When your IP addresses are blocklisted by Proofpoint, it can significantly impact your email deliverability. Contacting Proofpoint effectively requires understanding their preferred communication channels and the type of information they need to assess your situation. While they may not always provide immediate auto-responses, persistence and a clear, concise explanation of your mail flow are crucial. Issues can stem from various factors, including shared IP pools and the potential impact of spam trap hits, which Proofpoint integrates into their reputation scoring.
Key findings
Primary contact: The correct email address to contact Proofpoint for IP listing issues is postmaster@proofpoint.com, although an auto-responder may not be provided.
Response time: Proofpoint does respond to inquiries, but it may take some time. Follow-up is often necessary, especially if no immediate feedback is received after a week.
Listing reasons: Proofpoint's blocklist system (and blacklist system) incorporates data from a DNSBL and a network of spam traps, which can influence reputation scores and lead to IP listings.
Shared IP pools: It is not uncommon for a subset of IP addresses within a shared pool to be blocklisted even if other IPs in the same pool, handling similar traffic, are not.
Impact of spam traps: A single spam trap hit can potentially lower an IP's score enough to trigger a block, though major providers typically use more aggregated metrics for blocking.
Key considerations
Provide context: When contacting Proofpoint, explain your mail flow in detail. This information helps them verify your legitimacy and differentiate you from spammers. Avoid leading with explanations of your business model.
Internal review: If you experience recurring IP listings on Proofpoint or other blacklists, conduct a thorough internal review of your sending practices. Consider investigating potential spam trap hits or compliance with allowlisting procedures to proactively address issues.
Persistence: Be prepared for potential delays and the need for multiple follow-ups when requesting delisting or information from Proofpoint.
Proactive monitoring: Regularly check your IP addresses for listings on various blocklists, including those that influence Proofpoint. Understanding the reasons for Proofpoint IP listings can help you resolve issues quicker.
What email marketers say
Email marketers often face challenges with IP address listings by Proofpoint, especially when they are not direct paying customers. The common sentiment is that obtaining detailed information or a quick response can be difficult, leading to frustration. Many suspect that recurring listings, even for a subset of IPs in a larger network, might be linked to factors like spam trap hits. Marketers emphasize the importance of thorough internal investigations into mail flow and sending practices to understand and resolve the root causes of these issues.
Key opinions
Communication challenges: Marketers often struggle to get clear feedback or even an auto-reply from Proofpoint regarding IP address listing requests, particularly when not direct customers.
Recurring listings: It is noted as odd and frustrating when the same two IP addresses in a network are repeatedly blocklisted, even if they handle identical traffic as other unlisted IPs.
Spam trap speculation: Some marketers hypothesize that listings might occur due to hitting a single spam trap, which could slightly lower an IP's reputation score and lead to a block.
Value of community input: Marketers find significant value in community discussions and searching for existing information before attempting to resolve complex deliverability issues on their own.
Key considerations
Follow-up protocol: If a form submission or initial email doesn't yield a response within a week, it's essential to follow up, potentially using the direct postmaster@proofpoint.com address.
Internal investigation: When an IP address is blocklisted by Proofpoint, marketers should conduct an internal review, especially focusing on their email sending practices and potential spam trap interactions.
Community knowledge: Leveraging insights from email deliverability communities can provide valuable starting points for troubleshooting, such as understanding Proofpoint's potential use of spam traps.
Marketer from Email Geeks states they received no feedback after requesting more information about an IP address listing.
29 Aug 2023 - Email Geeks
Marketer view
Marketer from Mailchimp Forum finds that their legitimate emails are being flagged as spam by Proofpoint, leading to deliverability issues.
15 Sep 2023 - Mailchimp Forum
What the experts say
Email deliverability experts highlight that while `postmaster@proofpoint.com` is the correct contact, an automated reply isn't guaranteed. They caution against leading with business models in inquiries and stress the importance of providing verifiable mail flow details. Experts also confirm that Proofpoint utilizes a DNSBL and spam traps, which contribute to their reputation scoring. They note that shared IP pool listings are common, but often not due to a single spam trap hit from major providers, who generally use more sophisticated metrics than those who block aggressively for minimal infractions.
