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Why does MXToolbox not show my SPF record even though my ESP says it is set up?

Summary

When MXToolbox or similar tools report No SPF Record found despite your email service provider (ESP) confirming its setup, it often points to a misunderstanding of how SPF records are checked, particularly concerning the domain used for authentication. ESPs frequently manage SPF on a bounce or return-path domain, which differs from your primary sending domain. Tools like MXToolbox typically query your From domain, leading to a discrepancy. Ensuring proper alignment and checking the correct domain for SPF records is crucial for maintaining strong email deliverability.

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What email marketers say

Email marketers often face confusion when SPF records, seemingly set up with their ESPs, do not appear correctly on external validation tools. This common scenario highlights the difference in how various tools and providers interpret and display SPF authentication. Marketers frequently rely on ESP assurances, but external verification tools like MXToolbox operate on different principles, often looking for SPF records on the domain visible to recipients or the primary domain, not necessarily the ESP's internal sending domain.

Marketer view

Email marketer from Email Geeks states that their ESP (Pardot) confirmed SPF setup, but it still did not appear on MXToolbox. This suggests a potential disconnect between what ESPs report and what external tools verify, possibly due to different domains being checked.

11 Apr 2023 - Email Geeks

Marketer view

Email marketer from Email Geeks notes that both their ESPs (Pardot and ActiveCampaign) handle SPF automatically, yet still recommend setting it up as a best practice. This raises questions about the actual necessity and benefit of manual SPF setup when ESPs claim to cover it.

11 Apr 2023 - Email Geeks

What the experts say

Email deliverability experts offer nuanced perspectives on why an SPF record might not show up on a checker even when an ESP confirms it. Their insights often focus on the technical specifics of SPF authentication, the different domains involved in email sending, and the strategic implications of how SPF records are managed. Experts emphasize the importance of understanding the return-path domain (Mail From) versus the visible From address, as SPF checks are primarily performed against the former. They also highlight the complexities of DNS propagation and the interaction between SPF, DKIM, and DMARC.

Expert view

Expert from Email Geeks suggests that ESPs are likely controlling the SPF domain to be one of their own, rather than the domain the user checked on MXToolbox. This explains why the SPF record for the user's primary domain might not appear.

11 Apr 2023 - Email Geeks

Expert view

Expert from Word to the Wise highlights that SPF checks against the return-path, not the visible from address. This is a critical distinction for understanding why SPF might pass internally but not show up on external queries of the primary domain.

15 Feb 2023 - Word to the Wise

What the documentation says

Official documentation from various email and DNS providers often clarifies the technical specifications of SPF. These documents typically confirm that SPF (Sender Policy Framework) records are published as TXT records in a domain's DNS. They explicitly state that SPF is used to verify the sender's IP address against the authorized senders listed in the SPF record of the Mail From (return-path) domain, as defined in RFC 5321. The documentation emphasizes the importance of correctly configured SPF records to prevent spoofing and improve email deliverability, while also detailing potential pitfalls such as the 10-lookup limit.

Technical article

Documentation from Post SMTP states that if an IP address is not listed in the SPF record, the SPF check fails, leading to the email being rejected or marked as spam. This underscores the critical role of accurate SPF configuration.

04 Apr 2025 - Post SMTP

Technical article

RFC 7208 (Sender Policy Framework) clearly indicates that SPF records must be published as TXT records, deprecating the use of the SPF resource record type. This is a key technical detail often missed.

24 Apr 2014 - RFC 7208

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