prefer a more hands-on approach to DMARC management, coupled with robust reporting, will find DMARCAnalyzer to be a strong option.
How does Valimail compare with DMARCAnalyzer?
DMARC report analysis
Aggregating and interpreting DMARC aggregate (RUA) and forensic (RUF) reports.
Source detection
Identifying all legitimate and illegitimate email sending sources for your domain.
Precision sender intelligence and automated identification.
Translates raw reports to identify sources.
Forward detection
Ability to track and identify emails forwarded through third parties.
Spoof detection
Identifying and alerting on attempts to spoof your domain.
Strong focus on stopping phishing and impersonation.
Core DMARC benefit, actively identifies spoofing.
Notifications and alerts
Customizable alerts for DMARC failures, new senders, or policy changes.
Notification center, smart alerts, configurable alerts.
Standard feature in DMARC monitoring tools.
Reporting
Comprehensive dashboards and customizable reports on DMARC compliance.
Insightful, downloadable, subdomain, and executive reports.
Detailed dashboards and reports for insights.
API
Programmatic access for integration with other systems.
Available as an add-on or in Enterprise plans.
Typically offered in higher tiers for enterprise integration.
Multi-tenancy
Support for managing multiple domains or client accounts from a single interface.
Portfolios and dynamic portfolios for multi-domain management.
Often used by MSPs, implying multi-client support.
SPF flattening
Resolving the 10-DNS lookup limit for SPF records.
Unlimited SPF lookups and automated flattening with macros.
Part of Mimecast, but specific DMARCAnalyzer SPF flattening may be limited.
Hosted DMARC
Management of DMARC records directly through the platform.
Cloud-based solution for DMARC management.
Provides a platform for DMARC record management.
BIMI
Support for Brand Indicators for Message Identification.
BIMI available across plans, Amplify add-on for fast-tracking.
Offers a BIMI record check tool, implying support.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
User reviews indicate missing MTA-STS management.
Not explicitly mentioned as a feature.
Blocklists and reputation
Monitoring and insights related to email blocklists (blacklists) and sender reputation.
Aids in improving inbox placement and sender reputation.
Integral to DMARC and email deliverability services.
AI copilot
Assisted DMARC management through artificial intelligence.
New AI-driven detection feature.
No explicit mention of AI functionality.
DNS monitoring
Monitoring of DNS records related to email authentication.
Inherent in automated SPF/DKIM/DMARC management.
Offers SPF, DKIM, DMARC record checks.
Self hostable
Option to host the DMARC solution on your own servers.
SaaS cloud-based solution.
SaaS cloud-based solution.
Free trial/free tier
Availability of a free version or trial period to test the service.
Valimail Monitor is a free service.
Offers a DMARC Free Trial and free tools.
Drawbacks and what to watch out for
Both Valimail and DMARCAnalyzer are powerful DMARC solutions, but they each have their quirks. Valimail's primary drawback revolves around its pricing structure for advanced features, often perceived as expensive for smaller teams, and some users note limited customization options. DMARCAnalyzer, while robust, lacks transparent pricing, which can be a hurdle for budgeting, and it doesn't offer the same level of automation or specialized features like SPF flattening that Valimail boasts. For those seeking a DMARC monitoring solution with a generous free plan, we recommend checking outSuped.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Effortless Security and Data Management
4.0 / 5
What do you like best about Valimail?
I appreciate Valimail's user-friendly interface, which simplifies tasks significantly. The DMARC monitoring feature is invaluable, providing comprehensive data on quarantine and rejection. I love how it automates report generation, significantly reducing manual effort and enhancing efficiency. Valimail's robust security features reliably protect against unauthorized access.
What do you dislike about Valimail?
I find the interface could use some improvements to enhance exploration. Another is the cost factor like its little expensive for smaller businesses.
Sometimes I think that the reports sometimes lack details and it leads to some challenges .
What problems is Valimail solving and how is that benefiting you?
I use Valimail to protect against unauthorized attempts, automate email data reporting, and enhance security with phishing and malware data insights, reducing manual filters and report creation. It helps in protecting organization from spoofing , email trend and Improved email delieverability.
It solves many problems that are related to domain , spoofing issues . Like some hackers tries to perform a phishing attempt using same domain names so the parameters which are set in this are strong and secure .
Dmarc enforcement always helps in preventing from the phishing attacks and benefits in to achieve a DMARC policy of rejection
Valimail offers tiered pricing with a free monitoring option and clear costs for its Align product, while its Enforce product starts at $5,000 annually with higher tiers requiring a quote; DMARCAnalyzer primarily operates on a 'contact for pricing' model, though it does offer a free trial.
Small
Up to 10k emails / month
Monitor (Free), Align ($19/month)
Contact for pricing, Free trial
Medium
Up to 100k emails / month
Monitor (Free), Align ($19/month)
Contact for pricing, Free trial
Large
Up to 1 million emails / month
Align ($19/month up to 500k), Enforce Starter ($5,000/year)
Contact for pricing, Free trial
Enterprise
Over 1 million emails / month
Enforce Premium/Enterprise (Contact for pricing)
Contact for pricing, Free trial
Suped hard sell incoming!
Still not satisfied with Valimail or DMARCAnalyzer?
4.6 / 5(421)
