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Agari Brand Protection vs Netcraft Fraud Detection

Choose Agari for comprehensive brand protection, choose Netcraft for focused fraud detection.
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Compare product functionality

Feature set

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Agari Brand Protection offers a robust suite for comprehensive email security, extending beyond basic DMARC reporting to cover a broad spectrum of brand impersonation threats. We found its capabilities in threat intelligence and analysis particularly strong, allowing for deep insights into attack vectors.
Its platform is designed to integrate with existing security infrastructures, providing a unified view of email threats. For organizations focused on maintaining a strong brand posture against sophisticated phishing and spoofing attacks, the feature set is extensive and well-developed.
Netcraft Fraud Detection is highly specialized in identifying and mitigating online fraud, with a significant emphasis on phishing, malware, and other cybercrime. Its core strength lies in rapid detection and takedown services, which are critical for active fraud campaigns.
While it includes DMARC monitoring as part of its broader fraud detection capabilities, the focus remains firmly on actionable intelligence to combat specific fraud instances. We observed that its real-time threat analysis is incredibly effective for organizations with high-value targets for attackers.
How easy is each product to use

User experience

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Agari Brand Protection presents an interface geared towards enterprise security teams. It offers extensive customization and detailed reporting, which can initially feel overwhelming for new users or those without dedicated security operations staff.
However, for experienced professionals, the depth of data and control is a significant advantage. Navigating the platform requires some initial training, but once familiar, we found it provides powerful tools for in-depth threat investigation.
Netcraft Fraud Detection, by contrast, is designed with a more direct, incident-response-focused user experience. Its dashboards prioritize actionable alerts and the ability to quickly initiate takedowns of fraudulent sites or email campaigns.
While its DMARC reporting is effective, the overall UI emphasizes rapid threat identification over granular DMARC policy management. We found it to be very efficient for security analysts primarily concerned with identifying and neutralizing immediate fraud threats.
Which product has the best support

Support

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Agari Brand Protection typically offers enterprise-level support tailored to the complex needs of large organizations. While this often means access to experienced technical teams, we have observed that response times can vary, especially for less critical issues.
The documentation provided is comprehensive, but for intricate configurations or troubleshooting, direct support interaction is usually necessary. Their support model is structured for larger security operations with established protocols.
Netcraft Fraud Detection's support is often deeply integrated with their expert threat intelligence and takedown services. This means clients often get direct access to specialists who can provide insights into specific fraud campaigns.
While their core DMARC functionality is generally straightforward, the value in their support truly shines when dealing with active, evolving fraud threats. We found their specialized expertise invaluable in understanding and responding to sophisticated attacks.
Who should use each product

Suitability

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Agari Brand Protection is best suited for large enterprises and organizations that require a holistic approach to email security and brand protection. It caters to those with significant regulatory compliance needs and the resources to manage a sophisticated security platform. It is a strong fit for organizations with dedicated security teams.
It is less ideal for small to medium-sized businesses (SMBs) due to its complexity and likely cost structure. For Managed Service Providers (MSPs), while powerful, it may not offer native multi-tenancy features, requiring custom integrations for managing multiple clients effectively.
Netcraft Fraud Detection excels for enterprises that are prime targets for phishing and online fraud, such as financial institutions, e-commerce platforms, or major brands. Its specialized threat intelligence and rapid response capabilities are a major draw for organizations needing to actively combat fraud. It's designed for businesses with a significant need for proactive fraud defense.
Similar to Agari, it is generally less suitable for SMBs due to its specialized focus and probable cost. For MSPs, while it can be leveraged to protect clients from specific fraud types, its primary design is not multi-tenant, which could limit its scalability for a broad client base.

How does Agari Brand Protection compare with Netcraft Fraud Detection?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

When considering drawbacks, Agari Brand Protection can be complex to configure for those without a deep technical background, and support responsiveness has been noted as an area for improvement. For Netcraft Fraud Detection, the main drawback we observed is its lack of transparent pricing and the highly specialized focus which might not suit general DMARC needs.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

Pricing

Both Agari Brand Protection and Netcraft Fraud Detection do not disclose specific pricing tiers publicly, requiring direct contact for quotes based on organizational needs.
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Large
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Enterprise
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Frequently asked questions

    Agari Brand Protection vs Netcraft Fraud Detection DMARC product review - Compare DMARC products - Suped