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Agari Brand Protection vs Proofpoint Email Fraud Defense

Choose Agari Brand Protection for advanced threat intelligence, or Proofpoint Email Fraud Defense for comprehensive email gateway integration.
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Compare product functionality

Feature set

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Agari Brand Protection is built on a strong foundation of DMARC enforcement and advanced threat intelligence. Its primary strength lies in its ability to analyze complex DMARC data, identify legitimate sending sources, and detect sophisticated spoofing attempts that bypass traditional defenses. We've found its approach to be very granular, allowing for precise policy application.
The platform excels at providing deep visibility into the email ecosystem, helping organizations move to a DMARC 'reject' policy with confidence. It actively monitors for domain abuse, including lookalike domains and brand impersonation, offering tools for rapid remediation. Its integration capabilities with other security layers are also quite robust.
Proofpoint Email Fraud Defense offers a comprehensive suite of DMARC management tools, heavily leaning into hosted authentication services. This includes hosted SPF, DKIM, and DMARC, which simplify the often-complex DNS record management. The platform is designed to streamline DMARC deployment with guided workflows and dedicated consultant support, which we appreciate for larger organizations.
A key differentiator is its deep integration with the broader Proofpoint Secure Email Gateway, allowing for seamless enforcement of DMARC policies on inbound traffic and advanced threat detection. It also provides extensive supply chain risk visibility, automatically identifying and assessing risks from supplier domains, which is a critical feature for many of our clients.
How easy is each product to use

User experience

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From our experience, Agari Brand Protection offers a powerful interface, but it can be quite dense for new users. Curating specific policies, especially for a non-technical background, often requires a learning curve. While the depth is valuable, it means that achieving full proficiency can take time.
The dashboard provides extensive data, which is great for security analysts, but synthesizing that information into actionable steps without prior experience can feel overwhelming. We generally recommend that organizations using Agari have dedicated personnel or a security team familiar with DMARC intricacies.
Proofpoint Email Fraud Defense, while highly capable, sometimes presents a user interface that could be more intuitive. We've encountered situations where users found the dashboard less interactive than desired, and navigating certain configurations required some effort. Its power sometimes comes at the cost of immediate ease of use.
One consistent observation has been the challenge with legitimate emails occasionally being caught in aggressive filters, leading to delays in delivery. While releasing these emails is straightforward, the process of waiting for alerts and subsequent release can be disruptive to workflow, even if it enhances security.
Which product has the best support

Support

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Based on our engagements and user feedback, Agari Brand Protection's support can sometimes be slower than ideal. When dealing with complex DMARC issues or advanced policy adjustments, timely support is crucial, and there have been instances where response times were a concern.
While the support team is knowledgeable, the pace of resolution might not always align with the urgency of email security incidents. This is an area where organizations with critical, time-sensitive needs should factor in potential delays.
Proofpoint Email Fraud Defense offers a varied support experience. Some users report excellent, even 'awesome,' support from dedicated teams, appreciating their proactive involvement in DMARC implementation and task automation. This hands-on approach can be invaluable for navigating the complexities of DMARC.
However, other accounts suggest that responsiveness can be an issue, sometimes requiring multiple follow-ups to get a reply. While the expertise is generally there, the consistency of rapid engagement might vary, which is a point to consider for organizations prioritizing immediate assistance.
Who should use each product

Suitability

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Agari Brand Protection is best suited for large enterprises with mature security operations and dedicated teams focused on email security and brand protection. Its advanced features and granular control are powerful for organizations facing sophisticated phishing and spoofing threats.
For Managed Service Providers (MSPs), Agari can be a strong offering for their enterprise clients, provided the MSP has the expertise to manage its complexity. Small to Medium Businesses (SMBs) might find it overly robust and potentially too resource-intensive, both in terms of cost and technical administration.
Proofpoint Email Fraud Defense shines for enterprises that are already invested in the Proofpoint ecosystem or those seeking a truly integrated email security solution. Organizations with complex supply chains will particularly benefit from its supplier risk visibility and automated domain discovery capabilities.
For MSPs, Proofpoint offers comprehensive solutions that can be scaled for larger clients, especially those requiring hosted authentication services and robust email gateway integration. SMBs might find the full suite of features and the associated costs to be more than their immediate needs, though its DMARC deployment assistance is valuable.

