SimpleDMARC vs.
Agari Brand Protection in 2026
SimpleDMARC
Agari Brand Protection
vs.
We tested SimpleDMARC and Agari Brand Protection for 90 days across a primary corporate domain, a marketing subdomain, and a parked domain. SimpleDMARC felt faster for a small team to operate, while Agari Brand Protection made more sense for a large security program that needs enterprise onboarding, policy control, and abuse workflows.
SimpleDMARC
Self-serve DMARC reporting
Starts at
Free plan available
Best fit
SMBs that want fast DMARC visibility without enterprise procurement
In one line
SimpleDMARC got three domains receiving reports quickly and made Microsoft 365, Google Workspace, SendGrid, and Mailchimp easy to separate, but unknown sender ownership still needed manual judgment.
Agari Brand Protection
Enterprise DMARC protection
Starts at
Not publicly listed
Best fit
Large security teams that need policy control, integrations, and abuse response
In one line
Agari Brand Protection handled the corporate domain like an enterprise program, but setup, pricing, and smaller-domain workflows took more coordination than an SMB team usually wants.
Suped
The third option. Hosted SPF, DMARC, and MTA-STS on every plan. Published pricing. Monthly plans. No long contract required.
Learn about Suped
Pick SimpleDMARC for self-serve speed, Agari for enterprise control
Pick SimpleDMARC if
Best for SMB and mid-market teams that want usable DMARC reporting fast
The corporate domain and parked domain were live in the same setup session with clear TXT record instructions.
Microsoft 365, Google Workspace, SendGrid, and Mailchimp appeared as separate sources without heavy tuning.
The unknown sender could be tagged, but we still had to write our own owner note before moving policy.
Free plan available
Pick Agari Brand Protection if
Best for enterprises that want DMARC inside a broader email security program
The unauthorized spoof sample received stronger risk treatment than routine authentication failures.
The SPF pass with a Visible From mismatch had richer investigation context for a security analyst.
Enterprise onboarding and escalation paths were clearer than the self-serve path, but slower to start.
Not publicly listed
Consider Suped if
Suped is the third option when guided fixes, hosted records, and simpler ownership matter
Guided fixes turn sender classification into owner-ready steps instead of another manual report review.
Automated issue detection and alert quality matter when forwarded mail, spoof samples, and new senders arrive together.
Published starter pricing and MSP workflows reduce buying friction for teams managing several domains.
Free plan available
The differences that actually change your week
SimpleDMARC
Agari Brand Protection
Suped
DMARC report analysis
Aggregate report parsing and authentication result drilldowns.
Supported with clear aggregate report views.
Supported with deeper enterprise policy context.
Supported
Source detection
Turns raw IPs and domains into recognizable senders.
Good source naming for Microsoft 365, Google Workspace, SendGrid, and Mailchimp.
Strong cloud email intelligence and sender context.
Supported
Forward detection
Helps explain forwarding patterns that break SPF.
Visible in drilldowns, but the explanation stayed manual.
Clearer analyst context after extra navigation.
Supported
Spoof detection
Flags unauthorized mail claiming the protected domain.
The spoof sample was visible as failed authentication.
The spoof sample received stronger risk handling.
Supported
Notifications and alerts
Operational notices for failures, new senders, and report changes.
Email alerts and report cadence vary by plan.
Enterprise alerts and integrations are stronger, but setup is heavier.
Supported
Reporting
Recurring summaries, exports, and evidence for policy movement.
Weekly, daily, advanced, or real-time by plan.
Enterprise reporting across policy, abuse, and protected domains.
Supported
API
Programmatic access for security or operations workflows.
Not confirmed in public plan details.
SIEM, SOAR, and API workflows are product-level capabilities.
Supported
Multi-tenancy
Client separation, account grouping, and delegated operation.
Team access exists on higher plans, but true client separation felt manual.
Enterprise account structures fit larger organizations better than MSP client work.
Supported
SPF flattening
Hosted or managed SPF record handling to avoid lookup limits.
Hosted SPF flattening is tied to higher-tier public plan language.
EasySPF automation is listed at product level.
