Suped

Is it bad practice to have more than one envelope from in an email message?

Summary

The structure of an email message involves multiple From addresses, each serving a distinct purpose in the email's journey from sender to recipient. The primary concern raised regarding multiple 'envelope from' addresses often stems from a misunderstanding of these different fields, particularly the MAIL FROM (or Envelope From), the From: header (or Header From), and the Return-Path header. While a single email message should strictly contain only one of each of these core sender identifiers, observations of apparent duplication, such as multiple Return-Path headers, typically point to a misconfiguration or bug rather than an intentional practice. Conversely, having multiple DKIM signatures is normal and common, often with an ESP adding its own signature alongside the sender's, and does not negatively impact deliverability as long as one signature aligns with the DMARC policy.

What email marketers say

Email marketers often focus on the visible aspects of email marketing: content, design, and calls to action. However, the underlying technical structure of an email, including its various 'from' addresses, can significantly impact deliverability. When marketers observe unusual header configurations, such as multiple Return-Path headers, their primary concern quickly shifts to how such anomalies might affect inbox placement, especially with new bulk sender requirements from major ISPs like Google and Yahoo. Their discussions highlight a practical need to understand obscure technical details and their real-world implications on email campaigns.

Marketer view

Email marketer from Email Geeks observed emails with what appeared to be duplicate 'envelope from' addresses in their inbox. This raised questions about whether such duplication was intentional or a technical anomaly. The unexpected presence of multiple sender identifiers prompted a deeper inquiry into standard email practices and potential impacts on email handling by recipient servers.

12 Dec 2023 - Email Geeks

Marketer view

Email marketer from Email Geeks expressed concern about new bulk sender requirements from Google and Yahoo, which mandate both SPF and DKIM for high-volume sending. They queried whether an Email Service Provider (ESP) adding a second DKIM signature might cause a sending problem or if an additional 'envelope from' would properly align for DMARC under these new rules.

12 Dec 2023 - Email Geeks

What the experts say

Email experts are quick to clarify the nuances of email headers, distinguishing between the various 'from' addresses and their roles. They emphasize that while some elements, like multiple DKIM signatures, are perfectly normal and even beneficial for authentication, others, such as duplicated Return-Path headers, are technical bugs. Their insights underscore the importance of RFC compliance for robust email delivery and authentication, especially in the context of evolving sender requirements from major Internet Service Providers (ISPs).

Expert view

Email expert from Email Geeks clarifies that a single message cannot have more than one envelope from address, which refers to the FROM command used during the SMTP conversation. They highlight the distinction between this and the From: header that recipients see.

12 Dec 2023 - Email Geeks

Expert view

Email expert from Email Geeks further explains that the envelope from is the RFC 5321 From, while the header From is the RFC 5322 From. This distinction is fundamental to understanding how emails are processed and authenticated at different stages of delivery.

12 Dec 2023 - Email Geeks

What the documentation says

The foundational rules for email message structure and transmission are meticulously laid out in various Request for Comments (RFCs) documents from the Internet Engineering Task Force (IETF). These standards define how email components, including different 'from' addresses, should behave. They clarify that an email message should have a singular Envelope From (RFC 5321 MAIL FROM) and a singular Header From (RFC 5322 From:). While multiple DKIM signatures are allowed and common, issues arise when core headers are duplicated outside of their defined roles, even if some receiving servers are forgiving.

Technical article

Documentation from Medium, in its deep dive into emails, clarifies the distinction between the SMTP envelope and email headers. It explains that the envelope, containing the MAIL FROM (Envelope From), is crucial for the transmission process, while headers like From: are part of the message content itself.

08 Sep 2020 - Medium

Technical article

Documentation from OneSignal's glossary emphasizes that the email envelope plays a critical role in determining email deliverability. This is because the envelope contains the actual sender and recipient addresses used during the SMTP conversation, which dictate whether a message is accepted or rejected by a receiving server.

14 Apr 2024 - OneSignal

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