Key opinions
Contact method: Experts confirm that postmaster@proofpoint.com is the correct email for inquiries, but an auto-responder is not typically sent.
Data importance: Providing a detailed explanation of your mail flow is crucial as it helps Proofpoint verify legitimacy and distinguish your traffic from that of a spammer.
Spam trap integration: Proofpoint integrates a DNSBL network of spam traps into their reputation scoring, influencing IP address listings.
Shared IP complexities: While a small subset of a shared IP pool might get blocklisted, a clear explanation for this phenomenon remains elusive, possibly due to statistical anomalies rather than single spam trap hits.
Communication etiquette: It is strongly advised not to start delisting emails by explaining your business model, as this is generally unhelpful for reputation experts.
Key considerations
Thorough research: Before reaching out for help, conduct your own research to understand the basics of the issue, which increases the likelihood of receiving helpful responses.
Focus on root cause: Prioritize fixing the underlying causes of your deliverability problems before attempting to request delisting. This includes understanding why recurring Proofpoint listings occur.
Patience and persistence: Response times from blocklist operators like Proofpoint can vary, so patience and multiple follow-ups may be necessary.
Meaningful engagement: Engage with Proofpoint by providing verifiable data and insights into your mail practices, as this builds credibility and distinguishes you from problematic senders. For example, understanding Proofpoint's dynamic IP reputation can be helpful.
Expert view
Expert from Email Geeks confirms that postmaster@proofpoint.com is the correct contact address, noting that it typically does not provide an auto-response for legitimate reasons.
29 Aug 2023 - Email Geeks
Expert view
Expert from Spamresource outlines that effective communication with an email security vendor like Proofpoint requires clear, concise data rather than anecdotal explanations.
01 Sep 2023 - Spamresource
What the documentation says
Official documentation and technical resources often emphasize the importance of allowlisting and understanding how security gateways process email to ensure deliverability. They explain that a detailed understanding of your mail flow and IP usage is critical for troubleshooting and communicating with security providers like Proofpoint. While documentation might not explicitly detail every internal mechanism, it points to common reasons for blocks, such as phishing rule triggers or suspected spam behavior based on dynamic reputation systems and IP range evaluations.
Key findings
Allowlisting: Official guidance often recommends allowlisting delivery IP addresses to ensure permission for emails to specific domains or networks.
Security awareness: Safelisting IP addresses, domains, and URLs is crucial for reliable communications with Proofpoint Security Awareness Training systems.
IP lookup tools: Proofpoint provides dynamic IP address lookup tools to check the status of specific IP addresses and understand their blocking actions.
Rule-based blocking: Phishing rules in email gateway security solutions, including Proofpoint, can sometimes inadvertently flag legitimate emails as spam.
IP range concerns: There are suspicions that Proofpoint may block senders using broad IP ranges, such as those from AWS, necessitating specific testing for verification.
Key considerations
Provide comprehensive details: When seeking support for IP listing issues, provide Proofpoint with detailed information about your mail flow to help them differentiate your legitimate traffic.
Proactive email list hygiene: Documentation often implies that maintaining a clean email list and avoiding sending to invalid addresses can prevent unwanted blocklistings, particularly due to how your email ends up on a blacklist.
Understand listing as a symptom: A blocklist entry is typically a symptom of underlying issues with email sending practices, not merely a random occurrence. Understanding what happens when your domain is blocklisted is key.
Gateway configuration: Careful management of email gateway security configurations is necessary to prevent legitimate mail from being caught in filters.
Technical article
Documentation from Mailchimp explains that allowlisting delivery IP addresses is a process to grant permission for emails to a specific email address, domain, or network.
20 Feb 2023 - Mailchimp
Technical article
Documentation from Spambrella outlines that safelisting IP addresses, domains, and URLs is crucial to ensure reliable communications on their platform with Proofpoint Security Awareness Training.