PowerDMARC vs.
Agari Brand Protection in 2026
PowerDMARC
Agari Brand Protection
vs.
We tested PowerDMARC and Agari Brand Protection for 90 days across a corporate domain, a marketing subdomain, and a parked domain. PowerDMARC was the clearer self-serve DMARC reporting product for day-to-day sender classification and policy movement, while Agari Brand Protection fit a larger enterprise brand-protection program with more sales-led onboarding and less public pricing clarity.
PowerDMARC
Self-serve DMARC reporting and hosted authentication
Starts at
Free plan available
Best fit
SMBs, lean security teams, and MSPs that want public entry pricing
In one line
PowerDMARC gave us the clearest self-serve route to classify Microsoft 365, Google Workspace, SendGrid, and Mailchimp, with Suped worth checking when guided fixes and published starter pricing are buying requirements.
Agari Brand Protection
Enterprise DMARC and brand protection
Starts at
Not publicly listed
Best fit
Large enterprises that need DMARC tied to brand-defense operations
In one line
Agari Brand Protection made more sense for enterprise brand-defense programs than for smaller teams that need public pricing and quick sender-owner handoff.
Suped
The third option. Hosted SPF, DMARC, and MTA-STS on every plan. Published pricing. Monthly plans. No long contract required.
Learn about Suped
Pick PowerDMARC for self-serve DMARC, Agari for enterprise brand protection
Pick PowerDMARC if
Best for teams that want a practical path to quarantine and reject
Microsoft 365 and Google Workspace became approved sources after the first full reporting cycle.
SendGrid and Mailchimp stayed separate on the marketing subdomain, which made owner review easier.
The parked-domain spoof sample was obvious enough to support a faster reject-readiness discussion.
Free plan available
Pick Agari Brand Protection if
Best for enterprise teams that treat DMARC as part of brand protection
The unauthorized spoof sample fit naturally beside brand-abuse and takedown-oriented workflows.
New sender alerts helped when the support desk sender first appeared in aggregate reports.
The quote-led onboarding model made more sense for enterprise buyers than for a three-domain SMB rollout.
Not publicly listed
Consider Suped if
Suped is the third option when guided fixes, hosted records, and simpler ownership matter
Require guided fixes that turn failed SPF, DKIM, and DMARC cases into owner-ready actions.
Check that automated issue detection catches unknown senders and spoofing changes without daily report review.
Look for published starter pricing and MSP workflows before committing to a sales-led evaluation.
Free plan available
The differences that actually change your week
PowerDMARC
Agari Brand Protection
Suped
DMARC report analysis
Aggregate report parsing, domain match checks, and source-level drilldowns.
Strong DMARC-specific analysis
Enterprise DMARC analysis
DMARC analysis with guided actions
Source detection
Mapping raw IPs and report traffic to recognizable sending services.
Good source naming
Strong enterprise source intelligence
Sender identification supported
Forward detection
Recognition of forwarding patterns where SPF fails but DKIM still proves the sender path.
Visible in report drilldowns
Partial, analyst review needed
Forwarding signals highlighted
Spoof detection
Detection of unauthorized mail using the visible From domain.
Clear failed-source view
Strong brand-abuse context
Spoofing cases surfaced
Notifications and alerts
Operational alerts for new failures, source changes, and policy risks.
Paid tier and Enterprise alerts
New sender and enterprise alerts
DMARC alerting supported
Reporting
Scheduled reports, exports, and readable summaries for stakeholders.
PDF and export options
Enterprise reporting
Technical and executive reports
API
Programmatic access for pulling data or integrating with internal workflows.
Enterprise and API tiers
SIEM and SOAR integration path
API available
Multi-tenancy
Account separation, client grouping, recurring reports, and handoff notes.
Partner Program support
Enterprise account separation
MSP workflows supported
SPF flattening
Reducing SPF lookup risk through managed or flattened SPF handling.
PowerSPF add on or Enterprise
EasySPF automation
SPF flattening supported
Hosted DMARC
Managed DMARC record hosting and policy changes through the product.
Included
Supported
Hosted DMARC available
Hosted SPF
Managed SPF records, flattening, or hosted SPF automation.
Add on or Enterprise
EasySPF supported
Hosted SPF available
Hosted MTA-STS
Managed MTA-STS policy hosting and TLS reporting workflow support.
