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DMARC Expert vs DMARC Visualizer

Choose DMARC Expert for managed DMARC services, or DMARC Visualizer for a self-hosted open-source solution.
DMARC Visualizer
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DMARC Visualizer
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Compare product functionality

Feature set

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DMARC Visualizer
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DMARC Expert offers comprehensive DMARC reporting, analysis, and active threat detection. It integrates DMARC, SPF, and DKIM monitoring with anomaly detection. We found its hosted SPF and BIMI features quite useful for streamlining DNS records. The 'Free gift' of expert analysis is a nice touch, offering value beyond just raw data.
Beyond DMARC, it delves into cybersecurity with technical takedown services for fraudulent domains, which is a proactive step we appreciate for brand protection. The platform also offers DMARC deployment and maintenance, including Google Postmaster alerts and IP blocklist (blacklist) checks.
DMARC Visualizer provides a self-hosted suite for analyzing DMARC reports. It leverages open-source tools like parsedmarc, Elasticsearch, and Grafana to ingest, store, and visualize DMARC data. This setup gives us full control over our data infrastructure.
Its core strength lies in detailed reporting and visualization of DMARC authentication results, showing passes, fails, and sources. However, it requires significant technical expertise to set up and maintain. Features like hosted SPF/BIMI, takedown services, or advanced alerts are not inherent to the base offering.
How easy is each product to use

User experience

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DMARC Visualizer
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The DMARC Expert platform presents a structured and guided user experience, particularly beneficial for those seeking a managed service. Its interface is designed to make complex DMARC data digestible, with a clear focus on actionable insights. The inclusion of expert sessions suggests a hands-on approach to client success.
We found the platform generally intuitive for DMARC monitoring and policy enforcement, especially with the AI-alerts for behavior-based anomaly detection. The system aims to simplify DMARC management, allowing users to focus on results rather than the intricacies of configuration.
DMARC Visualizer, being a collection of open-source tools, demands a significant amount of technical proficiency for setup and ongoing management. There's no out-of-the-box SaaS interface; users need to configure Elasticsearch, Grafana dashboards, and the parsedmarc script themselves. This provides ultimate customization but isn't for the faint of heart.
Once configured, the Grafana dashboards offer powerful visualization capabilities, allowing for deep dives into DMARC data. However, the initial learning curve and maintenance overhead mean a less streamlined experience compared to commercial SaaS platforms. It requires comfort with command lines and infrastructure.
Which product has the best support

Support

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DMARC Visualizer
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Support is a core offering for DMARC Expert, heavily featuring structured consultations. The DMARC Premium plan includes two 1-hour Webex sessions, while Enterprise and MSSP tiers offer more tailored support sessions based on client needs. This emphasizes direct expert engagement.
Beyond these sessions, they provide continuous surveillance for enterprise clients and project accelerator services with a senior DMARC expert. This level of personalized support is invaluable for complex DMARC deployments and troubleshooting, effectively outsourcing expertise.
As an open-source project, DMARC Visualizer's support primarily comes from its community and documentation. We relied on GitHub issues, forums, and self-help resources to troubleshoot and implement the solution. There are no formal support channels, SLAs, or dedicated technical teams.
This model means that while the core tools are free, the "cost" of support is borne by the user's internal technical team or through community contributions. It is suitable for organizations with strong internal IT and security teams who are comfortable with self-sufficiency.
Who should use each product

Suitability

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DMARC Visualizer
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DMARC Expert is highly suitable for organizations looking for a guided and comprehensive DMARC solution. Its tiered services, from Premium to Enterprise and MSSP, cater to a range of business sizes and complexities. For SMBs, the Premium plan offers robust monitoring with expert guidance.
For enterprise clients and MSPs (managed service providers), the Enterprise and MSSP plans provide multi-user management, continuous surveillance, and dedicated expert support, making it ideal for managing multiple domains or client portfolios with active cybersecurity threats. It's a strong choice for those who prefer a managed service.
DMARC Visualizer is best suited for technically proficient organizations, particularly those with existing infrastructure or a strong preference for open-source solutions. It's an excellent fit for medium to large enterprises with dedicated DevOps or security teams capable of deploying and maintaining its components.
It's less suitable for SMBs or MSPs (managed service providers) without the internal resources to manage a self-hosted stack. While the software itself is free, the overhead of setup, maintenance, and lack of direct support means it's often more expensive in terms of internal labor for smaller operations.

How does DMARC Expert compare with DMARC Visualizer?

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DMARC Visualizer
DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

DMARC Expert's primary drawback is the cost, especially for smaller businesses, as it positions itself as a premium, service-heavy solution. While comprehensive, the reliance on expert sessions means scalability might involve additional costs. The pricing structure, with separate credit-based takedowns and annual subscriptions, can also be a bit complex to navigate. The biggest hurdle for DMARC Visualizer is the demanding technical setup and maintenance. It is not a turnkey solution and requires considerable in-house expertise with Linux, Docker, Elasticsearch, and Grafana. Lack of official support or a polished user interface out of the box might deter organizations without dedicated IT resources.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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DMARC Visualizer

Pricing

DMARC Expert offers tiered annual subscriptions with additional credit-based services, while DMARC Visualizer is a free, open-source solution requiring self-hosting.
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DMARC Visualizer
Small
€1,260/year (DMARC Premium)
Free (self-hosted)
Medium
€1,260/year (DMARC Premium)
Free (self-hosted)
Large
€1,260/year (DMARC Premium)
Free (self-hosted)
Enterprise
From €5,500/year (DMARC Enterprise)
Free (self-hosted)

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DMARC Visualizer
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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