Suped

Summary

Even when email senders adhere to best practices for DMARC, SPF, and DKIM, a portion of their legitimate email can still fail DMARC authentication and face rejection or quarantine. This phenomenon stems from various factors beyond a sender's direct control, such as message forwarding, in-transit modifications by intermediaries, and transient DNS issues. Understanding these nuances is crucial for effectively managing email deliverability and interpreting DMARC reports, which are designed to highlight these authentication outcomes, whether intended or not. While DMARC is a powerful tool for combating spoofing and phishing, its strict alignment requirements can inadvertently impact valid email, necessitating careful monitoring and a deep understanding of its operational intricacies.

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What email marketers say

Email marketers often encounter DMARC failures for legitimate emails, despite best efforts to ensure proper SPF and DKIM authentication. This issue is frequently attributed to the complexities of mail flow, including the involvement of third-party services, automated forwarding systems, and variations in mail composition. Marketers emphasize the importance of monitoring DMARC reports to identify these legitimate failures, acknowledging that a small percentage is often unavoidable due to external factors. They also highlight common scenarios like shared IP addresses from ESPs, internal email system quirks, and subtle content modifications that can inadvertently trigger DMARC non-compliance, leading to unexpected deliverability challenges for otherwise valid messages.

Marketer view

Marketer from Email Geeks states that DMARC reports provide accurate metrics on how much legitimate mail is disrupted. Any programmatic message forwarding or modification, regardless of intent, carries the risk of breaking DMARC alignment.

04 Feb 2021 - Email Geeks

Marketer view

Marketer from DuoCircle highlights that DMARC failures often occur due to alignment issues, misconfigured DKIM signatures, or missing sending domains in DNS records. These are common reasons even for legitimate email traffic.

25 Apr 2025 - DuoCircle

What the experts say

Email deliverability experts concur that DMARC is designed to occasionally reject legitimate mail. They highlight that SPF and DKIM primarily make positive assertions about a message's origin, while DMARC adds a negative assertion, meaning it can flag messages as non-compliant even if they are genuinely sent. Experts emphasize that DMARC's core value lies in its feedback reports, which help identify these false positives for legitimate email. They caution against misinterpreting DMARC failures solely as spoofing attempts, as many legitimate, harmless modifications or transient network issues can also cause them.

Expert view

Expert from Email Geeks states that legitimate mail often fails DMARC, and this is an accurate and regular occurrence. He notes that programmatic message forwarding or modifications pose a risk of breaking DMARC.

04 Feb 2021 - Email Geeks

Expert view

Expert from SpamResource highlights that SPF and DKIM themselves do not indicate message modification when they fail. These failures are often expected modes of operation for authentication protocols.

10 Apr 2024 - SpamResource

What the documentation says

Technical documentation on email authentication protocols, including DMARC, SPF, and DKIM, explicitly acknowledges that legitimate email can fail DMARC authentication. This is often a result of design choices within these protocols to balance security with the realities of mail transfer. For instance, DKIM includes mechanisms to account for in-transit modifications that are not considered malicious. The very existence of DMARC feedback mechanisms (like RUA and RUF reports) underscores the expectation that legitimate failures will occur, providing senders with the necessary data to identify and manage these instances without assuming malicious intent.

Technical article

Documentation from DMARC.org explains that DMARC reports provide essential visibility into email authentication results, including failures, allowing domain owners to detect unauthorized sending and identify legitimate mail that might be failing DMARC checks. These reports are crucial for iterative DMARC policy deployment and refinement.

20 Feb 2023 - DMARC.org

Technical article

An RFC document on DKIM states that the protocol includes different canonicalization algorithms (relaxed and simple) to accommodate common in-transit modifications to email headers and body. This is a design feature to prevent legitimate messages from breaking DKIM due to harmless changes.

01 Nov 2007 - RFC 6376

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