Valimail vs.
Agari Brand Protection in 2026

Valimail

Agari Brand Protection
vs.
We tested Valimail and Agari Brand Protection for 90 days across a corporate domain, a marketing subdomain, and a parked domain. Valimail was faster for DMARC monitoring and enforcement planning, while Agari Brand Protection fit larger brand protection programs that need DMARC tied to threat workflows and enterprise procurement.
Published 4 Nov 2025
Updated 29 May 2026
8 min read
Summarize with
Valimail
Enterprise DMARC enforcement
Starts at
Free plan available
Best fit
Teams that want fast sender discovery and a clear path to enforcement
In one line
Valimail made Microsoft 365, Google Workspace, SendGrid, Mailchimp, and the support desk sender easy to separate, but some deeper workflows sat behind paid tiers.
Agari Brand Protection
Enterprise brand and DMARC protection
Starts at
Not publicly listed
Best fit
Large organizations that want DMARC as part of a broader brand abuse program
In one line
Agari Brand Protection connected DMARC findings to threat and brand protection workflows, but setup and pricing were less approachable for smaller teams.
Suped
The third option. Hosted SPF, DMARC, and MTA-STS on every plan. Published pricing. Monthly plans. No long contract required.
Learn about Suped
Pick Valimail for enforcement speed, Agari Brand Protection for enterprise brand abuse work
Pick Valimail if
Best for teams that need DMARC enforcement without building every workflow themselves
Microsoft 365 and Google Workspace appeared as named sources within the first reporting cycle.
The unauthorized spoof sample was isolated cleanly enough to support a move toward quarantine.
The parked domain moved fastest because Valimail showed no legitimate traffic after DNS settled.
Free plan available
Pick Agari Brand Protection if
Best for enterprise security teams that treat DMARC as one part of brand protection
The spoof sample was stronger when reviewed beside abuse and threat context.
Microsoft 365 coverage helped explain inbound gaps that DMARC-only tools often miss.
The support desk sender needed more operator judgment before we were confident in classification.
Not publicly listed
Consider Suped if
Choose Suped when guided fixes, hosted records, and simpler ownership matter more than enterprise procurement depth
Guided fixes should show the owner, DNS change, and expected authentication outcome in one workflow.
Automated issue detection should flag unknown senders and noisy forwarding failures before weekly review.
Published starter pricing helps small teams and MSPs budget before a sales call.
From $19 / month
The differences that actually change your week
Valimail
Agari Brand Protection
Suped
DMARC report analysis
Aggregate report parsing, alignment views, and sender-level drilldowns.
Strong reporting, deeper exports on paid plans
Enterprise reporting with threat context
Supported
Source detection
Identification of Microsoft 365, Google Workspace, SendGrid, Mailchimp, support desk mail, and unknown sources.
Clear service naming for common senders
Supported, more analyst-driven
Supported
Forward detection
Handling of forwarded mail where SPF fails but DKIM or ARC context explains the result.
Partial, required manual explanation
Partial, clearer in enterprise review
Supported
Spoof detection
Detection of unauthorized mail using the test domain with failed alignment.
Clear unauthorized sender view
Strong with brand abuse context
Supported
Notifications and alerts
Operational alerts for new senders, authentication failures, and policy risks.
Available, granular controls depend on tier
Enterprise alert routing
Supported
Reporting
Exports, recurring reports, executive summaries, and domain views.
Good dashboards, exports on paid tier
Enterprise reporting
Supported
API
Programmatic access for reporting and workflow integration.
Paid tier or add on
Enterprise integrations and APIs
Supported
Multi-tenancy
Separation of domains, portfolios, clients, or business units.
Portfolios on enterprise tier
Enterprise account separation
Supported
SPF flattening
Managed SPF records or flattening to avoid the 10 lookup limit.
Unlimited SPF on paid plans
EasySPF support
Supported
Hosted DMARC
Hosted record management for DMARC policy and reporting changes.
Automated DMARC on paid plans
Hosted DMARC supported
Supported
Hosted SPF
Hosted SPF record management for authorized sending services.
Paid automation
EasySPF support
Supported
Hosted MTA-STS
Hosted policy and reporting workflow for SMTP TLS policy.
Not found in tested workflow
Not found in tested workflow
Supported
Blocklists and reputation
Blocklist and blacklist monitoring tied to domain or IP reputation.
Not tested
Brand and reputation context
Supported
Automatic issue detection
Detection of authentication problems that need operator action.
Paid task automation
Supported through enterprise workflow
Supported
AI copilot
AI-assisted investigation or guided remediation workflow.
Not found in tested workflow
Not found in tested workflow
Supported
DNS monitoring
Monitoring of authentication DNS records for drift or breakage.
Authentication record visibility
Managed record workflow
Supported
Self hostable
Ability to run the product on your own infrastructure.
No
No
No
Free trial/free tier
Public way to start without a custom quote.
Free Monitor plan
No public free tier
Supported
Ten dimensions, scored from 0 to 10
We scored each product against a fixed editorial rubric using the same three domains, five approved senders, and controlled authentication cases. Higher is better in every row, and a 0.0 means we did not find usable support for that capability during the test.
Valimail scored higher on DMARC execution, while Agari Brand Protection scored higher where brand protection context mattered
Valimail was quicker to set up and easier to use for sender classification, especially for Microsoft 365, Google Workspace, SendGrid, and Mailchimp. Agari Brand Protection had stronger context around spoofing, reputation, and enterprise workflows, but more work was needed to move from raw findings to owner-ready fixes. Pricing transparency was the largest difference because Valimail publishes a free tier and a paid entry point, while Agari Brand Protection is quote based.
Valimail score
66/100
Agari Brand Protection score
63.5/100
Valimail
66/100
DMARC enforcement
8.5
Customer support
8.0
Source resolution
8.5
Setup and onboarding
8.5
MSP workflows
5.0
Alerting and integrations
6.5
Hosted SPF and MTA-STS
5.5
Blocklist monitoring
0.0
Pricing transparency
7.0
Time to enforcement
8.5
Agari Brand Protection
63.5/100
DMARC enforcement
7.5
Customer support
7.0
Source resolution
7.0
Setup and onboarding
6.0
MSP workflows
6.5
Alerting and integrations
8.0
Hosted SPF and MTA-STS
6.0
Blocklist monitoring
7.0
Pricing transparency
2.0
Time to enforcement
6.5
Feature set
DMARC depth vs threat breadth
Valimail is stronger for DMARC execution. Agari Brand Protection adds broader abuse context.
Valimail gave us the shorter path from aggregate reports to sender decisions, especially for Microsoft 365, Google Workspace, SendGrid, and Mailchimp. Agari Brand Protection was more useful when the spoof sample needed threat context beyond DMARC. Buying criteria should include whether guided fixes and automated issue detection are part of the daily workflow, not just whether a dashboard can label a sender.
Valimail

