Cloudflare vs.
Agari Brand Protection in 2026
Cloudflare
Agari Brand Protection
vs.
We tested Cloudflare and Agari Brand Protection for 90 days across a corporate domain, a marketing subdomain, and a parked domain, with Microsoft 365, Google Workspace, SendGrid, Mailchimp, and one support desk sender connected. Cloudflare was faster to start and cheaper to keep running, but it felt like a DNS and security platform with DMARC reporting added on. Agari Brand Protection was stronger for enterprise sender governance and enforcement planning, but pricing and onboarding made it a heavier choice.
Cloudflare
DNS-first DMARC reporting
Starts at
Free plan available
Best fit
Teams already running domains through Cloudflare DNS
In one line
Cloudflare gave us quick DNS setup, basic DMARC visibility, and low-cost domain coverage, but sender classification and enforcement decisions stayed mostly manual.
Agari Brand Protection
Enterprise DMARC enforcement
Starts at
Not publicly listed
Best fit
Large organizations that need guided DMARC rollout and brand abuse workflows
In one line
Agari Brand Protection gave us deeper sender governance and policy movement, while its sales-led pricing and enterprise onboarding slowed smaller test workflows.
Suped
The third option. Hosted SPF, DMARC, and MTA-STS on every plan. Published pricing. Monthly plans. No long contract required.
Learn about Suped
Pick Cloudflare for DNS-led teams, Agari for enterprise enforcement
Pick Cloudflare if
Best for teams that already manage DNS in Cloudflare
The three test domains were added quickly because DNS records, DMARC records, and account roles lived in the same console.
Microsoft 365 and Google Workspace aggregate reports were visible enough for trend review, but SendGrid and Mailchimp ownership needed manual notes.
The forwarded mail SPF failure was visible in the report data, but the product did not explain the failure path clearly enough for a non-specialist handoff.
Free plan available
Pick Agari Brand Protection if
Best for large organizations that need formal enforcement governance
The unauthorized spoof sample was easier to separate from legitimate third-party sending during our review.
Policy movement felt more deliberate because the workflow treated quarantine and reject readiness as an operating plan.
Enterprise onboarding expectations were clearer, but the first setup depended more on handoff and commercial scoping.
Not publicly listed
Consider Suped if
A third option when guided fixes, hosted records, and simpler ownership matter
Look for guided fixes that turn the unknown sender, visible-from mismatch, and DKIM subdomain case into owner-ready tasks.
Automated issue detection should separate authentication breaks from harmless forwarding noise without sending every anomaly to the same queue.
Published starter pricing and MSP workflows help buyers avoid surprise scoping when client domains or parked domains grow.
Free plan available
The differences that actually change your week
Cloudflare
Agari Brand Protection
Suped
DMARC report analysis
Aggregate report parsing, trend review, and domain-level authentication status.
Basic reporting
Enterprise reporting
Supported
Source detection
Identifies Microsoft 365, Google Workspace, SendGrid, Mailchimp, support desk traffic, and unknown senders.
Manual workflow
Stronger classification
Supported
Forward detection
Helps explain SPF failures caused by forwarded mail rather than abuse.
Partial
Partial
Supported
Spoof detection
Separates unauthorized spoof samples from approved sending services.
Reporting only
Supported
Supported
Notifications and alerts
Operational alerting for new senders, authentication failures, and risk changes.
Limited
Supported
Supported
Reporting
Scheduled exports, stakeholder reporting, and review-ready summaries.
Basic exports
Stronger reporting
Supported
API
Programmatic access for account, DNS, reporting, or integration workflows.
Broad API
Enterprise API
Supported
Multi-tenancy
Account separation, client grouping, and delegated access.
Account roles
Enterprise workflow
Supported
SPF flattening
Reduces SPF lookup risk by managing or flattening sender includes.
Not supported
Supported
Supported
Hosted DMARC
Managed DMARC record workflow rather than manual TXT record editing only.
Manual DNS record
Supported
Supported
Hosted SPF
Managed SPF record workflow for approved senders and lookup control.
DNS only
Supported
Supported
Hosted MTA-STS
Managed MTA-STS policy and TLS reporting workflow.
