Suped

Summary

The choice between SPF hard fail (-all) and soft fail (~all) is a nuanced one, heavily influencing how mailbox providers interpret and act on emails that do not pass SPF authentication. While hard fail provides a strict directive for rejection, soft fail offers a more flexible approach, indicating a suspicious but not definitively unauthorized email. The optimal choice often depends on your specific sending infrastructure, risk tolerance, and the presence of other authentication protocols like DMARC. Understanding their distinct implications is crucial for maintaining email deliverability.

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What email marketers say

Email marketers often navigate the practical implications of SPF policies, balancing the desire for robust anti-spoofing measures with the need for reliable deliverability. Their perspectives are shaped by real-world experiences with various mailbox providers and the impact on their email campaigns.

Marketer view

Marketer from Email Geeks notes that not many providers actually enforce SPF hard fail strictly. They personally have never encountered issues with soft fail, though they did experience random problems with hard fail in the past.

30 Oct 2024 - Email Geeks

Marketer view

Marketer from Email Geeks states that for their clients, if mail fails SPF, they prefer the messages to be rejected, advocating for a strong, clear stance on unauthorized sending.

30 Oct 2024 - Email Geeks

What the experts say

Email deliverability experts focus on the technical mechanisms and best practices surrounding SPF policies, particularly how hard fail and soft fail interact with the broader email ecosystem, including DKIM and DMARC. Their insights delve into the intricacies of mail flow and the varying enforcement by mailbox providers.

Expert view

Expert from Email Geeks highlights that an SPF hard fail carries an inherent risk: messages may be rejected very early in the SMTP transaction, specifically before DKIM and DMARC can be evaluated and applied.

30 Oct 2024 - Email Geeks

Expert view

Expert from Email Geeks clarifies that advocating for SPF soft fail is only a valid argument if you are also relying on DMARC or DKIM (or both) to authenticate your email, as these protocols provide additional layers of verification.

30 Oct 2024 - Email Geeks

What the documentation says

Official documentation and industry best practices guides provide authoritative stances on SPF implementation. These resources often clarify the intended behavior of SPF hard fail and soft fail, guiding senders and receivers toward optimal email authentication and deliverability.

Technical article

Documentation from M3AAWG Email Authentication Best Practices states that section 5.1 of their guidelines explicitly recommends using ~all for SPF records to allow for greater flexibility and accommodate diverse mail flows.

09 Sep 2020 - M3AAWG

Technical article

Documentation from M3AAWG advises that receiving mail servers should avoid rejecting messages too early, specifically at the MAIL FROM stage, even when an SPF record specifies -all, unless the SPF record is simply v=spf1 -all.

09 Sep 2020 - M3AAWG

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