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Why is my BIMI logo not showing up in Yahoo Mail after implementation?
Summary
When a BIMI logo doesn't appear in Yahoo Mail after implementation, several factors can be at play. DMARC policy must be set to 'quarantine' or 'reject.' It's wise to allow a 72-hour waiting period for display. Sender reputation may need to be established. Verify the BIMI DNS record is correctly formatted and accessible. The SVG image must meet specific criteria, being publicly accessible via HTTPS, of a specific format and under 32KB. VMC certificates must be issued by accepted Certificate Authorities. Enroll in Yahoo's Complaint Feedback Loop (CFL) through the Sender Hub. Use tools like aboutmy.email for implementation checks. While a VMC isn't always required for Yahoo, it’s recommended. Also consider that logo display inconsistencies can occur across Yahoo domains and app versions, and reaching out to Yahoo Mail support may be necessary for specific issues. BIMI primarily serves as a brand indicator, and should not be thought of as a deliverability tool.

Key findings

  • DMARC Requirement: DMARC policy must be set to 'quarantine' or 'reject' for BIMI to display on Yahoo.
  • Waiting Period: Allow at least 72 hours for the BIMI logo to appear after implementation.
  • Sender Reputation: A sufficient sender reputation may be required by Yahoo.
  • DNS Record Accuracy: Verify the BIMI DNS record is correctly formatted and accessible.
  • SVG File Compliance: The SVG image must be publicly accessible via HTTPS, of the correct format and under 32KB.
  • VMC Certificate Authority: VMC certificates must be issued by accepted Certificate Authorities.
  • Yahoo CFL Enrollment: Enroll in Yahoo's Complaint Feedback Loop (CFL) through the Sender Hub.
  • BIMI Checker: Use tools like aboutmy.email to check BIMI implementation.

Key considerations

  • Technical Compliance: Ensure strict adherence to technical requirements, including DNS, DMARC, and SVG.
  • Sender Hub Setup: Set up and use the Yahoo Sender Hub to improve your overall email health and logo display.
  • Logo Inconsistencies: Be aware that logo display may vary across Yahoo domains and app versions.
  • Yahoo Support: Contact Yahoo Mail support for specific account-related issues.
  • VMC Optional: While a VMC isn't required for Yahoo, it’s recommended as a best practice.
What email marketers say
10 marketer opinions
After implementing BIMI, the logo may not immediately appear in Yahoo Mail due to various reasons. These include: DMARC policy settings, which should be set to 'quarantine' or 'reject'; potential delays in logo display requiring a waiting period; sender reputation not meeting Yahoo's threshold; incomplete implementation steps, necessitating a checklist review; inconsistencies in logo display across Yahoo domains or app versions; failure to enroll in Yahoo's Complaint Feedback Loop (CFL) or sender hub, or DNS records or SVG requirements are not right; and the possibility of needing direct support from Yahoo Mail to resolve specific account issues. A VMC is recommended but may not be required for Yahoo.

Key opinions

  • DMARC Policy: Yahoo requires a DMARC policy of 'quarantine' or 'reject' for BIMI to display.
  • Implementation Delays: It may take up to 72 hours for the BIMI logo to appear after implementation.
  • Sender Reputation: A sufficient sender reputation is required for Yahoo to display the BIMI logo.
  • Checklist Review: Ensure all implementation steps have been completed correctly.
  • Inconsistent Display: Logo display may vary across different Yahoo domains or app versions.
  • SVG File: SVG image must meet specific format, accessibility, and size requirements.
  • Complaint Feedback Loop: Enrolling in Yahoo's CFL or sender hub can improve logo visibility.

