Summary
Finding precise statistics on BIMI adoption can be challenging. While BimiRadar directly tracks adoption rates, other sources suggest looking to industry reports, email security vendors, and marketing firms for aggregated data. Valimail offers insights based on their data, and monitoring DMARC implementation, a BIMI prerequisite, can give an indirect view. The BIMI Group, DigiCert, Entrust, and Sectigo, involved in BIMI-related services, recommend industry analysis. Reddit and StackOverflow communities note growing interest, particularly among larger brands, though without exact figures. Providers like Litmus, Mailjet, ZeroBounce, and Gmass might touch on BIMI in their content. Laura Atkins from Word to the Wise highlights increased adoption by major brands as a growing trend.
Key findings
- BimiRadar Tracks Adoption: BimiRadar directly tracks BIMI adoption rates.
- Industry Reports Key: Industry reports and vendor data are important resources.
- DMARC Monitoring: Monitoring DMARC implementation provides an indirect measure.
- Brand Adoption Trend: Large brands are increasingly adopting BIMI.
- Limited Direct Numbers: Direct, public statistics are often limited.
Key considerations
- Confidentiality: Adoption data is often kept confidential for competitive reasons.
- Indirect Indicators: Rely on indirect measures like DMARC implementation or industry analysis.
- Vendor Bias: Data from individual vendors may not represent the entire market.
- Anecdotal Evidence: Some insights are based on anecdotal evidence rather than hard data.
- Industry reports: Check industry reports from email security vendors and marketing firms.
What email marketers say
9 marketer opinions
Information on BIMI adoption rates can be found in various sources, including websites that track BIMI adoption, industry reports, and blog posts. While some sources provide statistics on the percentage of domains that have implemented BIMI, others offer insights into adoption trends based on customer data and industry analysis. Anecdotal evidence suggests that BIMI is growing, especially among larger brands, but concrete adoption numbers can be difficult to obtain. Many resources focus on the benefits of BIMI and related concepts such as DMARC, rather than providing specific adoption statistics.
Key opinions
- BimiRadar Tracks Adoption: BimiRadar tracks BIMI adoption rates across domains.
- Litmus Provides Industry Insights: Litmus shares industry reports and blog posts that touch upon BIMI adoption.
- Reddit's r/emailmarketing Community Insights: The r/emailmarketing community suggests BIMI is growing, especially among larger brands, though without hard numbers.
- StackOverflow Highlights Enterprise Adoption: StackOverflow indicates larger organizations are leading BIMI adoption.
- Proofpoint (Agari) Security Reports: Proofpoint, formerly Agari, may include BIMI adoption trends in security reports.
- EmailGeeks Members Seek Data: EmailGeeks community members actively seek BIMI adoption statistics.
- Email Vendor Content Highlights Benefits: Email vendors like Mailjet, ZeroBounce, and Gmass highlight the benefits of BIMI without necessarily sharing specific adoption statistics.
Key considerations
- Limited Public Statistics: Specific, publicly available BIMI adoption statistics are often limited due to confidentiality and competitive reasons.
- Focus on Related Technologies: Some resources focus on related technologies like DMARC, which is a prerequisite for BIMI.
- Anectodal Data: Some insights are based on anecdotal evidence and community discussions rather than concrete data.
- Vendor-Specific Data: Some vendors may offer insights based on their customer data, but this data may not be representative of the overall market.
- Check industry reports: Consult industry reports and case studies for information on brand-specific implementations.
Marketer view
Email marketer from ZeroBounce might cover BIMI as part of their email deliverability content. Checking their blog or resource section could reveal related insights or industry analysis.
8 Nov 2021 - ZeroBounce
Marketer view
Email marketer from BimiRadar shares that their website tracks BIMI adoption rates across various domains and provides statistics on the percentage of domains that have implemented BIMI.
10 Mar 2024 - BimiRadar
What the experts say
2 expert opinions
BIMI adoption statistics can be found on BimiRadar.com. Laura Atkins from Word to the Wise suggests that while exact numbers are difficult to obtain, the increased implementation of BIMI by large brands indicates a growing trend. Industry reports and case studies can also provide insight into BIMI usage.
Key opinions
- BimiRadar: BimiRadar is a resource for finding BIMI adoption statistics.
- Large Brand Adoption: The increasing implementation of BIMI by major brands suggests a growing trend.
Key considerations
- Limited Direct Numbers: Exact BIMI adoption numbers are often difficult to come by.
- Indirect Measurement: Explore industry reports and case studies for a more complete view of BIMI usage.
Expert view
Expert from Email Geeks shares a URL to find stats about BIMI adoption - <http://Bimiradar.com|Bimiradar.com>
31 Oct 2024 - Email Geeks
Expert view
Expert from Word to the Wise, Laura Atkins discusses BIMI and its role in brand recognition, suggesting that while concrete adoption numbers are hard to come by, the presence of major brands implementing BIMI indicates a growing trend. Mentions that exploring industry reports and case studies can give an insight into usage, but the article does not offer explicit statistics.
21 Dec 2022 - Word to the Wise
What the documentation says
6 technical articles
Official documentation from BIMI-related organizations indicates that specific, public BIMI adoption statistics are generally unavailable due to confidentiality and competitive concerns. Instead, aggregated and anonymized data may be shared in industry reports or presentations. While direct numbers aren't usually published, insights into adoption trends can be found through industry analysis, vendor data, and monitoring DMARC implementation (a prerequisite for BIMI). Organizations that provide Verified Mark Certificates (VMCs) for BIMI also suggest reviewing industry analysis for adoption trends.
Key findings
- Limited Public Data: Specific BIMI adoption statistics are generally not publicly available.
- Industry Reports: Aggregated and anonymized data may be shared in industry reports and presentations.
- Vendor Insights: Valimail offers insights based on their customer data and industry analysis.
- DMARC as Indicator: Monitoring DMARC implementation can provide an indirect indication of BIMI readiness.
Key considerations
- Confidentiality: Confidentiality and competitive reasons limit the public availability of adoption statistics.
- Indirect Measurement: Direct numbers may not be available; focus on industry reports and analysis for trends.
- Industry Reports Focus: Refer to industry reports for aggregated and anonymized data.
- DMARC prerequisite: DMARC set up is important as it is a pre-requisite to BIMI
Technical article
Documentation from Sectigo explains their role as a provider of VMCs necessary for BIMI, without providing adoption numbers directly. Industry-specific reports are recommended for such data.
9 Dec 2022 - Sectigo
Technical article
Documentation from Valimail explains that while exact numbers fluctuate, Valimail offers insights into DMARC and BIMI adoption trends based on their customer data and industry analysis. They suggest reviewing their blog and resource section for related data.
31 Jan 2023 - Valimail.com
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