Summary
While dedicated reporting tools for Verizon's new data feeds are not yet widely available, third-party integration, particularly through ESPs or vendors like 250ok, is anticipated. Direct access is limited and subject to commercial agreements, as Verizon is still finalizing its licensing structure. Existing tools such as Feedback Loops (FBLs), SNDS, and Google Postmaster Tools, along with reputation metrics from various providers, are useful for monitoring overall deliverability and addressing issues. These resources offer insights into user complaints, sender reputation, and spam rates, enabling optimization of email campaigns and sending practices.
Key findings
- Verizon Data Feed Tools: Tools to report on Verizon's new data feeds are still emerging and not yet widely accessible.
- Third-Party Integration: Integration of Verizon data is expected through ESPs or vendors like 250ok.
- Limited Direct Access: Direct access to Verizon data is limited and dependent on commercial agreements.
- Existing Deliverability Tools: Tools like FBLs, SNDS, and Google Postmaster Tools provide insights into deliverability.
- Reputation Metrics: Reputation metrics from different providers offer insights into deliverability challenges.
- Verizon licensing: Verizon is still in beta and there are no ETAs as to when it will be fully released
Key considerations
- Choose Vendor Carefully: Consider ESPs or vendors planning to integrate Verizon data for easier access.
- Assess Agreement Feasibility: Evaluate the feasibility of a direct commercial agreement with Verizon.
- Optimize Existing Tools: Optimize deliverability by leveraging tools like FBLs, SNDS, and Google Postmaster Tools.
- Focus on Metrics: Monitor reputation metrics to identify and address deliverability issues promptly.
- Understand Licensing: Be aware that Verizon's licensing is still in beta and there are no ETAs as to when it will be fully released.
What email marketers say
11 marketer opinions
Currently, dedicated reporting tools for Verizon's new data feeds are not widely available. While some ESPs and vendors like 250ok are anticipated to integrate this data, direct access is limited, and Verizon is still finalizing its licensing structure. Feedback loops (FBLs), SNDS, and Google Postmaster Tools are existing resources that can help monitor deliverability.
Key opinions
- Tool Availability: Dedicated reporting tools for Verizon data feeds are not yet widely available.
- Potential Integration: Some ESPs and vendors like 250ok are likely to integrate Verizon data feeds into their platforms.
- Access Restrictions: Direct access to Verizon data feeds is limited and subject to commercial agreements.
- Licensing Structure: Verizon is still in the process of defining its data licensing structure and usage policies.
- Alternative Tools: Feedback loops (FBLs), SNDS, and Google Postmaster Tools can be used to monitor deliverability in general.
Key considerations
- Third-Party Integration: Consider using ESPs or vendors that are planning to integrate Verizon data feeds for easier access.
- Direct Agreement Viability: Evaluate if a direct commercial agreement with Verizon for data feed access is feasible.
- Existing Tool Utilization: Leverage existing deliverability monitoring tools like FBLs, SNDS, and Google Postmaster Tools while waiting for Verizon-specific solutions.
- Cost Implications: Factor in the potential costs associated with accessing Verizon data feeds through different channels.
- Data Timing: Be aware that Verizon's licensing is still in beta and there are no ETAs as to when it will be fully released.
Marketer view
Marketer from Email Geeks says that 250ok already has SNDS and Google Postmaster Tools integrated and is pretty certain that they will be the first ones to have the Verizon data feed, due to their and VMG cooperation article about this specific case.
27 Oct 2021 - Email Geeks
Marketer view
Marketer from Email Geeks has not built reporting on Verizon's new data feeds, but they've inquired about it. They also assume some third party tools are going to pick it up. Mentions the VMG deliv team was at an industry conference last week after the release, so it'll be a bit until tools pick it up more formally since they're still in beta.
22 Mar 2024 - Email Geeks
What the experts say
3 expert opinions
Experts emphasize the importance of reputation metrics, feedback loops (FBLs), SNDS, and Google Postmaster Tools (GPT) for monitoring and improving email deliverability. While some providers are exploring Verizon data, specific timelines for integration are not yet available. These tools help identify deliverability challenges, manage spam complaints, and optimize email campaigns.
Key opinions
- Reputation Metrics: Reputation metrics offer insights into deliverability challenges.
- Feedback Loops (FBLs): FBLs help identify and remove users who mark emails as spam, improving deliverability.
- SNDS and GPT: SNDS and GPT provide reputation data and deliverability metrics.
- Verizon Data Exploration: Some providers are exploring Verizon data, but timelines for support are not yet available.
Key considerations
- Metric Monitoring: Regularly monitor reputation metrics to identify and address deliverability issues.
- FBL Implementation: Implement and manage feedback loops to promptly address spam complaints.
- Tool Utilization: Utilize SNDS and GPT for comprehensive deliverability insights.
- Future Integration: Stay informed about potential future integration of Verizon data into existing tools.
Expert view
Expert from Email Geeks shares that SNDS and GPT are part of their reputation tools, which includes things like RBL monitoring for Domains and IPs, along with some other tools. They are looking at the VMZ data, but have no timelines for support yet.
27 Aug 2021 - Email Geeks
Expert view
Expert from Spam Resource explains that Reputation metrics from different providers offer insights into deliverability challenges, and understanding these metrics is important for optimizing email campaigns.
5 Mar 2023 - Spam Resource
What the documentation says
3 technical articles
Verizon Media Postmaster, Google Postmaster Tools, and Microsoft SNDS offer tools and data to help senders monitor their email programs, understand user complaints, assess sender reputation, and identify and address deliverability issues. These resources provide insights into spam rates, complaint rates, and IP/domain reputation, enabling senders to optimize their sending practices and improve deliverability to Verizon, Gmail, and Microsoft users, respectively.
Key findings
- Feedback Loop (FBL) Data: Verizon Media Postmaster provides FBL data for insights into user complaints.
- Google Postmaster Tools: Google Postmaster Tools offers data on sending reputation, spam rate, and feedback loops for Gmail users.
- Microsoft SNDS: Microsoft SNDS provides data on IP address reputation, complaint rates, and other metrics for Microsoft email users.
- Deliverability Issue Identification: These tools help identify and fix deliverability problems.
Key considerations
- Regular Monitoring: Regularly monitor the data provided by these tools to identify and address deliverability issues promptly.
- Actionable Insights: Use the insights gained from these tools to optimize sending practices and improve sender reputation.
- Platform-Specific Optimization: Tailor sending practices based on the data and feedback provided by each platform (Verizon, Gmail, Microsoft) to maximize deliverability across different email providers.
- Comprehensive Approach: Use these tools in combination for a comprehensive understanding of deliverability performance.
Technical article
Documentation from Google explains that Postmaster Tools provides data about your sending reputation, spam rate, feedback loops, and other metrics that can help you identify and fix deliverability problems when sending to Gmail users.
4 Jun 2024 - Google Postmaster Tools
Technical article
Documentation from Microsoft explains that SNDS (Smart Network Data Services) provides data about your IP address reputation, complaint rates, and other metrics that can help you identify and fix deliverability problems when sending to Microsoft email users.
3 Apr 2023 - Microsoft SNDS
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