Suped

Summary

An unusually high percentage of 'mailbox full' email bounces, though typically classified as a temporary soft bounce, often points to deeper issues within an email list. This trend primarily indicates an unengaged or poorly maintained subscriber base, where recipients are not actively managing or using their inboxes, leading to accounts becoming full or abandoned. Factors contributing to this include sending to very old, uncleaned lists with dormant accounts, recipients who have forgotten about or stopped using certain email addresses, or accounts with consistently small storage quotas. In some cases, changes in email service provider storage policies, such as those implemented by Gmail, may also contribute to observed increases. Recognizing and addressing these persistent bounces is crucial for maintaining good list hygiene and overall email deliverability.

Key findings

  • Indicator of List Health: A high percentage of mailbox full bounces is a strong indicator of poor email list hygiene, signaling a significant number of unengaged, inactive, or abandoned email addresses.
  • Recipient Engagement Issues: These bounces frequently suggest that recipients are not actively checking, using, or managing their email accounts, leading their inboxes to reach storage capacity.
  • Temporary Yet Persistent: While 'mailbox full' is a common soft bounce, meaning it's initially a temporary issue, persistent occurrences for the same address often signify a more permanent problem, such as a disused or abandoned mailbox.
  • Potential Impact of Policy Changes: Recent changes in email provider storage limit enforcement, like those observed with Gmail, may contribute to an increase in mailbox full bounces for some senders.
  • Common Error Codes: Mailbox full bounces are frequently associated with specific error codes, such as 552 or 450, indicating the recipient's inbox has exceeded its storage quota.

Key considerations

  • Analyze Bounce Patterns: Investigate the specific patterns of mailbox full bounces, looking into individual Internet Service Providers (ISPs), address characteristics, or domains to identify concentrated problem areas.
  • Compare to Historical Data: Assess current mailbox full bounce rates against historical data, such as year-over-year comparisons, to determine if the trend is genuinely abnormal or part of a broader pattern.
  • Implement Unsubscribe Rules: Develop and apply policies to automatically unsubscribe users who consistently soft bounce due to a full mailbox after a few delivery attempts, ensuring better list quality.
  • Prioritize List Hygiene: Regularly clean and maintain your email list by identifying and removing inactive, unengaged, or abandoned email addresses that are prone to persistent mailbox full bounces.

What email marketers say

12 marketer opinions

A surge in 'mailbox full' email bounces, while often a temporary soft bounce, is frequently rooted in a combination of factors related to email list quality and recipient behavior. The primary causes typically involve an email list populated with inactive or unengaged subscribers who are not regularly clearing or managing their inboxes. This leads to accounts consistently reaching storage limits, particularly for older, uncleaned email addresses that may have been abandoned or forgotten. Additionally, changes in how email service providers enforce storage limits, like those seen with Gmail, can also contribute to an increased frequency of these bounces, highlighting the need for vigilant list hygiene.

Key opinions

  • Poor List Quality: The most common cause is a foundational issue with email list quality, comprising a high number of inactive, unengaged, or abandoned email addresses.
  • Unmanaged Recipient Inboxes: Many bounces occur because recipients are not actively checking or managing their email accounts, allowing them to consistently reach their storage capacity.
  • Aging or Dormant Accounts: A significant contributor is the presence of old or uncleaned email addresses, which often belong to dormant or completely abandoned accounts.
  • Persistent Soft Bounce: While 'mailbox full' is a soft bounce, its repeated occurrence for the same addresses signifies that the account is persistently full, indicating a lack of active use.
  • ISP Storage Changes: Shifts in email service provider storage enforcement, such as recent changes implemented by Gmail, can also contribute to an increase in these types of bounces.

Key considerations

  • Aggressive Unsubscription Policy: Implement a clear policy for unsubscribing users who consistently generate 'mailbox full' bounces after a set number of attempts to maintain list quality.
  • Proactive List Cleaning: Regularly audit and clean your email list to identify and remove inactive, unengaged, or abandoned email addresses prone to these persistent bounces.
  • Re-engagement Campaigns: Consider targeted re-engagement campaigns for segments showing high 'mailbox full' rates, and remove those who do not respond to improve list health.
  • Monitor ISP-Specific Trends: Pay close attention to bounce patterns across different Internet Service Providers, especially in light of changing storage policies like Gmail's, to identify systemic issues.

Marketer view

Marketer from Email Geeks shares that recent changes in Gmail's storage limit enforcement may be a contributing factor to increased mailbox full bounces, a trend he has observed over the past year. He recommends unsubscribing users who consistently soft bounce due to full mailboxes after a few attempts.

20 Dec 2022 - Email Geeks

Marketer view

Email marketer from Mailgun Blog explains that a high volume of 'mailbox full' bounces usually indicates an unengaged or poorly maintained email list, where recipients are not checking or managing their inboxes, or the accounts are simply abandoned.

