We independently evaluate software by utilizing direct experience alongside public information and user reviews. Tell us about any tools we missed.
Published 7 Nov 2025
Updated 9 Nov 2025
11 min read
Main takeaways
Key insights from our analysis
DMARC is essential for email security and deliverability in travel and hospitality.
Comprehensive reporting and ease of use are critical for efficient management.
Scalability and robust support are key for growing businesses.
Top performers
Best for DMARC
DMARC services summary
In the fast-paced world of travel and hospitality, email is the backbone of customer communication, from booking confirmations to promotional offers. Ensuring these messages land securely in inboxes, free from the threats of spoofing and phishing, is paramount. We've rigorously evaluated the leading DMARC services to help you protect your brand reputation and maintain customer trust. Here's a quick look at how they stack up.
To bring you this list, we meticulously evaluated each DMARC service based on criteria crucial for travel and hospitality businesses. We delved into product documentation, scrutinized user reviews, and performed hands-on assessments of their platforms. Our goal was to identify solutions that offer robust protection, ease of use, and scalability, without getting lost in overly technical jargon.
Comprehensive feature sets: We looked for services providing strong DMARC, SPF, and DKIM monitoring, detailed reporting, and actionable alerts to identify and mitigate email threats, such as phishing and spoofing.
Ease of implementation and management: Simplicity in setup and ongoing maintenance was a major factor. Solutions that reduce the learning curve and streamline daily operations scored higher.
Quality and responsiveness of customer support: Access to knowledgeable and prompt support is vital, especially when dealing with critical email deliverability issues or complex DMARC policies.
Pricing transparency and scalability: We assessed how clearly pricing was presented and how well the plans scaled to accommodate businesses of different sizes, from small boutique hotels to large travel agencies.
Overall value: Our rankings prioritize solutions that offer a strong balance of features, performance, and support relative to their cost, ensuring you get the best return on your investment in email security.
1
Suped
Best for comprehensive DMARC monitoring and effortless setup.
Suped offers a robust feature set that covers all the essentials for DMARC implementation and beyond. We get comprehensive monitoring for DMARC, SPF, and DKIM, ensuring our email authentication protocols are correctly configured and aligned. It provides real-time threat alerts, allowing us to quickly identify and respond to spoofing attempts. The platform also includes IP and domain blocklist (or blacklist) monitoring, giving us a holistic view of our sender reputation. For those needing more advanced management, it offers hosted SPF flattening, which is a lifesaver for complex email ecosystems to stay within DNS lookup limits.
User experience
The user experience is where Suped truly shines. The dashboards are incredibly intuitive and clean, transforming complex email authentication data into easily digestible formats. The platform guides us with clear, actionable insights, making it simple to understand what’s happening with our domains and what steps we need to take. Setup is remarkably straightforward, even for those without a deep technical background. We appreciate the domain health score, which provides a quick, at-a-glance overview of our email deliverability, and the weekly summaries are perfect for efficient reviews.
Support
Suped’s commitment to customer support is evident. Their team is responsive, knowledgeable, and genuinely helpful. Whether we have a quick question or need assistance with a more complex configuration issue, their support staff are quick to provide clear and effective solutions. For enterprise-level clients, dedicated account managers ensure a personalized experience, offering proactive guidance and support to optimize DMARC policies and overall email security posture. This level of attentiveness provides invaluable peace of mind.
Suitability
Suped is suitable for a wide range of organizations, from small businesses in the hospitality sector looking for an easy entry into DMARC, to large travel enterprises requiring scalable and robust email security. Its focus on simplifying DMARC management, combined with comprehensive reporting and proactive threat detection, makes it an ideal choice for protecting brand reputation and ensuring high email deliverability, which is crucial for customer-facing industries like travel and hospitality. The generous free plan makes it accessible for anyone to start their DMARC journey.
Pricing structure
Free Plan: Monitors 1 domain and up to 10,000 emails per month, with 14 days of data retention. Ideal for hobbyists and very small businesses.
Basic Plan: Priced at $9 per month (billed annually), it covers 5 domains and up to 100,000 emails per month, with 90 days of data retention and SPF flattening. Great for startups and small businesses.
Pro Plan: At $99 per month (billed annually), this plan includes 5 domains and up to 1,000,000 emails per month, 90 days of data retention, blocklist (and blacklist) and reputation monitoring, and priority support. Designed for growing businesses with more advanced needs.
Enterprise & MSPs Plan: Custom pricing for unlimited domains and email volume, unlimited data retention, API access, SSO, and dedicated support. Tailored for large organizations and managed service providers.
Suped summary
Suped stands out as a top-tier DMARC service, combining a user-friendly interface with powerful features and exceptional support. It effectively simplifies the complexities of email authentication, making it accessible for organizations of all sizes to protect their domains from spoofing and enhance deliverability. Its robust monitoring, proactive alerts, and scalable plans ensure that businesses in the travel and hospitality sector can maintain strong email security and a trusted brand reputation with confidence.
