Summary
Experts, marketers, and documentation sources offer a nuanced perspective on GlockApps deliverability reports. While GlockApps may be used to get a quick and easy view of inbox placement, many caution against relying solely on its data. Concerns include potential inconsistencies with real-world data and that they only provide a limited snapshot. It's recommended to use GlockApps in conjunction with other methods and other tools, as well as real world data. Alternatives mentioned include Validity Everest, Google Postmaster Tools, and Microsoft SNDS. A good sender reputation is crucial for results on GlockApps, as well as overall deliverability. It is highly recommended to use more than one testing service.
Key findings
- GlockApps Limitations: GlockApps provides a snapshot, not a comprehensive view, of deliverability.
- Inconsistencies: Reported inconsistencies exist between GlockApps data and real-world email performance.
- Alternative Tools: Tools like Validity Everest, Google Postmaster Tools, and Microsoft SNDS can be used as complements or alternatives to GlockApps.
- Sender Reputation Key: A strong sender reputation is essential for good delivery and affects GlockApps results.
- Authentication Matters: Email authentication protocols (like SPF) positively influence deliverability and sender reputation.
Key considerations
- Data Validation: Validate GlockApps results against real-world ESP data, postmaster tools, and other monitoring services.
- Holistic Approach: Implement a comprehensive strategy including sender reputation management, feedback loop engagement, and authentication.
- Continuous Monitoring: Monitor deliverability metrics continuously and adjust strategies based on evolving trends.
- Multiple Tools: It is essential to use multiple tools to test deliverability, not just rely on GlockApps.
What email marketers say
13 marketer opinions
Experts and marketers have mixed opinions on the reliability of GlockApps deliverability placement reports. While some find them useful for a quick snapshot of inbox placement and initial testing, many caution against relying solely on their data. Concerns include inconsistent results, discrepancies with real-world data, and a tendency to cause unnecessary panic. Alternatives to GlockApps include Validity Everest, Google Postmaster Tools, and Microsoft SNDS. A common recommendation is to use a combination of tools and techniques, including monitoring sender reputation, engaging with feedback loops, authenticating email, and analyzing engagement metrics directly from the ESP.
Key opinions
- Reliability Concerns: GlockApps results may be inconsistent with actual inbox placement and should be taken with a grain of salt.
- Alternative Tools: Validity Everest, Google Postmaster Tools, and Microsoft SNDS are viable alternatives or complements to GlockApps.
- Quantitative vs. Qualitative: Seed tests like GlockApps provide quantitative data, but real-world data and organic metrics offer more accurate insights.
- Root Cause Analysis: GlockApps can highlight a deliverability problem, but investigation into authentication, sender reputation and list quality is also recommended.
Key considerations
- Data Validation: Validate GlockApps results with real-world data from ESPs, postmaster tools, and other deliverability monitoring services.
- Holistic Approach: Adopt a comprehensive deliverability strategy that includes monitoring sender reputation, engaging with feedback loops, and authenticating email.
- Understanding Limitations: Recognize that GlockApps provides a limited snapshot of deliverability and may not reflect individual subscriber behavior.
- Sender Reputation: Having a good sender reputation is key to getting good delivery of your emails and good results on GlockApps.
Marketer view
Marketer from Email Geeks suggests that Gmail legacy inboxes may not be great for Gmail placement and recommends looking at Gmail stats/postmaster tools to assess deliverability. If strong opens and high domain reputation are present, there's likely no need to worry.
20 Feb 2022 - Email Geeks
Marketer view
Email marketer from Email Vendor Selection suggests that while GlockApps can be helpful for initial testing, it's essential to validate its results with real-world data and other deliverability monitoring tools to get a comprehensive view of inbox placement.
10 Apr 2024 - Email Vendor Selection
What the experts say
2 expert opinions
Experts highlight the limitations of relying solely on seed list testing tools like GlockApps for assessing email deliverability. These tools provide a snapshot in time and may not reflect real user engagement or the complexities of filtering decisions. Therefore, it's important to use data and metrics to understand deliverability results.
Key opinions
- Snapshot View: GlockApps provides a snapshot of deliverability but doesn't capture long-term trends.
- Limited Scope: Seed list testing may not accurately reflect real user engagement or individual filtering decisions.
- Data Interpretation: Understanding and interpreting data/metrics is crucial for comprehensive deliverability assessment.
Key considerations
- Beyond Seed Lists: Don't rely solely on seed list testing; incorporate data from various sources.
- Real User Data: Prioritize analyzing engagement metrics from real users to understand deliverability.
- Continuous Monitoring: Implement continuous deliverability monitoring to track trends and identify issues promptly.
Expert view
Expert from Spam Resource responds to a question and highlights how it is important to use data and metrics to understand and interpret your deliverability and testing results.
15 Oct 2023 - Spam Resource
Expert view
Expert from Word to the Wise explains that seed list testing tools like GlockApps have limitations, as they only provide a snapshot of deliverability at a specific moment and may not accurately reflect real user engagement or filtering decisions based on individual subscriber behavior.
1 May 2024 - Word to the Wise
What the documentation says
5 technical articles
Documentation sources emphasize a proactive and comprehensive approach to email deliverability that goes beyond basic placement reports. They highlight the importance of monitoring sender reputation, engaging with feedback loops, authenticating email (including SPF setup), and utilizing tools like Validity Everest, Google Postmaster Tools, and Microsoft SNDS for insights into deliverability performance and potential issues.
Key findings
- Comprehensive Monitoring: Tools and platforms like Validity Everest, Google Postmaster Tools and Microsoft SNDS are useful for monitoring deliverability.
- Sender Reputation: Maintaining a good sender reputation is crucial for email deliverability.
- Authentication: Proper email authentication, especially SPF, is important for a good email reputation and should be configured correctly.
- Feedback Loops: Engaging with feedback loops helps identify and address deliverability problems.
Key considerations
- Proactive Measures: Focus on proactive measures like maintaining a good sender reputation and authenticating email.
- Utilize Available Tools: Utilize tools such as Validity Everest, Google Postmaster Tools, and Microsoft SNDS to monitor deliverability and identify issues.
- Continuous Monitoring: Continuously monitor deliverability metrics and adapt strategies as needed.
Technical article
Documentation from Google Postmaster Tools highlights its utility in monitoring sender reputation, spam rates, and feedback loop data for Gmail users, providing insights into potential deliverability issues directly from Google's perspective.
28 Apr 2022 - Google
Technical article
Documentation from Validity highlights their Everest platform as a comprehensive solution for monitoring and improving email deliverability, offering insights into sender reputation, spam trap hits, and inbox placement.
15 Jul 2022 - Validity
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