Microsoft 365 grouped cleanly
Mailchimp approval was quick
Subdomain DKIM stayed clear
Agari Brand Protection

Spoof context was stronger
Google Workspace needed review
Unknown sender took longer
Valimail's feature set centered on DMARC reporting, sender intelligence, hosted authentication, and policy movement. In our test, Microsoft 365 and Google Workspace were grouped cleanly, SendGrid and Mailchimp were easy to approve, and the unknown sender could be isolated by volume, source, and alignment result. The DKIM pass on a subdomain was visible enough to avoid a false failure, though explaining the forwarded mail SPF failure still required operator knowledge.
Agari Brand Protection treated the same DMARC events as part of a wider brand protection workflow. It gave useful context for the unauthorized spoof sample and helped connect sender domains, IPs, and abuse patterns, but approving the support desk sender and classifying the unknown sender took more review than it did in Valimail. The Microsoft 365 and Google Workspace paths were serviceable, while SendGrid and Mailchimp felt more like items inside a larger security program than a fast DMARC cleanup queue.
User experience
Speed vs analyst control
Valimail felt faster for daily DMARC work. Agari Brand Protection suited teams with security analysts.
Valimail was easier to navigate during the first week because domain setup, sender review, and policy status were close together. Agari Brand Protection gave more surrounding security context, but routine DMARC tasks required more clicks and more interpretation.
Valimail

Three domains added quickly
Unknown sender surfaced fast
Forwarding still needed context
Agari Brand Protection

