Determining VMC expiration involves several methods: checking the BIMI record using tools like Redsift, decoding the PEM file with OpenSSL, utilizing online BIMI/SSL checker tools (e.g., BIMI Radar), and inspecting certificate details via online SSL/TLS tools or within email client settings. Some platforms offer built-in monitoring (GlockApps). Regular checks and reminders are crucial. Be aware of potential date format variations (dd/mm/yyyy).
9 marketer opinions
Several methods exist for determining VMC expiration dates. These include checking BIMI records via tools like Redsift, decoding the VMC's PEM file using OpenSSL or similar tools, utilizing online BIMI checker tools, and setting up reminders for renewal dates. Some tools and platforms, like Redsift, might display dates in a non-standard format (dd/mm/yyyy). Platforms such as GlockApps and BIMI Radar provide built-in monitoring capabilities. Regularly monitoring the VMC status is recommended to avoid disruption.
Marketer view
Marketer from Email Geeks explains that if the VMC is linked in the BIMI record, you can check <http://redsift.com/tools/bimi|redsift.com/tools/bimi>. Otherwise, decode the PEM file.
3 May 2022 - Email Geeks
Marketer view
Email marketer from BIMI Radar tool explains you can utilise the BIMI Radar online tool to check the VMC status and expiration dates to see the overall BIMI health status.
7 Oct 2022 - BIMI Radar
2 expert opinions
Experts recommend two primary methods for determining VMC expiration: manual inspection of certificate details via online SSL tools or decoding the certificate file, and utilizing online VMC checker tools for a quick and clear display of the expiry date.
Expert view
Expert from Spam Resource forum advises that a VMC's expiration can often be determined by manually inspecting the certificate details via online SSL tools or by decoding the certificate file if available.
13 Dec 2022 - Spam Resource
Expert view
Expert from Word to the Wise recommends using online VMC checker tools to quickly find the expiration date of a VMC, as these tools are designed to parse certificate information and present the expiry date clearly.
21 Nov 2024 - Word to the Wise
3 technical articles
Official documentation outlines methods to check VMC expiration including using online SSL/TLS tools, examining certificate details in a browser when accessing BIMI-enabled emails, decoding the PEM file associated with the VMC, and inspecting certificate details via standard certificate inspection tools often available online or in email client settings.
Technical article
Documentation from Entrust outlines that the VMC expiry can be looked up by inspecting the certificate details using standard certificate inspection tools which are available online or within email client settings.
24 Aug 2022 - Entrust
Technical article
Documentation from DigiCert explains that to check the validity of a VMC, you can use online SSL/TLS tools or examine the certificate details in your browser after accessing a BIMI-enabled email.
10 Jun 2025 - DigiCert
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