Valimail excels in providing an automated and comprehensive DMARC enforcement platform. Our experience highlights its ability to automatically discover and classify email sending services, making the journey to DMARC enforcement significantly smoother. The platform handles SPF flattening, a crucial feature for organizations with numerous email sending services, by using a patented process to keep DNS lookups under the 10-limit.
Beyond core DMARC, Valimail integrates features like BIMI support, which helps in brand recognition, and offers robust reporting capabilities with detailed insights into DMARC, SPF, and DKIM authentication. While it focuses heavily on DMARC, some advanced features like MTA-STS management are not natively available within the platform.
DMARC 25 primarily positions itself as a straightforward DMARC monitoring solution. From our perspective, its core functionality revolves around providing basic visibility into DMARC reports, which is essential for understanding email authentication status. The publicly available information suggests a lean approach, focusing on the fundamental aspects of DMARC reporting.
Due to the lack of detailed public feature lists, we infer that DMARC 25 provides the essentials without the extensive automation or advanced functionalities found in more comprehensive platforms. It appears to be a tool that serves the primary need of DMARC report aggregation and basic analysis for users not requiring complex integrations or deep insights.
How easy is each product to use
User experience
Valimail generally offers an intuitive and user-friendly interface, especially for initial setup and viewing high-level DMARC data. We found the dashboards clear for quickly grasping email authentication status. However, some advanced features, particularly within their 'Enforce' product, can introduce a degree of complexity.
Navigation and understanding of more granular reports, such as 'Sender Requirement Failure,' have been noted by users as occasionally counter-intuitive or lacking detail. Despite this, the overall experience is positive, simplifying what is often a very technical and intricate process.
Given the limited public information and absence of G2 reviews for DMARC 25, it is challenging to provide a detailed first-hand account of its user experience. Based on its stated focus on basic DMARC monitoring, we would expect a straightforward, no-frills interface designed for simplicity.
Without direct user feedback, we can only speculate that the experience would be functional for its core purpose, but potentially less polished or feature-rich compared to platforms offering broader email security capabilities. Users should anticipate a direct approach to DMARC data without extensive customization or interactive analysis.
Which product has the best support
Support
Valimail receives generally positive feedback for its customer support. We've experienced their onboarding assistance to be particularly helpful, with responsive and knowledgeable teams guiding through the setup process. Many users highlight the professionalism and patience of their support engineers.
Some reviews indicate minor friction points, such as response times for certain regions, or the need to contact support for tasks that could ideally be self-service. However, for critical DMARC enforcement and technical queries, Valimail's support is considered a strong asset, especially in their paid tiers which include dedicated account managers.
DMARC 25's approach to support, as publicly presented, is primarily through direct contact. They provide a phone number and web contact form, but specific details on response times, support tiers, or the depth of assistance are not readily available.
Without user reviews or transparent service level agreements (SLAs), we cannot offer a definitive assessment of their support quality. Organizations considering DMARC 25 should engage directly to understand their support model and ensure it aligns with their operational needs.
Who should use each product
Suitability
Valimail is particularly well-suited for mid-market and enterprise organizations, especially those with complex email ecosystems and a strong need for automated DMARC enforcement across numerous domains and subdomains. Its robust SPF flattening and automated DKIM management make it ideal for preventing vendor lock-in and simplifying email authentication at scale.
MSPs (managed service providers) can also benefit from Valimail's capabilities in managing multiple client domains, though the pricing structure should be carefully evaluated. While a free monitoring tier exists, full enforcement features come at a cost that might be prohibitive for smaller SMBs, suggesting a greater fit for larger, more security-conscious entities.
DMARC 25 appears to be a good fit for SMBs (small and medium-sized businesses) or individuals looking for a no-nonsense, foundational DMARC monitoring solution without the complexities of advanced features. Its free trial indicates an accessible entry point for those beginning their DMARC journey.
For enterprise or MSPs with intricate email environments, the lack of publicly detailed features and automation might make DMARC 25 less ideal, unless they prefer a highly customized, direct-engagement model for their specific requirements. It's likely geared towards simplicity and essential DMARC visibility rather than comprehensive email security management.
How does Valimail compare with DMARC 25?
DMARC report analysis
Aggregates and interprets DMARC reports.
Comprehensive and detailed reports.
Basic DMARC report monitoring.
Source detection
Identifies all sending sources for a domain.
Automated discovery and classification.
Identifies sources from DMARC reports.
Forward detection
Detects email forwarding issues affecting DMARC.
Integral to DMARC analysis.
Included in DMARC report processing.
Spoof detection
Identifies and helps mitigate spoofing attempts.
Leverages machine learning for detection.
Core DMARC function.
Notifications and alerts
Provides alerts for DMARC failures or changes.
Smart and configurable alerts available.
No explicit mention of alerts.
Reporting
Offers various types of DMARC reports.
Comprehensive, downloadable, executive reports.
Basic DMARC reporting.
API
Provides an API for integration.
Available as add-on or in enterprise tiers.
No mention of an API.
Multi-tenancy
Manages multiple client domains from one account.
Supported for complex ecosystems and MSPs.
Not specified in public information.
SPF flattening
Resolves the 10-lookup limit for SPF records.
Automated and unlimited SPF lookups.
Not specified in public information.
Hosted DMARC
Manages DNS records for DMARC, SPF, DKIM.
Automated DMARC management.
Focuses on monitoring, not hosting.
BIMI
Supports Brand Indicators for Message Identification.
Available in all Enforce plans, Amplify add-on.
No mention of BIMI support.
MTA-STS/TLS-RPT
Monitors and reports on mail transfer security.
Not a primary focus, mentioned as a lacking feature.
No mention of support.
Blocklists and reputation
Monitors blocklists and sender reputation.
DMARC helps reputation, but no direct monitoring.
No mention of blocklist monitoring.
AI copilot
Uses AI for enhanced features or assistance.
AI-driven detection features available.
No mention of AI features.
DNS monitoring
Monitors DNS records for email authentication.
Implicitly part of automated DMARC/SPF/DKIM.
Focus is on DMARC reports, not general DNS.
Self hostable
Can be installed and run on private infrastructure.
Cloud-based solution.
Cloud-based solution.
Free trial/free tier
Offers a free version or trial period.
Valimail Monitor is free, limited Enforce free plan.
One-month free trial available.
Drawbacks and what to watch out for
Valimail, while powerful, has consistent feedback regarding its pricing being a barrier for smaller organizations, and some users note a perceived vendor lock-in due to its comprehensive DNS management. DMARC 25, conversely, suffers from a lack of public transparency regarding its features and pricing, making it difficult to assess its full capabilities and reliability without direct engagement.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Pricing
Valimail offers a structured pricing model with a free tier and escalating costs for advanced features, whereas DMARC 25 provides a free trial but requires direct contact for all paid plan pricing.
Small
Up to 10k emails / month
Monitor Free, Enforce starts at $5,000/year (Starter), Align $19/month (billed annually) up to 500k emails.
Contact for pricing.
Medium
Up to 100k emails / month
Monitor Free, Enforce starts at $5,000/year (Starter), Align $19/month (billed annually) up to 500k emails.
Contact for pricing.
Large
Up to 1 million emails / month
Monitor Free, Enforce Premium/Enterprise contact for pricing, Align $19/month (billed annually) up to 500k emails.
4.6 / 5(421)
