How to get SNDS and JMRP data for Salesforce/ExactTarget users when facing deliverability issues?

Salesforce Marketing Cloud (SFMC), formerly ExactTarget, plays a central role in managing the deliverability and reputation of its sending infrastructure, including interactions with services like Microsoft's Smart Network Data Services (SNDS) and Junk Mail Reporting Program (JMRP). For most SFMC users on shared IP addresses, direct access to granular SNDS and JMRP data is not provided, nor is it typically useful, as this data is aggregated across numerous senders on the same IP pools. In such cases, SFMC's internal deliverability team proactively manages these registrations and utilizes the data to maintain optimal shared IP health. However, for SFMC clients who have purchased and utilize dedicated IP addresses, direct access to SNDS and JMRP is both possible and recommended. These users must obtain their specific IP ranges from SFMC support and then proceed to register those IPs directly with the respective Microsoft portals to monitor their unique sending reputation and receive complaint feedback. Engaging with SFMC's knowledgeable deliverability team or support is often the best approach for any deliverability-related inquiries, regardless of IP configuration.

For Salesforce Marketing Cloud (SFMC), gaining access to Microsoft's Smart Network Data Services (SNDS) and Junk Mail Reporting Program (JMRP) data largely depends on a client's IP configuration. Users operating on SFMC's shared IP addresses typically do not have direct, meaningful access to this data, as it is aggregated across many senders and managed internally by SFMC's expert deliverability teams. This internal management ensures the health of the shared IP pools. Conversely, SFMC clients utilizing dedicated IP addresses are empowered to gain direct insight into their specific sending reputation. To do so, they must contact SFMC support to obtain their unique IP ranges, which can then be registered directly with the SNDS and JMRP portals, enabling personal monitoring and feedback loop reception. Regardless of IP setup, engaging with SFMC's deliverability specialists remains a crucial step for addressing any reputation or deliverability concerns.

When Salesforce/ExactTarget (SF/ET) users face deliverability challenges and inquire about accessing Microsoft's Smart Network Data Services (SNDS) and Junk Mail Reporting Program (JMRP) data, it becomes evident that direct access, especially for those on shared IP addresses, is generally not available. This is because SNDS and JMRP data is tied directly to the IP addresses, which are owned and managed by Salesforce/ExactTarget as the Email Service Provider. Consequently, SF/ET's internal deliverability teams are the primary handlers of this data, using it to monitor and maintain the health of their sending infrastructure. For clients needing insights or assistance, it is recommended to contact SF/ET's knowledgeable deliverability support directly, or even specific channels like abuse@exacttarget.com, as they are the authorized party capable of interpreting and acting upon this critical deliverability information.

Accessing Microsoft's Smart Network Data Services (SNDS) and Junk Mail Reporting Program (JMRP) data for Salesforce/ExactTarget (SFMC) users hinges on their IP address configuration. For the majority of SFMC clients utilizing shared IP addresses, direct access to granular SNDS and JMRP metrics is not provided; instead, SFMC's internal deliverability teams proactively manage these registrations and utilize the aggregated data to uphold the reputation of shared IP pools. However, clients using dedicated IP addresses, acquired through SFMC, have the ability to gain direct oversight of their specific sending reputation. They must obtain their assigned IP ranges from SFMC support and then register these IPs directly with the respective Microsoft portals to monitor their individual performance and receive complaint feedback. For all deliverability issues, contacting SFMC's expert support remains the most effective course of action.