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Valimail vs DMARC Visualizer

Choose Valimail for automated enforcement, choose DMARC Visualizer for self-hosted visibility.
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DMARC Visualizer
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DMARC Visualizer
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Compare product functionality

Feature set

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DMARC Visualizer
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Valimail presents a comprehensive suite of DMARC enforcement tools, designed to provide full visibility and automated management. We found its primary strength lies in its ability to detect and classify email sending services, offering granular insights into authentication failures and potential spoofing attempts.
The platform emphasizes automation, particularly with SPF flattening and DKIM management, which simplifies achieving DMARC enforcement. It also includes features like BIMI support and advanced reporting, positioning it as a robust solution for proactive email security.
DMARC Visualizer, being an open-source collection of tools, offers a more DIY approach to DMARC reporting. It leverages established technologies like parsedmarc, Elasticsearch, and Grafana to process and visualize DMARC aggregate reports. This provides a high degree of control over your data infrastructure and customization.
While it requires manual setup and configuration, its open-source nature means there are no inherent feature limitations other than what you are willing to implement yourself. We've seen it used effectively for detailed analysis, allowing users to build custom dashboards and queries tailored to their specific needs.
How easy is each product to use

User experience

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DMARC Visualizer
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Valimail offers a relatively intuitive and user-friendly interface, making complex DMARC data more accessible. We found the dashboards to be well-organized, providing quick insights into email authentication status and potential threats. The guided workflows for policy implementation are a significant advantage for users looking to streamline their DMARC journey.
However, some users, including us, have noted that certain feature organizations can feel counter-intuitive, and gaining full value from advanced features might require a learning curve. Despite this, the overall experience is geared towards simplifying DMARC management for a broad audience.
The user experience with DMARC Visualizer is fundamentally different due to its open-source, self-hosted nature. Setting up the tool involves deploying parsedmarc, Elasticsearch, and Grafana, which demands considerable technical expertise in server management, Docker, and data visualization.
Once configured, the interface relies on Grafana's capabilities, offering powerful customization for dashboards and alerts. However, it lacks the out-of-the-box polish and guided experience of commercial solutions. It's an excellent choice for those who enjoy full control and building their own reporting infrastructure, but less so for users seeking a plug-and-play solution.
Which product has the best support

Support

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DMARC Visualizer
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Valimail generally provides strong customer support, with many users praising their onboarding assistance and the responsiveness of their teams. For higher-tier plans, dedicated account managers are available, which can be invaluable for navigating complex DMARC deployments and ongoing management. We've experienced their support as professional and helpful.
However, some feedback indicates that support can be slower for specific regions or for highly specialized technical queries outside of typical DMARC issues. Overall, if you opt for a paid plan, you can expect a good level of direct assistance and a comprehensive knowledgebase.
As an open-source project, DMARC Visualizer does not offer traditional vendor support. Assistance primarily comes from the community through GitHub repositories and forums. This means you rely on collective knowledge and the goodwill of other users and contributors.
While community support can be robust for common issues, resolving unique or complex problems often falls to your internal team. This model suits organizations with strong in-house technical capabilities that prefer self-reliance over a direct support channel.
Who should use each product

Suitability

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DMARC Visualizer
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Valimail is an excellent choice for organizations that prioritize automated DMARC enforcement and require a managed solution. Its comprehensive features and professional support make it highly suitable for:
Managed Service Providers (MSPs): Can manage DMARC for multiple clients efficiently, especially with its domain management features. Enterprise: Ideal for large organizations with complex email ecosystems, offering advanced security, API access, and dedicated support. Small to Medium Businesses (SMBs): The free Monitor plan provides a valuable starting point, though the full paid plans might be a significant investment.
DMARC Visualizer appeals to a different segment, primarily those with the technical resources and a preference for open-source solutions. It is best suited for:
Managed Service Providers (MSPs): If an MSP has strong DevOps capabilities, they could customize and deploy this for clients, but it lacks inherent multi-tenancy features. Enterprise: Organizations with robust internal IT teams that want full control over their DMARC data infrastructure, prefer open-source tools, and can handle self-hosting. Small to Medium Businesses (SMBs): Only those with significant technical expertise and a very limited budget, as it requires considerable effort to set up and maintain.

How does Valimail compare with DMARC Visualizer?

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DMARC Visualizer
DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Valimail, while powerful, can be an expensive solution, especially for smaller businesses, and some users express concerns about vendor lock-in. Its reporting, while extensive, sometimes lacks the granular detail desired for advanced auditing. DMARC Visualizer's main drawbacks stem from its nature as a self-hosted open-source tool, requiring significant technical expertise for setup, maintenance, and the absence of direct support.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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DMARC Visualizer
Easy DMARC Monitoring But Not Great
What do you like best about Valimail? Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use. What do you dislike about Valimail? A few things I don't like: 1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium. 2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss. 3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT. 4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO. What problems is Valimail solving and how is that benefiting you? We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
What do you like best about Valimail? Good interface for viewing DMARC reporting information. What do you dislike about Valimail? Price, it'd be nice if they could institute a model based on volume rather than the number of email domains. What problems is Valimail solving and how is that benefiting you? Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
What do you like best about Valimail? Ease of set-up and great customer support. What do you dislike about Valimail? Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features. What problems is Valimail solving and how is that benefiting you? Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
What do you like best about Valimail? My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies. What do you dislike about Valimail? Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy. What problems is Valimail solving and how is that benefiting you? Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
What do you like best about Valimail? The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data . As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself. What do you dislike about Valimail? The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded . What problems is Valimail solving and how is that benefiting you? The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)

Pricing

Valimail offers tiered pricing with a free monitoring plan and paid enforcement options, while DMARC Visualizer is a completely free, open-source solution that requires self-hosting.
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DMARC Visualizer
Small
Monitor: Free. Align Bronze: $19/month (billed annually) for up to 500k. Enforce Starter: $5,000/year
Free
Medium
Align Bronze: $19/month (billed annually) for up to 500k. Enforce Starter: $5,000/year
Free
Large
Align Bronze: $19/month (billed annually) for up to 500k. Enforce Premium/Enterprise: Contact for pricing
Free
Enterprise
Enforce Enterprise: Contact for pricing
Free

Suped hard sell incoming!

Still not satisfied with Valimail or DMARC Visualizer?
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DMARC Visualizer
Suped double trouble

What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    Valimail vs DMARC Visualizer DMARC product review - Compare DMARC products - Suped