When adding a DKIM record as a CNAME in Cloudflare, users frequently encounter issues primarily related to Cloudflare's proxying feature (the 'orange cloud'). This proxy, while beneficial for web traffic, can interfere with DNS records like DKIM, preventing proper validation and email authentication. Many problems stem from failing to set the CNAME record to 'DNS only' mode. Misconfigurations, such as incorrect CNAME values, underscores, or a lack of understanding regarding the final activation steps, also contribute to these authentication failures. Effective troubleshooting requires careful verification of DNS settings and sometimes, collaboration with third-party DNS vendors.
Key findings
Proxy conflict: Cloudflare's default proxying (the orange cloud) is a common cause of DKIM CNAME validation failures, as it interferes with the direct DNS lookup required for authentication.
DNS only mode: DKIM CNAME records must be set to 'DNS only' to allow proper email authentication.
Activation step: Even if the CNAME is correctly entered and unproxied, a final 'activation' step might be required by the email service provider to complete the DKIM setup.
Third-party management: Working through a third-party DNS vendor can add complexity and communication challenges to the troubleshooting process.
Key considerations
Disable proxying: Ensure the Cloudflare CNAME record for DKIM has the proxy status (orange cloud) turned off, setting it to DNS-only mode.
Exact values: Always add the CNAME record exactly as provided by your email service provider, including any underscores, which are required for DKIM.
Verify propagation: Use DNS lookup tools like dig to confirm the CNAME record is publicly resolving correctly.
Authentication steps: Beyond adding the record, ensure all necessary authentication steps are completed within your email service platform. For details on how CNAME records affect email authentication, consult our guide.
Mailchimp specific advice: When setting up DKIM for services like Mailchimp via CNAMEs, remember to toggle off the Cloudflare proxy (the orange button) to ensure proper verification. More information can be found on DmarcDkim.com's setup guide.
Email marketers often face practical challenges when configuring DKIM CNAMEs through Cloudflare, frequently encountering issues that block proper authentication. A recurring theme is the confusion surrounding Cloudflare's proxy settings, which are often overlooked for DNS records critical to email deliverability. The reliance on third parties for DNS management can further complicate troubleshooting, leading to delays and frustration in getting DKIM verified. Understanding the fundamental requirement for 'DNS only' mode and the final activation steps within the email sending platform is crucial for marketers.
Key opinions
Proxy interference: Marketers frequently identify Cloudflare's orange cloud proxy as the culprit for DKIM authentication problems.
Lack of direct access: Many find it challenging to troubleshoot when they don't have direct access to DNS settings, relying instead on third-party vendors.
Verification gaps: There is a common struggle to independently verify if CNAME records are properly resolving, leading to guesswork.
Activation oversight: A key realization among marketers is that simply adding DNS records isn't enough; an activation step within the email platform is often necessary.
Key considerations
DNS-only setting: Always ensure the Cloudflare CNAME record for DKIM is set to DNS-only (gray cloud) to avoid proxy-related issues.
Third-party communication: If using a third party, clearly communicate the need for DNS-only mode for email authentication records. Our guide on troubleshooting SPF authentication issues may offer further insight.
Independent verification: Learn to use public DNS lookup tools to independently confirm your DKIM CNAME is resolving correctly.
Email marketer from Email Geeks asks if anyone has encountered issues when adding DKIM records to DNS via CNAME with Cloudflare, indicating a common problem.
08 Aug 2024 - Email Geeks
Marketer view
Email marketer from Proton.me advises selecting DNS management for the domain and adding SPF and DKIM records, emphasizing the importance of correct record creation within Cloudflare.
15 Mar 2024 - Proton
What the experts say
Experts consistently identify Cloudflare's proxying of DKIM CNAME records as the primary cause of authentication issues. They emphasize that such records must be configured in 'DNS only' mode. Furthermore, experts highlight the critical step of verifying DNS propagation using tools like dig to ensure records are visible globally. A frequently overlooked aspect, according to experts, is the 'activation piece' within the email service provider's platform, which completes the DKIM setup process. They advise a holistic approach to configuration and troubleshooting.
