PowerDMARC offers a very extensive suite of features beyond just DMARC reporting, including hosted SPF (PowerSPF), hosted DKIM, hosted MTA-STS, and BIMI implementation. We find its automatic subdomain detection and threat intelligence reporting particularly robust, providing a deep dive into email authentication sources.
Their platform is designed for comprehensive email security, enabling us to manage a wide array of protocols from a single dashboard. The one-click DNS publishing and real-time domain health checks are also valuable tools that streamline the setup and ongoing monitoring process for various email security standards.
DMARCLytics focuses primarily on DMARC, SPF, and DKIM reporting with a clear and straightforward interface. While it doesn't offer the same breadth of hosted services as PowerDMARC, it provides essential aggregate reports, geomaps, and configurable alerts.
For businesses prioritizing core DMARC enforcement and clear data visualization, DMARCLytics delivers. Its inbox placement tests, although limited to higher tiers, are a useful addition for understanding email deliverability beyond authentication status. We found it to be a competent tool for foundational email security.
How easy is each product to use
User experience
PowerDMARC's user interface is feature-rich, which can initially feel a bit overwhelming due to the sheer number of options. However, once we navigated the learning curve, we found the layout logical for managing complex email security policies. The setup wizards and guides are quite helpful for getting started.
While some users mention the UX/UI could be more intuitive or modern, we appreciate the depth of control it provides. The ability to manage multiple hosted services and view detailed threat maps ultimately offers a powerful experience for those who need comprehensive control.
DMARCLytics provides a clean and intuitive dashboard that is easy to grasp, even for newcomers to DMARC. Its focus on essential reporting means less clutter, allowing for quick analysis of DMARC data. We found the navigation straightforward and the visual reports clear.
The platform prioritizes simplicity, making it easy to monitor DMARC aggregate reports and identify authentication issues without deep technical expertise. It feels streamlined, allowing users to quickly get the information they need to enforce DMARC policies effectively.
Which product has the best support
Support
PowerDMARC consistently receives high praise for its support team. We experienced quick response times, often within an hour, and found their advisors to be knowledgeable and helpful with setup, troubleshooting, and explaining complex DMARC concepts. They offer video tutorials, interactive demos, and even screen-sharing support in higher tiers.
Many users highlight the
DMARCLytics offers email support across all its paid plans. While we don't have extensive review data to draw from, the inclusion of email support is standard. For enterprise clients, they offer a dedicated DMARC engineer, which is a significant advantage for larger organizations with complex needs.
The platform aims for ease of use, which may reduce the need for frequent support interactions. However, without broader customer feedback, it's harder to gauge the typical responsiveness or depth of technical assistance compared to PowerDMARC's widely lauded support.
Who should use each product
Suitability
PowerDMARC is exceptionally well-suited for MSPs (Managed Service Providers) and larger enterprises. Its multi-tenant control panel (in MSP plans), comprehensive feature set including hosted services, API access, and robust reporting make it ideal for managing numerous client domains and complex email ecosystems.
SMBs can also benefit, especially with its free tier for a single domain and comprehensive guides. However, its full potential shines in environments requiring deep technical control and advanced security protocols. It’s a powerful option for organizations prioritizing a holistic approach to email security.
DMARCLytics caters effectively to SMBs and mid-market businesses looking for a straightforward DMARC reporting solution. Its intuitive interface and focus on core DMARC, SPF, and DKIM make it accessible for teams without dedicated email security experts.
For larger enterprises, the Enterprise plan offers unlimited domains and dedicated engineer support, suggesting scalability. MSPs might find its feature set less extensive for multi-client management compared to PowerDMARC, but for businesses focused on clear DMARC enforcement, it's a solid choice.
How does PowerDMARC compare with DMARCLytics?
DMARC report analysis
Aggregated and forensic report processing and visualization.
Source detection
Identifies legitimate and illegitimate sending sources.
Forward detection
Identifies email forwarding which can impact DMARC alignment.
Spoof detection
Alerts and reporting on email spoofing attempts.
Notifications and alerts
Customizable alerts for DMARC policy changes or anomalies.
Email and webhooks (paid plans)
Configurable alerts included
Reporting
PDF reports, CSV exports, and scheduled reporting.
Basic/advanced PDF reports (paid plans)
Basic reports included
API
Programmatic access for integration and automation.