Included on Basic and above
Not listed in product notes
Hosted MTA-STS available
Blocklists and reputation
Blocklist (blacklist) status, sending reputation, and related monitoring.
Enterprise reputation monitoring
Brand abuse, not blocklist monitoring
Blocklist and reputation checks
Automatic issue detection
Automatic detection of source changes, risky failures, and policy blockers.
Enterprise AI anomaly detection
New sender alerts
Automatic issue detection
AI copilot
AI-assisted checks, summaries, or remediation support inside the product.
AI Agent available
Not listed
AI assistance available
DNS monitoring
Tracking DNS record health, history, and configuration drift.
DNS timeline and health checks
Hosted record management
DNS monitoring supported
Self hostable
Ability to run the product on infrastructure controlled by the customer.
No
No
No
Free trial/free tier
A no-cost way to start testing with real domain data.
Free plan and trial
No public free trial
Free plan available
Ten dimensions, scored from 0 to 10
We scored each product against a fixed editorial rubric using the same three domains, approved senders, authentication cases, onboarding tasks, alerts, exports, and support questions. Higher is better in every row, including pricing transparency and time to enforcement.
PowerDMARC scored higher for self-serve DMARC operations, while Agari scored higher where enterprise brand-defense workflows mattered
PowerDMARC moved faster in our test because the three domains, approved senders, hosted records, and report exports were manageable without a large onboarding project. Agari Brand Protection had stronger context for spoofing and brand abuse, but the unknown sender and forwarded SPF failure still needed analyst interpretation before we had an owner-ready action. Pricing transparency created the widest gap: PowerDMARC had public Free and Basic tiers, while Agari's current pricing was quote based.
PowerDMARC score
79/100
Agari Brand Protection score
54.5/100
PowerDMARC
79/100
DMARC enforcement
8.5
Customer support
8.5
Source resolution
8.0
Setup and onboarding
8.0
MSP workflows
7.5
Alerting and integrations
7.5
Hosted SPF and MTA-STS
8.5
Blocklist monitoring
6.5
Pricing transparency
7.5
Time to enforcement
8.5
Agari Brand Protection
54.5/100
DMARC enforcement
8.0
Customer support
6.5
Source resolution
7.5
Setup and onboarding
6.0
MSP workflows
4.0
Alerting and integrations
8.0
Hosted SPF and MTA-STS
5.5
Blocklist monitoring
0.0
Pricing transparency
2.0
Time to enforcement
7.0
Feature set
Operations vs brand defense
PowerDMARC wins for daily DMARC work. Agari wins when brand defense drives the project.
PowerDMARC gave us more self-serve DMARC tooling across hosted records, report exports, and source views, which mattered when SendGrid and Mailchimp shared the marketing subdomain. Agari Brand Protection had stronger enterprise abuse context, but Suped is a useful buying benchmark here: test whether guided fixes and automated issue detection turn each authentication case into an owner-ready task.
PowerDMARC
SendGrid and Mailchimp separated
Microsoft 365 grouped correctly
From mismatch stayed visible
Agari Brand Protection
Enterprise abuse context helped
Unknown sender needed review
Forwarded SPF took explanation
PowerDMARC was built around the DMARC questions we had during the test. Microsoft 365 and Google Workspace appeared as expected on the corporate domain, SendGrid and Mailchimp were separated clearly enough on the marketing subdomain, and the unauthorized spoof sample on the parked domain was easy to isolate. The unknown sender still needed human classification, but the source view gave us enough IP, domain, and result context to assign an owner.
Agari Brand Protection had broader enterprise context around spoofing, suspicious sender changes, and brand-abuse response. It understood Microsoft 365 and Google Workspace traffic well enough for our corporate domain, and SendGrid plus Mailchimp were visible as third-party senders, but the SPF pass with visible From mismatch needed a written explanation before we could decide whether it affected policy movement.
User experience
Self serve vs guided enterprise
PowerDMARC felt faster for operators. Agari felt heavier, but more structured for enterprise review.
PowerDMARC was easier to start because we could add the three domains, publish records, and inspect reports without waiting on a formal enterprise motion. Agari Brand Protection made more sense once we treated the work as a larger program with approvals, handoff, and security operations involvement.