Key considerations

  • VMC Requirement: While not always required for Yahoo, a VMC (Verified Mark Certificate) is generally recommended.
  • Direct Support: Contacting Yahoo Mail support may be necessary to resolve account-specific issues.
  • Yahoo Requirements: Double check you follow all the Yahoo BIMI rules and guidance.
Marketer view
Email marketer from Gmass shares that some users had to wait to enroll in the Yahoo feedback loop through their sender hub, and after approval was granted they were able to see the logo working.
24 Jan 2022 - Gmass
Marketer view
Email marketer from Quora states that if the BIMI logo still isn't showing up after checking all the settings, trying to reach out to Yahoo Mail's support team directly can help solve specific account issues.
19 Feb 2025 - Quora
What the experts say
4 expert opinions
When BIMI logos fail to appear in Yahoo Mail post-implementation, experts recommend a multi-faceted approach to troubleshooting. This includes verifying BIMI implementation and reputation using tools like aboutmy.email. Crucially, enrollment in Yahoo's Complaint Feedback Loop (CFL) via the Sender Hub is highlighted as a potentially effective solution for improving logo visibility upon approval. Ensuring the SVG file is properly formatted and served over HTTPS is also critical. Additionally, it's important to remember that BIMI primarily serves as a brand indicator, not a deliverability tool, so its implementation shouldn't be expected to directly impact deliverability rates.

Key opinions

  • Implementation Check: Use tools like aboutmy.email to check BIMI implementation and sender reputation.
  • Yahoo CFL Enrollment: Enrollment in Yahoo's Complaint Feedback Loop (CFL) can improve logo visibility.
  • SVG File Format: The SVG file must be properly formatted and served over HTTPS.
  • BIMI Purpose: BIMI is a brand indicator, not a deliverability tool.

Key considerations

  • Implementation Correctness: Confirm that all technical aspects of BIMI implementation are correct before troubleshooting.
  • External Factors: Be aware that external factors, like Yahoo's internal processes, might affect logo display.
  • Sender Hub Importance: If there are problems ensure you're registered and set up correctly in the Yahoo Sender Hub.
Expert view
Expert from Spam Resource explains that to fix Yahoo BIMI issues it is important to ensure that your SVG file is properly formatted and served over HTTPS. If the SVG file has any issues it will result in your logo not being displayed.
27 Jun 2022 - Spam Resource
Expert view
Expert from Word to the Wise explains that to resolve BIMI logo display issues on Yahoo, ensure enrollment in Yahoo's Complaint Feedback Loop (CFL) through their Sender Hub, as this often improves logo visibility once approved.
27 Dec 2023 - Word to the Wise
What the documentation says
4 technical articles
According to official documentation, the failure of a BIMI logo to display in Yahoo Mail after implementation is often tied to specific technical requirements. The DMARC policy must be set to 'quarantine' or 'reject'; a 'none' policy will prevent the logo from appearing. Errors in the BIMI DNS record can also hinder display, necessitating careful verification of its format and accessibility. Furthermore, the SVG image must conform to particular format standards, be publicly accessible via HTTPS, and remain under 32KB in size. Finally, if using a VMC, it must be issued by an accepted Certificate Authority.

Key findings

  • DMARC Policy: DMARC policy must be 'quarantine' or 'reject'.
  • BIMI DNS Record: The BIMI DNS record must be correctly formatted and accessible.
  • SVG Requirements: The SVG image must be properly formatted, publicly accessible via HTTPS, and under 32KB.
  • VMC Authority: If a VMC is used, it must be issued by an accepted Certificate Authority.

Key considerations

  • Technical Accuracy: Ensure that all technical requirements are met before troubleshooting further.
  • Compliance: Strict adherence to format and accessibility standards is crucial for BIMI to function correctly.
  • Certificate Validation: Double check that the VMC is valid.
Technical article
Documentation from Agari outlines that your VMC (Verified Mark Certificate) may not be issued by an accepted Certificate Authority. Confirm you're using an accepted authority.
28 Oct 2023 - Agari (Proofpoint)
Technical article
Documentation from Yahoo Help Central explains that for BIMI to work on Yahoo Mail, you need to ensure your DMARC policy is set to 'quarantine' or 'reject'. A policy of 'none' will prevent the BIMI logo from displaying.
7 Jul 2023 - Yahoo Help Central
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