Summary
Setting up Braze with Validity/Everest seed lists involves several key steps and considerations. Seed lists should be imported into Braze with unique, identifiable external IDs. The Everest seed list must match the email addresses used in Braze, and measures should be taken to prevent suppression of seed emails. Active monitoring in Everest is essential. List hygiene and segmentation practices enhance sender reputation, improving overall deliverability. Setting up custom headers can assist in identifying seed list emails. To send data to Everest use webhooks, which are set up inside of Braze. Correctly configuring seed lists is vital, coupled with active monitoring. Comparing results across multiple services is crucial for accurate deliverability assessment. Ensure your seed list is up to date and accurately reflects your target audience. When troubleshooting, review email deliverability. Utilize Validity's integration support for proper setup.
Key findings
- Seed List Import & IDs: Import seed lists into Braze using unique external IDs (e.g., everestseedlist-1).
- Email Matching: Ensure the Everest seed list email addresses match those in Braze.
- Suppression Avoidance: Prevent suppression or filtering of seed emails within Braze.
- Active Monitoring: Actively monitor seed list performance in Everest.
- List Management: Implement list hygiene and segmentation to enhance sender reputation.
- Custom Headers: Consider using custom headers to identify seed list emails for tracking.
- Webhook Integration: Setup webhooks to send data from Braze to Validity/Everest
- Compare results: Compare Results across multiple services.
Key considerations
- Accuracy: Data is accurate and up to date.
- Seed Strategy: Integrate seed lists into a broader email testing strategy.
- Expert guidance: Contact expert support.
What email marketers say
10 marketer opinions
To set up Braze with Validity/Everest seed lists, the main recommendations are to import seed lists into Braze with identifiable external IDs, ensure the seed list in Everest matches the email addresses in Braze, avoid suppressing or filtering seed emails, and actively monitor the performance in Everest. Cleaning the email list and segmenting it contributes to a better sender reputation, indirectly benefiting deliverability. Setting up custom headers can help identify seed list emails. Regular updates to seed lists will make sure your target audience is accurately represented in the test.
Key opinions
- Seed List Import: Import seed lists into Braze with identifiable external IDs (e.g., everestseedlist-1).
- Seed List Matching: Ensure the seed list in Everest matches the email addresses used in Braze.
- Suppression Avoidance: Verify that seed emails are not being suppressed or filtered out by Braze's systems.
- Active Monitoring: Actively monitor seed list performance in Everest.
- List Hygiene: Cleaning and segmenting the email list improves sender reputation.
- Custom Headers: Setting up custom headers can help identify seed list emails within analytics.
- Review Placement: Review the inbox placement for performance metrics in Everest
- Seed Testing: Effective method to check email placement.
Key considerations
- Data Accuracy: Ensure the data used in seed testing is accurate and up to date.
- ESP Integration: Setting up custom headers in Braze and integrating with external Validity to track seed performance.
- Email Monitoring: To send email event data to Validity Everest. To set up a webhook within Braze.
Marketer view
Email marketer from Email Geeks offers to monitor seed logs to ensure emails aren't missing from their side, and is the seed manager for Validity.
16 Nov 2024 - Email Geeks
Marketer view
Email marketer from Email Geeks shares that they imported the seed list into Braze with their emails, but set the external ID’s as everestseedlist-1, everestseedlist-2, etc.
15 May 2022 - Email Geeks
What the experts say
2 expert opinions
Setting up Braze with Validity/Everest seed lists involves correctly establishing seed lists, actively monitoring their performance with tools like Validity Everest, maintaining list hygiene, and ensuring proper authentication for better deliverability. Comparing results across multiple services provides a more accurate overview of overall deliverability.
Key opinions
- Correct Seed List Setup: Importance of setting up seed lists correctly in Braze.
- Active Performance Monitoring: Actively monitoring seed list performance using tools like Validity Everest.
- List Hygiene: Emphasizing the need for list hygiene to improve deliverability.
- Proper Authentication: Ensuring proper authentication to enhance deliverability to the inbox.
- Multiple Service Monitoring: Monitoring and comparing results across multiple services for accurate deliverability assessment.
Key considerations
- Seed List Strategy: Use seed lists as part of a wider email testing strategy.
- Service Comparison: Compare results across multiple services like Braze and Everest for accuracy.
Expert view
Expert from Spam Resource discusses the importance of setting up seed lists correctly and actively monitoring their performance using tools like Validity Everest, emphasizing the need for list hygiene and proper authentication to improve deliverability to the inbox when using seed data.
24 May 2023 - Spam Resource
Expert view
Expert from Word to the Wise details how to get the most out of using seed lists as a part of a wider email testing regime. It is important to monitor and compare your results in multiple services to get an accurate picture of overall deliverability.
9 Feb 2022 - Word to the Wise
What the documentation says
6 technical articles
Setting up Braze with Validity/Everest seed lists involves uploading seed lists with unique external IDs in Braze, adding seed lists through Everest's 'Seed List Management,' and troubleshooting missing seed data by verifying placements and data ingestion. Braze facilitates data sharing with Validity Everest via webhooks configured in the Developer Console. Validity offers integration support to ensure proper setup.
Key findings
- Unique External IDs: Upload seed lists with unique, identifiable external IDs (e.g., `everestseedlist-1`) in Braze.
- Everest Seed List Management: Add seed lists through the 'My Everest' and 'Seed List Management' page in Everest, ensuring to name seedlist.
- Troubleshooting Missing Data: Troubleshoot missing seed data by verifying seed placements and data ingestion from Braze.
- Webhook Setup: Set up a webhook in Braze's Developer Console to send email event data to Validity Everest, using the POST method and Validity's provided URL.
- Integration Support: Validity offers integration and direct support for Braze and Everest integration; contact Validity support for assistance.
Key considerations
- Deliverability Review: Review email deliverability when troubleshooting, noting any email suppressions affecting seed addresses.
- Active Configuration: Ensure seed placements are active and correctly configured within Validity.
Technical article
Documentation from Braze Help Center explains that seed groups are employed to measure deliverability across various mailbox providers. They recommend uploading seed lists with unique, identifiable external IDs (e.g., `everestseedlist-1`).
2 Feb 2024 - Braze Help Center
Technical article
Documentation from Braze's knowledge base explains steps to troubleshooting issues with campaign delivery. Including steps to confirm deliverability, and reasons for email supressions that may affect seed addresses. This should be reviewed when not seeing seed list data in Everest.
16 Jun 2024 - Braze Help Center
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