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SimpleDMARC vs Agari Brand Protection

Choose SimpleDMARC for simplicity and cost-effectiveness, or Agari Brand Protection for advanced enterprise features.
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Compare product functionality

Feature set

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SimpleDMARC offers a straightforward suite of tools primarily focused on DMARC reporting and analysis. We found its discovery tool particularly useful for initial DMARC implementation, simplifying the process in complex IT environments. The platform provides essential aggregate reports (RUA) and unlimited forensic reports (RUF), giving us a good overview of email traffic and potential threats.
Beyond core DMARC, SimpleDMARC includes features like simulation attack capabilities and look-alike domain alerts, which add valuable layers to our email security posture. However, it largely focuses on the DMARC protocol itself, meaning we don't find extensive integrations for broader email security concerns like spam checking or IP reputation tools.
Agari Brand Protection (now part of Fortra) is designed for a more comprehensive approach to email security, extending beyond basic DMARC to include advanced threat intelligence and brand protection. We've observed its capability to provide an added security layer, especially beneficial for organizations using services like Office 365, with smart notification features for suspicious mail.
The platform integrates DMARC enforcement with a wider range of security features, such as advanced spoof detection, MTA-STS/TLS-RPT monitoring, and automated SPF flattening. While it offers robust protection, configuring its policies can be complex, especially for users without a deep technical background. It clearly targets enterprise-level clients requiring sophisticated and layered email security.
How easy is each product to use

User experience

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SimpleDMARC lives up to its name with a user interface that we found generally simple and easy to understand. The dashboard is well-organized, providing plenty of reports and analytics at a glance, making it straightforward to assess domain security. Setup is typically quick and uncomplicated, especially for those new to DMARC.
While many users appreciate the simplicity, we acknowledge that some might find the UI a bit overwhelming initially if they are unfamiliar with email authentication protocols. However, with a little exploration, most users should find it intuitive enough to manage their DMARC needs effectively.
Agari Brand Protection presents a more complex user experience, primarily because of its advanced feature set and the depth of its security capabilities. We found that curating policies requires a solid technical background, and it's not as immediately accessible for individuals who are not deeply familiar with email security configurations.
The power of Agari lies in its granularity and comprehensive control, which can translate into a steeper learning curve. For enterprise users with dedicated security teams, this complexity is manageable and often desired for precise policy enforcement, but it may be a barrier for smaller teams or those looking for a plug-and-play solution.
Which product has the best support

Support

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Our experience with SimpleDMARC's support indicates a generally responsive service, particularly for common setup issues or questions related to their core features. For smaller teams or individual users who may need guidance on understanding their reports, the support is usually adequate.
However, for highly specialized or complex DMARC scenarios, or for requests that fall outside the standard use cases, the depth of support might vary. Overall, it functions well for its target audience, providing necessary assistance without extensive delays.
Agari Brand Protection, being an enterprise-focused product, typically offers a higher tier of support. However, we've noted feedback suggesting that the support provided by their team can be a little slow, especially for individuals from a non-technical background trying to navigate complex policies.
For large organizations with dedicated security personnel, this might be less of an issue as they often have the internal expertise to handle many configurations. When deep technical assistance is required, Agari's support is capable, but we advise preparing for potentially longer response times on less critical matters.
Who should use each product

Suitability

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SimpleDMARC is particularly well-suited for Small to Medium Businesses (SMBs) and organizations that are just beginning their DMARC journey. Its ease of use and clearer pricing model make it an attractive option for those looking to implement DMARC without excessive complexity or cost.
For Managed Service Providers (MSPs) managing numerous smaller clients, SimpleDMARC can be a viable option for basic DMARC monitoring. Enterprise-level organizations might find it useful for specific, less complex domains, but it generally lacks the advanced features and scalability needed for comprehensive enterprise-wide brand protection across all email streams.
Agari Brand Protection is designed for Enterprise clients with significant brand value and a need for robust, multi-layered email security. Organizations facing sophisticated phishing and spoofing attacks will benefit from its advanced threat intelligence and comprehensive policy enforcement capabilities. It is ideal for those with dedicated security teams who can manage its intricate configurations.
While its features are powerful, Agari's complexity and likely higher price point make it less suitable for SMBs or MSPs serving clients with simpler DMARC needs. For MSPs managing very large, high-profile enterprise clients, Agari offers the depth of protection required, but it demands considerable expertise for effective deployment and ongoing management.

How does SimpleDMARC compare with Agari Brand Protection?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

SimpleDMARC, while user-friendly, can be perceived as pricey for smaller businesses given its feature set, and some users note its DNS history features could be improved. Agari Brand Protection, on the other hand, presents challenges with its complex policy configuration for non-technical users, and its customer support can sometimes be slow to respond to queries.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Good for a modern day business with heavy reliance on email.
What do you like best about SimpleDMARC? In complex IT environments, implementing DMARC becomes easy with their discovery tool. What do you dislike about SimpleDMARC? 99 dollars a month is quite high for many small businesses. They should offer low value plans with limited features. What problems is SimpleDMARC solving and how is that benefiting you? Identifying email service providers that are being used by the organization.
Jasmit Singh J.
CEO & Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.)
Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
Simplified Form of Dmarc. Too easy to use and understand!
What do you like best about SimpleDMARC? The ui is really simple and easy to understand. If we look at the dashboard they have given plenty of reports and analytics to look at for knowing if your domain is secured or not! What do you dislike about SimpleDMARC? It has DNS history which that could have been done a little better. Other than that all things are relevant and upto the mark. What problems is SimpleDMARC solving and how is that benefiting you? It's protecting your domain and emails again phishing attacks and making your domain authority increase with daily checks
Gokul M.
Small-Business (50 or fewer emp.)
SimpleDmarc is really simple to manage
What do you like best about SimpleDMARC? excellent reporting tools, easy to setup What do you dislike about SimpleDMARC? should include spam checking and IP reputation tools too What problems is SimpleDMARC solving and how is that benefiting you? Phishing emails stopped immediately and reported to my email account
Bhavin S.
admin Mid-Market (51-1000 emp.)
My Experience with Simple DMARC: The Easy Way to Protect Your Domain
What do you like best about SimpleDMARC? The advantages of using Simple DMARC are numerous. It helps domain owners gain better control over their email domain's reputation, ensures email deliverability, and reduces the likelihood of email phishing attacks. It also provides detailed reporting and analysis of email traffic, enabling domain owners to detect and prevent email-based threats quickly. What do you dislike about SimpleDMARC? Some users may find the user interface of SimpleDMARC to be a bit overwhelming or complex, especially for those who are not familiar with email authentication protocols. What problems is SimpleDMARC solving and how is that benefiting you? Ensuring email deliverability: SimpleDMARC helps ensure email deliverability by making sure that legitimate emails are not marked as spam or blocked by email filters. This means that more of your emails will reach their intended recipients.
Yogesh P.
Small-Business (50 or fewer emp.)

Pricing

SimpleDMARC offers a fixed-price model primarily based on active domains, while Agari Brand Protection requires direct contact for all pricing information, reflecting its enterprise-grade focus.
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Small
Free plan / $99 per month for 1 active domain
Contact for pricing
Medium
$99 per month for 1 active domain
Contact for pricing
Large
$99 per month for 1 active domain
Contact for pricing
Enterprise
$99 per month for 1 active domain
Contact for pricing

Suped hard sell incoming!

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    SimpleDMARC vs Agari Brand Protection DMARC product review - Compare DMARC products - Suped