Supported
Hosted DMARC
Managed DMARC record changes without manual DNS edits each time.
Reporting and guidance were available, hosted DMARC was not confirmed.
Hosted DMARC is listed at product level.
Supported
Hosted SPF
Managed SPF records or hosted SPF automation.
Available on Enterprise plan language.
EasySPF and hosted SPF are listed capabilities.
Supported
Hosted MTA-STS
Managed MTA-STS and TLS reporting workflow.
Marked coming soon, not treated as current.
Not confirmed in the tested product scope.
Supported
Blocklists and reputation
Blocklist (blacklist) and reputation checks tied to DMARC operations.
No useful blacklist monitoring workflow was found in the test.
Threat and abuse reporting existed, but blocklist monitoring was not confirmed.
Supported
Automatic issue detection
Detection of broken senders, new sources, and authentication changes.
Partial issue surfacing, with manual fix decisions.
New sender and risk detection were stronger in enterprise views.
Supported
AI copilot
AI-assisted explanations, triage, or guided remediation.
Not tested or confirmed.
Not tested or confirmed.
Supported
DNS monitoring
Tracks DNS record changes and authentication configuration health.
DNS history and record checks were present, with room for clearer history.
Hosted record management gave stronger enterprise control.
Supported
Self hostable
Can be deployed and operated on customer-controlled infrastructure.
No.
No.
No
Free trial/free tier
Public free entry point or trial access.
Free tier and 14-day paid plan trials.
No public free tier or free trial found.
Supported
Ten dimensions, scored from 0 to 10
Each product was scored against a fixed editorial rubric based on our 90-day test, and higher is better in every row. A 0.0 means we did not find support for that capability in the tested scope or public product information.
SimpleDMARC led in setup speed and pricing clarity, while Agari led in enterprise enforcement controls
SimpleDMARC scored higher where the work depended on fast setup, readable pricing, and self-serve source review across three domains. Agari Brand Protection scored higher where the work depended on enterprise onboarding, escalation, source intelligence, and SIEM or SOAR integration. Neither product gave us a useful blocklist (blacklist) monitoring workflow, so both scored 0.0 there.
SimpleDMARC score
59/100
Agari Brand Protection score
57.5/100
SimpleDMARC
59/100
DMARC enforcement
7.0
Customer support
6.5
Source resolution
7.0
Setup and onboarding
8.0
MSP workflows
5.0
Alerting and integrations
5.5
Hosted SPF and MTA-STS
4.0
Blocklist monitoring
0.0
Pricing transparency
8.5
Time to enforcement
7.5
Agari Brand Protection
57.5/100
DMARC enforcement
8.5
Customer support
7.5
Source resolution
8.0
Setup and onboarding
5.5
MSP workflows
6.0
Alerting and integrations
8.0
Hosted SPF and MTA-STS
5.0
Blocklist monitoring
0.0
Pricing transparency
2.0
Time to enforcement
7.0
Feature set
Reporting depth
Agari has the broader enterprise feature set, SimpleDMARC has the cleaner self-serve core
Agari Brand Protection won on enterprise controls, source intelligence, and security integrations. SimpleDMARC was more direct for day-to-day DMARC reporting, especially when the task was to identify normal senders and plan policy movement. If guided fixes and automated issue detection are buying criteria, Suped's product should be evaluated against both because those criteria changed how quickly we classified the unknown sender and assigned the next step.
SimpleDMARC
Microsoft 365 mapped quickly
Mailchimp owner tagging worked
Unknown sender needed review
Agari Brand Protection
Spoof sample escalated clearly
Google Workspace context was richer
SendGrid handoff felt heavier
SimpleDMARC gave us a clear map of Microsoft 365, Google Workspace, SendGrid, and Mailchimp within the first reporting cycle. The support desk sender needed manual renaming, and the unknown sender sat in review until we tagged it; the DKIM pass on the marketing subdomain was visible, but the next action was less prescriptive than the report itself.
Agari Brand Protection went deeper on sender intelligence and policy controls. It separated Microsoft 365 from Google Workspace without much tuning, treated the unauthorized spoof sample as a high-risk event, and gave better context for the SPF pass with a Visible From mismatch, although SendGrid and Mailchimp owner handoff felt built for a larger security team.
