Valimail focuses heavily on automated DMARC enforcement, streamlining the complex process of achieving a 'reject' policy. Their core offering, Enforce, provides continuous protection against phishing and impersonation by automatically aligning SPF and DKIM records.
We found Valimail offers unlimited SPF lookups (flattening), a significant advantage for organizations with many email sending services. Features like subdomain management, API access, and comprehensive dashboards are available in higher tiers, giving users granular control over their email ecosystem.
Agari Brand Protection is positioned as a broader enterprise email security solution, extending beyond just DMARC reporting. While it encompasses DMARC enforcement, its primary emphasis is on protecting an organization's brand from various forms of email fraud, including advanced spoofing and targeted phishing attacks.
Our experience suggests Agari integrates DMARC capabilities within a wider suite of security tools, likely offering robust threat intelligence, proactive detection of malicious campaigns, and comprehensive incident response features. Specific public details on its DMARC feature set are less granular than Valimail's, implying a more consolidated platform approach.
How easy is each product to use
User experience
Valimail generally offers an intuitive and user-friendly interface, especially for DMARC monitoring. We found the setup process to be straightforward, and the dashboards present complex DMARC data in an easily digestible format, which is invaluable for identifying legitimate and unauthorized senders.
However, some users have noted that certain features or their organization within the app can be a bit counter-intuitive or less developed compared to competitors. While the basics are simple, mastering the advanced functionalities might require a bit of a learning curve for some.
Agari Brand Protection, being an enterprise-focused solution, tends to have a steeper learning curve. The policies and configurations can be complex, particularly for individuals without a strong technical background in email security.
Our observations suggest that while powerful, the platform's comprehensive nature means it requires more specialized knowledge to fully leverage its capabilities. This isn't necessarily a drawback for large organizations with dedicated security teams, but it's a consideration for those seeking a simpler, more out-of-the-box DMARC solution.
Which product has the best support
Support
Valimail receives generally positive feedback for its customer support. Many users highlight the responsiveness and helpfulness of their team, especially during onboarding. They offer various support tiers, including knowledgebase articles, onboarding assistance, and dedicated account managers in their paid plans.
While most experiences are good, some reviews mention that support response times can occasionally be slow, particularly for non-critical issues or outside peak hours. We've found their knowledge base helpful for common questions, but complex issues often benefit from direct engagement with their technical staff.
Agari Brand Protection's support is generally perceived as robust, fitting for an enterprise-level product where complex deployments and ongoing threat management are common. However, the limited public reviews available suggest that support can sometimes be slow to respond.
Our experience with enterprise-grade solutions like Agari indicates that while they provide in-depth technical assistance, the immediate response time might not always match the agility of smaller, more focused DMARC tools. This is often a trade-off for the breadth of features and the complexity of the security challenges they address.
Who should use each product
Suitability
Valimail is an excellent choice for businesses of all sizes looking to implement or improve their DMARC posture. Their free 'Monitor' plan makes it accessible for SMBs and individuals to gain visibility, while their 'Enforce' and 'Align' tiers cater to mid-market and enterprise needs, offering full automation and advanced features.
For MSPs, Valimail can be suitable for managing multiple client domains, especially for DMARC enforcement and SPF flattening. Enterprise clients benefit from dedicated support, API access, and advanced reporting features that are critical for large-scale operations. It is also a good fit for organizations heavily reliant on Microsoft 365 due to its seamless integration.
Agari Brand Protection is primarily geared towards large enterprises and organizations that require a comprehensive email security suite beyond basic DMARC. It's best suited for those facing sophisticated phishing and spoofing threats and needing extensive brand protection capabilities across their digital footprint.
SMBs might find Agari's feature set and pricing to be an overkill for their needs. For MSPs, Agari would typically be a solution for clients with advanced security requirements and budgets to match. Its focus on broad security and less on DMARC automation alone makes it a fit for organizations with dedicated security operations centers.
How does Valimail compare with Agari Brand Protection?
DMARC report analysis
Ability to parse and visualize DMARC aggregate (RUA) reports.
Clear, intuitive dashboard.
Integrated into broader platform.
Source detection
Identifies legitimate and unauthorized email sending sources.
Precision sender intelligence.
Key part of brand protection.
Forward detection
Detects email forwarding that can impact DMARC authentication.
Integrated into DMARC analysis.
Standard DMARC capability.
Spoof detection
Identifies and blocks attempts to impersonate your domain.
Core DMARC enforcement.
Primary brand protection feature.
Notifications and alerts
Real-time alerts for DMARC failures, policy changes, and suspicious activity.
Notification center, smart/configurable alerts.
Crucial for enterprise security.
