Summary
Recent issues with Microsoft's SNDS include data delays, potential errors after updates, instances of blocked IPs or poor reputation, authentication failures, rate limiting, and the display of incorrect data. Fixes include checking the service health dashboard, contacting support, waiting for system maintenance, reporting errors, reviewing sending practices, ensuring list hygiene, using JMRP, implementing feedback loops, authenticating email, monitoring sending volume, double-checking DNS records, configuring the sending platform, respecting usage policies, and cross-referencing data with other tools.
Key findings
- Data Delays: Users are experiencing delays in SNDS data updates, often due to system maintenance.
- Ongoing Issues: Some users have reported prolonged periods without SNDS updates.
- Resolution via Support: Troubleshooting with Microsoft support or the JMRP team can resolve SNDS issues.
- Service Restoration: SNDS functionality, including re-authorization emails, has been restored after previous issues.
- Errors After Updates: SNDS may encounter errors following updates.
- Blocked IPs: IP addresses can be blocked in SNDS for exceeding complaint thresholds.
- Poor Reputation: Poor sender reputation indicates high complaint rates or spam trap hits.
- Authentication Failures: Authentication failures occur when emails fail SPF, DKIM, or DMARC checks.
- Rate Limiting: Microsoft may rate limit access to SNDS.
- Incorrect Data Display: SNDS may display incorrect or delayed data.
Key considerations
- Check Service Health: Monitor the Microsoft service health dashboard for SNDS updates.
- Contact Support: Contact Microsoft support for personalized assistance with SNDS issues.
- Exercise Patience: Allow time for data delays to resolve, especially during maintenance.
- Report Errors: Report SNDS errors following updates to the support team.
- Review Sending Practices: Examine sending practices to minimize complaints and spam trap hits.
- Ensure List Hygiene: Maintain a clean email list to improve deliverability.
- Use JMRP: Utilize the JMRP program to remove complaint generators.
- Implement Feedback Loops: Set up feedback loops to receive and address complaints.
- Authenticate Email: Properly authenticate email using SPF, DKIM, and DMARC.
- Monitor Sending Volume: Monitor sending volume to avoid triggering spam filters.
- Verify DNS Records: Ensure accurate DNS records for authentication protocols.
- Configure Sending Platform: Properly configure the email sending platform for authentication.
- Respect Usage Policies: Adhere to Microsoft's SNDS usage policies.
- Cross-Reference Data: Verify SNDS data with other deliverability tools.
What email marketers say
7 marketer opinions
Recent issues with Microsoft's SNDS (Smart Network Data Services) include data delays, potential errors after updates, and instances of blocked IPs or poor reputation scores. Fixes and workarounds include checking the service health dashboard, contacting support, waiting for system maintenance to resolve, reporting errors to the SNDS support team, reviewing sending practices, improving list hygiene, implementing feedback loops, authenticating email, and ensuring DNS records are accurate.
Key opinions
- Data Delays: Users are experiencing delays in SNDS data updates, potentially due to system maintenance or software updates.
- Ongoing Issues: Some users report ongoing SNDS issues with no updates for extended periods.
- Service Restored: In some cases, troubleshooting and support intervention have led to the restoration of SNDS functionality.
- Re-authorization Issues: Problems with re-authorization emails within SNDS have been reported, but are now resolved.
- Errors after Updates: SNDS might experience errors after updates; reporting these to the support team is recommended.
- Potential Blocking: SNDS might block your IP due to complaints, and poor IP reputation can be a common occurrence.
Key considerations
- Check Service Health: Regularly check the Microsoft service health dashboard for official updates on SNDS issues.
- Contact Support: For personalized assistance and to report issues, contact Microsoft support directly.
- Be Patient: Data delays may resolve themselves after a few hours, particularly during system maintenance.
- Report Errors: Report any errors encountered after SNDS updates to the SNDS support team.
- Review Sending Practices: Ensure proper list hygiene, implement feedback loops, and authenticate email to improve reputation and prevent blocking.