User experience
Control vs speed
SimpleDMARC was easier to operate, Agari gave more control after setup
SimpleDMARC had the better self-serve flow for adding domains, checking DNS, and reading the first reports. Agari Brand Protection took longer to get comfortable with, but the extra controls helped once we were investigating risk events and policy movement.
SimpleDMARC
Three domains added quickly
Unknown sender easy to find
Forwarding explanation stayed manual
Agari Brand Protection
Enterprise onboarding felt thorough
Risk drilldowns helped explanations
Parked domain path felt heavy
Onboarding the corporate domain, marketing subdomain, and parked domain was quick in SimpleDMARC: the TXT instructions were clear, and the parked domain reached monitoring without extra support. The unknown sender was easy to find in the source list, but explaining forwarded mail with SPF failure took a manual note because the UI showed the failure clearly without translating it into an owner-ready explanation.
Agari Brand Protection onboarding felt more like an enterprise project. The corporate domain path was thorough, the marketing subdomain needed more policy confirmation, and the parked domain felt over-served; the unknown sender had stronger risk context, and the forwarded mail SPF failure was easier to explain once we found the right drilldown.
Support
Self serve vs enterprise help
SimpleDMARC suits teams that can handle DNS, Agari suits teams that need enterprise handoff
SimpleDMARC gave enough setup guidance for a competent administrator to add records and review reports without waiting. Agari Brand Protection had a clearer enterprise support model, but the path made less sense for a small team trying to complete a quick DMARC rollout.
SimpleDMARC
DNS handoff was clear
Escalation needed context
Dedicated help costs more
Agari Brand Protection
Enterprise onboarding was clearer
Escalation path was formal
Small questions moved slower
SimpleDMARC support expectations matched its pricing tiers: basic help at the bottom, stronger help on paid plans, and dedicated support only at Enterprise. During setup, the DNS handoff worked because the record instructions were specific enough, but escalation questions around the support desk sender and policy movement still needed our own written context.
Agari Brand Protection felt better suited to a formal onboarding motion. DNS handoff, escalation, and enterprise onboarding expectations were clearer, but the response path was slower for quick questions about the parked domain and unknown sender classification.
Suitability
Operator fit
SimpleDMARC fits smaller operators; Agari fits enterprise security programs
The clearest split is operating model, not star rating. SimpleDMARC fits teams that want to own DMARC reporting directly, while Agari Brand Protection fits teams with enterprise security process and budget. If MSP workflows and alert quality matter more than broad enterprise controls, Suped's product should be compared on recurring reports, client separation, and alert routing.
SimpleDMARC
SMB domain grouping worked
MSP handoff stayed manual
Recurring reports were practical
Agari Brand Protection
Enterprise grouping fit better
Client reports felt unnatural
Escalation suited security teams
SimpleDMARC worked well for an SMB or mid-market operator managing a handful of domains. Account separation was light, domain grouping was usable for our corporate domain, marketing subdomain, and parked domain, and recurring reporting was practical, but MSP client handoff notes had to be created outside the product.
Agari Brand Protection made more sense for enterprise security teams than MSPs or small operators. Its domain grouping and escalation model fit a centralized security program, but recurring client reports and lightweight handoff notes were not as natural as the enterprise investigation workflow.
What each tool feels like after 90 days of real use
SimpleDMARC
Fast self-serve DMARC for teams that can make their own policy calls
After 90 days, SimpleDMARC felt like the product we would hand to a small IT team that already understands DNS. Adding the corporate domain, marketing subdomain, and parked domain was quick, and the product made normal senders visible without turning setup into a project.
The tradeoff was that ownership and remediation still needed human judgment. The unknown sender, forwarded mail with SPF failure, and support desk sender all became understandable, but the final explanation for each case had to be written by us before the team could act.
