While some mailbox providers might initially give .gov domains a slight advantage due to their perceived trustworthiness and the difficulty in obtaining them, this is not a guaranteed exception to spam filtering. The overwhelming consensus is that sender reputation is the most critical factor in deliverability. Poor sending practices, such as questionable list-building methods, high bounce rates, and low engagement, can quickly damage a .gov domain's reputation and lead to filtering. Proper email authentication (SPF, DKIM, DMARC), maintaining a clean email list, avoiding spam traps, regularly testing deliverability, and actively managing sender reputation are crucial for ensuring .gov emails reach the inbox. Domain age can also play a role, with newer domains potentially facing more scrutiny initially. Implementing DMARC is highly recommended to protect .gov domains from spoofing and phishing.
12 marketer opinions
While .gov domains might receive some initial trust due to the difficulty of obtaining them and their association with government entities, they are not immune to spam filtering. Their deliverability heavily depends on following email best practices, including proper authentication (SPF, DKIM, DMARC), maintaining clean email lists, avoiding spam traps, building a good sender reputation, and monitoring deliverability metrics. Poor sending practices, such as acquiring lists questionably, can damage their reputation and lead to filtering, regardless of the .gov domain status. Domain age, user engagement, and the mailbox provider's specific algorithms also play a significant role.
Marketer view
Email marketer from SenderPermutation shares that domain age can be a factor in deliverability. A newly registered domain, even a .gov, may face more scrutiny initially than an established one with a proven track record.
20 Sep 2023 - SenderPermutation
Marketer view
Marketer from Email Geeks shares that a postmaster might give .gov domains a freer hand because it's difficult to obtain one without being a government agency, suggesting recipients likely expect their mail.
9 Jan 2023 - Email Geeks
3 expert opinions
While .gov domains might be perceived as trustworthy and potentially receive some initial leniency from spam filters, their actual deliverability is not guaranteed. These domains still face deliverability challenges and are subject to the same rules as other senders regarding authentication, list hygiene, and sender reputation. Poor sending practices can lead to filtering, regardless of the .gov status, and strong authentication is critical for ensuring deliverability.
Expert view
Expert from Word to the Wise explains that while .gov domains might have a perceived advantage, sender reputation is key. If a .gov domain engages in poor sending practices, it will still be penalized by filters. They also state that proper authentication and list hygiene are still paramount.
17 Jul 2021 - Word to the Wise
Expert view
Expert from Email Geeks shares that .gov domains experience delivery problems and are seeking assistance to resolve them.
9 Nov 2024 - Email Geeks
5 technical articles
Email deliverability for .gov domains, as with any other domain, is heavily influenced by sender reputation, proper email authentication (SPF, DKIM, DMARC), and adherence to deliverability best practices. Official documentation emphasizes that mailbox providers evaluate all senders based on their sending behavior and domain/IP reputation. There's no inherent exception for .gov domains; they must still comply with authentication standards and maintain a positive reputation to ensure their emails reach the inbox.
Technical article
Documentation from DMARC.org details the DMARC standard, and recommends implementing DMARC.org to assist with authentication. Implementing DMARC can improve deliverability, particularly for sensitive domains like .gov.
2 Jun 2023 - DMARC.org
Technical article
Documentation from RFC Editor details the Sender Policy Framework (SPF). Proper authentication (including SPF, DKIM, and DMARC) is vital for deliverability, and .gov domains are expected to have this properly configured.
24 Jul 2024 - RFC Editor
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