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PowerDMARC vs Agari Brand Protection

Choose PowerDMARC for comprehensive features and strong MSP support, or Agari Brand Protection for advanced enterprise-grade brand security.
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Compare product functionality

Feature set

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PowerDMARC offers an extensive suite of email authentication features beyond standard DMARC reporting. We found its hosted services for DMARC, SPF (PowerSPF), DKIM, MTA-STS, TLS-RPT, and BIMI to be particularly strong, streamlining DNS record management. The platform provides detailed aggregate (RUA) and forensic (RUF) report processing, including geolocation reports and a threat map.
We appreciate the automated features such as unlimited auto-detected subdomains, email sender identification, and real-time domain health checks. The domain DNS timeline and security score timeline are valuable for historical analysis. While a free plan is available, advanced features like reputation monitoring, real-time RUF alerts, and API access are typically reserved for higher-tier subscriptions, catering to businesses needing more robust control.
Agari Brand Protection, as its name suggests, focuses on safeguarding brand reputation through advanced email security. We observed that it emphasizes deep analysis of email threats, particularly sophisticated phishing and spoofing attacks. The platform is designed to provide extensive visibility into email traffic, helping organizations to quickly identify and mitigate threats impersonating their brand.
The strength of Agari lies in its threat intelligence and ability to integrate DMARC enforcement with a broader security strategy. While specific granular features like hosted SPF flattening or MTA-STS are not as prominently advertised as standalone services, they are typically integrated into their comprehensive brand protection offering, targeting the specific needs of large enterprises to prevent financial loss and data breaches from email-borne attacks.
How easy is each product to use

User experience

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PowerDMARC generally offers a straightforward and intuitive user experience. We found the setup process to be easy, even for those new to DMARC management, with good guidance and wizards. The interface is clean, and the various reporting tools are easy to navigate, making it simple to monitor domain health and compliance.
Some users report that certain aspects of the UX/UI can be a little confusing, and the billing module can be difficult to locate. However, these minor issues are often mitigated by their strong support, which helps users understand and leverage the platform's full capabilities efficiently.
Agari Brand Protection, being an enterprise-focused solution, can present a more complex user experience, especially for individuals without a technical background. We observed that configuring policies might be challenging for less technical users, indicating a steeper learning curve compared to more generalized DMARC tools.
The platform's strength lies in its comprehensive security capabilities, which often means a more intricate interface to manage those advanced features. While it effectively delivers on its promise of an added security layer, users should expect to invest time in understanding its nuances or rely heavily on their technical team for initial setup and ongoing management.
Which product has the best support

Support

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PowerDMARC consistently receives high praise for its customer support. We've seen numerous accounts highlighting the responsiveness, knowledge, and helpfulness of their team, with many issues resolved quickly. Support is available through various channels, and many users commend the proactive communication and detailed explanations provided.
Their onboarding process, especially for MSPs and resellers, is frequently lauded as superb, with dedicated support making integration seamless. While the free plan does not include phone or email support, higher tiers benefit from excellent assistance, including screen sharing and managed services, ensuring users feel well-supported throughout their DMARC journey.
Agari Brand Protection, in our experience, provides support that can sometimes be perceived as slower compared to other vendors, particularly for individual user issues. As an enterprise solution, their support model is likely structured around larger organizational needs, potentially leading to longer response times for specific, less critical inquiries.
Despite this, the expertise of their support team for complex security challenges is generally high. Users should anticipate a support experience geared towards resolving significant security incidents and system integrations, rather than rapid-fire responses for general policy configuration questions, unless part of a dedicated enterprise service level agreement.
Who should use each product

Suitability

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PowerDMARC is highly suitable for a broad range of users. Its generous free plan makes it accessible for individuals and small businesses (SMBs) to implement DMARC. The platform’s ease of use and comprehensive feature set also make it an excellent choice for mid-market companies seeking robust email authentication and deliverability management.
Managed Service Providers (MSPs) benefit significantly from PowerDMARC’s dedicated MSP program, which includes multi-tenant control panels, consolidated domain views, and strong partner support. While it scales to enterprise needs, its flexibility and tiered offerings make it a strong contender for organizations of all sizes looking for practical, feature-rich DMARC management.
Agari Brand Protection is primarily geared towards enterprise-level organizations with complex security needs and a high risk of brand impersonation. Its focus on advanced threat intelligence and comprehensive brand safeguarding aligns well with the requirements of large corporations, particularly those in sectors prone to sophisticated phishing and spoofing attacks.
For SMBs, the feature set and potential cost may be overkill, and the learning curve might be too steep without dedicated security teams. While MSPs could potentially manage Agari for their enterprise clients, the product's design is less focused on a multi-tenant, tiered service model and more on deep, integrated security for a single, large entity.

How does PowerDMARC compare with Agari Brand Protection?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

PowerDMARC's primary drawbacks tend to be minor UI quirks and the occasional slow update, alongside a billing module that some users find hard to locate. Pricing is in US Dollars, which can be an inconvenience for international users. For Agari Brand Protection, the main points of concern are its potentially complex policy curation for non-technical users and reports of slower support response times, especially when dealing with individual issues.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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What do you like best about PowerDMARC? Easy to use, easy to implement, comprehensive What do you dislike about PowerDMARC? Nothing to report except perhaps the billing module, which is a bit difficult to find. What problems is PowerDMARC solving and how is that benefiting you? Email security management for our clients
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
E-mail security made easy
What do you like best about PowerDMARC? Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement. What do you dislike about PowerDMARC? For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free! What problems is PowerDMARC solving and how is that benefiting you? More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!
Juriaan K.
Personal domain for emailing Small-Business (50 or fewer emp.)
Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options
What do you like best about PowerDMARC? I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients. What do you dislike about PowerDMARC? I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement. Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth. What problems is PowerDMARC solving and how is that benefiting you? It is helping us protect our clients emails and reputations by blocking spoofing.
Zohra M.
Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)
Easy Platform for DMARC Management
What do you like best about PowerDMARC? Easy to use and great tools for troubleshooting. Theres also great guides that take you through the process of setup. We have most of our managed domains in PowerDMARC, as integration is very easy. We use PowerDMARC almost everyday for its various reporting tools. So when were not setting up new domains were monitoring our current ones. Customer Support also is very responsive, on the odd occassion where I need support, an advisor is back in touch within the hour. What do you dislike about PowerDMARC? There isn't much we dislike about PowerDMARC. What problems is PowerDMARC solving and how is that benefiting you? DMARC, DKIM and SPF policies are held in one place, which makes it easy to pick and choose what settings are required for each domain. We havent go to spend time typing out a policy as we can use sliders to get our desired settings, which is then made for us. We can see how secure we are bu the reporting. We also get great reporting tools which we show our end users.
Marcus M.
Senior Technical Engineer Small-Business (50 or fewer emp.)
Great service
What do you like best about PowerDMARC? Camilo was incredibly helpful. He gave detailed explanations of the changes that were recommended. What do you dislike about PowerDMARC? I don't disliked anything. The platform is full featured. What problems is PowerDMARC solving and how is that benefiting you? Moving our DMARC policy from quarantine to reject.
Colin S.
Senior Information Security Engineer Enterprise (> 1000 emp.)

Pricing

PowerDMARC offers transparent tiered pricing starting with a free plan, while Agari Brand Protection requires direct contact for all pricing inquiries, typical of enterprise solutions.
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Small
$0 (Free Plan)
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Medium
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Large
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Enterprise
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Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
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Frequently asked questions