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Why is my BIMI logo not showing up in Yahoo Mail after implementation?

10Marketer opinions4Expert opinions4Technical articles2Resources

Summary

When a BIMI logo doesn't appear in Yahoo Mail after implementation, several factors can be at play. DMARC policy must be set to 'quarantine' or 'reject.' It's wise to allow a 72-hour waiting period for display. Sender reputation may need to be established. Verify the BIMI DNS record is correctly formatted and accessible. The SVG image must meet specific criteria, being publicly accessible via HTTPS, of a specific format and under 32KB. VMC certificates must be issued by accepted Certificate Authorities. Enroll in Yahoo's Complaint Feedback Loop (CFL) through the Sender Hub. Use tools like aboutmy.email for implementation checks. While a VMC isn't always required for Yahoo, it’s recommended. Also consider that logo display inconsistencies can occur across Yahoo domains and app versions, and reaching out to Yahoo Mail support may be necessary for specific issues. BIMI primarily serves as a brand indicator, and should not be thought of as a deliverability tool.

Key findings

  • DMARC Requirement: DMARC policy must be set to 'quarantine' or 'reject' for BIMI to display on Yahoo.
  • Waiting Period: Allow at least 72 hours for the BIMI logo to appear after implementation.
  • Sender Reputation: A sufficient sender reputation may be required by Yahoo.
  • DNS Record Accuracy: Verify the BIMI DNS record is correctly formatted and accessible.
  • SVG File Compliance: The SVG image must be publicly accessible via HTTPS, of the correct format and under 32KB.
  • VMC Certificate Authority: VMC certificates must be issued by accepted Certificate Authorities.
  • Yahoo CFL Enrollment: Enroll in Yahoo's Complaint Feedback Loop (CFL) through the Sender Hub.
  • BIMI Checker: Use tools like aboutmy.email to check BIMI implementation.

Key considerations

  • Technical Compliance: Ensure strict adherence to technical requirements, including DNS, DMARC, and SVG.
  • Sender Hub Setup: Set up and use the Yahoo Sender Hub to improve your overall email health and logo display.
  • Logo Inconsistencies: Be aware that logo display may vary across Yahoo domains and app versions.
  • Yahoo Support: Contact Yahoo Mail support for specific account-related issues.
  • VMC Optional: While a VMC isn't required for Yahoo, it’s recommended as a best practice.

What email marketers say
10Marketer opinions

After implementing BIMI, the logo may not immediately appear in Yahoo Mail due to various reasons. These include: DMARC policy settings, which should be set to 'quarantine' or 'reject'; potential delays in logo display requiring a waiting period; sender reputation not meeting Yahoo's threshold; incomplete implementation steps, necessitating a checklist review; inconsistencies in logo display across Yahoo domains or app versions; failure to enroll in Yahoo's Complaint Feedback Loop (CFL) or sender hub, or DNS records or SVG requirements are not right; and the possibility of needing direct support from Yahoo Mail to resolve specific account issues. A VMC is recommended but may not be required for Yahoo.

Key opinions

  • DMARC Policy: Yahoo requires a DMARC policy of 'quarantine' or 'reject' for BIMI to display.
  • Implementation Delays: It may take up to 72 hours for the BIMI logo to appear after implementation.
  • Sender Reputation: A sufficient sender reputation is required for Yahoo to display the BIMI logo.
  • Checklist Review: Ensure all implementation steps have been completed correctly.
  • Inconsistent Display: Logo display may vary across different Yahoo domains or app versions.
  • SVG File: SVG image must meet specific format, accessibility, and size requirements.
  • Complaint Feedback Loop: Enrolling in Yahoo's CFL or sender hub can improve logo visibility.

Key considerations

  • VMC Requirement: While not always required for Yahoo, a VMC (Verified Mark Certificate) is generally recommended.
  • Direct Support: Contacting Yahoo Mail support may be necessary to resolve account-specific issues.
  • Yahoo Requirements: Double check you follow all the Yahoo BIMI rules and guidance.
Marketer view

Email marketer from Gmass shares that some users had to wait to enroll in the Yahoo feedback loop through their sender hub, and after approval was granted they were able to see the logo working.

October 2022 - Gmass
Marketer view

Email marketer from Quora states that if the BIMI logo still isn't showing up after checking all the settings, trying to reach out to Yahoo Mail's support team directly can help solve specific account issues.

January 2022 - Quora
Marketer view

Email marketer from Email Geeks Forum responds that problems in your DMARC policy might stop the BIMI logo from showing up on Yahoo Mail. Check your DMARC settings to make sure they're set up correctly.

October 2021 - Email Geeks Forum
Marketer view

Email marketer from Mailjet responds that While a VMC is needed for Google, it is not a requirement for Yahoo to show the BIMI logo in most cases (though it is best practice).

May 2024 - Mailjet
Marketer view

Email marketer from Litmus explains that while Yahoo supports BIMI, logo display can sometimes be inconsistent across different Yahoo domains or app versions.

December 2021 - Litmus
Marketer view

Email marketer from Reddit explains that sometimes it takes time for email clients to start displaying the BIMI logo after implementation. They recommend waiting at least 72 hours and checking again.

March 2025 - Reddit
Marketer view

Marketer from Email Geeks shares a link to Yahoo's BIMI page for troubleshooting BIMI implementation issues.

