Discovering that your email address is being used in phishing emails can be alarming, whether it's a random act of spoofing or a targeted attack against your brand. While the immediate response might feel limited, understanding the nature of the threat and implementing long-term strategies, such as DMARC, is crucial for protecting your reputation and recipients.
Key findings
Common spoofing: Email addresses are often randomly selected from spam lists and used in phishing campaigns, which may not always be a targeted attack.
Limited short-term action: In many cases, there's little that can be done immediately to stop random email spoofing.
DMARC's role: DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a primary long-term solution designed to discourage the unauthorized use of your domain in phishing and spoofing attempts.
Detection methods: Phishing can be identified through direct replies from recipients or discrepancies in email 'from' and 'reply-to' addresses.
Key considerations
Monitor and assess: Observe the situation to distinguish between random spam and targeted brand impersonation. This article on what to do if your email domain gets spoofed can provide further guidance.
Implement DMARC: Even with a relaxed policy like p=none, DMARC provides crucial visibility into who is using your domain. Learn more about DMARC, SPF, and DKIM.
Warn customers: If your brand is being targeted, proactively inform your customers about the phishing attempts through your website or other legitimate communication channels. The Federal Trade Commission offers extensive advice on how to recognize and avoid phishing scams.
Analyze headers: Obtain full email headers from reported phishing messages. This can sometimes identify the legitimate service provider being abused, allowing you to report the activity.
What email marketers say
Email marketers often find themselves on the front lines when their email addresses are misused for phishing. Their primary concerns revolve around immediate detection, protecting their brand's reputation, and effectively communicating with their audience. They look for practical steps to understand and mitigate the impact of such attacks.
Key opinions
Detection is key: Understanding how phishing is detected, such as through recipient feedback or discrepancies in email headers, is vital for a quick response.
Proactive DMARC: Implementing DMARC, even at a monitoring-only policy (e.g., p=none), is a valuable step for gaining insight into malicious activities targeting their brand.
Source identification: Marketers aim to identify legitimate email providers whose services might be exploited by phishers, to report abuse.
Customer communication: Issuing warnings to customers is an important measure to protect them from ongoing phishing attempts.
Leverage DMARC for insights: Use DMARC records to monitor email streams and identify unauthorized sending. Implementing DMARC with a p=none policy can be an effective starting point.
Full header analysis: Always request the full headers of suspicious emails to trace their origin and gather evidence for reporting abuse to the relevant service providers.
Rapid communication: If a phishing campaign is confirmed to be using your brand, quickly communicate this to your audience to minimize potential harm. McAfee Blog provides useful steps for what to do if your email has been hacked.
Marketer view
Marketer from Email Geeks asks about the detection method, indicating that understanding how the phishing was identified is crucial for effective prevention strategies.
19 Jun 2023 - Email Geeks
Marketer view
Marketer from Email Geeks explains that the phishing was detected when a recipient replied, noting that the 'from' name and 'reply-to' address originated from two different companies, a common sign of spoofing.
19 Jun 2023 - Email Geeks
What the experts say
Email deliverability experts provide a more nuanced perspective on phishing and spoofing, emphasizing the strategic role of email authentication protocols like DMARC. They counsel patience and data-driven decision-making to differentiate between transient noise and significant threats to email infrastructure and brand integrity.
Key opinions
DMARC's effectiveness: DMARC is acknowledged as the primary mechanism for discouraging long-term email spoofing and phishing activities against a domain.
Random vs. targeted: It is crucial to discern whether the use of your email address for phishing is a random occurrence from spam lists or a deliberate attack on your brand.
Baseline necessity: Interpreting DMARC reports requires a baseline of normal email activity to accurately assess the significance of reported phishing attempts.
Wait-and-see approach: For initial, seemingly random spoofing, a period of observation can help determine if the activity will cease on its own.
Key considerations
Strategic DMARC deployment: Start with DMARC at a monitoring-only policy and gradually move towards enforcement to gain comprehensive insights without disrupting legitimate mail flow. Understand how to safely transition your DMARC policy.
Patience and observation: For non-targeted spoofing, sometimes the issue resolves itself as spammers move on. Overreacting can be counterproductive.
Brand protection focus: If it's a targeted campaign, prepare to communicate with your users and potentially engage with the source of the abuse. Word to the Wise often discusses sophisticated approaches to email deliverability and abuse prevention.
Expert view
Expert from Email Geeks suggests that in the short term, organizations should not be overly concerned about their email address being used for phishing, as there is often little that can be done immediately. They note that DMARC is specifically designed to discourage such malicious use over the long term.
19 Jun 2023 - Email Geeks
Expert view
Expert from Spam Resource discusses how DMARC offers significant protection against email spoofing by allowing domain owners to specify how recipient mail servers should handle unauthorized emails claiming to be from their domain.
15 Apr 2024 - Spam Resource
What the documentation says
Official documentation from various authorities, including government bodies and educational institutions, provides foundational guidance on identifying, reporting, and preventing phishing scams. Their advice typically focuses on user awareness, secure practices, and leveraging standard protocols to protect against email fraud.
Key findings
Reporting is crucial: Phishing emails should always be reported to official anti-phishing organizations to aid in combating widespread scams.
Immediate user steps: Users are advised to document suspicious emails and refrain from interacting with them (e.g., clicking links, opening attachments).
Account security: If an email account is suspected of compromise, immediate steps include changing passwords and updating security questions.
Education is prevention: Educating users on how to recognize phishing tactics is a key preventative measure recommended by various official sources.
Key considerations
Forward phishing emails: Forward any phishing emails to designated reporting addresses like reportphishing@apwg.org for collective threat intelligence. Learn how to report fraudulent emails to relevant organizations.
Secure accounts: Regularly update strong passwords and enable multi-factor authentication (MFA) to prevent unauthorized access.
Recognize spoofing: Be aware that phishing often involves email spoofing, where the sender's address is forged. This is closely related to DMARC tags and their meanings.
Educate staff: Businesses should train employees on cybersecurity best practices, including identifying and reporting phishing attempts. The FTC provides essential business guidance on phishing.
Technical article
Documentation from the Federal Trade Commission (FTC) advises forwarding phishing emails to reportphishing@apwg.org, an address utilized by the Anti-Phishing Working Group, which includes ISPs, security vendors, and financial institutions.
22 Mar 2025 - Federal Trade Commission
Technical article
Documentation from Consumer Advice (FTC) emphasizes that if you receive a phishing email, you should forward it to the Anti-Phishing Working Group at reportphishing@apwg.org, and similarly, text messages to SPAM.