Key opinions
Proxy is problematic: The consensus among experts is that the 'orange cloud' (proxy) on Cloudflare must be disabled for DKIM CNAME records.
DNS query essential: Experts recommend using DNS query tools to confirm the CNAME records are correctly resolving at the DNS level, independent of the email platform's status.
Activation crucial: Many issues stem from a missing final 'activation' or verification step within the email service provider's system, even if DNS records are set up correctly. This is often seen as a key aspect of a simple guide to DMARC, SPF, and DKIM.
Holistic view: Experts stress the importance of looking at the entire authentication chain, from DNS configuration to the email service's internal settings.
Key considerations
Disable Cloudflare proxy: Always ensure the CNAME record in Cloudflare for DKIM is set to DNS-only mode (gray cloud). This is the most common fix.
Verify with tools: Utilize command-line tools like dig or online DNS lookup services to confirm the CNAME record is resolving correctly and pointing to the expected target. Our article on why CPanel DKIM records fail validation touches on verification.
Complete activation: Confirm that all steps, including any internal activation or verification clicks within your email service platform, are completed after adding the DNS records. For more in-depth troubleshooting, see decoding DKIM TempError.
Check email logs: If DKIM still fails after DNS verification, review your email sending logs for specific error messages from the receiving mail server. An Amazon Web Services, Inc. community discussion offers similar advice.
Expert view
Expert from Email Geeks advises making sure that Cloudflare's proxying (the orange cloud) is turned off for the DKIM CNAME record to allow proper DNS resolution for email authentication.
08 Aug 2024 - Email Geeks
Expert view
Expert from SpamResource emphasizes the importance of verifying correct DNS record propagation across the internet, noting that caching can sometimes delay visibility.
18 Jan 2024 - SpamResource
What the documentation says
Official documentation from various email service providers and DNS hosts consistently advises against proxying DKIM CNAME records through services like Cloudflare. Many guides explicitly state that such records must be configured in 'DNS only' mode to ensure proper authentication. Documentation often details the exact CNAME values to use, including the necessary underscores, and outlines the step-by-step process for adding these records and subsequently activating them within the respective email sending platform. Some advanced documentation may also mention automated DKIM generation or the importance of validating SVG and certificate files for BIMI (Brand Indicators for Message Identification).
Key findings
Proxy prohibition: Documentation frequently highlights that CNAME records for DKIM cannot be proxied by Cloudflare and must be DNS only.
Underscore requirement: The need for underscores in DKIM record names is often specified, along with warnings about hosts that may not support them.
Exact values: Guides stress the importance of adding CNAME values precisely as provided by the email service.
Activation process: The documentation usually includes a final verification or activation step within the email platform itself after DNS changes.
Key considerations
Follow proxy instructions: Adhere strictly to documentation that instructs to turn off Cloudflare's proxy for DKIM CNAMEs.
Verify underscore compatibility: Ensure your DNS host supports underscores in record names for proper DKIM setup.
Complete all steps: Do not overlook any activation steps provided by your email service after adding DNS records. For more info on how a missing DKIM record affects deliverability, read our article.
Consult specific guides: Refer to the exact documentation from your email service provider (e.g., Mailchimp, Amazon SES) and DNS host (Cloudflare) for the most accurate instructions. Our guide on CNAME delegation for SPF and DKIM is also helpful.
Technical article
Documentation from Customer.io highlights that some hosts do not support underscores (_) in DNS records, and adding a DKIM record can cause an error, even though the underscore is required.
05 May 2023 - Customer.io
Technical article
Documentation from Email Marketing Self Help clearly states that if Cloudflare is used, CNAME records for DKIM cannot be proxied; they must be DNS only for correct functionality.