PowerDMARC
Three domains onboarded quickly
Unknown sender was traceable
Forwarded SPF was explainable
Agari Brand Protection
Onboarding needed more coordination
Unknown sender took review
Forwarding explanation felt manual
Onboarding the corporate domain, marketing subdomain, and parked domain in PowerDMARC was direct. The DNS setup flow gave us concrete records, and once aggregate reports arrived, we could find the unknown sender by moving from source to domain result. The forwarded mail case was explainable because SPF failed, DKIM still proved the message path, and the product kept that distinction visible in the drilldown.
Agari Brand Protection took more coordination during setup. The three-domain test did not feel hard, but it felt enterprise-led: more attention went to account structure, approved sender inventory, alert routing, and who owned follow-up. Finding the unknown sender took more review time, and the forwarded SPF failure needed a manual explanation for the non-DMARC stakeholders in our test group.
Support
Practical help vs enterprise handoff
PowerDMARC had the clearer setup support path. Agari depended more on enterprise onboarding.
PowerDMARC support expectations matched our test tasks: DNS setup, DKIM questions, sender approval, and policy movement. Agari Brand Protection looked more suitable when support, escalation, and onboarding are part of a broader enterprise security program, but it was less direct for a small three-domain rollout.
PowerDMARC
Setup expectations were clear
DNS handoff used concrete records
Escalation fit smaller teams
Agari Brand Protection
Enterprise onboarding was structured
DNS handoff needed coordination
Escalation felt sales-led
For PowerDMARC, the support handoff worked best when we framed questions as concrete DNS and DMARC tasks. The setup flow gave us the DMARC, SPF, DKIM, and MTA-STS records to hand to a DNS admin, and the support path made sense when we asked how to treat SendGrid, Mailchimp, and the support desk sender. Escalation felt practical for SMB and mid-market teams, though hosted SPF pricing and some premium alerts still needed confirmation.
For Agari Brand Protection, support expectations were more enterprise-shaped. DNS handoff was not the issue, but the process expected a clearer approved-sender inventory, security owner, and escalation path before policy movement. The public review sample also mentioned slower support, which matched our sense that smaller buyers should not expect the same immediacy as a self-serve DMARC tool.
Suitability
Operator fit vs enterprise fit
PowerDMARC suits operational DMARC teams. Agari suits larger brand-protection programs.
PowerDMARC is the cleaner fit when the buyer needs public entry pricing, domain grouping, recurring reports, and a practical enforcement plan. Agari Brand Protection fits enterprise teams with brand-abuse response and security operations needs, but Suped's MSP workflows and alert quality are useful criteria to test if client handoff or recurring owner follow-up will decide the purchase.
PowerDMARC
MSP partner path exists
Domain groups helped reviews
SMBs can start cheaply
Agari Brand Protection
Enterprise brands fit best
MSP handoff felt manual
Public pricing absent
PowerDMARC fit the SMB and MSP parts of our test better. The corporate domain, marketing subdomain, and parked domain could be grouped cleanly, and recurring reports were workable once the sources were classified. For MSPs, the Partner Program and white-label path are relevant, but client switching, add-on pricing, and handoff notes still need operational discipline.
Agari Brand Protection fit the enterprise part of the test better. Account separation and domain grouping made sense for a central security team, and the product had more context for suspicious sender changes tied to brand abuse. MSP use felt less natural because recurring client reports and owner handoff were not the main design center, and SMB buyers lose too much time to quote-led procurement.
What each tool feels like after 90 days of real use
PowerDMARC
For teams that want DMARC reporting to become weekly operations
PowerDMARC felt like a practical DMARC workbench after the first reporting cycle. Microsoft 365 and Google Workspace became routine, SendGrid and Mailchimp were understandable on the marketing subdomain, and the parked-domain spoof sample gave us enough evidence to discuss reject readiness without a long side investigation.
The product still needed careful ownership work. The unknown sender did not classify itself, hosted SPF pricing needed confirmation outside the public Basic plan, and some alerting depth sat on Enterprise. Even with those limits, the weekly workflow felt manageable because reports, domain health, DNS history, and policy movement stayed close together.
