Setting up a new email server for outbound emails involves careful planning across multiple areas to ensure deliverability and security. Key areas include choosing the right MTA by considering specific needs like scalability, security, and management; implementing email authentication protocols such as SPF, DKIM, and DMARC; configuring a reverse DNS record; warming up the IP address gradually; and actively managing your email list. Other crucial steps include setting up feedback loops with ISPs to manage spam complaints, ensuring that port 25 is open, configuring TLS settings for encrypted transmissions, and enabling SMTP authentication. Monitoring your server's reputation and bounce processing are important for ongoing management. Don't forget to test your email delivery across various providers to identify any issues.
13 marketer opinions
Setting up a new email server for outbound emails involves several crucial steps to ensure deliverability and prevent your emails from being marked as spam. Key aspects include implementing email authentication protocols (SPF, DKIM, DMARC), configuring reverse DNS records, and warming up your IP address gradually. Additionally, setting up feedback loops with ISPs, monitoring your server's reputation, and ensuring proper bounce processing are important for maintaining a clean sending reputation. When selecting an MTA, consider alternatives like ZoneMTA and Haraka, especially for commercial sending, due to their modern architecture and built-in features like bounce handling and DKIM signing. Finally, ensure that port 25 is open, TLS is configured, SMTP authentication is enabled, and test your email delivery to various providers.
Marketer view
Email marketer from DigitalOcean Community shares that with Postfix, its important to properly configure the TLS settings to encrypt email transmissions. This helps protect sensitive information and builds trust with receiving mail servers.
16 Oct 2024 - DigitalOcean Community
Marketer view
Expert from Email Geeks explains that Haraka has a more modern architecture than Exim4 because it does not maintain legacy code going back to the days when universities sent email.
23 Aug 2022 - Email Geeks
2 expert opinions
Setting up an email server involves two primary considerations: selecting an appropriate MTA and ensuring proper email authentication. When choosing an MTA, factors like scalability, security features, and ease of management should be considered. Different MTAs cater to varying needs, from high-volume sending to smaller, simpler organizations. A foundational step is to implement email authentication protocols (SPF, DKIM, and DMARC). These protocols help establish your legitimacy and improve deliverability by allowing receiving mail servers to verify that your emails are authorized.
Expert view
Expert from Word to the Wise responds that ensuring proper email authentication (SPF, DKIM, and DMARC) is a foundational step for outbound email. These protocols help establish your legitimacy and improve deliverability by allowing receiving mail servers to verify that your emails are authorized.
12 Jan 2023 - Word to the Wise
Expert view
Expert from Spam Resource explains that when choosing an MTA, it's essential to consider the specific requirements of your email program, including scalability, security features, and ease of management. Some MTAs are better suited for high-volume sending, while others are designed for smaller organizations with simpler needs.
16 May 2023 - Spam Resource
3 technical articles
Setting up a new email server involves configuring the server's identity and handling mail for different domains, which, in Postfix, is done by setting `myhostname`, `myorigin`, and `mydestination` in the `main.cf` file. For Haraka, the installation process involves using Node.js and npm to download, install dependencies, and configure the basic server setup. ZoneMTA offers built-in bounce handling, enabling automatic processing of bounced emails to maintain a clean sending reputation.
Technical article
Documentation from Haraka.github.io explains that installing Haraka involves using Node.js and npm. It details the steps to download, install dependencies, and configure the basic server setup to handle outbound emails.
31 Aug 2023 - Haraka.github.io
Technical article
Documentation from Postfix.org explains that a basic Postfix configuration involves setting the `myhostname`, `myorigin`, and `mydestination` parameters in the `main.cf` file. This defines the server's identity and how it handles mail for different domains.
16 Apr 2024 - Postfix.org
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