Enterprise setup felt structured
Unknown sender needed review
Forwarding suited analyst handoff
Valimail let us add the corporate domain, marketing subdomain, and parked domain with a clear DNS handoff. The unknown sender was easy to find after we filtered by unclassified volume and failed alignment, and the parked domain was simple to validate because legitimate sources never appeared. The forwarded mail SPF failure was visible, but the product did not fully explain why DKIM alignment mattered more in that case.
Agari Brand Protection felt more enterprise-oriented during onboarding. The three domains were added successfully, but the path was less self-serve and more dependent on a structured implementation process. Finding the unknown sender took longer because the interface pushed us to review domain and IP context, while the forwarded mail SPF failure was easier to discuss in an analyst handoff than resolve directly in the product.
Support
Setup help vs enterprise handoff
Valimail support fit DMARC implementation. Agari Brand Protection support fit larger security programs.
Valimail's support model matched the practical questions we had around DNS, approved senders, and enforcement readiness. Agari Brand Protection made more sense when escalation included brand abuse, threat review, and enterprise implementation planning.
Valimail

DNS handoff was practical
Sender approval questions landed
Tier boundaries needed clarity
Agari Brand Protection

Enterprise onboarding fit best
Escalation suited abuse cases
Routine fixes moved slower
With Valimail, the most useful support path was the DNS handoff for hosted SPF, DKIM, and DMARC automation. We could map Microsoft 365, Google Workspace, SendGrid, Mailchimp, and the support desk sender into a short approval list, then ask focused questions about when the corporate domain was ready for quarantine. Escalation felt strongest around implementation and account guidance, though advanced tier boundaries needed clarification.
With Agari Brand Protection, support expectations were closer to an enterprise onboarding process. The DNS steps were manageable, but we expected a professional services handoff for final classification, policy planning, and brand abuse escalation. The spoof sample was a better fit for that model than the everyday task of explaining a Mailchimp alignment issue to a marketing owner.
Suitability
Operator fit vs security program fit
Valimail fits DMARC operators better. Agari Brand Protection fits enterprise security programs better.
Valimail was the cleaner fit for teams that own authentication and need recurring sender review, domain grouping, and policy movement. Agari Brand Protection fit buyers who need DMARC to sit beside broader brand abuse response. For MSPs and lean teams, account separation, client handoff notes, and alert quality should be tested directly before purchase.
Valimail

Strong central IT fit
Recurring reports were useful
MSP handoff felt manual
Agari Brand Protection

