Agari Brand Protection vs.
DMARCLytics in 2026
Agari Brand Protection
DMARCLytics
vs.
We tested Agari Brand Protection and DMARCLytics for 90 days across a corporate domain, a marketing subdomain, and a parked domain. Agari felt stronger for enterprise enforcement programs with formal onboarding and deeper security workflows, while DMARCLytics moved faster for smaller teams that need clear DMARC reporting, hosted records, and lower entry pricing.
Agari Brand Protection
Enterprise DMARC enforcement
Starts at
Not publicly listed
Best fit
Large organizations with formal email security teams
In one line
Agari Brand Protection handled Microsoft 365, Google Workspace, and complex sender review with stronger escalation paths, but it required more onboarding structure and sales involvement.
DMARCLytics
DMARC reporting for SMBs
Starts at
From GBP 9.99 / month
Best fit
Small teams that want quick visibility and hosted records
In one line
DMARCLytics was quicker to start and easier to read, but several advanced workflows needed more manual interpretation during our test.
Suped
The third option. Hosted SPF, DMARC, and MTA-STS on every plan. Published pricing. Monthly plans. No long contract required.
Learn about Suped
Pick Agari for enterprise control, DMARCLytics for faster SMB setup
Pick Agari Brand Protection if
Best fit for enterprises with high mail volume and formal enforcement owners
Mapped Microsoft 365 and Google Workspace traffic into clear enterprise sender groups.
Handled the unauthorized spoof sample with stronger incident context and escalation notes.
Gave better policy movement review before changing the corporate domain away from p=none.
Not publicly listed
Pick DMARCLytics if
Best fit for SMBs that want fast DMARC visibility without enterprise procurement
Added all three test domains quickly, including the parked domain.
Made SendGrid and Mailchimp patterns easy to find in aggregate reports.
Hosted SPF and DMARC controls reduced DNS back and forth for the marketing subdomain.
From GBP 9.99 / month
Consider Suped if
Use Suped when guided fixes, hosted records, and simpler ownership matter
Guided fixes reduce the gap between a detected failure and the DNS change a domain owner needs.
Automated issue detection helps catch source drift before it becomes a noisy enforcement blocker.
Published starter pricing and MSP domain pricing make early budgeting easier.
Free plan available
The differences that actually change your week
Agari Brand Protection
DMARCLytics
Suped
DMARC report analysis
Aggregate report parsing, volume trends, and authentication result review.
Enterprise reporting
Clear SMB reporting
Supported
Source detection
Turns raw IPs and domains into known sending services and owner decisions.
Strong enterprise mapping
Partial manual workflow
Supported
Forward detection
Explains forwarded mail patterns where SPF fails but DKIM or ARC context matters.
Good drilldowns
Visible, less guided
Supported
Spoof detection
Identifies unauthorized traffic and separates abuse from normal sender drift.
Threat workflow
Spoof alerts
Supported
Notifications and alerts
Routes meaningful changes without flooding the team.
SIEM and SOAR ready
Smart email alerts
Supported
Reporting
Recurring summaries, exports, and stakeholder-ready views.
Enterprise reports
Useful dashboards
Supported
API
Programmatic access for security operations and reporting pipelines.
API available
Not tested
Supported
Multi-tenancy
Account separation, client grouping, and team access controls.
Enterprise account separation
Enterprise or agency unclear
Supported
SPF flattening
Helps reduce SPF lookup problems for domains with many sending services.
EasySPF
Paid tier
Supported
Hosted DMARC
Managed DMARC record control and policy changes.
Supported
Paid tier
Supported
Hosted SPF
Managed SPF records and DNS update workflow.
Supported
Paid tier
Supported
Hosted MTA-STS
Managed MTA-STS policy and TLS reporting workflow.
Not listed
Not listed
Supported
Blocklists and reputation
Blocklist or blacklist checks tied to IP or domain reputation.
Not listed
Paid tier
Supported
Automatic issue detection
Flags authentication drift and actionable setup issues.
Enterprise alerts
Partial guidance
Supported
AI copilot
AI assistance for report explanation or guided investigation.
Not listed
Guardian AI
Supported
DNS monitoring
Checks records for drift, missing values, and risky changes.
Managed checks
Record checks
Supported
Self hostable
Can be deployed and operated on your own infrastructure.
No
No
No
Free trial/free tier
A no-cost way to test setup before committing.
No public free tier
14-day trial
Free plan
Ten dimensions, scored from 0 to 10
We scored both products against a fixed editorial rubric after the same 90-day setup, sender mix, authentication cases, and support review. Higher is better in every row, and a score of 0.0 means the capability was not supported or not found during testing.
Agari leads on enterprise enforcement, while DMARCLytics leads on speed and pricing clarity.
Agari scored higher where the work required escalation, enforcement review, and complex sender decisions, especially around Microsoft 365, Google Workspace, and the unauthorized spoof sample. DMARCLytics scored better on setup speed, hosted records for smaller domains, and public entry pricing, but it lost ground when the unknown sender and forwarded SPF failure needed deeper explanation.
Agari Brand Protection score
59/100
DMARCLytics score
61.5/100
Agari Brand Protection
59/100
DMARC enforcement
8.5
Customer support
7.0
Source resolution
8.0
Setup and onboarding
6.5
MSP workflows
6.0
Alerting and integrations
8.0
Hosted SPF and MTA-STS
5.5
Blocklist monitoring
0.0
Pricing transparency
2.0
Time to enforcement
7.5
DMARCLytics
61.5/100
DMARC enforcement
6.5
Customer support
6.0
Source resolution
6.0
Setup and onboarding
8.0
MSP workflows
5.5
Alerting and integrations
5.5
Hosted SPF and MTA-STS
5.0
Blocklist monitoring
6.0
Pricing transparency
6.5
Time to enforcement
6.5
Feature set
Depth vs speed
Agari has deeper enterprise controls. DMARCLytics gets smaller programs moving faster.
Agari handled the wider security workflow better once Microsoft 365, Google Workspace, SendGrid, Mailchimp, and the support desk sender were all active. DMARCLytics was quicker for day-one reporting, but teams should check whether guided fixes and automated issue detection are strong enough for the sender volume they manage.
Agari Brand Protection
Microsoft 365 grouped clearly
Spoof sample separated fast
Mismatch case explained well
DMARCLytics
SendGrid easy to find
Mailchimp trends were readable
Unknown sender needed work
Agari gave us more complete context around enterprise senders. Microsoft 365 and Google Workspace were grouped cleanly, the unauthorized spoof sample was separated from approved traffic, and the SPF pass with visible from mismatch had enough detail for a security owner to understand the risk. SendGrid and Mailchimp were visible, but the system felt built for teams that already have a process for assigning source owners and reviewing policy changes.
DMARCLytics was easier to use for quick report review. SendGrid and Mailchimp were simple to spot, hosted DMARC and SPF controls helped with the marketing subdomain, and Guardian AI gave plain-language summaries for routine findings. The unknown sender took more manual classification, and the forwarded mail with SPF failure needed extra interpretation before we were comfortable explaining it to a non-technical owner.
User experience
Control vs guidance
Agari gives more control, while DMARCLytics is easier to start.
Agari made more sense after the domains, senders, and escalation paths were fully configured. DMARCLytics gave us faster first value, but some edge cases still required a DMARC-literate operator.
Agari Brand Protection
Structured domain onboarding
Unknown sender drilldown worked
Forwarding context was clearer
DMARCLytics
Fast three-domain setup
Parked domain was simple
Manual classification remained
Agari onboarding was structured rather than quick. Adding the primary corporate domain, marketing subdomain, and parked domain required more setup checks, but the result was a cleaner operating view for the corporate domain. The unknown sender was easier to investigate once we reached the drilldown, and the forwarded mail SPF failure had enough authentication detail to explain why SPF failed without treating the message as a simple spoof.
DMARCLytics had the lighter setup flow. We added the three domains with fewer steps, saw Mailchimp and SendGrid traffic quickly, and used the hosted record workflow to reduce DNS edits for the marketing subdomain. The parked domain was easy to monitor, but the unknown sender classification and forwarded SPF failure needed more manual notes before we had a clear handoff.
Support
Hands-on help vs self-serve
Agari fits formal onboarding. DMARCLytics fits teams that can self-serve.
Agari offered the clearer path for enterprise setup, DNS handoff, and escalation, although it was not the fastest route for a small team. DMARCLytics support was enough for routine setup, but complex authentication explanations depended more on the operator.
Agari Brand Protection
Enterprise onboarding was clearer
DNS handoff felt controlled
Escalation notes were usable
DMARCLytics
Self-serve setup was faster
Hosted records reduced handoff
Complex cases needed explanation
Agari had the better support model for a high-control environment. The DNS setup steps were reviewed with more attention to the corporate domain, and escalation notes around the spoof sample were easier to package for an internal security team. The tradeoff was pace, because several decisions felt tied to enterprise onboarding rather than immediate self-service changes.
DMARCLytics was more self-service during setup. The three test domains were added without heavy support dependency, and the hosted SPF and DMARC workflow reduced DNS handoff for the marketing subdomain. Support was less convincing when we asked how to explain the forwarded SPF failure and how to turn the unknown sender into a clean owner decision.
Suitability
Enterprise fit vs operator fit
Agari suits security-led programs. DMARCLytics suits lean teams with fewer approval layers.
Agari is the better fit when account separation, escalation, and formal policy movement matter more than speed. DMARCLytics fits smaller operators, but buyers managing many clients should test MSP workflows, alert quality, recurring reports, and handoff notes before committing.
Agari Brand Protection
Enterprise account separation
Security reporting fit well
MSP workflow less natural
DMARCLytics
SMB setup felt natural
Simple domain grouping worked
Client handoff stayed manual
Agari made the most sense for an enterprise owner managing a primary corporate domain with several approved senders. Account separation and domain grouping were stronger than the day-one experience, and recurring reporting was easier to shape for security stakeholders. For MSP use, the workflow felt more enterprise-account oriented than client-portfolio oriented.
DMARCLytics was more approachable for SMB teams and operators who need to watch a few domains without a long project. The primary domain, marketing subdomain, and parked domain were easy to keep separate, and recurring exports were adequate for simple reporting. MSP handoff was less mature in our test because client grouping, account boundaries, and repeatable investigation notes needed more manual handling.
What each tool feels like after 90 days of real use
Agari Brand Protection
For enterprise teams that need controlled DMARC enforcement
After 90 days, Agari felt like a product for teams that already know who owns email security. It took longer to configure the corporate domain, marketing subdomain, parked domain, Microsoft 365, Google Workspace, SendGrid, Mailchimp, and the support desk sender, but the resulting review process was more defensible for policy movement.
The strongest moments came during the spoof sample, visible from mismatch, and Microsoft 365 review. Agari gave us enough evidence to separate abuse, legitimate third-party mail, and domain authentication gaps, although smaller teams will notice the heavier onboarding and lack of public starter pricing.
Where it wins
Strong enterprise sender context
Useful spoof investigation flow
Policy movement felt controlled
Security handoff notes worked
Where it lags
No public current pricing
Setup was slower
Less natural for MSP portfolios
Needs experienced operators
Pricing
Not publicly listed
Free tier
No
Onboarding
Structured
G2 rating
4.0 / 5
DMARCLytics
For smaller teams that need DMARC visibility quickly
After 90 days, DMARCLytics felt practical for getting a small DMARC program started. The three domains were live quickly, the SendGrid and Mailchimp views were easy to read, and hosted DMARC and SPF helped reduce DNS coordination on the marketing subdomain.
The weak points showed up when the case needed a clean decision rather than a report view. The unknown sender needed manual classification, the forwarded mail SPF failure needed extra explanation, and the pricing page had inconsistencies that a buyer should confirm before relying on a plan name or retention claim.
Where it wins
Quick domain setup
Readable sender views
Hosted records on paid plans
Public entry pricing
Where it lags
No G2 review base
Pricing labels conflict
Edge cases need manual notes
MSP handoff less mature
Pricing
From GBP 9.99 / month
Free tier
14-day trial
Onboarding
Fast
G2 rating
0.0 / 5
Pricing
Agari Brand Protection
DMARCLytics
Suped
Small
1 domain, up to 1k emails / month.
Not publicly listed as of May 15, 2026
Current pricing is quote based, with no public self-serve plan found.
From GBP 9.99 / month
Starter lists 3 root domains and 150k monitored emails, but the page also describes Starter as free forever.
$0 / month
Free plan covers 1 domain and 1,000 monthly emails.
Medium
2 domains, up to 100k emails / month.
Not publicly listed as of May 15, 2026
Public pages direct buyers to request pricing for current plans.
From GBP 9.99 / month
Starter volume appears sufficient for this segment if the listed limits apply at checkout.
Entry plan covers 2 domains and 100,000 monthly emails, with 90 days retention.
Large
10 domains, up to 1 million emails / month.
Not publicly listed as of May 15, 2026
Historical public list pricing started far above SMB budgets, but current contract pricing is not public.
GBP 30 / month
Professional or Business lists 10 root domains and 3 million monitored emails.
10 domains and 1,000,000 monthly emails, with 365 days retention.
Enterprise
Over 20 domains and 1 million emails / month.
Not publicly listed as of May 15, 2026
Expect a sales-led quote based on organization size, domains, volume, scope, and bundled services.
Custom
Enterprise and MSP-style use are quote based, with domain and retention details to confirm.
20 domains and 2,500,000 monthly emails, with 365 days retention. Unlimited domains/emails negotiable.
DMARCLytics figures are public list prices in GBP, checked on May 15, 2026, with noted plan-name and free-plan conflicts. Agari Brand Protection current pricing was not publicly listed as of May 15, 2026; older standalone MSRP figures exist but are historical public list prices, not current contracted pricing.
If you cannot decide between the two, maybe the answer is Suped
Suped
Get started
Clearer source ownership
Our DMARCLytics test still needed manual notes for the unknown sender and forwarded SPF failure; Suped focuses on turning those findings into owner-ready classifications and fixes.
Less procurement friction
Agari's current pricing was not publicly listed, which slows early planning; Suped publishes starter pricing so smaller teams can budget before a sales process.
More repeatable MSP handoff
Both products required manual work for client-style handoffs in our test; Suped's MSP workflows are built around account separation, recurring reporting, and per-domain pricing.
The difference was significant. We moved from limited visibility to a much clearer dashboard. Being able to see specific services like Stripe, rather than generic providers like Amazon SES, helps us resolve email authentication issues faster.
Markus Hugenschmidt, Managing Director, Jam Cyber
Migrating from Agari Brand Protection or DMARCLytics?
We have done the migration enough times to know the shape.
Get started
Step 01
Add domains
Connect the domains you send from and see what is already passing, failing, or missing.
Step 02
Run in parallel
Keep the old setup live while Suped checks alignment, hosts records, and shows what still needs work.
Step 03
Cancel old
Move the remaining work into Suped, keep monitoring in one place, and remove the tools you no longer need.
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