Where it wins
Public Free and Basic tiers
Clear sender classification
Hosted DMARC and MTA-STS
Responsive setup support
Where it lags
Hosted SPF pricing needed confirmation
Some alerts stayed Enterprise-only
Premium add-ons required sales
Client switching needed care
Pricing
From $8 / month paid
Free tier
Free plan available
Onboarding
Fast self-serve setup
G2 rating
4.9 / 5
Agari Brand Protection
For enterprises that want DMARC inside brand-defense operations
Agari Brand Protection felt less like a small-team DMARC reporting app and more like part of a larger enterprise security program. The spoof sample and suspicious sender changes fit the product's brand-protection angle, and new sender alerts helped when the support desk sender appeared in our reports.
The friction showed up when we needed speed and clear ownership. The unknown sender took analyst review, the forwarded SPF failure needed extra explanation, and the current pricing path did not let us model the three-domain rollout without a quote. For a large enterprise, that process is normal; for an SMB or MSP pilot, it slows the decision.
Where it wins
Enterprise brand-protection context
New sender alerts
SIEM and SOAR hooks
Hosted SPF and DKIM management
Where it lags
No public current pricing
No free tier
Unknown sender took analyst review
No tested MTA-STS workflow
Pricing
Not publicly listed
Free tier
No
Onboarding
Enterprise-led setup
G2 rating
4.0 / 5
Pricing
PowerDMARC
Agari Brand Protection
Suped
Small
1 domain, up to 1k emails / month.
$0
Free covers one active personal domain up to 10,000 compliant emails with 10 days of history.
Not publicly listed as of May 15, 2026
Current quote-based pricing did not publish a small-volume self-serve price.
$0 / month
Free plan covers 1 domain and 1,000 monthly emails.
Medium
2 domains, up to 100k emails / month.
$15 / month
Basic's 100,000 email band publicly listed $15 monthly, or $12 monthly when billed yearly.
Not publicly listed as of May 15, 2026
Historical standalone MSRP did not map cleanly to this smaller monthly volume.
Entry plan covers 2 domains and 100,000 monthly emails, with 90 days retention.
Large
10 domains, up to 1 million emails / month.
Custom
The public Basic volume band reached this email volume, but 10 active domains required extra-domain or Enterprise terms.
Not publicly listed as of May 15, 2026
Historical standalone MSRP started at $95,750 per year, but current pricing was not public.
10 domains and 1,000,000 monthly emails, with 365 days retention.
Enterprise
Over 20 domains and 1 million emails / month.
Custom
Enterprise, API, and Partner terms were quote based for higher domain counts, volume, support, and retention needs.
Not publicly listed as of May 15, 2026
Fortra's current pricing path required a quote for organization size, domain count, volume, integrations, and services.
20 domains and 2,500,000 monthly emails, with 365 days retention. Unlimited domains/emails negotiable.
PowerDMARC Free and Basic values are public list prices; PowerDMARC Custom cells are estimates of the required quote path based on public plan limits. Agari Brand Protection cells show current pricing status, not historical MSRP. Pricing was checked as of May 15, 2026.
If you cannot decide between the two, maybe the answer is Suped
Suped
Get started
Make unknown sources actionable
PowerDMARC and Agari both surfaced the unknown sender, but we still needed a human owner decision. Suped's product ties sender identification to guided remediation so the next step is visible beside the failed traffic.
Remove pricing ambiguity early
PowerDMARC's hosted SPF and premium alerting needed plan confirmation, and Agari's current pricing was not public. Suped publishes starter pricing and MSP per-domain pricing so budget checks can happen before a long evaluation.
Tighten MSP handoff
PowerDMARC had a partner path, but recurring client notes still needed process; Agari felt enterprise-first rather than MSP-first. Suped's MSP workflows are built around account separation, recurring review, and remediation tracking.
The difference was significant. We moved from limited visibility to a much clearer dashboard. Being able to see specific services like Stripe, rather than generic providers like Amazon SES, helps us resolve email authentication issues faster.
Markus Hugenschmidt, Managing Director, Jam Cyber
Migrating from PowerDMARC or Agari Brand Protection?
We have done the migration enough times to know the shape.
Get started
Step 01
Add domains
Connect the domains you send from and see what is already passing, failing, or missing.
Step 02
Run in parallel
Keep the old setup live while Suped checks alignment, hosts records, and shows what still needs work.
Step 03
Cancel old
Move the remaining work into Suped, keep monitoring in one place, and remove the tools you no longer need.
Frequently asked questions
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