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Cloudflare vs Agari Brand Protection

Choose Cloudflare for robust web security and DMARC, or Agari for specialized email threat prevention.
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Compare product functionality

Feature set

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Cloudflare's DMARC Management is integrated into their broader Application Security and Performance suite. This means DMARC reporting isn't a standalone product, but rather a component that works within their vast ecosystem of web security, CDN, and DNS services. We found its strength lies in leveraging Cloudflare's existing global network and threat intelligence.
The DMARC functionality focuses on providing visibility into email authentication results and helping users achieve DMARC enforcement. While it provides essential reporting and analysis capabilities, its primary appeal is for those already embedded in the Cloudflare environment or looking for a unified security stack that includes email authentication.
Agari Brand Protection, as its name suggests, is deeply focused on email security and brand defense. We observed that its DMARC reporting capabilities are robust and specifically designed to combat email-based threats, including sophisticated phishing and spoofing attacks. It offers advanced analytics that go beyond basic DMARC aggregate reports.
This platform excels in providing granular insights into email traffic, identifying legitimate and fraudulent sending sources, and facilitating rapid policy adjustments. Its features are tailored for organizations prioritizing comprehensive email threat protection and proactive brand security against impersonation, making it a powerful tool for dedicated email security teams.
How easy is each product to use

User experience

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Cloudflare's dashboard is renowned for its comprehensive nature, housing a multitude of features from DNS management to WAF rules. We found that this can be a double-edged sword for DMARC. While familiar Cloudflare users will navigate with ease, newcomers might find the sheer volume of options overwhelming when trying to pinpoint DMARC-specific settings.
The DMARC interface itself is fairly intuitive, displaying aggregate reports and authentication trends. However, interpreting these alongside other Cloudflare services requires a holistic understanding of their platform, which can demand a steeper learning curve for those solely focused on email authentication. It's a powerful tool, but one that rewards familiarity with the broader Cloudflare ecosystem.
Agari Brand Protection offers a more specialized user experience, centered entirely around email security. From our perspective, this focused approach makes it easier to grasp its DMARC features without the distraction of unrelated web security settings. The dashboards are designed to quickly highlight email authentication status and potential threats.
While the interface is streamlined for email, Agari's advanced threat intelligence and policy management can introduce its own complexities. Configuring nuanced DMARC policies or interpreting sophisticated threat alerts might require some expertise, but the overall journey is more direct for email-centric tasks than a multi-faceted platform like Cloudflare.
Which product has the best support

Support

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Cloudflare offers extensive documentation and a vibrant community forum, which can be invaluable for self-service. For direct support, however, our experience, and that of many users, indicates a tiered system where faster or more in-depth support is reserved for higher-tier plans. For DMARC management, which is still in beta, dedicated support might be a work in progress.
While their general web security support is robust for enterprise clients, smaller businesses or those on free plans often report slower response times and less personalized assistance. When you're dealing with email authentication issues, prompt support can be crucial, so this is a factor to consider, especially if you anticipate needing hands-on help.
Agari Brand Protection, being an enterprise-focused solution, typically offers dedicated support channels. We expect a more personalized and expert-level assistance for complex DMARC and email security issues, although the single available review mentions support being a "little slow." This could vary based on the specific support package or the nature of the query.
Given the critical nature of email security for Agari's target audience, we would anticipate a strong commitment to resolving issues efficiently. However, with limited public reviews, it's harder to gauge consistent performance. For large organizations with complex email ecosystems, the quality and responsiveness of support are paramount.
Who should use each product

Suitability

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Cloudflare's DMARC Management is well-suited for organizations already using Cloudflare for their web infrastructure. It's a natural fit for SMBs and mid-market companies seeking to consolidate their security solutions. For MSPs, it offers a scalable platform to manage DMARC alongside other client services, especially if those clients are also on Cloudflare.
Enterprise clients might find it valuable if they are looking for a unified approach to web and email security, leveraging Cloudflare's extensive network. However, those with highly complex email environments or specific advanced threat protection needs might find a dedicated email security platform more appropriate.
Agari Brand Protection is primarily designed for enterprise-level organizations with critical email security needs. We see it as ideal for companies facing sophisticated phishing, business email compromise (BEC), and direct domain spoofing attacks. For MSPs serving large clients with complex email security requirements, Agari offers a specialized solution.
It's less suited for SMBs looking for a basic, low-cost DMARC solution, as its advanced capabilities and pricing model cater to larger, more demanding environments. Agari excels where email is a primary attack vector and proactive, deep-dive threat intelligence is essential for brand protection.

