The consensus is that while VMC and DMARC are essential foundations for BIMI logo display, domain and IP reputation significantly affect deliverability. A poor sender reputation can cause emails to be filtered into spam or blocked entirely, making the BIMI logo irrelevant. Conversely, a strong reputation helps ensure emails reach the inbox, enabling logo display. While BIMI itself doesn't directly impact sender reputation, a good pre-existing reputation is crucial for BIMI to be effective.
11 marketer opinions
While BIMI (Brand Indicators for Message Identification) primarily relies on DMARC compliance and a Verified Mark Certificate (VMC) for logo display, domain and IP reputation significantly impact deliverability. A poor sender reputation can lead to emails being filtered or sent to spam, preventing the BIMI logo from being displayed, regardless of proper authentication. Conversely, a positive reputation helps ensure emails reach the inbox, allowing the BIMI logo to be visible. Therefore, maintaining a good sender reputation is crucial for BIMI effectiveness.
Marketer view
Email marketer from URIports explains that while BIMI requires a valid VMC and compliant DMARC record, a good sender reputation helps in email deliverability, which is essential for the BIMI logo to be displayed in the recipient's inbox.
27 Jul 2023 - URIports
Marketer view
Email marketer from EmailAuth.io explains that domain reputation plays a role in whether your BIMI logo will display. A positive domain reputation can help ensure that your emails are delivered to the inbox, where the BIMI logo can be displayed. However, a negative domain reputation can hurt your chances of having your BIMI logo displayed.
8 Mar 2024 - EmailAuth.io
2 expert opinions
Experts agree that while a VMC and DMARC compliance are essential for BIMI, domain and IP reputation play a significant role in logo display. A good sender reputation is crucial because poor reputation can lead to emails being blocked or sent to spam, rendering the BIMI logo irrelevant.
Expert view
Expert from Spam Resource, Steve Jones, explains that VMC combined with DMARC compliance is crucial, but domain and IP reputation can impact whether the logo will be displayed.
15 Sep 2021 - Spam Resource
Expert view
Expert from Word to the Wise, Laura Atkins, responds to the question by stating that BIMI itself does not directly impact sender reputation, a pre-existing good sender reputation is crucial for BIMI implementation, because poor sender reputation can lead to messages being blocked or sent to spam, making the BIMI logo irrelevant.
24 Aug 2021 - Word to the Wise
5 technical articles
Documentation consistently emphasizes that while VMC (Verified Mark Certificate) and proper DMARC setup are prerequisites for BIMI (Brand Indicators for Message Identification), domain/IP reputation and deliverability are crucial factors affecting logo display. Poor sender reputation leads to emails landing in spam or being blocked, rendering BIMI and its logo display irrelevant, irrespective of a valid VMC and DMARC configuration. Mailbox providers consider sender reputation for overall email handling, which can bypass BIMI display if the reputation is poor.
Technical article
Documentation from GlobalSign highlights that while VMC helps display verified logos, it won't overcome poor sender reputation. Deliverability issues due to bad reputation will prevent the logo from being seen.
13 Sep 2021 - GlobalSign
Technical article
Documentation from DigiCert indicates that while a VMC primarily verifies logo ownership, inbox providers consider sender reputation for overall email handling. Poor reputation can lead to filtering, bypassing BIMI display.
5 Jul 2024 - DigiCert
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