April 2024 - Email Geeks
Marketer view

Email marketer from Email on Acid responds that a complete implementation checklist can ensure you haven't missed any of the multiple stages for BIMI to work, including DNS configuration and validation.

April 2022 - Email on Acid
Marketer view

Email marketer from Stack Overflow shares that your sending reputation might not be high enough. Yahoo might not display the BIMI logo for senders with low or unestablished reputations, even if all technical requirements are met.

April 2022 - Stack Overflow
Marketer view

Marketer from Email Geeks shares a link to Yahoo's BIMI requirements page.

December 2024 - Email Geeks

What the experts say
4Expert opinions

When BIMI logos fail to appear in Yahoo Mail post-implementation, experts recommend a multi-faceted approach to troubleshooting. This includes verifying BIMI implementation and reputation using tools like aboutmy.email. Crucially, enrollment in Yahoo's Complaint Feedback Loop (CFL) via the Sender Hub is highlighted as a potentially effective solution for improving logo visibility upon approval. Ensuring the SVG file is properly formatted and served over HTTPS is also critical. Additionally, it's important to remember that BIMI primarily serves as a brand indicator, not a deliverability tool, so its implementation shouldn't be expected to directly impact deliverability rates.

Key opinions

  • Implementation Check: Use tools like aboutmy.email to check BIMI implementation and sender reputation.
  • Yahoo CFL Enrollment: Enrollment in Yahoo's Complaint Feedback Loop (CFL) can improve logo visibility.
  • SVG File Format: The SVG file must be properly formatted and served over HTTPS.
  • BIMI Purpose: BIMI is a brand indicator, not a deliverability tool.

Key considerations

  • Implementation Correctness: Confirm that all technical aspects of BIMI implementation are correct before troubleshooting.
  • External Factors: Be aware that external factors, like Yahoo's internal processes, might affect logo display.
  • Sender Hub Importance: If there are problems ensure you're registered and set up correctly in the Yahoo Sender Hub.
Expert view

Expert from Spam Resource explains that to fix Yahoo BIMI issues it is important to ensure that your SVG file is properly formatted and served over HTTPS. If the SVG file has any issues it will result in your logo not being displayed.

March 2024 - Spam Resource
Expert view

Expert from Word to the Wise explains that to resolve BIMI logo display issues on Yahoo, ensure enrollment in Yahoo's Complaint Feedback Loop (CFL) through their Sender Hub, as this often improves logo visibility once approved.

October 2024 - Word to the Wise
Expert view

Expert from Email Geeks suggests using aboutmy.email to check BIMI implementation and reputation.

June 2024 - Email Geeks
Expert view

Expert from Email Geeks clarifies that BIMI is not a deliverability tool, and no change in deliverability should be considered a success.

February 2023 - Email Geeks

What the documentation says
4Technical articles

According to official documentation, the failure of a BIMI logo to display in Yahoo Mail after implementation is often tied to specific technical requirements. The DMARC policy must be set to 'quarantine' or 'reject'; a 'none' policy will prevent the logo from appearing. Errors in the BIMI DNS record can also hinder display, necessitating careful verification of its format and accessibility. Furthermore, the SVG image must conform to particular format standards, be publicly accessible via HTTPS, and remain under 32KB in size. Finally, if using a VMC, it must be issued by an accepted Certificate Authority.

Key findings

  • DMARC Policy: DMARC policy must be 'quarantine' or 'reject'.
  • BIMI DNS Record: The BIMI DNS record must be correctly formatted and accessible.
  • SVG Requirements: The SVG image must be properly formatted, publicly accessible via HTTPS, and under 32KB.
  • VMC Authority: If a VMC is used, it must be issued by an accepted Certificate Authority.

Key considerations

  • Technical Accuracy: Ensure that all technical requirements are met before troubleshooting further.
  • Compliance: Strict adherence to format and accessibility standards is crucial for BIMI to function correctly.
  • Certificate Validation: Double check that the VMC is valid.
Technical article

Documentation from Agari outlines that your VMC (Verified Mark Certificate) may not be issued by an accepted Certificate Authority. Confirm you're using an accepted authority.

October 2023 - Agari (Proofpoint)
Technical article

Documentation from Yahoo Help Central explains that for BIMI to work on Yahoo Mail, you need to ensure your DMARC policy is set to 'quarantine' or 'reject'. A policy of 'none' will prevent the BIMI logo from displaying.

April 2025 - Yahoo Help Central
Technical article

Documentation from dmarcian states that the SVG must be a specific format, publicly accessible and HTTPS and not larger than 32KB or it will not work.

July 2023 - dmarcian
Technical article

Documentation from BIMI Group explains that errors in the BIMI DNS record can prevent the logo from displaying. Verify the record is correctly formatted and accessible.

September 2022 - BIMI Group

Related resources
2Resources

Troubleshooting common BIMI problems - Valimail
Troubleshooting common BIMI problems - Valimail

Learn why your logo isn’t showing up in the inbox (and what to do about it) in this complete guide to troubleshooting BIMI problems.

Valimail -
What Is BIMI? Logo Requirements & Setup
What Is BIMI? Logo Requirements & Setup

Want to add a verified logo to your emails? BIMI is the solution. Learn about BIMI logo requirements, setup steps, and the benefits it offers for your brand.

PowerDMARC

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