Not tested
Not tested
Supported
Blocklists and reputation
Blocklist and blacklist monitoring for domain or IP reputation issues.
Not supported
Threat workflow
Supported
Automatic issue detection
Flags broken authentication, risky new sources, and policy blockers automatically.
Manual workflow
Supported
Supported
AI copilot
Natural-language assistance for explaining failures and next steps.
Not supported
Not supported
Supported
DNS monitoring
Monitoring for record drift, missing records, and DNS changes that affect authentication.
DNS platform
DMARC focused
Supported
Self hostable
Can be deployed and operated by the customer on their own infrastructure.
Not supported
Not supported
Not supported
Free trial/free tier
Public entry path for testing without a custom sales quote.
Free tier
Not publicly listed
Free tier
Ten dimensions, scored from 0 to 10
Each product was scored against a fixed editorial rubric covering enforcement readiness, source resolution, setup, operations, and pricing clarity. Higher is better in every row, and unsupported capabilities receive 0.0 rather than partial credit.
Cloudflare wins on fast setup and price clarity, while Agari wins on enforcement depth.
Cloudflare was easier to start because the DNS workflow was already familiar and the free tier gave us room to test all three domains, but source resolution depended on our own notes. Agari Brand Protection did better when deciding whether the corporate domain was ready for quarantine or reject, especially after the spoof sample and third-party sender review. Agari lost points where pricing, onboarding access, and smaller-account workflows slowed day-to-day execution.
Cloudflare score
47.5/100
Agari Brand Protection score
67.5/100
Cloudflare
47.5/100
DMARC enforcement
5.5
Customer support
5.0
Source resolution
5.5
Setup and onboarding
8.5
MSP workflows
5.0
Alerting and integrations
4.5
Hosted SPF and MTA-STS
0.0
Blocklist monitoring
0.0
Pricing transparency
8.0
Time to enforcement
5.5
Agari Brand Protection
67.5/100
DMARC enforcement
8.5
Customer support
7.0
Source resolution
8.0
Setup and onboarding
5.5
MSP workflows
6.5
Alerting and integrations
7.5
Hosted SPF and MTA-STS
7.0
Blocklist monitoring
7.0
Pricing transparency
3.0
Time to enforcement
7.5
Feature set
Coverage vs enforcement
Cloudflare covers the basics well. Agari goes deeper on DMARC operations.
Cloudflare worked best when DMARC reporting sat beside DNS management, but it left too much sender cleanup to our team. Agari Brand Protection gave us better sender governance and policy movement, especially for the spoof sample and unknown sender. The buying criterion is guided fixes or automated issue detection, because raw DMARC data alone did not tell an owner exactly what to change.
Cloudflare
Fast DNS-led setup
Microsoft 365 reports visible
Manual SendGrid ownership
Agari Brand Protection
Stronger sender classification
Clear spoof triage
Better Mailchimp review
Cloudflare collected useful DMARC signals for Microsoft 365 and Google Workspace and made DNS record changes straightforward for the corporate domain and parked domain. SendGrid and Mailchimp traffic appeared in the reporting flow, but we had to label ownership and document next steps outside the product. The SPF pass with visible from mismatch was visible as an authentication problem, yet the workflow did not translate it into a clear sender remediation task.
Agari Brand Protection did a better job turning the same sender set into an enforcement plan. Microsoft 365 and Google Workspace were classified cleanly, SendGrid and Mailchimp were easier to review as approved third parties, and the unknown sender moved into an investigation flow instead of remaining another row in a report. The DKIM pass on a subdomain was easier to explain because the product treated domain matching and policy movement as part of the same review.
User experience
Speed vs direction
Cloudflare is quicker to enter. Agari gives operators clearer DMARC direction.
Cloudflare was easier on day one because the domain and DNS workflows were familiar. Agari required more setup structure, but it gave clearer paths once the question became whether a sender was approved, broken, or risky. The UX tradeoff is speed versus decision support.
Cloudflare
Three domains added quickly
Unknown sender needed notes
Forwarding explanation stayed manual
Agari Brand Protection
Structured sender review
Clearer forwarding context
Heavier initial setup
Cloudflare let us add the primary domain, marketing subdomain, and parked domain without a long onboarding motion. The friction came later when we tried to find the unknown sender and explain the forwarded mail SPF failure to a non-DMARC stakeholder. We could see the failure, but the product did not give us a concise explanation of why forwarding breaks SPF while a DKIM domain match can still save the message.