How does Agari Brand Protection compare with Proofpoint Email Fraud Defense?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Agari Brand Protection, while powerful, can present a steep learning curve for policy configuration and has been noted for slower support response times. Proofpoint Email Fraud Defense, on the other hand, occasionally over-filters legitimate emails and its user interface can sometimes lack intuitiveness, making initial setup and ongoing management challenging for some users.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
Overkill
What do you like best about Proofpoint Email Fraud Defense? Great filters for junk and spam. Easy widgets in email notifications to release legit email that is not spam What do you dislike about Proofpoint Email Fraud Defense? Too much filtering. At times, overkill. Filters out legitimate emails. What problems is Proofpoint Email Fraud Defense solving and how is that benefiting you? Protect network from illicit email spoofing. Employees that are non tech savvy that click on fishing emails.
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
Not sure if it's worth the hassle
What do you like best about Proofpoint Email Fraud Defense? I do like that it auto scans my emails and sorts out the scam/fraudulent ones. What do you dislike about Proofpoint Email Fraud Defense? I greatly dislike having to wait for the flagged emails, that are actually not fraudulent, but something that I am looking for. It does not send me the alert until the next day, and then once its been released and approved, it ends up taking another 10 minutes or so (Max) to get to me. What problems is Proofpoint Email Fraud Defense solving and how is that benefiting you? I am getting significantly fewer fraudulent/scam emails
Verified User in Construction
Small-Business (50 or fewer emp.)
Email Protection by Proofpoint Fraud Defence
What do you like best about Proofpoint Email Fraud Defense? This product provides email protection for both Inbound and outbound emails from all the domains which help in securing the mailboxes. This adds the advantage of the analytics features alike continuously shows the volume of mails as phishing /secures messages. What do you dislike about Proofpoint Email Fraud Defense? Like other proofpoint products this also has implementing and configuring problems as they are not easy to configure in the organization environment. Recommendations to others considering Proofpoint Email Fraud Defense: This product offers you great security over emails and customers can leverage the support and different product portfolio they offer. What problems is Proofpoint Email Fraud Defense solving and how is that benefiting you? We are securing our emails from phising mails /messages for all the domains and for both inbound outbound messages.
Anjali V.
Cyber Security Analyst Enterprise (> 1000 emp.)
Reliable tool for spam emails!
What do you like best about Proofpoint Email Fraud Defense? It's a great reliable tool and keep your inbox more secure and spam free. As a security measure this is great tool which prevents from any fraudulent emails and send alerts as necessary. I am currently using at my company and find all the spam emails being avoided. We usually receives too many on our generic email alias and this help in securing. What do you dislike about Proofpoint Email Fraud Defense? It's a great tool, though I find the use of it a very little. Only being capable of avoiding spam emails. Also the dashboard is not much interactive Recommendations to others considering Proofpoint Email Fraud Defense: It was always better to have precaution than being penalized by unwanted threat. It's always good to be more secure and spam free and take preventive steps towards running your business securely. What problems is Proofpoint Email Fraud Defense solving and how is that benefiting you? We consider our emails to be safe and spam free. And probably easy to set up
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
We use it as our Email Proxy.
What do you like best about Proofpoint Email Fraud Defense? Ability to filter by most likely spam emails. We also have the ability to open up domains. What do you dislike about Proofpoint Email Fraud Defense? The UI can be a bit more intuitive if it was up to me. Recommendations to others considering Proofpoint Email Fraud Defense: I would recommend for the ease of use and security features offered. What problems is Proofpoint Email Fraud Defense solving and how is that benefiting you? Fraud emails and Spam emails for our Enterprise account.
Verified User in Computer & Network Security
Enterprise (> 1000 emp.)

Pricing

Neither Agari Brand Protection nor Proofpoint Email Fraud Defense publicly disclose their pricing, both requiring direct contact for quotes based on organizational needs.
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions