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Agari Brand Protection vs DMARCLytics

Choose Agari for enterprise brand protection, or DMARCLytics for focused DMARC.
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Compare product functionality

Feature set

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Agari Brand Protection offers a comprehensive suite of tools designed for large enterprises. We found its DMARC reporting and analysis capabilities to be robust, providing granular insights into email authentication results, which is essential for complex email ecosystems. The platform excels at identifying fraudulent senders and protecting brand reputation.
Beyond core DMARC, Agari integrates advanced threat intelligence to detect sophisticated phishing and spoofing attacks. We noticed its strength lies in proactive defense mechanisms, helping organizations prevent email-based brand abuse before it impacts customers or employees.
DMARCLytics provides a more streamlined DMARC reporting and monitoring solution, which we found to be effective for businesses primarily focused on achieving DMARC enforcement. It clearly presents aggregate reports, making it straightforward to identify sending sources and authentication failures.
While it may not have the extensive threat intelligence of larger platforms, DMARCLytics delivers the essentials for DMARC implementation and ongoing management. Its feature set includes hosted DMARC, a valuable addition for simplifying DNS record management.
How easy is each product to use

User experience

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Navigating Agari Brand Protection requires some technical proficiency, especially when configuring advanced policies. We found the interface, while powerful, can feel a bit dense for new users or those without a strong email security background. It's designed for security professionals who understand the intricacies of email authentication.
The initial setup and policy customization can be quite involved, reflecting the platform's depth. However, once configured, the dashboards provide comprehensive data, allowing for in-depth analysis of email traffic and threat landscapes.
DMARCLytics offers a much more intuitive and user-friendly interface. We appreciate its clean dashboards and clear presentation of DMARC data, making it easy for users to quickly understand their email authentication status and identify issues. The learning curve is significantly lower.
Setting up domains and monitoring DMARC reports is straightforward. Its simplicity is a major advantage for smaller teams or individuals who need an effective DMARC solution without overwhelming complexity.
Which product has the best support

Support

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Agari Brand Protection's support is typically geared towards enterprise clients, often involving dedicated account managers and specialized security teams. Our experience indicates that while comprehensive, response times might vary, as noted in some user feedback, particularly for less critical issues.
Given the complexity of the platform and the critical nature of brand protection, access to expert guidance is crucial. We expect the support to be highly knowledgeable in advanced email security, which is generally the case.
DMARCLytics provides email support across its plans, with a dedicated DMARC engineer available for Enterprise clients. We found the support to be responsive and helpful for typical DMARC-related inquiries, which aligns with its focus on usability and accessibility.
For most users, the provided support channels are sufficient for managing DMARC policies and understanding reports. The availability of a dedicated engineer for larger accounts is a good offering, ensuring tailored assistance for complex needs.
Who should use each product

Suitability

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Agari Brand Protection is best suited for large enterprises (organizations with 1000+ employees) that have complex email infrastructures and a significant brand presence to protect. Its advanced features for threat intelligence and fraud prevention cater to the sophisticated needs of such environments.
While beneficial for enterprise, it might be overkill for small to medium-sized businesses (SMBs) or Managed Service Providers (MSPs) who might find its extensive feature set and pricing more than they require for basic DMARC enforcement. It's a heavy-hitter for serious brand security threats.
DMARCLytics is an excellent choice for Small to Medium Businesses (SMBs) and those primarily focused on achieving DMARC enforcement without needing an extensive suite of additional security features. Its straightforward interface and tiered pricing make it accessible for growing companies.
For Managed Service Providers (MSPs) managing multiple client domains, DMARCLytics could offer a scalable solution for DMARC monitoring. While it might not match the deep analysis of enterprise-grade tools, it provides a solid foundation for DMARC success across a client portfolio. It effectively covers the core DMARC requirements.

How does Agari Brand Protection compare with DMARCLytics?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Agari Brand Protection's primary drawback for some users might be its complexity and potential for slower support response times, especially for non-critical issues. Its enterprise focus means it may be overkill for smaller organizations. DMARCLytics, while user-friendly, has a more limited feature set compared to comprehensive platforms, lacking some advanced integrations and threat intelligence capabilities.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

Pricing

Agari Brand Protection uses a custom pricing model for enterprise, while DMARCLytics offers transparent tiered pricing in GBP, with a 14-day free trial.
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Small
Contact for pricing
£9.99/month (150k emails, 3 domains)
Medium
Contact for pricing
£30/month (3M emails, 10 domains)
Large
Contact for pricing
£30/month (3M emails, 10 domains)
Enterprise
Contact for pricing
Contact for pricing (unlimited)

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Still not satisfied with Agari Brand Protection or DMARCLytics?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    Agari Brand Protection vs DMARCLytics DMARC product review - Compare DMARC products - Suped