15 Aug 2022 - Mailgun Blog

What the experts say

3 expert opinions

When a significantly high proportion of emails bounce back due to 'mailbox full' errors, it signals more than just temporary inbox capacity issues, indicating a potential underlying problem with list quality or subscriber engagement. While these bounces, often accompanied by codes like 552 or 450, are typically temporary, their persistent or widespread occurrence suggests deeper issues such as abandoned mailboxes, infrequent recipient logins, or email accounts with consistently small storage quotas. Experts advise that a high percentage of these bounces is unusual and warrants a thorough investigation into specific patterns across ISPs, address characteristics, or domains, alongside a comparison to historical performance data to ascertain if the trend is truly abnormal.

Key opinions

  • Unusual Percentage Signal: An unusually high percentage of mailbox full bounces, especially when measured against total mail sent, is a strong indicator that deeper investigation into your email list and sending practices is warranted.
  • Temporary vs. Permanent Issue: While mailbox full bounces (codes 552 or 450) are often temporary, persistent occurrences for the same address can signify a permanent problem, such as an abandoned mailbox, infrequent logins, or a mailbox with an insufficient storage quota.
  • Indicates Inactive Accounts: Repeated mailbox full bounces for the same email address strongly suggest the recipient's mailbox has been abandoned, is no longer actively used, or is not being regularly cleared.
  • Recipient Mailbox Capacity: At its core, a mailbox full bounce occurs when the recipient's mail server rejects an email because their inbox has reached its maximum storage capacity.

Key considerations

  • Investigate Bounce Patterns: Examine specific patterns within your mailbox full bounces, such as which Internet Service Providers (ISPs), address characteristics, or domains are most affected, to pinpoint concentrated problem areas.
  • Analyze Historical Trends: Compare your current mailbox full bounce rates against historical data, including year-over-year trends, to determine if the high percentage is genuinely abnormal or part of a recurring pattern.
  • Assess List Acquisition Methods: If a referral scheme or other acquisition method is suspected of generating bad accounts, look for clear patterns in the bounced addresses that could confirm this hypothesis.
  • Review Unsubscribe Criteria: Refine your email hygiene strategy to aggressively manage subscribers who consistently trigger mailbox full bounces, as repeated instances often indicate an abandoned or inactive account rather than a temporary issue.

Expert view

Expert from Email Geeks explains that a high percentage of mailbox full bounces, especially when viewed as a percentage of total mail sent, appears unusual. She advises investigating the patterns of these bounces by looking into specific ISPs, address characteristics, or domains if full addresses are unavailable. Additionally, she suggests comparing current rates to historical data year-over-year to determine if the trend is truly abnormal, and notes that a referral scheme causing bad accounts would likely show clear address patterns.

20 Jan 2023 - Email Geeks

Expert view

Expert from Spam Resource explains that mailbox full bounces (codes 552 or 450) are typically temporary errors. They can also indicate a permanent issue if the user has abandoned their mailbox, hasn't logged in recently, or has a mailbox with too small a quota, leading to the mailbox being full.

28 Jan 2022 - Spam Resource

What the documentation says

4 technical articles

Mailbox full email bounces, typically signified by error codes such as 552 or 550 5.2.2, occur when a recipient's inbox has reached its storage capacity, temporarily preventing new messages from being delivered. While initially a transient issue, a consistently high volume of these bounces often points to deeper problems with an email list, such as widespread recipient disengagement or abandoned mailboxes. This suggests that a significant number of subscribers are not actively managing their inboxes, leading to a persistent inability to receive emails.

Key findings

  • Transient Start: Mailbox full bounces are initially considered temporary or transient issues by leading email service providers like SendGrid and AWS SES.
  • Storage Limit Root Cause: These bounces fundamentally occur when a recipient's inbox has reached its maximum storage capacity, preventing new messages from being delivered.
  • Sign of Inactivity: A consistent pattern of mailbox full bounces strongly indicates that the recipient is no longer actively maintaining or using their email account.
  • Specific Error Codes: The condition is frequently identified by specific SMTP error codes, such as 552 or 550 5.2.2, as clarified by Google Workspace and Microsoft Support.

Key considerations

  • Track Repeated Bounces: It is crucial to monitor addresses that consistently generate mailbox full bounces, as repeated instances signify a deeper, ongoing issue rather than a fleeting problem.
  • Prompt List Pruning: Regularly remove email addresses that exhibit persistent mailbox full bounces, as they are likely abandoned or unmanaged accounts that negatively impact deliverability.
  • Understand Underlying Causes: Recognize that a high volume of these bounces points to a lack of recipient engagement or poor list hygiene, requiring a review of list acquisition and maintenance practices.

Technical article

Documentation from SendGrid Documentation explains that 'mailbox full' is a common type of soft bounce, indicating a temporary issue where the recipient's inbox has reached its storage limit. Persistent occurrences suggest the recipient is no longer actively managing their inbox.

18 Sep 2022 - SendGrid Documentation

Technical article

Documentation from Google Workspace Admin Help clarifies that a 'mailbox full' bounce, often indicated by the 552 error code, occurs when the recipient's inbox has exceeded its allocated storage quota, preventing new messages from being delivered.

9 May 2023 - Google Workspace Admin Help

Start improving your email deliverability today

Get started