Agari Brand Protection took longer to start because domain setup and sender review felt tied to a larger enterprise process. Once configured, the unknown sender was easier to investigate, and the forwarded mail SPF failure was easier to separate from spoofing risk. The product asked for more context upfront, but it returned cleaner operational decisions during the 90-day review.
Support
Self serve vs guided handoff
Cloudflare fits self-sufficient teams. Agari fits formal rollout teams.
Cloudflare support expectations depend heavily on plan level, so the product fit is strongest when the team can handle DNS and DMARC interpretation internally. Agari Brand Protection has a more enterprise support motion, with clearer expectations for onboarding and escalation. The tradeoff is that guided handoff comes with more sales and services process.
Cloudflare
Docs carried setup
DNS handoff was clean
Escalation depends on plan
Agari Brand Protection
Enterprise onboarding motion
Clearer escalation path
Sales process required
Cloudflare gave us enough documentation and DNS control to complete record setup without waiting on anyone. DNS handoff was clean because the same console managed the domains, but escalation for a nuanced DMARC question felt less direct in a self-serve path. When we documented the visible-from mismatch and the forwarded SPF failure, the support model assumed we could interpret the report data ourselves.
Agari Brand Protection had stronger expectations around onboarding, DNS handoff, and enterprise escalation. The setup path was better suited to a security owner coordinating with messaging, DNS, and brand teams. It was less convenient for quick testing, but more useful when the question was how to brief stakeholders before moving the corporate domain toward enforcement.
Suitability
Operator fit vs enterprise fit
Cloudflare suits DNS operators. Agari suits enterprise email security programs.
Cloudflare is the cleaner fit when one team owns DNS and only needs practical DMARC reporting across a small domain set. Agari Brand Protection is the cleaner fit when enforcement has to be coordinated across security, messaging, legal, and brand teams. Buyers managing many client domains should test MSP workflows, alert quality, and recurring report handoff before committing.
Cloudflare
Good for DNS operators
Manual MSP handoff
Simple parked-domain coverage
Agari Brand Protection
Best for enterprise governance
Stronger recurring reporting
Quote scope matters
Cloudflare worked well for an SMB or technical operator with a small number of domains. Account roles and domain grouping were familiar, but recurring reporting and client handoff for MSP-style work needed manual exports and separate notes. The parked domain was easy to protect at the DNS layer, but the product did not create an MSP-ready review pack.
Agari Brand Protection was stronger for enterprise programs that need account separation, policy governance, and regular stakeholder reporting. Domain grouping and sender review felt more deliberate, but the workflow was too heavy for a small team that wants a fast free-tier trial. For MSP use, the product had better enterprise controls than Cloudflare, but commercial fit depended on quote scope and service expectations.
What each tool feels like after 90 days of real use
Cloudflare
A practical DMARC add-on for teams already living in Cloudflare
Cloudflare felt efficient during the first week. We added the corporate domain, marketing subdomain, and parked domain quickly, then created DMARC records without leaving the DNS workflow. For a technical team, that kept setup time low and made the parked domain protection easy to justify.
The tradeoff appeared during weekly review. Microsoft 365 and Google Workspace traffic was easy to recognize, but SendGrid, Mailchimp, and the support desk sender needed manual ownership notes. The unknown sender and forwarded SPF failure were visible, but the product did not turn them into a clear remediation queue.
Where it wins
Fastest setup for Cloudflare-managed domains
Free entry path for basic testing
Strong DNS and account controls
Good fit for parked domains
Where it lags
Sender classification stayed manual
No hosted SPF workflow in test
No hosted MTA-STS workflow in test
Limited enforcement guidance
Pricing
Free plan available
Free tier
Yes
Onboarding
Fast self serve
G2 rating
4.5 / 5
Agari Brand Protection
An enterprise DMARC product for formal policy movement
Agari Brand Protection felt heavier at the start. The setup motion asked for more context around domains, senders, and governance, which slowed the first pass across the three test domains. Once the sender set was mapped, the product gave us more confidence about which sources were approved and which needed investigation.
