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EasyDMARC vs Agari Brand Protection

Choose EasyDMARC for extensive DMARC management, Agari Brand Protection for advanced enterprise security.
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Compare product functionality

Feature set

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EasyDMARC provides a comprehensive suite of DMARC-related features, making the complex world of email authentication accessible. We've seen it excel at managed DMARC, SPF, and DKIM services, significantly simplifying policy deployment and ongoing maintenance. The platform offers tools like SPF flattening, hosted DMARC records, and robust reporting, including aggregate (RUA) and failure (RUF) reports, GeoMaps, and email vendor identification.
Beyond core DMARC, EasyDMARC extends its functionality with support for BIMI and MTA-STS/TLS-RPT, critical for enhancing brand visibility and email security. Features such as IP source monitoring, alert management, and reputation monitoring help users stay on top of their domain's health and quickly detect potential spoofing (or phishing) attempts. It also offers a variety of security tools like email investigation and a phishing URL checker.
Agari Brand Protection is designed with a strong focus on enterprise-level email security and brand defense. While specific granular features are not as publicly detailed, our experience indicates it offers robust DMARC reporting and enforcement capabilities, crucial for large organizations. It likely integrates DMARC insights with broader threat intelligence to combat advanced phishing and impersonation attacks.
The emphasis on "brand protection" suggests a wider scope than just DMARC, encompassing comprehensive threat detection and response, often leveraging advanced analytics to protect an organization's digital identity across email channels. It is engineered to identify and mitigate complex threats that target brand reputation and customer trust, making it a critical asset for high-profile enterprises.
How easy is each product to use

User experience

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EasyDMARC generally receives high praise for its user-friendly interface and intuitive dashboard. We've found that it significantly simplifies the DMARC analysis task, making complex data digestible even for those less familiar with email authentication protocols. The setup process is straightforward, often guided, which helps new users quickly get their domains configured and start monitoring.
However, some users have noted that the platform frequently adds new features and undergoes UI updates, which can occasionally require a learning curve to keep up with the changes. Despite this, the consensus is that the overall experience is positive, with tools like managed DMARC records allowing for quick policy adjustments directly from the platform, reducing the need for constant manual DNS modifications.
Agari Brand Protection, as an enterprise-focused solution, typically presents a user experience tailored for security professionals within large organizations. We anticipate a powerful, feature-rich interface designed for deep dives into threat intelligence and policy management. This often means a more sophisticated, though potentially steeper, learning curve for new users.
The platform's strength lies in its ability to handle complex security scenarios and integrate with broader security ecosystems. While robust, policies and configurations might be less intuitive for individuals without a technical background, reflecting its target audience of security teams and IT departments rather than general email administrators or small business owners. The extensive capabilities might necessitate dedicated training or expertise to fully leverage its potential.
Which product has the best support

Support

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EasyDMARC is consistently lauded for its excellent customer support. Many users, including us, have experienced prompt responses and effective solutions, often within minutes of creating a ticket. They frequently assign dedicated DMARC engineers, especially during onboarding, to guide users through initial configurations and ongoing management. This hands-on approach is particularly beneficial for those new to DMARC.
While email support is swift and thorough, some users have expressed a desire for phone support. However, the availability of meeting links for live support addresses this need, ensuring personalized assistance when required. The support team is highly knowledgeable about the product, helping users navigate technical complexities and optimize their email security posture.
Agari Brand Protection's support is generally expected to be enterprise-grade, offering dedicated account management and technical assistance. However, the limited public reviews suggest that their support can sometimes be slower. This might be typical for large enterprise solutions where response times can vary based on the severity of the issue and the client's service level agreement.
For an advanced brand protection solution, comprehensive support is paramount, especially for incident response and complex policy adjustments. While direct information is scarce, the nature of an enterprise security product implies access to specialized experts to handle intricate threats and system integrations. The perceived slowness might indicate a more structured, ticket-based system rather than immediate, informal assistance.
Who should use each product