- Verify DNS Records: Double-check DNS records for accuracy to ensure email authentication (SPF, DKIM, DMARC) is successful.
Marketer view
Marketer from Email Geeks confirms that the SNDS issue is still ongoing for them, with no updates since the 11th.
16 Mar 2025 - Email Geeks
Marketer view
Marketer from Email Geeks shares that re-authorization emails are also working.
17 Sep 2024 - Email Geeks
What the experts say
2 expert opinions
Recent issues with Microsoft SNDS include rate limiting and the display of incorrect or delayed data. The suggested fixes involve respecting usage policies to avoid rate limits and cross-referencing data with other feedback loops or deliverability tools for accuracy.
Key opinions
- Rate Limiting: Microsoft sometimes rate limits access to SNDS, potentially causing issues for users.
- Incorrect Data: SNDS may display incorrect or delayed data due to internal processing issues.
Key considerations
- Respect Usage Policies: Ensure you are not making excessive requests to SNDS and respect Microsoft's usage policies to avoid rate limiting.
- Cross-Reference Data: Cross-reference SNDS data with other feedback loops and deliverability tools to get a more accurate picture of your sending reputation.
Expert view
Expert from Word to the Wise answers that sometimes SNDS displays incorrect or delayed data due to internal processing issues. She recommends cross-referencing data with other feedback loops or deliverability tools to get a more accurate picture.
8 Feb 2022 - Word to the Wise
Expert view
Expert from Word to the Wise explains that Microsoft sometimes rate limits access to SNDS, which can be perceived as an issue. They suggests ensuring you're not making excessive requests and respecting their usage policies to avoid triggering these limits.
5 Jan 2025 - Word to the Wise
What the documentation says
3 technical articles
Recent issues reported in Microsoft's SNDS relate to blocked IPs (due to exceeding complaint thresholds), poor sender reputation (indicated by high complaint rates or spam trap hits), and authentication failures (emails failing SPF, DKIM, or DMARC checks). Recommended fixes include reviewing sending practices, ensuring proper list hygiene, utilizing the JMRP program, implementing feedback loops, authenticating email, monitoring sending volume, double-checking DNS records, and correctly configuring the email sending platform.
Key findings
- Blocked IP: IP addresses may be blocked in SNDS due to exceeding complaint thresholds.
- Poor Reputation: A poor sender reputation in SNDS indicates high complaint rates or spam trap hits.
- Authentication Failures: Authentication failures in SNDS mean emails are failing SPF, DKIM, or DMARC checks.
Key considerations
- Review Sending Practices: Carefully examine your email sending practices to identify and rectify any issues contributing to complaints or spam trap hits.
- Ensure List Hygiene: Maintain a clean and up-to-date email list by removing inactive or invalid addresses and utilizing opt-in methods.
- Utilize JMRP: Use the JMRP (Junk Mail Reporting Program) to identify and remove complaint generators from your mailing list.
- Implement Feedback Loops: Set up feedback loops to receive notifications about complaints and promptly address them.
- Authenticate Email: Properly authenticate your email using SPF, DKIM, and DMARC to improve deliverability and sender reputation.
- Monitor Sending Volume: Monitor your email sending volume to avoid sudden spikes that may trigger spam filters.
- Check DNS Records: Double-check your DNS records for accuracy to ensure SPF, DKIM, and DMARC are properly configured.
- Configure Sending Platform: Ensure your email sending platform is correctly configured to properly implement authentication protocols.
Technical article
Documentation from Microsoft explains that if SNDS shows your IP as blocked, it typically means you've exceeded complaint thresholds. To fix this, they suggest reviewing your sending practices, ensuring proper list hygiene, and using the JMRP program to identify and remove complaint generators.
20 Nov 2023 - Microsoft
Technical article
Documentation from Microsoft details that a poor reputation in SNDS indicates high complaint rates or spam trap hits. They recommend implementing feedback loops, authenticating your email, and monitoring your sending volume to improve your reputation.
13 Feb 2023 - Microsoft
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