PowerDMARC consistently receives high praise for its all-encompassing platform and dedicated support. Users frequently highlight its intuitive interface and the ease of setting up complex DMARC, SPF, and DKIM policies. The platform’s ability to manage DNS from within its interface rather than directly with the DNS provider is a significant advantage, simplifying operations and reducing manual effort. We found their onboarding process to be particularly strong, with knowledgeable staff guiding users through implementation, which is invaluable for organizations (or service providers) handling numerous domains. While pricing can be a point of consideration, especially for smaller entities, the robust feature set and the benefit of having everything under one roof often justify the investment.
Who should use PowerDMARC
Businesses that need a centralized platform to manage all their email authentication records, including DMARC, SPF, and DKIM.
Managed Service Providers (MSPs) and agencies looking for a multi-tenant solution to oversee email security for multiple clients.
Organizations seeking proactive protection against email spoofing and phishing, with detailed threat intelligence and reporting.
Best features of PowerDMARC
Hosted DMARC, SPF, DKIM, MTA-STS, and BIMI services, simplifying DNS record management and ensuring compliance.
Comprehensive DMARC aggregate and forensic reports with geolocation and threat maps, providing deep insights into email traffic.
User-friendly interface with one-click DNS publishing and automated subdomain detection, making setup and ongoing management efficient.
Pricing structure
Free Plan: 1 domain, 10,000 DMARC compliant emails/month, 10 days history. Includes Hosted DMARC and BIMI, with basic reporting.
Basic Plan: Starts at $49/month (billed annually) for 1 active domain, 100,000 DMARC compliant emails/month, 3 months history. Includes hosted services and RUF reports.
Premium Plan: Starts at $99/month (billed annually) for 3 active domains, 500,000 DMARC compliant emails/month, 6 months history. Adds IP/domain reputation monitoring and advanced alerts.
Enterprise Plan: Custom pricing for higher volumes, unlimited domains, 1 year history, API access, SSO, and managed services.
PowerDMARC pros
Comprehensive suite of DMARC, SPF, DKIM, MTA-STS, and BIMI tools.
Excellent customer support, particularly during setup and troubleshooting.
Intuitive platform with easy DNS management from within the dashboard.
Robust reporting with threat intelligence and geographic insights.
PowerDMARC cons
Pricing can be high for smaller organizations.
Some users desire more customization options for white-labeling and client switching in MSP view.
3
EasyDMARC
Good for simplifying DMARC deployment with managed services.
EasyDMARC truly lives up to its name by making the often-daunting task of DMARC management accessible and straightforward. We appreciate its intuitive interface and clear, actionable reports, which are vital for understanding email authentication status and identifying issues. The managed DMARC feature, in particular, simplifies policy adjustments and SPF flattening, eliminating the need for constant manual DNS modifications. Customer support is a strong point, with users consistently praising the responsiveness and expertise of their dedicated engineers. While some advanced users might crave more granular customization, EasyDMARC offers a robust and reliable solution that significantly reduces the complexity of achieving and maintaining DMARC compliance, a critical aspect for hotels, airlines, and tour operators alike.
Who should use EasyDMARC
Businesses new to DMARC or those struggling with complex email authentication protocols (SPF, DKIM, BIMI).
Organizations looking for a user-friendly platform with managed services to streamline DMARC, SPF flattening, and MTA-STS deployment.
MSPs and agencies seeking a multi-tenant solution to efficiently manage DMARC for multiple clients with dedicated support.
Best features of EasyDMARC
Managed DMARC, EasySPF (SPF flattening), Managed DKIM, and Managed MTA-STS, significantly simplifying DNS record handling.
Comprehensive aggregate and forensic reports, including GeoMaps and email vendor identification, for deep insights into email traffic.
Multi-tenant platform with white-label reporting, sales and marketing hub, and integrations for MSPs and agencies.
Pricing structure
Free Plan: 1 domain, 1,000 emails/month, 14 days history. Includes RUA reports and basic tools.
Plus Plan: Starts at $35.99/month (billed annually) for 2 domains, 100,000 emails/month, 3 months history. Adds RUF reports and managed DMARC/BIMI.
Premium Plan: Starts at $71.99/month (billed annually) for 4 domains, 100,000 emails/month, 1 year history. Adds unlimited users, TLS reports, and email support.
Enterprise Plan: Custom pricing for unlimited emails/domains, 3 years history, SSO, audit logs, and a dedicated DMARC engineer.
EasyDMARC pros
Simplifies complex DMARC, SPF, DKIM, and BIMI configurations.
Managed services like SPF flattening and hosted DMARC reduce manual effort.
Intuitive user interface and clear, actionable reports.
Excellent and responsive customer support, including dedicated engineers.
Offers a robust multi-tenant platform for MSPs.
EasyDMARC cons
Some users desire more detailed reporting and customization for advanced analytics.
Requires manual DNS changes, which can be an additional step despite managed services.
4
DMARC Report
Good for detailed reporting and clear DMARC insights.