Suitability

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EasyDMARC is highly suitable for a broad range of organizations. For SMBs, its user-friendly interface and assisted onboarding make DMARC implementation manageable without deep technical expertise. We've observed its excellent fit for MSPs (managed service providers), offering multi-tenancy, white-label reporting, and dedicated MSP plans, allowing them to efficiently manage DMARC for multiple clients.
Mid-market and enterprise businesses also benefit from EasyDMARC's comprehensive features, including advanced reporting, unlimited users in higher tiers, and managed services. It's a strong choice for companies looking for a balance between ease of use, robust functionality, and dedicated support to achieve and maintain DMARC compliance and protect against spoofing and phishing.
Agari Brand Protection is specifically designed for enterprise-level organizations, particularly those with significant brand presence and a high risk of impersonation and advanced email threats. Its focus on "brand protection" and comprehensive security features caters to large corporations, financial institutions, and government entities that require sophisticated solutions to defend against targeted attacks.
For SMBs and MSPs, Agari Brand Protection is likely an overkill, both in terms of cost and complexity. It's built for environments with dedicated security teams who need extensive threat intelligence, incident response capabilities, and seamless integration with existing enterprise security stacks. It serves companies where the stakes of brand compromise and data breaches are exceptionally high, justifying a premium, specialized solution.
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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier
EasyDMARC, while generally praised, has drawbacks such as frequent UI changes that can require administrators to adapt, occasional bugs in tools like email investigation, and a perceived push towards more costly plans. For Agari Brand Protection, the primary concerns revolve around slower customer support and the potential complexity of policy curation for users without a technical background, as indicated by its sole public review.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Just poor onboarding and sales support
What do you like best about EasyDMARC? The aggregated reports are great, as well as the ability to have multiple domain reports displayed in one reporting system. What do you dislike about EasyDMARC? I started my free trial after a sales rep gave me a demo of the tool. I added 12 domains to the system. Ultimately, I was motivated to start using the software since it takes some time to set up. After all domains were set up, I reached back out to schedule another meeting (that's the only support available during the trial) trying to understand "what's next". It costs $79 for 5 domains; so I knew 12 domains would cost more, but I couldn't really grasp the business case yet. Why use easyDMARC over not using it? Setting up DKIM, SPF, etc., can be done without it. In the second meeting, my salesperson wasn't helpful at all. She pointed out that she had already answered some of my questions in the first meeting, repeatedly mentioned how important "this all" is, and that their customers are all happy. But I still didn't understand how to use it effectively. How do I go about using this software daily and make it part of my business routine? The conversation became heated when we went through an aggregated report by domain and looked at non-compliant traffic. There was some, and I didn't know what the source was. So, I asked, "What do I do now with this information?" She responded that she is not an engineer and that after I subscribe, I can reach out to customer service, but that all their customers find this all very easy. I had to stop the conversation and felt very disappointed since I was simply looking for an explanation on how to use the information provided so I could build a case for why it makes sense to buy this software for my company. What problems is EasyDMARC solving and how is that benefiting you? I was hoping to find a solution that keeps us on top of complience, reporting and data management.
Julius G.
Founder & CEO Computer Software Small-Business (50 or fewer emp.)
Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
Unique Email Security Features, But Reporting Needs Improvement
What do you like best about EasyDMARC? The easydmarc platform offers some features that many major email security companies do not provide, such as managed DMARC and managed DKIM. It also includes support for BIMI and MTA-STS. What do you dislike about EasyDMARC? The reporting section feels quite basic. It would be helpful if there were an AI feature to improve the wording, such as clarifying that after enforcing a DMARC policy set to p=reject, any non-compliant or threat-sending sources will no longer have their messages delivered to the receiver. What problems is EasyDMARC solving and how is that benefiting you? Easydmarc addresses the visibility challenges that often arise when implementing DMARC. By providing a clear list of sending sources, separated into compliant and non-compliant sections, it allows us to identify legitimate senders within our organization—even those that might not be known to the IT department. Additionally, the platform simplifies the process of implementing BIMI and MTA-STS, making it possible to set them up with just a few clicks.
Fariz A.
Executive Director Small-Business (50 or fewer emp.)
Great for MSPs, but Frequent Updates and Manual DNS Changes Add Complexity
What do you like best about EasyDMARC? Multi-tenanted and easy to use for MSP to deploy managed DMARC for customers What do you dislike about EasyDMARC? The platform keeps adding more features, and I find myself needing to learn how to deploy all of them. It also requires me to make manual changes through DNS, which adds another step to the process. What problems is EasyDMARC solving and how is that benefiting you? DMARC and SPF management consolidated for all customers in a single console.
William F.
Managing Director Small-Business (50 or fewer emp.)
One of the best UI for analyzing millions of emails
What do you like best about EasyDMARC? The UI was the top among the competitors. It makes DMARC analysing task to be very easy. The other tools' interface was very complex compared to EasyDMARC. The support team is also very attentive and they are very quick. What do you dislike about EasyDMARC? Their current infrastructure is not enough for the current workload and they are transitioning a new infrastructure to solve this issue which is temporarily. They dont have sub-domain categorization to classify all the sub-domains for their intended purpose. However, they informed that this feature request is on their roadmap. Other than these, there is actually nothing that I can think of being a task-blocker for my daily operation. What problems is EasyDMARC solving and how is that benefiting you? To analyze our large landscape of our email providers that are used for campaings, transactional emails, system notification emails. We are also interested to continuiosly monitor the malicious actors that impersonates our email domains. One of the best use case of DMARC analyzers is to provice a large overview to fix all email records if a domain is missing them like SPF, DKIM and DMARC DNS records.
Serdar M.
Senior Information Technology System Engineer Enterprise (> 1000 emp.)
Great product
What do you like best about EasyDMARC? EasyDMARC lets you gain quick insight in the way SPF, DKIM and DMARC is implemented in the company. It fairly easy to implement with the tools EasyDMARC provides. It also makes you monitor the abuse of your domains and gives you tips to increase the security in your current setup. When we started using EasyDMARC we were in close connection with customer support. They helped us out a lot with configuring the product. Also once we got to know the product we could have meetings regarding features that we thought were missing and some of them are even implemented such as improvements on user management and SSO. All and all a great product with a more reasonable rate than some of the expensive sompetitors. What do you dislike about EasyDMARC? In the beginning there were frequent changes to the platform or UI, which made it hard for administrators to keep up or have the same reporting. It was like they were testing in the production environment. But I believe this is not the case anymore. What problems is EasyDMARC solving and how is that benefiting you? Implementing DMARC and getting insight in our domains which shows abuse of certain domain. Having the DMARC reports sent to EasyDMARC and formatting them to something human readable and creating dashboarding around it is just a lifesaver. That way we can act quick and make changes to prevent abuse or reputational damage to our company.
Verified User in Manufacturing
Enterprise (> 1000 emp.)
EasyDMARC offers transparent tiered pricing with a robust free plan, whereas Agari Brand Protection requires contacting sales for custom quotes, reflecting its enterprise focus.
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Small
$0 (1k emails, 1 domain)
Contact for pricing
Medium
$44.99/month (Plus), $89.99/month (Premium)
Contact for pricing
Large
$139.99/month (Plus), $239.99/month (Premium)
Contact for pricing
Enterprise
Custom price
Contact for pricing

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Still not satisfied with EasyDMARC or Agari Brand Protection?
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Suped double trouble

What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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