Summary
Emails from GoHighLevel often land in spam due to a combination of factors including the platform's potential association with cold emailing practices, incorrect DNS settings, lack of proper email authentication (SPF, DKIM, DMARC), shared IP addresses impacting sender reputation, poor list hygiene, and the use of spam trigger words. Experts and email marketers recommend moving opt-in mail off platforms known for spamming, using a dedicated sending domain, warming up IP addresses, rigorously implementing SPF, DKIM, and DMARC records, maintaining a clean email list, avoiding spam trigger words, building a positive sending reputation, and using double opt-in methods.
Key findings
- Platform Association: GoHighLevel may be flagged due to its potential association with cold email and spam practices.
- Authentication is Key: Proper implementation of SPF, DKIM, and DMARC is vital for verifying email authenticity and preventing spoofing.
- Sender Reputation Matters: A good sender reputation, built on consistent sending volume, low complaint rates, and high engagement, is critical.
- Clean List is Essential: Maintaining a clean, engaged email list helps prevent emails from being marked as spam.
- Warm-up Process Important: Warming up new IP addresses helps establish a positive sender reputation with ISPs.
Key considerations
- Consider Platform Choice: Evaluate migrating to a platform known for better email deliverability if issues persist.
- Dedicated Sending: Use a dedicated sending domain and consider using your own Mailgun account instead of shared resources.
- Authentication Setup: Thoroughly set up and regularly monitor SPF, DKIM, and DMARC records to ensure proper authentication.
- List Maintenance: Regularly clean your email list to remove invalid, inactive, and unengaged subscribers.
- Content Optimization: Avoid spam trigger words and create relevant, personalized content to improve engagement.
- Double Opt-in Usage: Implement double opt-in to confirm subscribers' interest and reduce the risk of spam complaints.
- Monitoring and Adjustment: Continuously monitor email deliverability metrics and adjust strategies as needed to maintain a healthy sending reputation.
What email marketers say
10 marketer opinions
Emails from GoHighLevel often land in spam due to issues like improper domain authentication (SPF, DKIM, DMARC), shared IP addresses affecting sender reputation, and poor list hygiene. Solutions involve using a dedicated sending domain, warming up the IP address, implementing proper authentication, cleaning email lists, avoiding spam trigger words, and ensuring compliance with email marketing best practices.
Key opinions
- Authentication: Proper setup of SPF, DKIM, and DMARC is crucial for verifying your domain's legitimacy and preventing spoofing.
- Sender Reputation: Shared IP addresses on GoHighLevel can negatively impact sender reputation if other users engage in poor sending practices.
- List Hygiene: Maintaining a clean email list by removing invalid or unengaged subscribers improves deliverability.
- IP Warm-up: Gradually increasing email volume from a new IP address helps establish a positive sending reputation with ISPs.
- Spam Triggers: Avoiding spam trigger words in email content can prevent emails from being flagged as spam.
Key considerations
- Dedicated Domain: Using a dedicated sending domain instead of a shared GoHighLevel domain can improve deliverability.
- Double Opt-in: Implementing double opt-in ensures subscribers are genuinely interested and reduces spam complaints.
- Relevance & Personalization: Keeping email content relevant and personalized can improve engagement and reduce the likelihood of being marked as spam.
- Compliance: Ensuring compliance with email marketing best practices, such as CAN-SPAM, is essential for maintaining a good sender reputation.
- Monitoring: Continuously monitor your sender reputation and email deliverability metrics to identify and address any issues promptly.
Marketer view
Email marketer from GHLPro Blog explains that using a dedicated sending domain, warming up the IP address, and setting up proper authentication records (SPF, DKIM, DMARC) are crucial for improving email deliverability in GoHighLevel. They also emphasize the importance of list hygiene and avoiding spam trigger words.
22 Nov 2024 - GHLPro Blog
Marketer view
Email marketer from Litmus advises regularly cleaning your email list to remove invalid or inactive email addresses. This can be done using email verification services or by segmenting and targeting engaged subscribers, resulting in higher deliverability and engagement rates.
8 Aug 2023 - Litmus
What the experts say
5 expert opinions
Emails from GoHighLevel may land in spam due to the platform's association with cold email practices and potential for poor sender reputation. Experts recommend focusing on email deliverability fundamentals, including proper authentication (SPF, DKIM, DMARC), maintaining list hygiene, avoiding spam traps, and building a good sending reputation through consistent sending volume, low complaint rates, and positive engagement metrics. Moving to a platform not associated with spam and implementing DKIM are also suggested.
Key opinions
- Platform Reputation: GoHighLevel may be associated with cold emailing, leading to a higher likelihood of emails being flagged as spam.
- Email Fundamentals: Correct email authentication (SPF, DKIM, DMARC) and list hygiene are critical for email deliverability, regardless of the platform used.
- Sending Reputation: A good sending reputation, based on consistent sending volume, low complaint rates, and engagement, is essential for avoiding spam filters.
Key considerations
- Platform Choice: Consider migrating to a platform not associated with spamming to improve deliverability.
- Authentication: Ensure proper setup and maintenance of SPF, DKIM, and DMARC records.
- List Hygiene: Regularly clean your email list to remove invalid and unengaged subscribers.
- Sending Practices: Maintain consistent sending volume and monitor complaint rates to build a positive sender reputation.
- Engagement: Focus on creating engaging content to improve open rates and click-through rates.
Expert view
Expert from Email Geeks agrees with Laura and suggests moving to Mailchimp and fully implementing DKIM for the domain to improve email deliverability.
17 Aug 2023 - Email Geeks
Expert view
Expert from Email Geeks suggests that GoHighLevel is likely treated as spam because most filters treat cold email as spam, and recommends moving opt-in mail off a cold email program to have good delivery.
12 Apr 2024 - Email Geeks
What the documentation says
4 technical articles
Proper email authentication using SPF, DKIM, and DMARC is crucial for improving email deliverability and preventing emails from landing in spam. SPF allows you to specify authorized mail servers, DKIM verifies the sender's identity using a digital signature, and DMARC provides a policy for handling emails that fail authentication checks. Adhering to the standards for SPF records ensures correct interpretation by receiving mail servers.
Key findings
- SPF: SPF allows domain owners to specify which mail servers are authorized to send emails on behalf of their domain.
- DKIM: DKIM uses a digital signature to verify the sender's identity and ensure the email's integrity.
- DMARC: DMARC builds on SPF and DKIM to provide a policy for handling emails that fail authentication, protecting against spoofing and phishing.
- Authentication's Role: Proper setup of SPF, DKIM, and DMARC enhances email deliverability by proving email legitimacy and preventing spoofing.
Key considerations
- Implementation: Correctly implement SPF, DKIM, and DMARC to authenticate your emails and prevent them from being marked as spam.
- Standard Adherence: Adhere to established standards and syntax when creating SPF records to ensure they are properly interpreted.
- Policy Enforcement: Define a clear DMARC policy to instruct receiving mail servers on how to handle emails that fail authentication checks.
- Regular Monitoring: Regularly monitor DMARC reports to identify potential authentication issues and refine your email security policies.
Technical article
Documentation from RFC Editor specifies the proper syntax and usage of SPF (Sender Policy Framework) records, including mechanisms and modifiers. Adhering to these standards ensures that your SPF record is correctly interpreted by receiving mail servers.
1 Mar 2024 - RFC Editor
Technical article
Documentation from Google Workspace explains that SPF (Sender Policy Framework) is an email authentication method that allows you to specify which mail servers are authorized to send emails on behalf of your domain. Creating an SPF record helps prevent spammers from forging your email address and improves email deliverability.
18 Aug 2023 - Google
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