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ReachMail vs Netcraft Fraud Detection

Choose ReachMail for integrated marketing with DMARC, or Netcraft for dedicated fraud detection.
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Compare product functionality

Feature set

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ReachMail integrates DMARC management directly into its broader email marketing platform. Its DMARC features are designed to support users in managing authentication records, primarily SPF and DKIM, for a specified number of domains, which varies by the chosen plan.
The platform focuses on improving email deliverability and ensuring brand protection within the context of marketing campaigns. While it offers basic DMARC reporting and insights, its primary strength lies in its comprehensive marketing tools rather than advanced DMARC analysis.
Netcraft Fraud Detection is a specialized platform built for combating various forms of online fraud, including email-based threats. Its DMARC reporting capabilities are deeply integrated into its fraud detection engine, focusing on identifying and mitigating impersonation, phishing, and other malicious email activities.
The platform provides in-depth analysis of DMARC data to uncover fraudulent senders and patterns, offering a more security-centric view of email authentication. It prioritizes actionable intelligence to protect organizations from sophisticated email attacks.
How easy is each product to use

User experience

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For users already familiar with email marketing platforms, ReachMail presents a relatively intuitive experience. The DMARC reporting and management features are integrated within the overall marketing dashboard, which can be convenient for those managing campaigns and authentication in one place.
However, for a dedicated DMARC specialist or someone seeking advanced analytical depth, the DMARC interface might feel somewhat basic, lacking granular control and specialized views found in dedicated DMARC monitoring tools.
Netcraft Fraud Detection's user experience is tailored for security professionals, which means the interface emphasizes threat intelligence, incident response, and forensic analysis. Users accustomed to security operations center (SOC) dashboards will likely find its layout and functionality familiar.
Conversely, individuals new to email security or DMARC might experience a steeper learning curve. The focus is less on simplified, high-level reporting and more on detailed data exploration for threat investigation and remediation.
Which product has the best support

Support

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ReachMail offers a range of support options including email, chat, and phone, depending on the chosen plan. A notable aspect of their support is the assistance provided by their deliverability team, who can help users interpret DMARC reports and address authentication-related queries.
We found their support generally responsive for questions pertaining to DMARC's role in email marketing deliverability, making it accessible for users who may not be DMARC experts.
Netcraft, with its deep roots in cybersecurity, is generally known for providing robust and expert-level support for its fraud detection services. While specific DMARC support channels were not explicitly detailed, we expect their support team to be well-versed in complex security issues.
Their expertise would be particularly valuable for organizations facing sophisticated email fraud or requiring in-depth assistance with threat intelligence derived from DMARC data.
Who should use each product

Suitability

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ReachMail is highly suitable for small to medium businesses (SMBs) that require an integrated email marketing solution with DMARC capabilities. Its tiered pricing and inclusion of DMARC management in paid plans make it accessible for businesses focused on brand protection alongside their email campaigns.
However, it is less ideal for large enterprises with complex, multi-domain DMARC requirements or those needing advanced threat intelligence. For managed service providers (MSPs), it is not explicitly designed for multi-tenant DMARC management across numerous client domains, potentially leading to administrative overhead.
Netcraft Fraud Detection is an excellent fit for enterprises that prioritize robust fraud detection and advanced threat intelligence, going beyond basic DMARC compliance. It caters to organizations with critical security needs, providing in-depth analysis of email-borne threats and sophisticated attack patterns.
For SMBs, it might be an over-engineered solution if their primary concern is basic DMARC enforcement and deliverability, especially without significant fraud concerns or a dedicated security team. For MSPs, Netcraft can be a strong contender for managing security for multiple clients, offering centralized threat detection and DMARC monitoring, though specific multi-tenancy features would warrant further investigation.

How does ReachMail compare with Netcraft Fraud Detection?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

ReachMail's DMARC features, while helpful, are secondary to its marketing tools, which might limit dedicated DMARC analysis for security-focused teams. Its reporting can be considered basic compared to specialized DMARC monitoring platforms. Netcraft Fraud Detection, on the other hand, is highly specialized in fraud, meaning its DMARC insights are geared toward threat intelligence, which may not prioritize general deliverability concerns. Furthermore, its pricing model is not transparent, which can be a drawback for those seeking quick comparisons.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Pricing

ReachMail offers tiered pricing starting with a free plan, scaling with contacts, and integrating DMARC features, while Netcraft Fraud Detection requires direct contact for pricing, indicating a more custom or enterprise-focused model.
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Small
Basic plan starts at $8 (500 contacts), Pro at $18 (500 contacts).
Contact for pricing
Medium
Pricing scales with contacts, custom for specific volumes.
Contact for pricing
Large
Higher contact tiers available, often leading to custom quotes.
Contact for pricing
Enterprise
Custom plan available, dedicated IPs upon request.
Contact for pricing

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Still not satisfied with ReachMail or Netcraft Fraud Detection?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    ReachMail vs Netcraft Fraud Detection DMARC product review - Compare DMARC products - Suped