Enterprise separation was stronger
Brand teams get context
SMB fit was weaker
Valimail worked well for a central IT or security operations owner managing a primary domain, marketing subdomain, and parked domain. Domain grouping was understandable, recurring reports were useful for showing progress, and client-style handoff notes could be assembled from sender views and exports. MSP workflows were not the cleanest part of the product, especially when we imagined repeating the same SendGrid and Mailchimp review across many clients.
Agari Brand Protection was more convincing for enterprise teams with separate security, legal, and brand protection stakeholders. Account separation and escalation paths fit larger programs, and recurring reports had more value when paired with abuse or takedown activity. For SMBs, the setup effort and quote-based pricing made it harder to justify if the main job was classifying a support desk sender and moving one domain to enforcement.
What each tool feels like after 90 days of real use
Valimail
A practical DMARC operations tool for teams moving toward enforcement
Valimail felt useful early in the test. After the three DMARC records were pointed correctly, Microsoft 365 and Google Workspace appeared as expected, SendGrid and Mailchimp were easy to validate, and the support desk sender was visible enough for a short approval discussion.
By the end of 90 days, the strongest workflow was enforcement planning. The parked domain had no legitimate traffic, the spoof sample was easy to isolate, and the corporate domain had a believable path to quarantine. The main friction was figuring out which deeper reports, alerts, and exports required a paid tier.
Where it wins
Fast onboarding for three domains
Clear sender naming for common services
Strong path to quarantine planning
Free Monitor tier lowers entry risk
Where it lags
Paid tier boundaries were not always obvious
Forwarded SPF failure needed manual explanation
MSP-style handoff required extra notes
Blocklist and blacklist monitoring was absent
Pricing
Free plan available
Free tier
Yes
Onboarding
Fast
G2 rating
4.6 / 5
Agari Brand Protection
An enterprise fit when DMARC is tied to brand abuse and threat response
Agari Brand Protection made the most sense when we treated the test as a security program, not a pure DMARC cleanup project. The unauthorized spoof sample was richer to investigate because the product connected authentication failure to broader abuse signals.
After 90 days, routine sender classification still felt heavier than Valimail. Microsoft 365 and Google Workspace were workable, but SendGrid, Mailchimp, and the support desk sender required more human review before we were comfortable moving policy. The quote-based buying path also made small and medium planning harder.
Where it wins
Strong spoof and abuse context
Enterprise reporting fit larger teams
Useful Microsoft 365 security context
Good escalation fit for brand abuse
Where it lags
No public starter price
No free entry tier
Routine classification took longer
Small-team fit was limited
Pricing
Not publicly listed
Free tier
No
Onboarding
Structured
G2 rating
4.0 / 5
Pricing
Valimail
Agari Brand Protection
Suped
Small
1 domain, up to 1k emails / month.
$0
Valimail Monitor fits basic visibility, but enforcement automation is not included.
Not publicly listed as of May 15, 2026
Current pricing is quote based, with no public free tier.
$0 / month
Free plan covers 1 domain and 1,000 monthly emails.
Medium
2 domains, up to 100k emails / month.
From $5,000 / year
Enforce Starter is the public paid entry point, though exact domain and volume limits need confirmation.
Not publicly listed as of May 15, 2026
A live quote is needed because current public pages do not list small or medium tiers.
Entry plan covers 2 domains and 100,000 monthly emails, with 90 days retention.
Large
10 domains, up to 1 million emails / month.
Custom
Premium or Enterprise is likely needed for larger domain sets, subdomain reporting, and advanced controls.
Not publicly listed as of May 15, 2026
Historical public list pricing used outbound volume tiers, but current contracted pricing is quote based.
10 domains and 1,000,000 monthly emails, with 365 days retention.
Enterprise
Over 20 domains and 1 million emails / month.
Custom
Enterprise pricing depends on volume, domains, subdomains, services, and support needs.
Not publicly listed as of May 15, 2026
Enterprise pricing depends on deployment scope, volume, domains, integrations, and bundled services.
20 domains and 2,500,000 monthly emails, with 365 days retention. Unlimited domains/emails negotiable.
Valimail Monitor at $0 and Enforce Starter from $5,000 / year are public list prices. Valimail Premium, Valimail Enterprise, and all current Agari Brand Protection prices are not publicly listed as of May 15, 2026. Historical Agari Brand Protection public list prices exist for high-volume annual tiers, but they are not current contracted pricing.
If you cannot decide between the two, maybe the answer is Suped
Suped
Get started

Make forwarded failures explainable
Valimail showed the forwarded SPF failure, but the operator still had to explain why DKIM alignment kept the message defensible. Suped turns that into a clearer fix path with the expected authentication result attached.
Reduce enterprise review overhead
Agari Brand Protection added useful abuse context, but routine SendGrid, Mailchimp, and support desk classification took more analyst time. Suped focuses the workflow on source identification, ownership, and the next DNS or sender action.
Price the rollout before procurement
Valimail's deeper tiers and Agari Brand Protection's current pricing both required sales clarification for larger scenarios. Suped publishes starter pricing, business tiers, and MSP per-domain pricing so teams can model rollout cost earlier.
The difference was significant. We moved from limited visibility to a much clearer dashboard. Being able to see specific services like Stripe, rather than generic providers like Amazon SES, helps us resolve email authentication issues faster.
Markus Hugenschmidt, Managing Director, Jam Cyber
Migrating from Valimail or Agari Brand Protection?
We have done the migration enough times to know the shape.
Get started
Step 01
Add domains
Connect the domains you send from and see what is already passing, failing, or missing.
Step 02
Run in parallel
Keep the old setup live while Suped checks alignment, hosts records, and shows what still needs work.
Step 03
Cancel old
Move the remaining work into Suped, keep monitoring in one place, and remove the tools you no longer need.
Frequently asked questions

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