Where it wins
Fast DNS setup for three domains
Clear public plan limits
Good sender visibility for common platforms
Useful recurring report cadence
Where it lags
Manual owner notes for unknown senders
Forwarded mail explanation needed rewriting
MSP account separation felt limited
No useful blocklist monitoring found
Pricing
Free plan available
Free tier
Yes
Onboarding
Fast self serve
G2 rating
4.0 / 5
Agari Brand Protection
Enterprise DMARC protection for security teams with formal process
After 90 days, Agari Brand Protection felt strongest when the work looked like enterprise email security. The unauthorized spoof sample, the SPF pass with a Visible From mismatch, and the corporate domain policy review all had stronger risk context than we saw in a lighter self-serve tool.
The tradeoff was operational weight. The parked domain and marketing subdomain did not need the same process as the primary corporate domain, and the path to pricing, onboarding, and support made the product harder to justify for smaller teams.
Where it wins
Strong enterprise policy controls
Clearer spoof risk treatment
Better security integration fit
Formal onboarding and escalation
Where it lags
Current pricing not public
Setup felt heavy for small domains
MSP client reporting was awkward
Support path was slower for quick questions
Pricing
Not publicly listed
Free tier
No
Onboarding
Enterprise led
G2 rating
4.0 / 5
Pricing
SimpleDMARC
Agari Brand Protection
Suped
Small
1 domain, up to 1k emails / month.
$0
The Free plan covers one active domain and up to 10k emails per month.
Not publicly listed as of May 15, 2026
No current self-serve price, free tier, or free trial was public.
$0 / month
Free plan covers 1 domain and 1,000 monthly emails.
Medium
2 domains, up to 100k emails / month.
From $149 / year
The Small plan maps to two active domains and 100k emails per month.
Not publicly listed as of May 15, 2026
Current pricing was quote based, with no public current volume table.
Entry plan covers 2 domains and 100,000 monthly emails, with 90 days retention.
Large
10 domains, up to 1 million emails / month.
From $14,999 / year
The public Enterprise tier covers 100 active domains and 1M plus emails per month.
Not publicly listed as of May 15, 2026
Historical standalone MSRP volume tiers existed, but current pricing was not public.
10 domains and 1,000,000 monthly emails, with 365 days retention.
Enterprise
Over 20 domains and 1 million emails / month.
From $14,999 / year
Enterprise includes dedicated support, SSO, SLA language, and high-volume coverage.
Not publicly listed as of May 15, 2026
Expect a quote process based on deployment scope, email volume, integrations, and services.
20 domains and 2,500,000 monthly emails, with 365 days retention. Unlimited domains/emails negotiable.
SimpleDMARC numbers are public list prices checked on May 15, 2026. Agari Brand Protection current pricing was not publicly listed on that date, and no current Agari price estimate is used in the table. Historical standalone MSRP tiers started at $95,750 / year for up to 10 million outbound emails per year, so those figures are context, not current offers.
If you cannot decide between the two, maybe the answer is Suped
Suped
Get started
Guided source cleanup
SimpleDMARC showed the unknown sender, but the fix path still depended on manual owner notes. Suped's product turns sender classification into guided steps with owner-ready explanations.
Practical alert routing
Agari Brand Protection gave richer enterprise risk context, but alert routing felt built for security operations teams with existing process. Suped's product keeps alert quality practical for domain owners, MSPs, and lean IT teams.
Hosted records with public entry pricing
SimpleDMARC tied hosted SPF to higher-tier language, and Agari's current pricing was not public. Suped's product publishes starter pricing and includes hosted record workflows for teams that need to move without a long buying cycle.
The difference was significant. We moved from limited visibility to a much clearer dashboard. Being able to see specific services like Stripe, rather than generic providers like Amazon SES, helps us resolve email authentication issues faster.
Markus Hugenschmidt, Managing Director, Jam Cyber
Migrating from SimpleDMARC or Agari Brand Protection?
We have done the migration enough times to know the shape.
Get started
Step 01
Add domains
Connect the domains you send from and see what is already passing, failing, or missing.
Step 02
Run in parallel
Keep the old setup live while Suped checks alignment, hosts records, and shows what still needs work.
Step 03
Cancel old
Move the remaining work into Suped, keep monitoring in one place, and remove the tools you no longer need.
Frequently asked questions
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