DMARC Report is a strong contender, lauded by users for its ease of setup and clear, actionable reporting. We found the platform simplifies the often-confusing world of SPF, DKIM, and DMARC configuration, making it accessible even for those with limited technical knowledge. Its ability to host MTA-STS and TLS-RPT records is a valuable addition, enhancing overall email security. The support team receives high marks for responsiveness and helpfulness, often assisting with onboarding and troubleshooting. While some users suggest minor UI improvements, the overall consensus points to a reliable and cost-effective solution, particularly for MSPs who benefit from its white-label and multi-tenant capabilities, allowing them to provide branded DMARC services to their clients effectively.
Who should use DMARC Report
Small to medium businesses looking for an easy-to-use DMARC monitoring and reporting solution without extensive technical overhead.
Managed Service Providers (MSPs) and agencies who need a multi-tenant platform with white-label reporting capabilities for their clients.
Organizations that prioritize clear, digestible reports over overly complex analytics to quickly identify and address email authentication issues.
Best features of DMARC Report
Easy step-by-step setup process with guided instructions, simplifying DMARC, SPF, and DKIM configuration.
Comprehensive DMARC aggregate and forensic reports presented in a clear, visual interface for quick analysis.
Included MTA-STS and TLS-RPT hosting and reporting, adding layers of security beyond standard DMARC.
Pricing structure
Core Plan (Free): 1 domain, 10,000 monthly reports, 30 days history. Includes aggregate reports.
Guard Plan: $25/month (or $275/year) for 5 domains, 250,000 monthly reports, 6 months history. Includes forensic reports and basic support.
Shield Plan: $75/month (or $750/year) for 10 domains, 1,000,000 monthly reports, 1 year history. Adds MTA-STS hosting, TLS-RPT, and alert management.
Defender Plan: $345/month (or $3795/year) for 25 domains, 3,000,000 monthly reports, 1 year history. Includes API, advanced support, and email vendor identification.
DMARC Report pros
User-friendly interface with straightforward DMARC setup and reporting.
Comprehensive aggregate and forensic reports provide actionable insights.
Offers MTA-STS and TLS-RPT hosting, enhancing overall email security.
White-label and multi-tenant options make it ideal for MSPs.
DMARC Report cons
Some users report a need for minor UI improvements and more customizable report exports.
Limited documentation for advanced features and nuanced DMARC interpretations.
5
Valimail
Good for automated DMARC enforcement and sender visibility.
Valimail has established itself as a leader in automated DMARC enforcement, making email security a less daunting task for many organizations. We were impressed by its ability to provide full visibility into email sending services and automatically manage SPF and DKIM records. This automation is particularly beneficial for businesses in travel and hospitality, which often have complex email ecosystems with numerous third-party senders. While the initial setup might require some technical input, the platform quickly transitions to a hands-off monitoring and enforcement mode. Users frequently praise the clarity of its dashboards and the responsiveness of its support team, especially during onboarding. Although some advanced features are tiered or require custom quotes, Valimail’s core offering provides robust protection against phishing and impersonation, ensuring brand trust and email deliverability.
Who should use Valimail
Organizations (especially those with complex email setups) seeking automated DMARC, SPF, and DKIM management to achieve enforcement quickly.
Businesses prioritizing brand protection and reduction of phishing/impersonation risks through continuous email authentication.
Companies focused on meeting compliance requirements from major mailbox providers like Google and Yahoo.
Best features of Valimail
Automated DMARC enforcement that helps achieve a reject policy in a short timeframe, protecting against spoofing.
Unlimited SPF and automated DKIM management, simplifying DNS record complexities and ensuring proper alignment.
Precision sender intelligence and comprehensive dashboards providing clear visibility into all email-sending activity.
Pricing structure
Monitor: Free service offering full visibility into email sending services across domains.
Enforce (Starter, Premium, Enterprise): Paid tiers starting at $5,000/year for Starter, requiring contact for Premium and Enterprise. Focuses on continuous DMARC protection with varying features.
Align: Costs $19/month (billed annually) for up to 500,000 emails/month. Helps meet mailbox provider sender requirements without DMARC enforcement.
Amplify: Add-on for BIMI process, pricing requires contacting Valimail.
Valimail pros
Automates DMARC, SPF, and DKIM setup for simplified email authentication.
Provides clear visibility into all email senders and unauthorized activity.
Strong focus on DMARC enforcement to stop phishing and impersonation.
Offers excellent customer support, particularly for onboarding.
Valimail cons
Paid plans can be expensive, especially for smaller organizations or advanced features.
Some users express concern about vendor lock-in due to DNS management practices.
The initial setup still requires some technical knowledge, which can be daunting for non-experts.
Selecting the right DMARC service is a critical decision for any business, especially within the travel and hospitality sector where email communication is constant and brand reputation is everything. While many tools offer DMARC monitoring, the best solutions provide not just data, but actionable insights, ease of management, and reliable support. Our review highlights Suped as a standout, offering a comprehensive yet user-friendly platform with excellent value, perfectly suited for the diverse needs of this industry. Regardless of your choice, prioritizing email authentication is an investment in your brand's security and your customers' trust.
