ReachMail integrates DMARC management directly into its broader email marketing platform. Its DMARC features are designed to support users in managing authentication records, primarily SPF and DKIM, for a specified number of domains, which varies by the chosen plan.
The platform focuses on improving email deliverability and ensuring brand protection within the context of marketing campaigns. While it offers basic DMARC reporting and insights, its primary strength lies in its comprehensive marketing tools rather than advanced DMARC analysis.
Netcraft Fraud Detection is a specialized platform built for combating various forms of online fraud, including email-based threats. Its DMARC reporting capabilities are deeply integrated into its fraud detection engine, focusing on identifying and mitigating impersonation, phishing, and other malicious email activities.
The platform provides in-depth analysis of DMARC data to uncover fraudulent senders and patterns, offering a more security-centric view of email authentication. It prioritizes actionable intelligence to protect organizations from sophisticated email attacks.
How easy is each product to use
User experience
For users already familiar with email marketing platforms, ReachMail presents a relatively intuitive experience. The DMARC reporting and management features are integrated within the overall marketing dashboard, which can be convenient for those managing campaigns and authentication in one place.
However, for a dedicated DMARC specialist or someone seeking advanced analytical depth, the DMARC interface might feel somewhat basic, lacking granular control and specialized views found in dedicated DMARC monitoring tools.
Netcraft Fraud Detection's user experience is tailored for security professionals, which means the interface emphasizes threat intelligence, incident response, and forensic analysis. Users accustomed to security operations center (SOC) dashboards will likely find its layout and functionality familiar.
Conversely, individuals new to email security or DMARC might experience a steeper learning curve. The focus is less on simplified, high-level reporting and more on detailed data exploration for threat investigation and remediation.
Which product has the best support
Support
ReachMail offers a range of support options including email, chat, and phone, depending on the chosen plan. A notable aspect of their support is the assistance provided by their deliverability team, who can help users interpret DMARC reports and address authentication-related queries.
We found their support generally responsive for questions pertaining to DMARC's role in email marketing deliverability, making it accessible for users who may not be DMARC experts.
Netcraft, with its deep roots in cybersecurity, is generally known for providing robust and expert-level support for its fraud detection services. While specific DMARC support channels were not explicitly detailed, we expect their support team to be well-versed in complex security issues.
Their expertise would be particularly valuable for organizations facing sophisticated email fraud or requiring in-depth assistance with threat intelligence derived from DMARC data.
Who should use each product
Suitability
ReachMail is highly suitable for small to medium businesses (SMBs) that require an integrated email marketing solution with DMARC capabilities. Its tiered pricing and inclusion of DMARC management in paid plans make it accessible for businesses focused on brand protection alongside their email campaigns.
However, it is less ideal for large enterprises with complex, multi-domain DMARC requirements or those needing advanced threat intelligence. For managed service providers (MSPs), it is not explicitly designed for multi-tenant DMARC management across numerous client domains, potentially leading to administrative overhead.
Netcraft Fraud Detection is an excellent fit for enterprises that prioritize robust fraud detection and advanced threat intelligence, going beyond basic DMARC compliance. It caters to organizations with critical security needs, providing in-depth analysis of email-borne threats and sophisticated attack patterns.
For SMBs, it might be an over-engineered solution if their primary concern is basic DMARC enforcement and deliverability, especially without significant fraud concerns or a dedicated security team. For MSPs, Netcraft can be a strong contender for managing security for multiple clients, offering centralized threat detection and DMARC monitoring, though specific multi-tenancy features would warrant further investigation.
How does ReachMail compare with Netcraft Fraud Detection?
DMARC report analysis
Ability to analyze aggregate (RUA) and forensic (RUF) DMARC reports for insights.
Provides basic summaries and original documents.
Detailed analysis focused on fraud detection.
Source detection
Identifies legitimate and illegitimate sending sources.
Identifies valid email marketing sources.
Strong focus on malicious source identification.
Forward detection
Detects email forwarding issues that can impact DMARC alignment.
Helps in diagnosing forwarding problems.
Integrated into overall threat analysis.
Spoof detection
Ability to identify and alert on email impersonation attempts.
Core DMARC benefit for brand protection.
Central to their fraud detection mission.
Notifications and alerts
System for notifying users about DMARC failures or suspicious activity.
Alerts for deliverability and DMARC issues.
Alerts for fraud and security incidents.
Reporting
Comprehensive dashboards and customizable reports.
Basic DMARC summary, extensive marketing reports.
Security-focused, detailed threat reports.
API
Application Programming Interface for integration with other systems.
Available for email relay services.
Common for security platforms, likely for integration.
Multi-tenancy
Support for managing multiple separate client accounts or domains from a single interface.
Not designed for managing multiple clients.
Suitable for MSPs managing security services.
SPF flattening
Optimizes SPF records to stay within DNS lookup limits.
Not a primary DMARC feature offered.
Not a core feature for fraud detection.
Hosted DMARC
Ability to host and manage DMARC records directly within the platform.
Manages DMARC records for domains.
Includes DMARC record hosting as part of service.
BIMI
Support for Brand Indicators for Message Identification (BIMI).
Not a mentioned feature.
Not a core focus for fraud detection.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Not a mentioned feature.
Not a core focus for fraud detection.
Blocklists and reputation
Monitoring of IP and domain reputation across various blocklists.
Deliverability focus, but not explicit blocklist monitoring.
Crucial for identifying and mitigating fraud.
AI copilot
Assisted intelligence for tasks, insights, or content generation.
Artificial intelligence features included.
Not explicitly mentioned as a feature.
DNS monitoring
Monitoring of DNS records for changes or anomalies relevant to email security.
Not a core feature of the platform.
Essential for their threat intelligence gathering.
Self hostable
Option to host the software on private infrastructure.
Offered as a SaaS solution.
Offered as a SaaS solution.
Free trial/free tier
Availability of a free plan or trial period to test the product.
A free plan is available.
Requires contacting for pricing and access.
Drawbacks and what to watch out for
ReachMail's DMARC features, while helpful, are secondary to its marketing tools, which might limit dedicated DMARC analysis for security-focused teams. Its reporting can be considered basic compared to specialized DMARC monitoring platforms. Netcraft Fraud Detection, on the other hand, is highly specialized in fraud, meaning its DMARC insights are geared toward threat intelligence, which may not prioritize general deliverability concerns. Furthermore, its pricing model is not transparent, which can be a drawback for those seeking quick comparisons.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
0 / 5(0)
Pricing
ReachMail offers tiered pricing starting with a free plan, scaling with contacts, and integrating DMARC features, while Netcraft Fraud Detection requires direct contact for pricing, indicating a more custom or enterprise-focused model.
Small
Up to 10k emails / month
Basic plan starts at $8 (500 contacts), Pro at $18 (500 contacts).
Contact for pricing
Medium
Up to 100k emails / month
Pricing scales with contacts, custom for specific volumes.
Contact for pricing
Large
Up to 1 million emails / month
Higher contact tiers available, often leading to custom quotes.
Contact for pricing
Enterprise
Over 1 million emails / month
Custom plan available, dedicated IPs upon request.
Contact for pricing
Suped hard sell incoming!
Still not satisfied with ReachMail or Netcraft Fraud Detection?