Summary
Responses regarding Google Postmaster readings since May 30th are varied. Some marketers report consistent data, while others experience delays, intermittent data, or complete absence of updates. Discrepancies are attributed to factors like Gmail's filtering changes, sender reputation issues, changes in sending infrastructure, and Google's algorithm updates. Experts and documentation suggest cross-referencing with other deliverability metrics, verifying authentication settings (SPF, DKIM, DMARC), monitoring inbox placement rates, and checking IP reputation to get a more comprehensive view of deliverability.
Key findings
- Varied Experiences: Experiences with Google Postmaster data since May 30th are mixed; some see consistent data, others report issues.
- Data Delays/Gaps: Many are experiencing delays, intermittent data, or gaps in Google Postmaster reporting.
- Attribution Factors: Inconsistencies are linked to Gmail's filtering changes, sender reputation, infrastructure changes, and Google's algorithm updates.
Key considerations
- Cross-Reference: Cross-reference Google Postmaster data with other deliverability metrics and tools to validate the findings.
- Check Reputation: Review sender reputation scores across multiple platforms, as issues can stem from reputation problems.
- Verify Authentication: Ensure proper email authentication (SPF, DKIM, DMARC) is in place to minimize deliverability problems.
- Monitor Inbox Placement: Monitor inbox placement rates to assess deliverability, particularly if Postmaster data is unreliable.
- Check IP Reputation: Checking IP Reputation alongside Google Postmaster will provide a broader view of deliverability.
What email marketers say
13 marketer opinions
The responses to the question of whether Google Postmaster is showing readings since May 30th are mixed. Some email marketers report consistent or steady data, while others are experiencing issues such as delayed, intermittent, or missing data. The inconsistencies appear to vary based on domain, sender size, and potentially Gmail's algorithm updates. Several experts suggest cross-referencing Google Postmaster data with other deliverability metrics and tools to get a more comprehensive view.
Key opinions
- Mixed Results: Some marketers are seeing normal Google Postmaster readings, while others aren't.
- Data Delays: Many report delays or intermittent data since late May.
- Inconsistencies: Data inconsistencies are noted across different domains and senders.
- Algorithm Impact: Gmail's algorithm updates may be contributing to the issues.
Key considerations
- Cross-Reference Data: Compare Google Postmaster data with other deliverability tools.
- Monitor Inbox Placement: If Postmaster data is unreliable, monitor inbox placement rates.
- Check Sender Reputation: Review sender reputation scores across multiple platforms.
- Authentication: Verify authentication settings (SPF, DKIM, DMARC).
Marketer view
Email marketer from Email Deliverability Blog says that some of their clients have reported delayed data in Google Postmaster, but others are seeing normal updates.
7 Jun 2025 - Email Deliverability Blog
Marketer view
Email marketer from Email Marketing Tips Website has noticed some fluctuations in the Google Postmaster data but overall it's still showing readings.
3 Sep 2021 - Email Marketing Tips Website
What the experts say
2 expert opinions
Experts suggest that Google Postmaster Tool data inconsistencies are often due to Gmail's filtering changes or sender reputation problems. If recent data isn't showing, reviewing sender reputation scores across multiple platforms and cross-referencing with other deliverability metrics is crucial.
Key opinions
- Filtering Changes: Gmail's filtering changes can lead to data inconsistencies in Google Postmaster Tools.
- Reputation Impact: Issues with sender reputation can affect data collection in Postmaster Tools.
Key considerations
- Review Reputation: Review sender reputation scores across multiple platforms.
- Cross-Reference Metrics: Cross-reference Google Postmaster data with other deliverability metrics.
Expert view
Expert from Word to the Wise suggests that if Google Postmaster Tools isn't showing recent data, it's crucial to review sender reputation scores across multiple platforms, as issues can stem from reputation problems affecting data collection.
25 May 2023 - Word to the Wise
Expert view
Expert from Spam Resource explains that Google Postmaster Tools data inconsistencies can be due to various factors like Gmail's filtering changes and recommends cross-referencing with other deliverability metrics.
3 Jun 2025 - Spam Resource
What the documentation says
5 technical articles
Documentation across various platforms confirms that occasional delays in data processing can affect the update frequency in Google Postmaster Tools. Data discrepancies can also be caused by filtering, changes to sending infrastructure, and changes in Gmail's spam filtering algorithms. Verifying authentication settings (SPF, DKIM, DMARC) and cross-referencing with other deliverability tools is recommended.
Key findings
- Processing Delays: Occasional delays in data processing can affect update frequency in Postmaster Tools.
- Filtering/Infrastructure: Data discrepancies often result from filtering or changes to sending infrastructure.
- Algorithm Changes: Inconsistencies may arise from changes in Gmail's spam filtering algorithms.
Key considerations
- Verify Authentication: Verify authentication settings (SPF, DKIM, DMARC).
- Cross-Reference: Cross-reference Google Postmaster data with other deliverability tools.
Technical article
Documentation from Litmus Blog suggests verifying authentication settings (SPF, DKIM, DMARC) as a potential cause for data issues in Google Postmaster.
23 Aug 2024 - Litmus Blog
Technical article
Documentation from MXToolbox Blog notes that data discrepancies in Google Postmaster are often caused by filtering or changes to sending infrastructure.
20 Nov 2024 - MXToolbox Blog
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