How does Cloudflare compare with Agari Brand Protection?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Cloudflare's DMARC Management, while integrated into a powerful ecosystem, is still in beta, which means it may lack the full maturity of a dedicated solution. Users frequently highlight issues with customer support responsiveness, especially on non-enterprise plans, which can be a significant drawback when dealing with complex DMARC configurations. Agari Brand Protection, on the other hand, is a highly specialized tool with a focused feature set, but the limited public reviews make it challenging to assess its general user experience and support consistency. The available feedback also indicates that its policies can be complex to curate.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Horrible Support and Billing - They run with your money and don't care to get billing correct
What do you like best about Cloudflare Application Security and Performance? Ease of deployment, dashboard and configurations for the WAF, Cache, and other features are top tier with ease, settings, and logging. Just don't have an issue with them or you're on your own. Also, don't keep a credit card on file or they'll bill you for their mistakes. What do you dislike about Cloudflare Application Security and Performance? Customer support and billing. Their support does not read what you have to say but rather comes in with their own interpretation of what has happened and forces their views on your issue rather than trying to understand exactly what is happening. On two occassions in the last few months I have had this happen when I encountered an issue with the core product and their billing. The billing should be detailed further as it is sketchy business practices. Back in April they changed their billing software and charged me incorrectly for a month as it included the previous month as well (which I already paid). I brought this to their attention and the billing support assured me that it was not a problem. Come last week, they limited my account as I "had unpaid biling" so I contacted them again and brought attention to this wrong invoice that they never corrected. Come yesterday, they just charged my credit card on file without my authorization or explanination of what is going on. I've replied to the open ticket and created a new ticket and no one is answering. I don't want to be a drama case but this is ridiculous to have been charged something from months ago and not be given an explanation. What problems is Cloudflare Application Security and Performance solving and how is that benefiting you? Improve the security and performance of our websites/applications. Their configurable/customizable WAF, CDN/Caching, bot mitigation, and DDoS protection accomplish this for our websites/applications.
Jim M.
Owner Small-Business (50 or fewer emp.)
Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
Support very unresponsive. Not understanding P1 urgency. Delayed project 3 whole days.
What do you like best about Cloudflare Application Security and Performance? The website is intuitive, implementation steps are straightforward. It has numerous features, and they are indeed needed by a web app. What do you dislike about Cloudflare Application Security and Performance? If your implementation goes well, it's fine. However, if you are in trouble, the support doc is useless. You pay for the pro plan to try to get some technician support. No one cares about your business or service, even if you identify it as a P1 urgency. My project was down and could not get anyone to help me when I identified it as a high-impact ticket. What problems is Cloudflare Application Security and Performance solving and how is that benefiting you? The ticket support system is horrible. No technicians provide you with timely manner answers and support. Not worth the price.
Andrew Z.
Small-Business (50 or fewer emp.)
WAF is good, but so many half baked side features
What do you like best about Cloudflare Application Security and Performance? The WAF is pretty industry standard. Its not too slow, gets regular updates, easy to deploy and cheap What do you dislike about Cloudflare Application Security and Performance? The side features are just trash. Its clear they have been shipped and dropped. Cloudflare Bot Detection should not exist. Its not even funny how easy it is to bypass. Page Shield is a joke, their API security is a joke. What problems is Cloudflare Application Security and Performance solving and how is that benefiting you? OWASP top 10
Verified User in Computer Software
Small-Business (50 or fewer emp.)
Love the product- support could use some work
What do you like best about Cloudflare Application Security and Performance? Super easy to use. Very developer friendly. Tons of value for price. Undoubtedly #1 in WAF. What do you dislike about Cloudflare Application Security and Performance? Could use some better support. No direct channels for tech questions. What problems is Cloudflare Application Security and Performance solving and how is that benefiting you? It's providing great security for our web app.
Verified User in Computer Software
Mid-Market (51-1000 emp.)
Don't Pay for Support
What do you like best about Cloudflare Application Security and Performance? In general, cloudflare is really easy to navigate, especially for simple DNS and domain management. Unless you have a complicated setup, I find it easy enough to move a domain or simply manage DNS for most sites. What do you dislike about Cloudflare Application Security and Performance? Their support is terrible. Had an issue with a client's DNS and the person I was talking to clearly didn't have a clue what they were talking about. They took so long between answers, it seemed like they were just asking someone else. Ultimately, they were of no help and we were out the money we paid to have live support. What problems is Cloudflare Application Security and Performance solving and how is that benefiting you? Makes DNS and Security easy for most websites and domains.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)

Pricing

Cloudflare's DMARC Management is currently available in a free beta, while Agari Brand Protection requires contacting sales for pricing information.
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Small
Free (Beta)
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Medium
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Large
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Enterprise
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions