The choice between SPF hard fail (-all) and soft fail (~all) is a nuanced one, heavily influencing how mailbox providers interpret and act on emails that do not pass SPF authentication. While hard fail provides a strict directive for rejection, soft fail offers a more flexible approach, indicating a suspicious but not definitively unauthorized email. The optimal choice often depends on your specific sending infrastructure, risk tolerance, and the presence of other authentication protocols like DMARC. Understanding their distinct implications is crucial for maintaining email deliverability.
Key findings
Strictness: SPF hard fail (-all) explicitly instructs receiving servers to reject mail that originates from an unauthorized IP address, offering maximum control against spoofing for the specified domain. In contrast, soft fail (~all) suggests that mail from unauthorized sources should be accepted but marked as suspicious.
DMARC interaction: Hard fail carries a risk of messages being rejected early in the transaction, potentially before DKIM and DMARC policies can be evaluated. If DMARC passes but SPF fails, it can impact deliverability, making the SPF choice significant.
Mail flow considerations: Soft fail is generally safer for domains with complex or evolving email infrastructures, especially those involving indirect mail flows like forwarding, which can legitimately break SPF alignment.
Primary policy enforcement: When DMARC is implemented, it typically takes precedence in defining the ultimate policy for email authentication failures. SPF then acts as a contributing signal to DMARC.
Key considerations
Risk tolerance: Hard fail offers strong control but poses a higher risk of blocking legitimate emails if your SPF record is incomplete or if mail passes through forwarders. Soft fail mitigates this risk.
Deployment and testing: During initial SPF implementation or significant changes to your sending infrastructure, soft fail is often recommended. This allows you to monitor mail flow and identify any legitimate sending sources not yet included in your SPF record without causing rejections. More on understanding SPF soft fail and hard fail use cases can be found on AutoSPF's blog.
Non-sending domains: For domains that are explicitly not used for sending email, a hard fail policy (v=spf1 -all) is a secure and recommended practice to prevent spoofing.
Receiver behavior: The enforcement of SPF policies, particularly hard fail, can vary significantly among mailbox providers. Some may not strictly reject messages based solely on SPF failure, especially if other authentication methods like DKIM pass. If you're encountering intermittent email delivery failures caused by SPF, this could be a factor.
Email marketers often navigate the practical implications of SPF policies, balancing the desire for robust anti-spoofing measures with the need for reliable deliverability. Their perspectives are shaped by real-world experiences with various mailbox providers and the impact on their email campaigns.
Key opinions
Advocacy for hard fail: Some marketers prefer hard fail to provide mailbox providers with a firm, unambiguous instruction, aiming for immediate rejection of unauthorized mail and desiring clear policies for their clients if mail fails SPF.
Soft fail reliability: Other marketers report experiencing fewer issues with soft fail, noting that unexpected rejections have occurred with hard fail in the past, suggesting that not many providers consistently enforce hard fail.
Situational choice: Many agree that hard and soft fail serve different purposes, and one is not objectively superior. The choice depends on confidence in the SPF record and specific domain use, such as using v=spf1 -all for non-sending domains and ~all for sending domains.
DMARC's role: There's a strong sentiment that DMARC should be the primary policy layer for email authentication, given its data-driven approach and situational awareness, rather than relying solely on SPF to make definitive decisions.
Key considerations
Real-world enforcement: Despite the stated policy, the actual enforcement of SPF hard fail by large receivers is often inconsistent, leading to varied deliverability experiences. This is a key factor when considering whether to use SPF hard fail or soft fail with DMARC.
Trade-offs and risk management: Marketers must weigh the trade-offs between strict security and potential deliverability issues. The decision is a calculation of benefits versus risks, where soft fail is often considered best practice except in specific use cases.
Security audit findings: Security auditing companies may flag SPF soft fail, even if it's appropriate for the domain's configuration, which necessitates a clear understanding of the 'why' to navigate these findings. For more information, read GodMARC's perspective on SPF hard fail vs soft fail.
Persuasion and education: Framing the discussion around trade-offs rather than absolute right or wrong is key for productive discussions and helping stakeholders understand the implications of SPF policy changes on why emails are going to spam.
Marketer view
Marketer from Email Geeks notes that not many providers actually enforce SPF hard fail strictly. They personally have never encountered issues with soft fail, though they did experience random problems with hard fail in the past.
30 Oct 2024 - Email Geeks
Marketer view
Marketer from Email Geeks states that for their clients, if mail fails SPF, they prefer the messages to be rejected, advocating for a strong, clear stance on unauthorized sending.