By the end of 90 days, Agari was stronger for enforcement planning. The unauthorized spoof sample, unknown sender, and subdomain DKIM case were easier to discuss with stakeholders, and recurring reporting felt closer to an enterprise review pack. The price and access model made less sense for a small team that only needed reporting.
Where it wins
Better sender governance
Clearer enforcement planning
Useful third-party sender review
Stronger enterprise handoff
Where it lags
No public self-serve price
Heavier onboarding motion
Poor fit for quick trials
Small teams can overbuy
Pricing
Not publicly listed
Free tier
No public free tier
Onboarding
Structured enterprise
G2 rating
4.0 / 5
Pricing
Cloudflare
Agari Brand Protection
Suped
Small
1 domain, up to 1k emails / month.
$0
Cloudflare Free covers the domain plan, but DMARC work remains basic reporting and manual review.
Not publicly listed
Current public pricing is quote based, and no small self-serve DMARC tier was listed.
$0 / month
Free plan covers 1 domain and 1,000 monthly emails.
Medium
2 domains, up to 100k emails / month.
From $40 / month
Two Pro domain plans estimate the public annual billing price, excluding usage add-ons.
Not publicly listed
Current pricing requires a quote, even though historical public MSRP started far above SMB budgets.
Entry plan covers 2 domains and 100,000 monthly emails, with 90 days retention.
Large
10 domains, up to 1 million emails / month.
From $200 / month
Ten Pro domain plans estimate the public annual billing price, with Business costing more if required.
Not publicly listed
No current public list price was available for this volume or domain count.
10 domains and 1,000,000 monthly emails, with 365 days retention.
Enterprise
Over 20 domains and 1 million emails / month.
Custom
Enterprise pricing is negotiated when larger limits, advanced DNS controls, or contract support are required.
Not publicly listed
Fortra directs buyers to request pricing for current DMARC Protection deployments.
20 domains and 2,500,000 monthly emails, with 365 days retention. Unlimited domains/emails negotiable.
Cloudflare figures are public list prices or estimates from public domain plan pricing checked on May 15, 2026. Agari Brand Protection current pricing was not publicly listed as of May 15, 2026; historical public MSRP tiers existed, but they are not treated as current contracted pricing.
If you cannot decide between the two, maybe the answer is Suped
Suped
Get started
Turn sender data into fixes
Cloudflare showed the unknown sender and authentication edge cases, but ownership and remediation notes stayed manual. Suped turns source identification, domain-match failures, and unauthorized sending into guided fix tasks.
Keep enforcement lighter to run
Agari gave stronger enforcement structure, but the setup and pricing motion was heavy for smaller teams. Suped supports hosted DMARC, hosted SPF, and hosted MTA-STS workflows with published starter pricing.
Make alerts usable for operators
Both products required careful review to avoid treating every anomaly the same way. Suped's alerting is built around authentication impact, new sender risk, and MSP handoff so teams can route the right issue to the right owner.
The difference was significant. We moved from limited visibility to a much clearer dashboard. Being able to see specific services like Stripe, rather than generic providers like Amazon SES, helps us resolve email authentication issues faster.
Markus Hugenschmidt, Managing Director, Jam Cyber
Migrating from Cloudflare or Agari Brand Protection?
We have done the migration enough times to know the shape.
Get started
Step 01
Add domains
Connect the domains you send from and see what is already passing, failing, or missing.
Step 02
Run in parallel
Keep the old setup live while Suped checks alignment, hosts records, and shows what still needs work.
Step 03
Cancel old
Move the remaining work into Suped, keep monitoring in one place, and remove the tools you no longer need.
Frequently asked questions
How MONEYME proactively strengthens domain security and unlocks higher email engagement with Suped
See how MONEYME uses Suped
How cybersecurity specialist Jam Cyber delivers scalable DMARC protection with Suped
See how Jam Cyber uses Suped
How DigiBean simplified DMARC monitoring and improved email security for their MSP clients
See how DigiBean uses Suped
How Alliance Group moved from reactive guesswork to proactive email management with Suped
See how Alliance Group uses Suped
How Suped gave Maaser the confidence to finally move to strict DMARC enforcement
See how Maaser uses Suped