Available in higher tiers
Multi-tenancy
Ability to manage multiple client accounts from a single dashboard.
MSP/MSSP program features multi-tenant control
Not explicitly listed as multi-tenant
SPF flattening
Simplifies SPF records to avoid the 10-lookup limit.
PowerSPF (paid plans)
Unlimited SPF in Enterprise plan
Hosted DMARC
Manages your DMARC record directly on their platform.
Included across plans
Business/Enterprise plans
BIMI
Brand Indicators for Message Identification implementation.
Included across plans
MTA-STS/TLS-RPT
Email transport security policies.
Hosted MTA-STS/TLS-RPT (paid plans)
Blocklists and reputation
Monitors domain and IP blocklists (blacklists) and reputation.
Reputation monitoring (paid plans)
AI copilot
AI-powered assistance for DMARC configuration and analysis.
DNS monitoring
Keeps track of DNS record changes for your domain.
Domain DNS timeline
Self hostable
Option to host the DMARC solution on your own infrastructure.
Free trial/free tier
Availability of a free plan or trial period.
Generous free plan for 1 domain
14-day free trial
Drawbacks and what to watch out for
When evaluating, we found PowerDMARC's interface, while powerful, can be a bit overwhelming initially due to its extensive features, and some users mentioned minor issues with the billing module or the UX in general. For DMARCLytics, the primary drawback is its more limited feature set compared to PowerDMARC's comprehensive offerings, especially regarding hosted services and advanced security protocols. Additionally, it lacks the extensive public review data that PowerDMARC benefits from.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.9 / 5(208)
0 / 5(0)
N/A
4.0 / 5
What do you like best about PowerDMARC?
Easy to use, easy to implement, comprehensive
What do you dislike about PowerDMARC?
Nothing to report except perhaps the billing module, which is a bit difficult to find.
What problems is PowerDMARC solving and how is that benefiting you?
Email security management for our clients
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
E-mail security made easy
4.0 / 5
What do you like best about PowerDMARC?
Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement.
What do you dislike about PowerDMARC?
For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free!
What problems is PowerDMARC solving and how is that benefiting you?
More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!
Juriaan K.
Personal domain for emailing Small-Business (50 or fewer emp.)
Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options
4.5 / 5
What do you like best about PowerDMARC?
I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients.
What do you dislike about PowerDMARC?
I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement.
Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth.
What problems is PowerDMARC solving and how is that benefiting you?
It is helping us protect our clients emails and reputations by blocking spoofing.
Zohra M.
Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)
PowerDMARC migration
4.5 / 5
What do you like best about PowerDMARC?
I think that it's very easy to get an overview of the status of our domains and the services.
It is easy to manage and work with the hosted services
What do you dislike about PowerDMARC?
Sometimes it takes time to update, or it doesn't show errors in the portal.
What problems is PowerDMARC solving and how is that benefiting you?
Primarily it's for implementing DMARC and DKIM.
Verified User in Manufacturing
Enterprise (> 1000 emp.)
PowerDMARC
4.5 / 5
What do you like best about PowerDMARC?
Easy to use, Easy to configure, detailed report, high visibility
What do you dislike about PowerDMARC?
PowerDMARC SPF softfail is enabled. Hard Fail support must be enabled
What problems is PowerDMARC solving and how is that benefiting you?
E Mail domain spoofing problem is resolved using Power DMARC
Verified User in Investment Management
Enterprise (> 1000 emp.)
Pricing
PowerDMARC offers a feature-rich free plan, but its paid tiers require direct contact for comprehensive pricing details, while DMARCLytics provides clear pricing for its Starter and Business plans in GBP, with an Enterprise tier requiring a custom quote.
Small
Up to 10k emails / month
Free plan, 10k emails, 1 domain
Starter plan: £9.99/month, 150k emails, 3 domains
Medium
Up to 100k emails / month
Contact for pricing
Starter plan: £9.99/month, 150k emails, 3 domains
Large
Up to 1 million emails / month
Contact for pricing
Business plan: £30/month, 3M emails, 10 domains
Enterprise
Over 1 million emails / month
Contact for pricing
Enterprise plan: Contact for pricing, unlimited emails/domains
Suped hard sell incoming!
Still not satisfied with PowerDMARC or DMARCLytics?
4.9 / 5(208)