30 Oct 2024 - Email Geeks
What the experts say
Email deliverability experts focus on the technical mechanisms and best practices surrounding SPF policies, particularly how hard fail and soft fail interact with the broader email ecosystem, including DKIM and DMARC. Their insights delve into the intricacies of mail flow and the varying enforcement by mailbox providers.
Key opinions
Early rejection risk: SPF hard fail comes with the inherent risk that an email may be rejected early in the SMTP transaction, preventing later authentication checks like DKIM and DMARC from occurring.
Interdependence of protocols: The effectiveness and choice between hard and soft fail largely depend on whether a domain relies on DMARC or DKIM for comprehensive email authentication.
Impact of mail forwarding: Indirect mail flows, especially email forwarders, can legitimately cause SPF to fail for otherwise valid messages. Experts generally prefer soft fail to avoid rejecting such mail.
Receiver enforcement: There's an ongoing discussion and some skepticism regarding whether large mailbox providers reliably block emails based solely on an SPF hard fail, as precise data is difficult to acquire.
Key considerations
Authentication order: Be aware that DKIM and DMARC evaluations typically occur after the message body is transmitted, meaning an SPF hard fail can cause rejection before these deeper checks are performed. This affects whether SPF hardfail should be enforced if DMARC is in place.
Specific use cases for hard fail: Hard fail is generally appropriate only for domains that send no email at all (using v=spf1 -all) or for domains explicitly used only in direct mail flows where the owner accepts potential rejections from intermediate hops.
Soft fail as best practice: For most active sending domains, ~all is considered the safest and most robust practice to accommodate the complexities of global mail routing and forwarding. More on this topic is available on the Spamresource blog, Ask Al.
Data collection difficulty: It is challenging to definitively ascertain how frequently large mail providers block purely due to SPF hard fail, making the decision sometimes reliant on theoretical risks and observed deliverability patterns. This is part of the broader issue of troubleshooting SPF and DNS issues.
Expert view
Expert from Email Geeks highlights that an SPF hard fail carries an inherent risk: messages may be rejected very early in the SMTP transaction, specifically before DKIM and DMARC can be evaluated and applied.
30 Oct 2024 - Email Geeks
Expert view
Expert from Email Geeks clarifies that advocating for SPF soft fail is only a valid argument if you are also relying on DMARC or DKIM (or both) to authenticate your email, as these protocols provide additional layers of verification.
30 Oct 2024 - Email Geeks
What the documentation says
Official documentation and industry best practices guides provide authoritative stances on SPF implementation. These resources often clarify the intended behavior of SPF hard fail and soft fail, guiding senders and receivers toward optimal email authentication and deliverability.
Key findings
Recommended default: The M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group) Email Authentication Recommended Best Practices document (September 2020) explicitly recommends the use of ~all (soft fail) in SPF records for active sending domains.
Receiver behavior for hard fail: Documentation often advises that receiving mail servers should avoid rejecting messages too early, specifically at the MAIL FROM stage, even with an SPF -all policy, unless the record is simply v=spf1 -all (indicating a non-sending domain).
Flexibility vs. strictness: Official guidelines prioritize flexibility in SPF to prevent legitimate emails from being incorrectly blocked due to the nature of email forwarding and complex mail paths.
Integration with DMARC: The documentation implies that SPF should be viewed as one component of a broader email authentication strategy, where DMARC provides the overarching policy enforcement layer.
Key considerations
Adherence to standards: Following recommendations from bodies like M3AAWG helps ensure compatibility and optimize email deliverability across the internet. This aligns with considerations for using soft fail vs hard fail.
Understanding early rejections: While many modern receivers follow the spirit of these recommendations, it is still possible for some legacy systems to perform early rejections with a hard fail policy.
Complementary role: SPF's role is to identify authorized sending sources, but DMARC is critical for defining the policy (e.g., quarantine or reject) based on SPF and DKIM alignment results. This is key for improving email deliverability.
Documentation from M3AAWG Email Authentication Best Practices states that section 5.1 of their guidelines explicitly recommends using ~all for SPF records to allow for greater flexibility and accommodate diverse mail flows.
09 Sep 2020 - M3AAWG
Technical article
Documentation from M3AAWG advises that receiving mail servers should avoid rejecting messages too early, specifically at the MAIL FROM stage, even when an SPF record specifies -all, unless the SPF record is simply v=spf1 -all.