Reporting
Comprehensive reports on DMARC compliance, email traffic, and threats.
Downloadable, subdomain, executive reports.
Detailed for security and compliance.
API
Programmatic access to DMARC data and management features.
Available as add-on or enterprise feature.
Expected for enterprise integration.
Multi-tenancy
Ability to manage multiple domains or client accounts from a single interface.
Supports domain portfolios.
Essential for large organizations.
SPF flattening
Manages SPF record complexity to stay within the 10 DNS lookup limit.
Unlimited SPF lookups feature.
Likely included for advanced users.
Hosted DMARC
Manages DMARC records on behalf of the customer.
Automated DMARC implementation.
Standard for such platforms.
BIMI
Brand Indicators for Message Identification support.
Amplify add-on available.
Expected for brand protection.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Reviews note lack of this feature.
Often part of enterprise suites.
Blocklists and reputation
Monitoring of domain or IP blocklist (blacklist) status and sender reputation.
Less focus on external blocklists.
Crucial for brand and deliverability.
AI copilot
AI-powered assistance for DMARC configuration and threat analysis.
New AI-driven detection features.
Common in advanced security platforms.
DNS monitoring
Monitoring of critical DNS records for DMARC, SPF, and DKIM.
Directly manages DNS records.
Implied for email security.
Self hostable
Option to deploy and manage the software on your own infrastructure.
Cloud-based SaaS solution.
Cloud-based SaaS solution.
Free trial/free tier
Availability of a free version or a trial period.
Valimail Monitor is a free service.
No public free trial/tier.
Drawbacks and what to watch out for
When assessing the drawbacks, we noted that Valimail, despite its strengths, can be perceived as expensive, particularly for smaller businesses. There's also a common concern about vendor lock-in due to their DNS management approach, and some advanced features are still evolving. Agari Brand Protection, while powerful, often presents a steep learning curve for non-technical users and has had feedback about slow support.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4 / 5(1)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.What do you dislike about Valimail?A few things I don't like:1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.What problems is Valimail solving and how is that benefiting you?We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Descent Email Security
4.0 / 5
What do you like best about Fortra DMARC Protection?
I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic.
What do you dislike about Fortra DMARC Protection?
The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further.
What problems is Fortra DMARC Protection solving and how is that benefiting you?
It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
What do you like best about Valimail?Good interface for viewing DMARC reporting information.What do you dislike about Valimail?Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.What problems is Valimail solving and how is that benefiting you?Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.What do you dislike about Valimail?Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.What problems is Valimail solving and how is that benefiting you?Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
Intuitive Interface, Excellent Support
4.0 / 5
What do you like best about Valimail?I love the intuitive interface and quick setup of VolleyMail, especially for DMARC, SPF, and various configurations. The strong DMARC management is very effective. I also appreciate the strong customer support, as they are friendly, approachable, and respond promptly whenever we have issues.What do you dislike about Valimail?I find the cost of paid plans to be challenging, as they seem to be quite high. There are reporting limitations that restrict the effectiveness of our operations. Additionally, there are feature gaps such as the absence of manual DKIM key management, advanced failure insights, and role-based access control, which hinder our ability to fully utilize the software.What problems is Valimail solving and how is that benefiting you?I find the product provides effective DMARC management and has strong customer support, making it quick and easy for configurations like DMARC, SPF, and DNS management.
Anish N.
A great DMARC platform for monitoring, starting with the basics that everyone should have
4.0 / 5
What do you like best about Valimail?The fact that a free account allows you basic functionality to monitor unlimited domains. The monitoring tells you just the right level of detail for implementing DMARC effectively, and is very easy to roll out to domains.What do you dislike about Valimail?More advanced monitoring and troubleshooting features are priced per domain, and pricing can be difficult to find.What problems is Valimail solving and how is that benefiting you?DMARC helps me visualize the domains that I have configured for DMARC, and monitor failures before implementing stricter protections.
Ross S.
Founder Small-Business (50 or fewer emp.)
Pricing
Valimail offers a clear tiered structure, including a free option, while Agari Brand Protection requires direct contact for pricing, indicating an enterprise-focused sales model.
Small
Up to 10k emails / month
Monitor (Free)
Contact for pricing
Medium
Up to 100k emails / month
Enforce Starter (from $5,000/year)
Contact for pricing
Large
Up to 1 million emails / month
Align ($19/month billed annually for up to 500k emails); Enforce Premium (Contact)
Contact for pricing
Enterprise
Over 1 million emails / month
Enforce Enterprise (Contact)
Contact for pricing
Suped hard sell incoming!
Still not satisfied with Valimail or Agari Brand Protection?
4.6 / 5(421)
