An SPF record is typically considered 'too long' not due to its character length, but because it exceeds the crucial 10 DNS lookup limit defined by RFC 7208. This limit includes mechanisms such as 'a', 'mx', 'ptr', 'exists', and 'include'. Each of these mechanisms counts as a lookup, and going over the limit causes a 'PermError,' invalidating the SPF check and potentially impacting email deliverability. While DNS TXT records can technically be quite long by concatenating multiple 255-character segments, this physical length is secondary to the lookup constraint. Common solutions for managing this involve consolidating multiple 'include' statements, removing unused entries, or utilizing SPF flattening services to reduce the number of required lookups. Additionally, ensuring other DNS TXT records, like site verification entries, use CNAME alternatives when available can free up valuable space in your root TXT records.
12 marketer opinions
When an SPF record is reported as "too long," the underlying problem nearly always pertains to exceeding the 10 DNS lookup limit specified by RFC 7208, rather than the physical character count of the DNS TXT record itself. This critical constraint is in place to prevent denial-of-service attacks and ensure efficient SPF validation. Exceeding this limit causes a "PermError," making the SPF record invalid and potentially leading to legitimate emails failing authentication checks. While the TXT record can technically be segmented into multiple 255-character strings, this doesn't bypass the lookup restriction. Effective management strategies involve rigorously auditing and consolidating 'include' mechanisms, eliminating any unnecessary entries, or utilizing SPF flattening services that pre-resolve DNS queries. Additionally, optimizing overall DNS TXT record usage, such as employing CNAMEs for non-SPF verifications, can indirectly prevent issues related to excessive record length.
Marketer view
Marketer from Email Geeks explains that the reported "too long" issue for an SPF record often refers to the entire DNS TXT record's byte length, not just the SPF string itself, noting that multiple "junky google-site-verification records" can contribute to this excessive length. He also advises always using CNAME alternatives for services like Google Postmaster when available, as root TXT records are valuable space.
9 Mar 2023 - Email Geeks
Marketer view
Marketer from Email Geeks suggests using the CNAME alternative when setting up Google Postmaster pages to remove associated Google TXT records.
17 Apr 2024 - Email Geeks
2 expert opinions
When an SPF record is flagged as 'too long,' it signifies that it has exceeded the crucial 10-DNS lookup limit, not simply its character length. This limit applies to mechanisms like 'a', 'mx', 'ptr', 'include', and 'exists'. Breaching this threshold results in a 'PermError,' invalidating the SPF record and leading to email authentication failures. To manage this effectively, you should consolidate redundant 'include' statements, eliminate unnecessary mechanisms, or utilize SPF flattening services to streamline multiple lookups into a single, compliant record.
Expert view
Expert from Spam Resource explains that an SPF record becomes "too long" when it exceeds the 10 DNS lookup limit. This limit applies to mechanisms like 'a', 'mx', 'ptr', 'include', and 'exists'. Exceeding this causes a "PermError," meaning the SPF record is not valid and SPF authentication will fail. To manage this, one should flatten the SPF record by resolving includes, remove redundant mechanisms, or use an SPF flattening service to combine multiple lookups into a single record.
13 Jun 2023 - Spam Resource
Expert view
Expert from Word to the Wise explains that SPF records are considered "too long" or problematic when they cause more than 10 DNS lookups. The SPF specification limits the number of DNS lookups to ten for mechanisms such as 'a', 'mx', 'ptr', 'include', and 'exists'. If this limit is exceeded, a "PermError" is returned, invalidating the SPF check. Managing this often involves consolidating 'include' statements, removing unnecessary ones, or using tools that "flatten" SPF records to reduce the number of required lookups.
29 Nov 2024 - Word to the Wise
5 technical articles
The issue of an SPF record being 'too long' primarily stems from exceeding the 10 DNS lookup limit, a critical rule established by RFC 7208. This limit applies to specific mechanisms like 'a', 'mx', 'ptr', 'exists', and 'include', with each instance contributing to the total count. When this threshold is breached, the SPF record becomes invalid, leading to a 'PermError' that can disrupt email deliverability. While DNS TXT records can technically accommodate extensive content by concatenating multiple 255-character segments, their physical length is secondary to the more restrictive lookup rule. Effective management involves strategic consolidation of 'include' statements and leveraging SPF flattening services to ensure compliance.
Technical article
Documentation from RFC 7208 explains that an SPF record must not cause more than 10 DNS lookups that use mechanisms such as 'a', 'mx', 'ptr', 'exists', or 'include'. Exceeding this limit causes the SPF record to be considered 'too long', leading to validation failures.
4 Jun 2024 - RFC 7208
Technical article
Documentation from Cloudflare Knowledge Base explains that a DNS TXT record's value can be up to 255 characters per segment, but multiple 255-character segments can be concatenated to form a longer record. The practical total length is often limited by the DNS packet size, typically 512 bytes for UDP.
13 May 2024 - Cloudflare Knowledge Base
How can I optimize my SPF record to stay within the lookup limit when using multiple email sending services?
How to fix SPF record exceeding DNS lookup limit?
How to format SPF TXT records, add domain includes, and avoid DNS size issues?
What are the options for dealing with overstuffed SPF records exceeding DNS lookup limits?
What causes DKIM key issues when DNS provider limits TXT record length?
What is the typical DNS record length limit and what should I do if my provider has a smaller limit?